新编商务英语阅读教程Book 3 Unit 7 Part A Text A
Book 3 Unit 7[2页]
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Key Book 3 Unit 7Section I Listening and speakingTask 11. The mini-cooper is fueling up.2. The Sinopec product.3. The racing car is fueling up.4. A gas station.5. It is a hydrogen fueling station.6. A gasoline nozzle.1. E2. F3. A4. D5. B6. CTask 21. F2. E3. B4. D5. C6. ATask 4:Dialogue 1:Attendant：Can I help you, sir？Sam：Yes，I've been sitting here for a few minutes. I'm waiting for someone to put____gas______in my car.Attendant：I'm sorry, sir. But this is the___self-service_____pump.Sam：Self-service？Attendant：Yes. You must___fill___up the car yourself.Sam：Are you serious？Attendant：Yes. Are you traveling here？In America, most gas stations are like this. Sam：Do I really have to do it? I don't know how.Attendant：Well, I will do it for you this time. But next time, if you want a__full-service__gas station, you should look at the__sign___. There will be a smaller sign that says “Self-Serve” or “Full-Service.” And some gas stations have both. Sam：I see.Dialogue 2:Attendant：Hi, what kind of gas does this car ___take_______？Sam：I don't know. It's a____rental______.Attendant：I will give you premium unleaded. Alright？Sam：Well, I don't want it then. Can I move to another__pump________？Attendant：Yes，I can give you regular unleaded. But you have to back up the car a little.Sam：Give me___regular____unleaded then. I will back up. Can you wash my windows for me？Attendant：I'm sorry，sir. This is not a__full___service gas station.Sam：Really？Well, I guess I have to get used to it.Reading AHydrogen Fueling StationWith the opening of the first hydrogen fueling station at Aiken, researchers from South Carolina seem to have materialized what they have been preaching for the past few years. With a ribbon-cutting ceremony, the “Hydrogen Highway” road sign was revealed and a full demonstration describing the fueling process was given by the officials. This simple fueling procedure includes a locking nozzle attached to the standard-sized opening situated at the side of vehicle. Once the pump self-checks, fueling starts, which can be heard easily as in the case of gasoline.With the inauguration of this fueling station, the National Hydrogen Conference, which is expected to gather more than 1,000 researchers, entrepreneurs and others to the state for future discussion about hydrogen research, has also started. South Carolina Speaker Bobby Harrel assured that hydrogen will be the next viable energy source of the nation in the future. Furthermore, details suggest that with the increase in demand of hydrogen as fuel, the price will also fall.1. C2. D3. D4. D。
全新版大学英语教程3第6、7单元课文textA原文翻译及课后答案
全新版⼤学英语教程3第6、7单元课⽂textA原⽂翻译及课后答案u n i t6T h e L a s t L e a f When Johnsy fell seriously ill, she seemed to lose the will to hang on to life. The doctor held out little hope for her. Her friends seemed helpless. Was there nothing to be done?约翰西病情严重，她似乎失去了活下去的意志。
医⽣对她不抱什么希望。
朋友们看来也爱莫能助。
难道真的就⽆可奈何了吗？The Last LeafO. Henry 1 At the top of a three-story brick building, Sue and Johnsy had their studio. "Johnsy" was familiar for Joanna. One was from Maine; the other from California. They had met at a cafe on Eighth Street and found their tastes in art, chicory salad and bishop sleeves so much in tune that the joint studio resulted.最后⼀⽚叶⼦欧·亨利在⼀幢三层砖楼的顶层，苏和约翰西辟了个画室。
“约翰西”是乔安娜的昵称。
她们⼀位来⾃缅因州，⼀位来⾃加利福尼亚。
两⼈相遇在第⼋⼤街的⼀个咖啡馆，发现各⾃在艺术品味、菊苣⾊拉，以及灯笼袖等⽅⾯趣味相投，于是就有了这个两⼈画室。
2 That was in May. In November a cold, unseen stranger, whom the doctors called Pneumonia, stalked about the district, touching one here and there with his icy fingers. Johnsy was among his victims. She lay, scarcely moving on her bed, looking through the small window at the blank side of the next brick house.那是5⽉⾥的事。
商务英语阅读 Unit 3
2
Warm-up
I. Read the news on P.30 and discuss the questions. 1. What’s the source of the news? 2. What’s wrong with Starbucks according to the news? 3. What factors are considered in pricing according to Starbucks? 4. What do you think of the price of Starbucks? 5. What would you consider in the buying of one product?
