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公共管理学专业英语词汇

公共管理学专业英语词汇目标 mission/ objective 内部环境 internal environment 外部环境 external environment 集体目标 group objective 计划 planning 组织 organizing人事 staffing 领导 leading 控制 controlling步骤 process 原理 principle 方法 technique经理 manager 总经理 general manager 行政人员 administrator主管人员 supervisor 企业 enterprise 商业 business产业 industry 公司 company 效果 effectiveness效率efficiency 企业家 entrepreneur 权利 power职权 authority 职责 responsibility 科学管理 scientific management现代经营管理 modern operational management 行为科学 behavior science 生产率 productivity 激励 motivate 动机 motive法律 law 法规 regulation 经济体系 economic system管理职能 managerial function 产品 product 服务 service利润 profit 满意 satisfaction 归属 affiliation尊敬 esteem 自我实现 self-actualization 人力投入 human input盈余 surplus 收入 income 成本 cost 资本货物 capital goods机器 machinery 设备 equipment 建筑 building 存货 inventory经验法the empirical approach 人际行为法the interpersonal behavior approach集体行为法 the group behavior approach 协作社会系统法 the cooperative social systems approach社会技术系统法 the social-technical systems approach 决策理论法 the decision theory approach数学法 the mathematical approach 系统法 the systems approach随机制宜法 the contingency approach 管理任务法 the managerial roles approach经营法 the operational approach 人际关系 human relation心理学 psychology 态度 attitude 压力 pressure 冲突 conflict招聘 recruit 鉴定 appraisal 选拔 select 培训 train报酬compensation 授权delegation of authority 协调coordinate 业绩performance考绩制度 merit system 表现 behavior 下级 subordinate 偏差 deviation检验记录 inspection record 误工记录 record of labor-hours lost 销售量sales volume 产品质量 quality of products 先进技术 advanced technology 顾客服务 customer service 策略 strategy 结构 structure 领先性 primacy 普遍性 pervasiveness 忧虑 fear 忿恨 resentment 士气 morale 解雇 layoff 批发 wholesale 零售 retail 程序 procedure 规则 rule规划 program 预算 budget 共同作用 synergy 大型联合企业 conglomerate 资源 resource 购买 acquisition 增长目标 growth goal 专利产品 proprietary product 竞争对手 rival 晋升 promotion 管理决策 managerial decision 商业道德 business ethics 有竞争力的价格 competitive price 供货商 supplier 小贩 vendor 利益冲突 conflict of interests 派生政策 derivative policy 开支帐户 expense account 批准程序 approval procedure病假 sick leave 休假 vacation 工时 labor-hour 机时 machine-hour 资本支出 capital outlay 现金流量 cash flow 工资率 wage rate 税收率 tax rate 股息 dividend 现金状况 cash position 资金短缺 capital shortage总预算 overall budget 资产负债表 balance sheet 可行性 feasibility投入原则 the commitment principle 投资回报 return on investment 生产能力 capacity to produce 实际工作者 practitioner 最终结果 end result 业绩performance个人利益 personal interest 福利 welfare 市场占有率 market share 创新innovation 生产率 productivity 利润率 profitability社会责任 public responsibility 董事会 board of director 组织规模 size of the organization 组织文化 organizational culture 目标管理 management by objectives 评价工具 appraisal tool 激励方法 motivational techniques 控制手段control device 个人价值personal worth 优势strength 弱点weakness 机会 opportunity 威胁 threat个人责任 personal responsibility 顾问 counselor 定量目标 quantitative objective 定性目标qualitative objective 可考核目标verifiable objective 优先 priority 工资表 payroll 策略 strategy 政策 policy 灵活性discretion 多种经营diversification 评估assessment 一致性consistency应变策略 consistency strategy 公共关系 public relation 价值 value 抱负aspiration 偏见prejudice 审查review 批准approval 主要决定major decision 分公司总经理 division general manager 资产组合距阵 portfoliomatrix 明星star 问号question mark 现金牛cash cow 赖狗dog 采购procurement 人口因素 demographic factor 地理因素 geographic factor 公司形象 company image产品系列product line 合资企业joint venture 破产政策liquidation strategy紧缩政策 retrenchment strategy 战术 tactics 追随 followership个性 individuality 性格 personality 安全 safety 自主权 latitude 悲观的pessimistic 静止的static 乐观的optimistic 动态的dynamic 灵活的flexible 抵制 resistance 敌对 antagonism 折中 eclectic 激励 motivation 潜意识subconscious 地位status 情感affection 欲望desire 压力pressure满足 satisfaction自我实现的需要 needs for self-actualization 尊敬的需要 esteem needs 归属的需要affiliation needs 安全的需要security needs 生理的需要physiological needs 维持 maintenance 保健 hygiene 激励因素 motivator 概率 probability 强化理论 reinforcement theory 反馈 feedback 奖金 bonus 股票期权 stock option 劳资纠纷 labor dispute 缺勤率 absenteeism 人员流动 turnover 奖励 reward 特许经营 franchise 热诚 zeal 信心 confidence 鼓舞 inspire 要素 ingredient忠诚 loyalty 奉献 devotion 作风 style 品质 trait适应性 adaptability 进取性 aggressiveness 热情 enthusiasm毅力 persistence 人际交往能力 interpersonal skills行政管理能力 administrative ability智力 intelligence 专制式领导 autocratic leader 民主式领导 democratic leader 自由放任式领导 free-rein leader 管理方格图 