2014年6月英语四级阅读段落匹配题真题及答案

2014年6月英语四级阅读段落匹配题真题及答案
The End of the Book?
By John Steele Gordon
A). Amazon, by far the largest bookseller in the count ry, reported on May 19 that it is now selling more books i n its electronic Kindle format than in the old paper-and-i nk format. That is remarkable, considering that the Kindle has only been around for four years. E-books now account for 14 percent of all book sales in this country and are i ncreasing far faster than overall book sales. E-book sales are up 146 percent over last year, while hardback sales i ncreased 6 percent and paperbacks decreased 8 percent.
B). Does this spell the doom of the physical book? Cer tainly not immediately, and perhaps not at all. What it do es mean is that the book business will go through a transf ormation in the next decade or so more profound than any i t has seen since Gutenberg introduced printing from moveab le type in the 1450s.
C). Physical books will surely become much rarer in th e marketplace. Mass market paperbacks, which have been dec lining for years anyway, will probably disappear, as will
hardbacks for mysteries, thrillers, "romance fiction," etc. Such books, which only rarely end up in permanent collect ions either private or public, will probably only be avail able as e-books within a few years. Hardback and trade pap erbacks for "serious" nonfiction and fiction will surely l ast longer. Perhaps it will become the mark of an author t o reckon with that he or she is still published in hard co py.
D). As for children's books, who knows? Children's boo ks are like dog food in that the purchasers are not the co nsumers, so the market (and the marketing) is inherently s trange.
E). For clues to the book’s future, let’s look at so me examples of technological change and see what happened to the old technology.
F). One technology replaces another only because the n ew technology is better, cheaper, or both. Thee greater th e differential, the sooner and more thoroughly the new tec hnology replaces the old. Printing with moveable type on p aper reduced the cost of producing a book by orders of mag nitude compared with the old-fashioned ones handwritten on vellum, which comes from sheepskin. A Bible—to be sure,
a long book—required vellum made from 300 sheepskins and untold man-hours of scribe labor. Before printing arrived, a Bible cost more than a middle-class house. There were p erhaps 50,000 books in all of Europe in 1450. By 1500 ther e were 10 million.
G). But while printing quickly caused the handwritten book to go extinct, handwriting lingered on well into the 16th century in the practice of "rubricating" books, or ha nd drawing elaborate initial letters (often in red ink, he nce the term). Very special books are still occasionally p roduced on vellum, but they are one-of-a-kind show pieces.
H). Sometimes a new technology doesn't drive the old o ne extinct, but only parts of it while forcing the rest to evolve. The movies were widely predicted to drive live th eater out of the marketplace, but they didn't, because the ater turned out to have qualities movies could not reprodu ce. Equally, TV was supposed to drive movies extinct but, again, did not.
I). Movies did, however, fatally impact some parts of live theater, such as vaudeville. (Ironically, TV gave vau deville a brief revival in the 1950s in such shows as “Th e Ed Sullivan Show” and brought many of the old vaudevill。