北师大版选择性必修二Unit 6 THE MEDIA Section Ⅳ Lesson 3

Section ⅣLesson 31．Discussion—Talk about some advertisements you have seen and where can you see or hear them.on__TV,__in__the__newspaper,__on__the__Internet,__on__the__radio,__in__the__s treet,__at__bus/train/subway__station,__on__the__bus,__in__the__magazine,__on__ the__board,__etc.2．Prediction—Look at the title and the three pictures on Page 58～59, and then predict what the text is mainly about.It__is__mainly__about__how__to__sell__products__with__advertisements.1．First reading—Read the text and answer the following questions.(1)What’s the fundamental purpose of the advertising industry?The__fundamental__purpose__is__promoting__and__selling__goods__to__people. (2)Why is it now normal to see advertisements that consist of pictures or words from experts?Because__they__want__to__show__people__how__good__the__product__is. 2．Second reading—Read the text carefully and choose the best answer.(1)According to the writer, advertisements like “Shanghai Sewing Machine” or “Tsing Tao Beer Corporation” are ________．A．attractive B．suitableC．competitive D．classic(2)Nowadays, advertisements with ________ are more attractive to people. A．high standards of designB．ideas linked to the productsC．high standards of design and ideas linked to the productsD．concepts of freedom, happiness, wealth and success(3)The top advertisers use humour as well as new and unusual ideas ________．A．to create something newB．to persuade people to buy their productsC．to make people notice their productsD．all of the above(4)Public advertisements are made to encourage people to ________．A．make contributions to society B．protect the environment C．improve their neighborhood D．help other people答案(1)D(2)C(3)D(4)A3．Third reading—Read the text carefully again and fill in the form below.广告传媒①ad＝advertisement n.广告②press n. 出版社③update v t. 更新；校正④expose v t. 揭露⑤advertise v t. 做广告⑥advertising signs 广告牌⑦advertise for sth 登广告征求/寻找……⑧arouse wide public concern/draw wide public attention引起广泛的公众关注语言现象感知Ⅰ.单词理解体会句中加黑单词的词性和含义1．The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.adj.根本的；基本的；基础的2．Such advertisements have gone through a process of change over the years along with social, economic and technological developments.n．广告__adj.技术的；科技的；工艺的3．It was likely to be the name of a company, part of which might include the name of the place from which the product originated.v i.发源；起源4．Because of the boost in advertising, people are used to seeing a high standard of visual design.n.增长5．Ideas that would work in the past genuinely are not as effective now.ad v.真正地Ⅱ.词块积累写出下列词块的含义1．the fundamental purpose of promoting and selling goods to people推销商品的根本目的2．in direct competition with each other直接互相竞争3．in modern times在现代4．for this reason因为这个原因5．a high standard of visual design高标准的视觉设计6．make a contribution to society and welfare为社会和福利事业作出贡献Ⅲ.句式欣赏1.and连接三个并列的宾语；what和where引导宾语从句From the name you would know what the company sells, where they are located, and the name of the product.2.it作形式主语；that引导定语从句；how引导宾语从句For this reason, it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.3.that引导两个并列的定语从句修饰something，并在从句中作宾语Their aim is to create something that has never been seen before and that people find interesting.4.并列的动名词短语作介词on的宾语；to educate the public…作目的状语Over the last decade, the government has sponsored advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.Group work：What is your favourite advertisement？How can you make it better？Why?The__answer__is__open.,Ⅰ.单词语境记忆——根据英汉提示写出单词的适当形式1．Is the East Pearl Tower located (位于) in the center of Shanghai?2．I also want you to remember that you should all actively participate (参与) in the discussion.3．The first step in making a cake is to combine (使结合) the milk and butter. 4．They placed an advertisement (advertise) in the local paper for a secretary. 5．Firstly, because my spoken English is fluent, I think I am very suitable (suit) for this job.6．Shangri－La, full of attractions，is so attractive that it attracts (attract) visitors from all over the world.Ⅱ.短语语境填空——根据汉语提示写出适当的短语1．The team consists__of/is__made__up__of (由……组成)four Europeans and two Americans.2．European countries are united so that they can go__through (经历) this economic crisis.3．Tristan had been separated__from (与……分开)his wife for two years.4．If he can combine his ability __with/and (与……结合)hard work, he should be very successful.5．As the urban residents, it’s our duty to make__a__contribution__to (为……做贡献) our city’s construction.6．His height makes him stand__out (突出)in the crowd.Ⅲ.句式语境仿写1．It was likely to be the name of a company, part of which might include the name of the place from which the product originated.它很可能是一家公司的名称，其中一部分可能包括产品的原产地名称。