the managerial grid 工作效率 work efficiency 服从 obedience 领导行为 leader behavior支持型领导 supportive leadership 参与型领导 participative leadership 指导型领导 instrumental leadership成就取向型领导 achievement-oriented leadershipAutomated inspection 自动化检验automatic assembly system 自动化装配系统applied biomechanics 应用生物力学CAD/CAM 计算机辅助设计与制造computer integrated manufacturing system 计算机整合制造系统data structure 数据结构data base management system 数据库管理系统decision analysis 决策分析engineering economy 工程经济engineering statistics 工程统计facilities planning 设施规划factory diagnoisis and improvement method 工厂诊断与改善方法financial and cost analysis 财务与成本分析fuzzy theory and application 模糊理论与应用human-computer interaction (HCI)人因工程与计算机系统human factors engineering 人因工程human information processing 人类讯息处理human-machine system design 人机系统设计human resource management 人力资源管理human system diagnosis and improvement 人体系统诊断与改善industrial environment evaluation 工业环境评估industrial organizations and management 工业组织与管理industrial safety 工业安全information technology 信息技术intellectual property laws 智慧财产权法knowledge engineering 知识工程linear algebra 线性代数manufacturing automation 制造自动化manufacturing engineering 制造工程manufacturing management 制造管理manufacturing process 制造程序manufacturing systems and management 制造系统与管理market and marketing 市场与行销material flows automation 物流自动化mathematical programming 数学规划multicriteria decision making 多目标规划multi-criteria decision methods 多准则决策分析network analysis 网络分析numerical analysis 数值分析organization and management 组织与管理product and technology development management 产品与技术开发管理production management 生产管理production planning and control 生产计划与管制quality control 质量管理quality engineering 品质工程quality management techniques and practice 品质管理queueing theory 等候线理论reliability engineering 可靠度工程research，development and innovation management 研究发展管理semiconductor production management 半导体生产管理sequencing and scheduling 排序与排程simulation 模拟分析statistical method 统计方法stochastic processes 随机系统strategic management of technology 技术策略system analysis and design in large scale 大型系统分析与设计system performance evaluation 系统绩效评估技术system quality assurance engineering 系统品质保证工程systems engineering 系统工程systems simulation 系统仿真vision and colors 视觉与色彩work physiology 工作生理学work study 工作研究Accounting Assistant 会计助理Accounting Clerk 记帐员Accounting Manager 会计部经理Accounting Stall 会计部职员Accounting Supervisor 会计主管Administration Manager 行政经理Administration Staff 行政人员Administrative Assistant 行政助理Administrative Clerk 行政办事员Advertising Staff 广告工作人员Airlines Sales Representative 航空公司定座员Airlines Staff 航空公司职员Application Engineer 应用工程师Assistant Manager 副经理Bond Analyst 证券分析员Bond Trader 证券交易员Business Controller 业务主任Business Manager 业务经理Buyer 采购员Cashier 出纳员Chemical Engineer 化学工程师Civil Engineer 土木工程师Clerk/Receptionist 职员/接待员Clerk Typist & Secretary 文书打字兼秘书Computer Data Input Operator 计算机资料输入员Computer Engineer 计算机工程师Computer Processing Operator 计算机处理操作员Computer System Manager 计算机系统部经理Copywriter 广告文字撰稿人Deputy General Manager 副总经理Economic Research Assistant 经济研究助理Electrical Engineer 电气工程师Engineering Technician 工程技术员English Instructor/Teacher 英语教师Export Sales Manager 外销部经理Export Sales Staff 外销部职员Financial Controller 财务主任Financial Reporter 财务报告人F.X. (Foreign Exchange)Clerk 外汇部职员F.X. Settlement Clerk 外汇部核算员Fund Manager 财务经理General Auditor 审计长General Manager/ President 总经理General Manager Assistant 总经理助理General Manager's Secretary 总经理秘书Hardware Engineer 计算机硬件工程师Import Liaison Staff 进口联络员Import Manager 进口部经理Insurance Actuary 保险公司理赔员International Sales Staff 国际销售员Interpreter 口语翻译Legal Adviser 法律顾问Line Supervisor 生产线主管Maintenance Engineer 维修工程师Management Consultant 管理顾问Manager 经理Manager for Public Relations 公关部经理Manufacturing Engineer 制造工程师Manufacturing Worker 生产员工Market Analyst 市场分析员Market Development Manager 市场开发部经理Marketing Manager 市场销售部经理Marketing Staff 市场销售员Marketing Assistant 销售助理Marketing Executive 销售主管Marketing Representative 销售代表Marketing Representative Manager 市场调研部经理Mechanical Engineer 机械工程师Mining Engineer 采矿工程师Music Teacher 音乐教师Naval Architect 造船工程师Office Assistant 办公室助理Office Clerk 职员Operational Manager 业务经理Package Designer 包装设计师Passenger Reservation Staff 乘客票位预订员Personnel Clerk 人事部职员Personnel Manager 人事部经理Plant/ Factory Manager 厂长Postal Clerk 邮政人员Private Secretary 私人秘书Product Manager 生产部经理Production Engineer 产品工程师Professional Staff 专业人员Programmer 电脑程序设计师Project Staff 项目策划人员Promotional Manager 