Unit 6 Company Presentation(新)

• Delivery of information • image (decide whether to appear formal or informal, relaxed or high-powered) • audience features (know their interests) • nonlinguistic techniques( use suitable body language and eye contact) • linguistic techniques (pay attention to voice audibility and clarity, variation in pace and pitch, pauses, questions and humor) • technical support (use visual aids, e.g. slides, flip charts, transparencies and PPTS)
• The following points may help you indentify the skills and techniques you need. • Organization of information • transparency structure ( have a clear beginning, body and end) • organization of content ( clearly identify the main points and supporting points) • level of information ( start in the audience’s area of interest)
• A brief introduction is always given at the very beginning of the presentation. It should include at least four pieces of information: • what you’re going to talk about; • how long you’ll take; • what your main parts or sections will be; • whether you’d welcome questions during your talk, or only at the end.
• Use of language • vocabulary (choose the right word for spoken rather than written language) • grammar ( assemble the sentences in correct language forms) • pronunciation ( stress words correctly) • fluency ( vary sentences structure and length) • speed ( link your ideas, and don’t tSBC Bank UK is a public limited company that is headquartered in London, England. The HSBC was founded in Hong Kong, China, but was forced to move to London in 1992. • According to Forbes Magazine, HSBC Bank is the largest banking group in the world. Also, Forbes Magazine stated that the bank is the sixth largest company in the world.
• KFC, known as Kentucky Fried Chicken, is a chain of fast food restaurant based in Louisville, Kentucky. • In the midst of the depression, Harland Sanders who was born just outside Henryville( Indiana), opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders serves as station operator, chief cook and cashier and names the dining area "Sanders Court & Café."
Unit 6
Company Presentation
What Makes an Effective Presentation
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A presentation is a prepared talk given by a speaker to one or more listeners. To be effective, the speaker’s message must be passed to the listeners----it must be heard and correctly understood. In general, two-way communication is more effective than one-way communication; so, encourage the audience to participate---by asking questions or making comments. In any case, remember that the talk is given for their benefits---not for the speaker’s.
• This could take as little as 45 seconds, but it will give you time to establish contact with the audience. Don’t only try to impress them by your organization and obvious preparation. Go out of your way to make some comments on the present situation (e.g. excellent lunch, weather---anything which shows awareness of the world outside your subject). Beware of jokes, and make as much eye contact as possible .If necessary, give a few facts about yourself and the purpose or background of your talk.
I Get back in control. II Prepare beforehand, e.g. write down everything that needs to be said and then read it out; make brief notes of main points and refer to them when needed; practice making the presentation to a friend or colleague, etc. III Control negative thoughts. IV Do some physical exercises to control stress, e.g. deep breathing.
• 2. Discuss in pairs .The following are logos of some famous companies. What do you know about these companies? Talk about the ones that you know with your partners, referring to the following expressions.
In 1952,the Colonel began actively franchising his chicken business by traveling from town to town and cooking batches of chicken for restaurant owners and employees and awarded Pete Harman of Salt Lake City with the first KFC franchise. In 1957 Kentucky Fried Chicken first sold in buckets.
• So, what are the elements of an effective presentation? • effective organization of information • effective delivery of information • effective use of language • never forgetting your audience • allowing participation through questions or comments
Part I Warm-up
• 1. Discuss in groups. Your friends is going to give an important presentation tomorrow. He/She is nervous and feeling unconfident. What advice will you give him/her?