( D ) 10. current price
J. 利润最大化
Comprehensive Reading
Text A
Comprehension I. Answer the following questions according to Text A.
1. What should a company consider in fixing the price of the product? 2. What methods are traditionally used in assessing pricing policies? 3. Is the low price strategy always effective? Why or why not? 4. Which objective of pricing would be the best approach for the medium-size or small business? 5. What factors should be considered in
商务英语综合教程第三册Unit 7 Insurance Industry
Company Logo
Unit 7 Insurance Industry (5)
Text Analysis
1. Insurance is appropriate when you want to protect against a significant monetary loss. Take life insurance as an example. If you are the primary breadwinner in your home, the loss of income that your family would experience as a result of our premature death is considered a significant loss and hardship that you should protect them against.
take ... as an example 把…作为一个例子 (1) Take my studying English as an
example. She always regards me as a lazy boy in it. • 拿我学英语为例吧，她总以为我不用功.
(2)"Take our Cinderella as an example. The face of Disney's Cinderella face is European, but ours is a Chinese. She looks like a young Chinese country girl, " he said.
商务英语阅读(第三版)Chapter_7
Political-Legal Environment The political environment includes regulatory burden and red tape, taxes, levels of political corruption, public works services, labor market regulation, policy predictability, property rights, contract enforcement, regulations controlling startup and bankruptcy, competition law, and entry to finance and infrastructure markets.
The macro environment consists of factors which are beyond the control of the business (STEP) - Sociocultural, Technological, Economic and PoliticalLegal. Changes in the micro environment will directly affect and impinge on the firm's activities. Changes in the macro environment will indirectly affect the business but will nonetheless affect it. For example, a change in legislation such as the smoking ban indirectly affects pubs and restaurants.
商务英语阅读教程3 课后翻译
Unit 1Text A1. 经过数月在网上搜寻并研究西北大学和仔细询问到访过西北大学的朋友、老师和咨询顾问,玛克辛最终希望自己能被西北大学录取。
2. 对于像玛克辛一样正在申请秋季入学的学生来说,他们会沮丧地发现这一梦想难以实现。
考入一所知名院校的机会从未如此渺茫。
3. 但是招生主管们已经开始担忧申请者数量缩减的问题,尤其是为数不多的每年有能力支付4 万美金费用的那部分申请者。
Text B1. 20 世纪80 年代和90 年代初期,私立中学的毕业生一生的预期收入比公立中学的普通毕业生多35%,研究人员发现这其中大约一半可以归因于他们所接受的教育,而非他们的背景。
2. 研究人员也尽量精确地描述私立中学施展魔力的办法:凭借更优秀的考试成绩,而不是凭借关系网带来的各种机会或者质量更高的诸如礼仪或领导方法等软技巧的教学。
3. 一位知情人士认为如下的操作不太可能:许多父母通过再抵押贷款来支付学费,但由于不稳定的房价和银行日益紧缩的信贷条件,这条路很快就走不通了。
Unit 2Text A1. 随着金砖四国(巴西、俄罗斯、印度和中国)以及其他新兴市场的经济影响力和自信不断增强,发展重点方面的差异一定会变得越来越重要。
2. 非政府组织试图提高贫困人民的生活水平,公司则渴望赢得具有巨大增长潜力的市场中的消费者,非政府组织和公司之间存在着利益趋同现象。
3. 要签署加入《联合国全球契约》,公司只需承诺履行十大主要准则，例如提高环保的责任意识,反对腐败,并且每年汇报一次他们所取得的进展。
Text B1. 在为数不多的出类拔萃、堪称日本企业典范的跨国公司中，索尼一直居于领导者的地位，从特丽珑电视到索尼随身听，这些产品的成功代表了电子消费品的品质，但这个品牌正随着过去成功势头的消退而日渐衰落。
2. 出井伸之提前一年离职的决定表明公司可能比预想的还要糟糕，而他定下的 2007 年利润恢复至 10%的目标更是遥不可及。
3. 年复一年，扩张造成了行动缓慢的大型化趋向，并且索尼公司也成了日本企业界停滞不前的案例。
Book 3 Unit 7
Байду номын сангаас
or “to accept sth without questioning whether it is true or not.”