推售部经理Proof-reader 校对员Purchasing Agent 采购进货员Quality Control Engineer 质量管理工程师Real Estate Staff 房地产职员Recruitment Co-ordinator 招聘协调人Regional Manger 地区经理Research＆.Development Engineer 研究开发工程师Restaurant Manager 饭店经理Sales and Planning Staff 销售计划员Sales Assistant 销售助理Sales Clerk 店员、售货员Sales Coordinator 销售协调人Sales Engineer 销售工程师Sales Executive 销售主管Sales Manager 销售部经理Salesperson 销售员Seller Representative 销售代表Sales Supervisor 销售监管School Registrar 学校注册主任Secretarial Assistant 秘书助理Secretary 秘书Securities Custody Clerk 保安人员Security Officer 安全人员Senior Accountant 高级会计Senior Consultant/Adviser 高级顾问Senior Employee 高级雇员Senior Secretary 高级秘书Service Manager 服务部经理Simultaneous Interpreter 同声传译员Software Engineer 计算机软件工程师Supervisor 监管员Systems Adviser 系统顾问Systems Engineer 系统工程师Systems Operator 系统操作员Technical Editor 技术编辑Technical Translator 技术翻译Technical Worker 技术工人Telecommunication Executive电讯（电信）员Telephonist / Operator 电话接线员、话务员Tourist Guide 导游Trade Finance Executive 贸易财务主管Trainee Manager 培训部经理Translation Checker 翻译核对员Translator 翻译员Trust Banking Executive 银行高级职员Typist 打字员Wordprocessor Operator 文字处理操作员Aaccess discrimination 进入歧视 action research 动作研究adjourning 解散 adhocracy 特别结构administrative principle 管理原则 artifacts 人工环境artificial intelligence 人工智能工巧匠 avoiding learning 规避性学习ambidextrous approach 双管齐下策略Bbalance sheet 资产负债表 bcg matrix 波士顿咨询集团矩阵bona fide occupation qualifications 善意职业资格审查bounded rationality 有限理性 bureaucracy 官僚机构benchmarking 标杆瞄准 bounded rationality perspective 有限理性方法boundary-spanning roles 跨超边界作用Ccomputer-aided design and computer-automated manufacturing(cad/cam) 计算机辅助设计与计算机自动生产confrontation 对话 consortia 企业联合change agent 变革促进者 chaos theory 混沌理论charismatic leaders 魅力型领导者 charity principle 博爱原则coercive power 强制权 cohesiveness 凝聚力collaborative management 合作型管理 comparable worth 可比较价值competitive benchmarking 竞争性基准 confrontation meeting 碰头会constancy of purpose 永久性目标 contingency approach 权变理论corporate social performance 公司社会表现corporate social responsibility公司社会责任corporate social responsiveness公司社会反应 critical incident 关键事件current assets 流动资产 current liabilities 流动负债culture strength 文化强度 creative department 创造性部门craft technology 技艺性技术 contextual dimension 关联性维度continuous process production 连续加工生产 collectivity stage 集体化阶段clan control 小团体控制 clan culture 小团体文化coalition 联合团体 collaborative 协作网络centrality 集中性 centraliazation 集权化charismatic authority 竭尽忠诚的权力Ddecentralization 分权 democracy management 民主管理departmentalization 部门化 differential rate system 差别报酬系统dialectical inquiry methods 辩证探求法 division of labor 劳动分工downward mobility 降职流动 dynamic engagement 动态融合dynamic network 动态网络 domain 领域direct interlock 直接交叉 divisional form 事业部模式differentiation strategy 差别化战略 decision premise 决策前提dual-core approach 二元核心模式Eelectronic data-processing(edp) 电子数据处理 employee-oriented style 员工导向型风格empowerment 授权 encoding 解码end-user computing 终端用户计算系统 entrepreneurship 企业家精神equity 净资产 equity theory 公平理论espoused value 信仰价值 ethnocentric manager 种族主义的管理者expectancy theory 期望理论 expense budget 支出预算expense center 费用中心 external audit 外部审计external stakeholders 外部利益相关者 extrinsic rewards 外部奖励ethic ombudsperson 伦理巡视官 external adaption 外部适应性elaboration stage 精细阶段 entrepreneurial stage 创业阶段escalating commitment 顽固认同Ffamily group 家庭集团 financial statement 财务报表flat hierarchies 扁平型结构 flexible budget 弹性预算force-field theory 场力理论 formal authority 合法权力formal systematic appraisal 正式的系统评估 franchise 特许经营权formalization stage 规范化阶段 functional grouping 职能组合formal channel of communication 正式沟通渠道Ggame theory 博弈论 general financial condition 一般财务状况geocentric manager 全球化管理者 general manager 总经理globalization 全球化 gossip chain 传言链grapevine 传言网 global strategic partnership 全球战略伙伴关系general environment 一般环境 generalist 全面战略geographic grouping 区域组合 global company 全球公司global geographic structure 全球区域结构Hhawthorne effect 霍桑效应 heuristic principles 启发性原理hierarchy 科层制度 hiring specification 招聘细则horizontal linkage model 横向联系模型 hybrid structure 混合结构high tech 高接触 high-velocity environments 高倍速环境Iimpoverished management 放任式管理 income statement 损益表information transformation 信息转换 infrastructure 基础设施integrative process 整合过程 intelligent enterprises 智力企业internal audit 内部审计 internal stakeholder 内部相关者internship 实习 intrapreneurship 内部企业家精神intrinsic reward 内在报酬 inventory 库存, 存货internal integration 内部整合 interorganization relationship 组织间的关系intergroup conflict 