【推荐】奥迪汽车4s店发展状况swot-范文word版 (12页)

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奥迪汽车4s店发展状况swot

篇一：汽车4S店销售模式的SWOT分析及对策

毕业设计（论文）

设计（论文）题目：汽车4S店销售模式的SWOT分析及对策

学院名称：机械工程学院专业：班级：汽车091班姓名：安明学号：

***********指导教师：陈晓平职称：副教授

定稿日期： 201X 年 04 月 28日

摘要

随着汽车工业的迅猛发展，汽车市场不断地壮大，汽车销售——特别是轿车的

整车销售在销售的过程中逐渐形成了以汽车交易市场、品牌专卖店以及汽车超

市为主，以汽车商务、厂家直销、汽车园区为辅的轿车销售模式。其中以品牌

专卖店中的4S店最为盛行，最为被人们所知。在国家出台并实施《汽车品牌销售管理实施办法》以后，汽车4S店在人们心中成了汽车最佳的销售模式并不断地被大量复制，不论车型与品牌。然随着汽车市场竞争的加剧、汽车销售由卖

方市场转向买方市场的背景下，必须得对现在汽车4S店销售模式进行深入剖析。在国外汽车售后逐步走向专业化，也就是汽车销售已经实行销售和售后的分离。销售是特许经营的，同时售后服务也有相对独立性。另外，在汽车售后方面也

逐步走向专业化，汽车金融服务、保险服务等已经开始从原来的售后服务体系

中独立出来。在我国汽车4S店竞争日益激烈的情况下，我们也可以借鉴借鉴，保证汽车行业在中国更好更快的发展。

关键词：汽车4S店；销售；专业化；服务；

ABSTRACT

With the rapid development of automobile industry, the automobile market is constantly growing, car sales - especially in car sales in the sales process gradually formed a car market, brand stores and supermarket

s is given priority to, car to car business, factory direct sale, an ounce of prevention is worth a car park car sales model. The brand stores of 4 s shop is the most popular, most people know. In the country has issued automobile brand sales management measures for the implementation of and after implementation, auto 4 s shop in people's hearts become car the best sales model is a large number of copy, regardless of model and brand. Start all profitable, but with the market competition intensifies, car sales by the seller's market to a buyer's market, must now for auto 4s shop sales model for further analysis. In foreign country, auto after-sales gradually toward specialization, car sales have a sales and after-sales separation. Car sales is the franchise, and after-sales service has relative independence. In addition, in the car after also gradually toward specialization, automotive financial services, insurance services has started from the after-sale service system independent of. China's automobile 4 s shop in the increasingly fierce competition, we also can draw lessons from the reference, ensure that the car industry in China, the development of better and faster.

Key words: Auto 4s shops; Sales; Specialization; Service;

目录

摘要 .................................................... I

第1章引言 (1)

1.1 汽车4S店概述 (1)

1.2 什么是SWOT分析法 (1)

1.3 4S店在我国的发展现状 (1)

第2章汽车4S店销售模式的优势 (3)

2.1 有利于提高客户忠诚度和品牌信誉度 (3)

2.2 有利于提供专业化购车服务与完善的售后服务 (3)

2.3能够提供完善的售后服务保障 (3)

2.4 厂商有相同的利益 (3)

2.5 高质量的管理和销售 (3)

2.6 能够及时反馈信息 (4)