14. It serves you right --- it’s your own fault 15. or from some reporter bent on
Please hold on
Hang up Lift the telephone, pick up the telephone, answer
the telephone It’s engaged You’re through ,
2. he is taking too much for granted --- he is too sure of himself about my owning a telephone
had been successful.
Be engaged --- (of a telephone line) be busy in use; (of a
person) be busy
Sorry, the line is engaged. Please ring again in a few
minutes later.
Professor Roberts regrets that he is unable to attend your
birthday party, because he is engaged in some atomic research miles away from the city.
新编商务英语阅读教程Unit 3 Part A Text A
This is the most important step How managers should inform
their customers about its product. including sales approach， marketing strategies.
This is the forth element in the
marketing mix. How manufacturers get its product to the customers.
Finding the best mix of
4Ps has become an increasingly task for most business.
Definition
can be defined as the blend of 4 Ps---Product, Price, Promotion, Placement that satisfies the demands of the chosen market segment. The 4 Ps have to fit closely together.
By Jack
end 混合 reevaluation 重新评估 disposable 用后即丢掉的 diaper 尿布 desirability 可取，值得想望 reformulate 重新配制 strategist 策略家 remedy 药品
apparel 衣服；服饰 security service 安全服务 marketing program 营销方案 have an edge over 占优势 market segment 细分市场，市场群族 disposable baby diaper 一次性婴儿尿布 generic product 非商标产品 limited warranty 有限保修 take notice 注意
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• • • • • • • •
township 小镇，镇区 multimodal 多种方式的 bottleneck 瓶颈 fragment 碎片，未完成的部分 alleviate 减轻，缓和 batch 一批，一炉 resort to 依靠 exorbitant 过度的
• outsource 外购，外包 • revenue （国家的）岁入，税收，（土地， 财产等的）收入，收益，所得， • privatize 使私有化 • municipal 市政的 • benchmark基准，参照; 标准检查程序; • optoelectronics 光电子学 • subcontract 转包，分包
• bigger markets demand better distribution system. • Logistics and distribution take center stage(占 据中心位置)
• Bottlenecks in logistics expansion.
Distribution networks with Chinese characteristics
• • • • • Recently privatized channels Concentrated wholesale markets B2Cservices Decentralized distribution system Online distribution channels
Exercises
• • • • • • •
cargo capacity货仓容积 material flow 物料流程 batch shipment 批量运输 sales margin 毛利率 brand awareness 商标意识 brand product 品牌产品 core competencies 核心竞争力
Assignment
• • • • • • •
lighting product 灯饰产品 shipping lane 穿云航线 retail sector 零售业 provincial 省的，州的 evolve 发展 massive 大的 complicate 复杂的
Sales and Distribution Network Evolve
Book 3 Unit 7 Part A Text A Developing China’s Sales and Distribution Capabilities(Ⅰ)
By Jack
New • launch发射; [计算机]开始（应用程序）; 发动 phase out逐步淘汰，逐步结束 downturn（价格或活动）开始下降; 衰退 affluent-class 富人阶层 penetrate穿透，刺入; 渗入; infrastructure 基础设施 allocate 分配 stimulus 刺激物