团体间冲突 interlocking directorate 交叉董事会institutional perspective 机构的观点 intuitive decision making 直觉决策idea champion 构思倡导者 incremental change 渐进式变革informal organizational structure 非正式组织结构informal performance appraisal 非正式业绩评价Jjob description 职务描述 job design 职务设计job enlargement 职务扩大化 job enrichment 职务丰富化job rotation 职务轮换 job specialization 职务专业化Kkey performance areas 关键业务区 key result areas 关键绩效区Llabor productivity index 劳动生产力指数 laissez management 自由化管理large batch production 大批量生产 lateral communication 横向沟通leadership style 领导风格 least preferred co-worker(lpc)最不喜欢的同事legitimate power 合法权力 liability 负债liaison 联络者 line authority 直线职权liquidity 流动性 liaison role 联络员角色long-linked technology 纵向关联技术 losses from conflict 冲突带来的损失low-cost leadership 低成本领先Mmanagement by objective 目标管理 Managerial Grid 管理方格matrix bosses 矩阵主管 management champion 管理倡导者materials-requirements planning(MRP) 物料需求计划Mslow,s hierarchy of needs 马斯洛需求层次论marketing argument 管理文化多元化营销观 multiculturalism 文化多元主义multidivisional firm 多部门公司 moral rules 道德准则management by walking around(MBWA) 走动式管理matrix structure 矩阵结构 multinational enterprise(MNE) 跨国公司moral relativism 道德相对主义 mechanistic system 机械式组织middle-of-the-road management 中庸式管理 meso theory 常态理论multidomestic strategy 多国化战略mediating technology 调停技术Nna?ve relativism 朴素相对主义 need-achievement 成就需要norming 规范化 norms 规范nonprogrammed decisions 非程序化决策 nonsubstitutability 非替代性nonroutine technology 非例行技术 niche 领地Ooff-the-job training 脱产培训 on-the-job training 在职培训operational budget 运营预算 order backlog 订单储备organic system 有机系统 organizational development(OD) 组织发展orientation 定位 outcome interdependence 结果的相互依赖性outplacement services 外延服务 organization ecosystem 组织生态系统Pparadox of authority 权威的矛盾 paradox of creativity 创造力的矛盾paradox of disclosure 开放的矛盾 paradox of identify 身份的矛盾paradox of individuality 个性的矛盾 paradox of regression 回归的矛盾partial productivity 部分生产率 participative management 参与式管理path-goal model 路径目标模型 peer recruiter 同级招聘political action committees(PACs) 政治活动委员会polycentric manager 多中心管理者 portfolio framework 业务组合框架portfolio investment 资产组合投资 positive reinforcement 正强化production flexibility 生产柔性 profitability 收益率programmed decisions 程序化决策 psychoanalytic view 精神分析法paradigm 范式 personal ratios 人员比例pooled dependence 集合性依存 professional bureaucracy 专业官僚机构problem identification 问题识别 problemistic search 问题搜寻population ecology model 种群生态模型Qquality 质量 quality circle 质量圈question mark 问题类市场 quid pro quo 交换物Rrational model of decision making 理性决策模式realistic job preview(RJP) 实际工作预览reciprocal interdependence 相互依存性resource dependence 资源依赖理论routine technology 例行技术 retention 保留rational approach 理性方法 rational model 理性模型rational-legal authority 理性—合法权威Ssemivariable cost 准可变成本 sense of potency 力量感sensitivity training 敏感性训练 sexual harassment 性骚扰short-run capacity changes 短期生产能力变化 single-strand chain 单向传言链situational approach 情境方法 situational force 情境力量situational leadership theory 情境领导理论 sliding-scale budget 移动规模预算small-batch production 小规模生产 sociotechnical approaches 社会科技方法span of management 管理幅度 staff authority 参谋职权standing plan 长设计划 step budget 分步预算stewardship principle 管家原则 stimulus 刺激storming 调整阶段 strategic management 战略管理strategic partnering 战略伙伴关系 strategy formulation 战略制定strategy implementation 战略实施 strategic control 战略控制strategic contingencies 战略权变 satisficing 满意度subsystems 子系统 subunits 子单位synergy 协同 system boundary 系统边界structure dimension 结构性维度 sequential interdependence 序列性依存self-directed team 自我管理型团队 specialist 专门战略strategy and structure changes 战略与结构变革symptoms of structural deficiency 结构无效的特征Ttall hierarchies 高长型科层结构 task force or project team 任务小组或项目团队task independence 任务的内部依赖性 task management 任务型管理task-oriented style 任务导向型管理风格 total productivity 全部生产率Total Quality Management 全面质量管理 training positions 挂职培训training program 培训程序 transactional leaders 交易型领导transformational leaders 变革型领导 treatment discrimination 歧视待遇two-factory theory 双因素理论 two-boss employees 双重主管员工technical or product champion 技术或产品的倡导者Uunfreezing 解冻 unit production 单位产品Vvariation 变种子 variety 变量valence 效价 variable costs 可变成本vertical communication 纵向沟通 vertical integration 纵向一体化vestibule training 仿真培训 volume flexibility 产量的可伸缩性vertical linkage 纵向连接 venture team 风险团队value based leadership 基于价值的领导Wwin-lose situation 输赢情境 win-win situation 双赢情境workforce literacy 员工的读写能力 work in progress 在制品work flow redesign 工作流程再造成 work flow automation 工作流程自动化whistle blowing 揭发Zzero-sum 零---和zone of indifference(area of acceptance) 无差异区域(可接受区域)。

公共管理学专业英语词汇整理

公关常用英语

公关常用词汇Academic community 学术团体Advertising 广告Announcement公告Article reprints 文章翻印Audiovisual communications 视听沟通Banks，insurers 银行，保险公司Belief 意见、信仰Biography 传记/简历Board of directors 董事会Brand-building 品牌打造Budgeting 预算Bulletin boards 公告牌Business objective 经营目标Byliner 署名作者Case history 个案记录Cause-related marketing 事件营销Change 变革Clerical employees 办公人员Client 客户Communication audits 沟通审查Communication vehicles 沟通工具Community neighbors 社区同胞Community publics 社区公众Community relations 社区关系Competitors 竞争对手Conflict 冲突Confrontation 对峙Conscience 良心Consumer movement 消费者运动Consumer 消费者Consumerism 消费者权益保护Contributions 捐赠Corporate codes of conduct 企业行为准则Corporate image 企业形象Corporate social responsibility 企业的社会责任Corporation 企业Counseling 顾问Cover-up 掩盖（手段）Credibility 可信性Crisis management 危机管理Customers 消费者Database marketing 网络营销Deals/distributors 交易商/分销商Desktop publishing 电脑排版Direct mail 直邮Distortion 歪曲Education 教育Electronic media 电子媒体E-lobbying 电子游说E-mail memorandum 电子邮件备忘录E-mail 电子邮件Employee communication strategies 员工沟通战略Employee communication tactics 员工沟通策略Employee communication 员工沟通Employee families 员工家庭Environment 环境Environmentalism 环境保护Ethics 道德（准则）Evaluation 评价Face-to-face 面谈Federal，state，local legislators 联邦，州，当地立法者Financial relations 金融公关Goodwill 商誉Government relations 政府关系Government 政府Grapevine rumor 小道消息Idea 思想、观念Insider trading 内部交易Integrated marketing communications 整合营销传播Interactive public relations 互动公关Internal video 内部录像International community 国际社区Interview 面访Investment community 投资团体Investor relations 投资者关系Investor 投资者Issues management 问题管理Journalist 记者Key messages 关键信息Labor unions 工会Lobbying 游说Local community relations 社区关系Management 管理Managers/supervisors经理/主管Marketing mix 市场营销组合Marketing publicity 营销宣传Marketing 行销Media contact and monitoring 媒体联络与监测Media directories 媒体库Media kit 媒体宣传袋Media 传播媒介Multinational corporation 跨国公司Narrowcasting 窄播News release 新闻发布Newsworthy 有新闻价值的On-line communications 在线沟通On-line media relations 在线媒体关系On-line monitoring 在线监测Online publicity 在线宣传Op-Ed 评论文章Persuasion 说服Pitch letter 产品宣传信Position paper 专题报告Press conferences 新闻发布会Press monitoring 媒体监测Press relations 媒体关系Press新闻界Print media 印刷媒体Print publications 印刷出版物Product promotion 产品促销Product publicity 产品宣传Project team 项目小组Public aspiration 公众抱负Public attitudes 公众态度Public awareness 公众意识Public issues management 公共事务管理Public mood 公众情绪Public need 公众需要Public opinion 舆论Public policy forecasting 公共政策预测Public relations advertising 公关广告Public relations agency 公关公司Public relations counseling and research 公关咨询与调研Public relations department 公关部Public relations objectives/strategies 公关目标/战略Public relations plan 公关计划Public relations programs 公关方案Public relations tactics 公关策略Public relations 公共关系Public sentiment 公众意见Public service announcement 公益宣传广告Publicity 宣传Questionnaire 问卷Regulatory authorities 监管当局Research 调研Risk communication 危机沟通Round-up article 摘要文章Sales promotion 促销Sample 样本Satellite media tours 卫星连线访谈Sensationalism 轰动手法Situational analysis 形势分析Societalexpectations 社会预期Soft news 软性新闻Special interest groups 特殊利益团体Speech 演讲Speech-writing 演讲稿写作Spin 扭曲事实Spokesperson代言人Standby statement 备用声明Stockholders 股东Subterfuge 托词Supervisory communications 上下级沟通Suppliers 供应商Surveys 调查Talk radio 电台访谈节目Target audience 目标受众Telephone communication 电话沟通Third-party endorsement 第三方认可Top management 高层管理Trade associations 行业协会Trade show 行业展览Truth 真相TV interviews 电视访谈Two-way communication 双向沟通Value 价值观Video conferences 视讯会议Video news releases 视讯发行Web relations 网络公关Web site newsroom 网上新闻室Web site 网站World Wide Web 国际互联网Writing 写作。

公关英语

公关术语PR GLOSSARYCONTENT 目录04 NEW CLIENT DEVELOPMENT新客户开发12 STRATEGY & PLANNING(10 STEPS)战略与规划（十步）27 MEDIA媒体42 EVENT活动56 MARKETING市场营销64 ACCOUNTING财务68 Widely-Used Advertising Terms in PR Practice公关服务中常见广告词汇New Client Development新客户开发Billing Process招标流程agenda议程agreement协议approval批准bidding招标brainstorm头脑风暴，点子会议case案例client客户competitor analysis竞争对手分析confidential机密的confidentiality agreement保密协议confirm确认contact联系，联系人contract合同deadline最终期限feedback反馈financial report/financial statement财务报告item条款minute/memo备忘录offer出价owner出价partner合作伙伴pending待解决的pitch(专业顾问公司)竞标，竞争客户的业务pitch letter招标书pitcher竞标人presentation讲标，演讲型陈述project项目proposal提案remark备注report报告retainer（已签约）常规客户sign签署，签字team work团队合作tendor投标（书）tentative尝试性的theme/topic主题vendor小贩，供应商Company Profile公司简介bio（biography）简历（传记）board of directors董事会briefing情况介绍，吹风会brochure/pamphlet介绍手册company history公司历史copyright版权executive board管理团队intellectual property right知识产权management team CV’s（curriculum vitae）领导层简介mission statement使命书patent专利Practice服务内容brand marketing 品牌营销brand building品牌塑造brand development品牌开发brand positioning 品牌定位brand repositioning品牌再定位celebrity marketing名人效应营销cross marketing and promotion交叉营销demarketing缓适营销educational programming教育规划entertainment marketing娱乐业市场营销event proposal活动策划grassroot marketing地毯式营销name-brand名牌，品牌product launch产品发布product publicity产品宣传publicity-driven promotion宣传导向的促销retail marketing零售业市场营销special event特别活动communication training沟通培训development of message信息开发media training媒体培训presentation skills training宣讲技巧培训speech preparedness准备发言稿constituency relations顾客关系association marketing协会营销public interest group relation公众利益群体的关系third-party lobbying第三方游说corporate & financial communications公司和金融转播implementation and communications执行和沟通policy development and initiatives政策制定stakeholder engagement and partnerships股东约定和合伙关系crisis & issues management危机管理crisis procedure guidelines危及程序指导方针crisis simulation危机模拟issues advertising声明issues management问题管理litigation support诉讼支持online crisis preparedness网上危机防范risk assessment风险评估stakeholder outreach股东范围vulnerability analysis危机程度分析event management活动管理corporate identity film企业形象短片live studio（具有较好混音设备的）录音室，播音室meeting & event会议和活动webcast & broadcast在线直播government relations政府公关central government中央政府front-page issue/story头版新闻local government地方政府national government全国政府trade association行业协会interactive service 互动服务extranet外部网flash图片；新闻；消息flash animation/programming flash消息制作internet互联网intranet内部网newsflash快讯online content development 网上内容开发viral marketing program病毒性传播web design网页设计web programming网页编程webcast网页传播webinar网络论坛media relations媒体关系audience targeting受众确定audit审计database development and maintenance数据库开发和维护editorial campaign and maintenance 数据库开发和维护editorial campaign宣传活动media tours媒体拜访，媒体外出巡游strategy and message development战略和信息开发tracking and analysis（媒体）跟踪和分析organizational communication组织沟通divestiture/divesture/divest剥夺财产，收回投资large-scale technology improvement大规模的科技进步leadership transition and development领导风格的转变和发展merger and acquisition兼并与收购organizational restructuring 机构重组recruiting and retaining a high performance招聘和保留高效的工作团队others其它article release稿件发布communication strategy传播策略evaluation评估market research市场研究planning & counseling计划与辅导public affairs公共食物publicity公共传播，宣传publicity campaign宣传攻势writing撰稿Service Practice服务行业airlines and transportation航空和运输业apparel服装业banking & securities银行和证券业education教育业energy能源entertainment娱乐业environmental legislation and regulation环境立法和管理条例extractive（oil/gas/mining）采掘业（石油/天然气/采矿）financial service金融业food and hospitality食品和招待行业footwear鞋业gambling赌博业health care医疗卫生information technology信息技术pharmaceutical制药业science & technology科技telecommunications电讯，通讯textile纺织业utilities公共事业Strategy & Planning（10 steps）战略与规划（十步）1-Clarify Objectives阐明目标action行动attitude态度boycott联合抵制bribe/bribery贿赂business issue商业问题cash flow现金流combat/balance/defuse/neutralize阻击/平衡/分散negative attitude中立化负面态度consumer product消费品convenience product日用品exchange交换financial performance财务表现fraud欺诈fund raising筹集资金funding提供资金goal（远期）目标identify/educate/activate positive attitude发现/教育/激活正面态度image形象industrial product工业品malfeasance渎职objective目的opinion意见payback收益product failure不合格产品product tampering篡改产品profit利润profit margin利润额度public attitude公众态度public interest issue公共利益问题recall产品召回reputation信誉reshuffle重组restructuring组织调整return on investment（ROI）投资回报率share price股价site closing关闭站点specialty product特殊品strike罢工transaction交易unsought product冷门产品2-Situation Analysis形式分析background analysis背景分析client product顾客产品competitor竞争对手context场合；环境；背景customer value 客户价值demand需求distribution分销evolving technology发展中的技术，不断改进的技术exploratory research探索性调研framework框架gather facts搜集信息industry工业；制造业；行业leadership challenge领导力挑战legislation立法market demand市场需求marketing intelligence营销情报needs需要obstacle障碍pricing定价profitability盈利能力public aspiration公众渴望public mood公众情绪public need公众需求regulation法规，规定sales and market share销售和市场份额sector行业；部门slogan口号，广告语snapshot快照，简况strategy战略tactic措施tipping point有利的拐点trend趋势wants欲望brand audit品牌审计aided or tipped awareness提示知名度attention value注意度badge of authenticity货真价实的标志brand association 品牌联系brand awareness品牌知名度brand consolidation品牌巩固brand contact品牌接触brand equity品牌资产brand experience品牌体验brand extension品牌延伸brand identity品牌识别brand image品牌形象brand interest品牌兴趣brand loyalty品牌忠诚度brand mapping品牌定位图brand personality品牌个性brand preference品牌偏好brand recognition品牌认知brand reliability品牌可信赖度brand reputation品牌美誉度brand stewardship品牌管理brand story品牌故事durability耐用度non-branded competition不打品牌竞争perceived quality品牌认知度premium image高品质外观relevance相关度serviceability服务度，可使用度sky-high image极高的形象switching cost（品牌）转换成本top of mind第一提及知名度unaided or untipped awareness未提示知名度unawareness无知名度unified image形象统一universal identity统一标识media audit媒体审计circulation发行量circulation audit发行量审核controlled circulation赠阅发行exposure value暴露值gross rating points毛评点guaranteed circulation基本发行量image deterioration形象坏损impressions暴露度，印象分media analysis媒体分析media confirmation媒体确认media crisis媒体危机media map媒体资源库media planning媒体策划media storm媒体风暴media subclass媒介细分media units媒介单位paid circulation订阅发行primary circulation初级发行量readability可读性secondary/pass-along reader二级读者secondary/pass-along readership二级读者量total intensity传播强度total pressure传播压力analysis form client`s prospect从客户角度分析associated benefits相关收益attributes品质；特质committed buyer承诺购买者follower跟随着habitual buyer习惯购买者key audience重点受众leader领导者like-a-friend buyer情感购买者personality个性satisfied buyer满意购买者underdog弱者；失败者value价值industry/market sector analysis行业/市场分析analyst quote report分析员举证分析best practice analysis最佳方法分析brand mission品牌使命brand promise品牌承诺client research客户调查competitive site analysis竞争地位分析consumer消费者database search数据库调查distributor分销商industry analysis行业分析key player主要竞争对手market development市场开发market intermediaries市场中介market penetration市场渗透non-profit sector非盈利行业organization identity企业特征organizational analysis组织分析perception analysis认知分析policy analysis政策分析products and applications产品和应用retailer零售商ROI-based analysis基于投资回报率的分析selling concept推销观念societal marketing concept社会营销观念value chain价值链3-Audience Identification and Profile受众身份确定和解析audience受众buying style购买方式celebrity opinion leader名人舆论领袖demographics人口统计学high priority audience优先受众intermediary audience中间受众internal audience内部受众lay audience外行受众marginal public边缘公众media habit媒体习惯opinion leader（expert，gov.officials）舆论领袖（专家，政府官员）primary public重要公众psychology心理学public opinion hero公众舆论领导secondary public次要公众self-image自我形象target audience目标受众target audience differentiators目标受众区别点uncommitted public中间公众4-Discover Key Insight发现主要见解agent代理商brand confusion品牌迷惑（品牌混淆）broker经纪人burning issues燃眉之急channel销售渠道channel partner销售渠道合作伙伴distribution channel分销渠道exclusive distribution独家经销financial leverage财务杠杆franchised organization特许专卖店idea screening构思筛选leverage提升，影响，借助range of product 产品范围reliability可靠性SWOT grids WOT矩阵分析SWOT-Strength，Weakness Opportunity，Threat优势，若是，机遇与威胁（状况与形式分析）weight of client客户重要程度Wholesaler批发商5-Set Measurable Program Objectives设定可测的项目目标adopt an attitude持某种看法和态度build preference/preference building打造偏爱度increase awareness提高认知度increase exposure增加曝光度increase presence增加出场；扩大（存在）影响力maintain leadership 保持领导者地位overpromise 过度承诺，夸海口overtake 超越rating排名sales leads销售领先shift an attitude 改变态度6-Define Program Strategy制定项目策略approach方法benchmarking commitment检验承诺client-centric strategy客户服务中心战略dialogue strategy对话战略insight见解Non-governmental organization（NGO）非政府组织NGO and community relations strategies非政府组织和社团关系战略operating strategy运行战略partnership initiative伙伴关系设想road map活动安排表strategic philanthropy战略性慈善事业well-rounded internet strategy全面的网络战略7-Message Development信息开发b-roll传送未被编辑过的连续镜头给听众和观众的行为emotional appeals感性诉求fact事实figure数字groundwork基础工作key message 关键信息key message by audience/platform根据受众平台划分的不同关键信息matrix矩阵message audit信息审计message platform信息平台message weight信息力度moral appeals理性诉求sound bite（信息）切入点（原指某采访录音片段，因其辛辣、讽刺而被播出）statistics统计数据template模板third party endorsement第三方认可umbrella message伞形信息8-Identify Media Strategy制定媒体策略blueprint蓝图、计划by word mouth口头传播effective有效的efficient有效率的media briefing媒体吹风会media maintenance媒体维护media monitor媒体监控media policy媒体措施media profile媒体简介media trip媒体旅行message delivery信息投递opinion watchdog舆论监督outlet出口podcast播客；网络视频发布word-of-mouth舆论导向9-Define Program Tactics制定项目实施措施beat采写范围consumer contest消费者竞赛flame war论坛上的激烈争论gopher地鼠，在网上搜索信息guest spot特邀嘉宾栏目；客串表演knock off翻印本，冒牌货，廉价仿制品news conference新闻发布会newsreel新闻影片online channel网上频道photo Op（opportunities）抓拍、抢拍的新闻照片press conference记者招待会public service announcement电台或电视台的公益广告radio promotion广播促销spots插播在两个广播或电视节目间的内容the charts每周流行音乐排行榜video news release视频新闻发布10-Develop Evaluation Plan制定评估计划attitudinal shift态度改变audience rating视听率awareness，attitudes and behavior tracking studies认知、态度和行为跟踪调查behavior shift行为改变bounce back survey重新调查bulletin board discussion analysis商业和促销分析chat room聊天室client mix driver analysis顾客混合驱动分析content of media coverage媒体覆盖内容coupon redemption rate优惠券回收率customer satisfaction index客户满意指数customized survey定制调查desired effect期待得到的结果diagnostic information诊断信息effective frequency有效频次effective reach有效收视/收听率end audience终端受众event attendance活动出席人数favorability受欢迎程度frequency频次frequency discounts频率折扣gauge outcomes评估结果hit rate点击率impact影响力landscape matrix环境基础评估material distribution物品发放measurable objectives可测量的目标media assult媒体攻势media coverage媒体覆盖media coverage analysis媒体覆盖分析media environmental媒体环境media outreach媒体覆盖范围media uptake媒体认同national overlay全国覆盖objective match audience目标与受众匹配output输出pick-up rate采用率placement（文章）投放program refinement 项目细化promotion effect促销效果quality of media coverage媒体覆盖质量quantity of media coverage媒体覆盖数量ramping up process艰难的向上攀爬过程reach收视率；收听率recap扼要重述新闻报道中的内容space/length篇幅speaking board发言板tone语调vehicle载体volume of media coverage媒体覆盖容量website traffic网站流量MEDIA媒体Media Classification媒体分类by importance按重要程度分A-level media A类媒体B-level media B类媒体cool media冷媒体core media核心媒体high profile daily newspaper高知名度日报hot media热媒体main media主流媒体non-mainstream media非主流媒体strong media强势媒体by region按地域分foreign media外国媒体international media国际媒体local media本地媒体media in East China华东媒体media in South China华南媒体national media全国媒体Northeastern media东北媒体Northwestern media西北媒体out-of-country media境外媒体out-of-home media户外媒体out-of-town media外地媒体provincial media省级媒体regional media 区域媒体secondary city media 地市级媒体Southwestern media 西南媒体by content按内容分general media大众媒体specialized media专业媒体trade media/vertical media行业媒体by style按风格分automobile media汽车媒体consumer media 生活消费类媒体consumer travel title消费旅游刊物direct marketing media直销营销类媒体education media教育媒体fashion media时尚类媒体female publication女性刊物finance media财经媒体housing & property media房产媒体lifestyle media生活类媒体male publication男性刊物management media 管理类媒体medicine media医药媒体photographer media摄影类媒体political media时政类媒体securities media证券媒体trade travel贸易旅游刊物by vehicle按传播载体分air-cast（用）无线电广播airing无线电广播，电视广播airwave电视，广播的频道，电波broadcasting广播bulletin新闻快报；公报；小报；会刊cable network有线网络digital interactive media数字互联媒介digital media数字媒介electronic media电子媒介forum论坛gutter press八卦刊物house organ内部刊物interactive TV互动电视magazine杂志mouthpiece机关报；代言人news magazine新闻杂志，时事刊物news organ报纸，新闻杂志，新闻喉舌newspaper报纸on-line media网上媒体on-line newspaper网上报纸popular paper大众化报纸；通俗报纸poster招贴，海报，帖子print media平面媒体publication刊物specialized e-zine网上专业杂志tabloid小报tabloid press通俗小报talk radio电台脱口秀talk show名人访谈节目TV newscast电视新闻广播TV series电视系列片TV show电视节目Web portal门户网站Publication period出版周期bi-monthly双月刊bi-weekly半月刊daily日刊field pickup现场转播issue（报刊、杂志）期live program现场直播monthly月刊periodical期刊quarterly季刊Sunday supplement周日增刊Supplement号外；副刊；增刊weekly周刊weekly newspapers周报Space Position版面位置banner headline，streamer headline通栏标题broadsheet大（开版）报cover date封面日期cover paper封面cover position封面位置front page首页；头版full position黄金版面；醒目位置gatefold门式折页gutter中缝headline标题，大字标题，头条新闻inner page内页insert插页sub-top line小头条supers叠top line头条All Kinds of Articles文章类型affair绯闻anecdote趣闻轶事back alley news/grapevine/hearsay小道消息box花边新闻bylined article署名文章caption图片说明clipping剪报column专栏；栏目continued story连载故事；连载小说correction更正（启事）correspondence column读者来信专栏cover story封面报导customer success story客户成功案例cutline插图说明digest文摘e-clipping电子扫描件editorial社论，社评evaluating评测exclusive news独家新闻experienced article体验稿extra号外eye-witness account目击者；记者见闻feature/feature article特写；专稿fiddler’s news假的，不准确的消息foreign news国外新闻front-page news头版新闻general market article市场综述稿general news article新闻综述稿hard news硬新闻；纯新闻heavy news坏消息；不幸的消息highlights要闻home news国内新闻hot news热点新闻insertion order加插刊登通知job’s news不幸的消息，凶讯（出自《圣经》）latest news/spot news/stop-press news最新消息media event传媒瞩目的事件monograph专刊narration解说词news release新闻稿news vista新闻回顾与展望newsflash新闻快讯newsletter时事通讯；新闻信札，业务通信obituary讣告one-on-one interview专访pet topic/hot topic热门话题photo news图片新闻position paper意见书，表达对问题所持见解的论文press hot line 新闻热线press release（通讯社或政府机构发布的）新闻稿product article产品稿product explanation产品说明profile人物专访；人物特写public notice公告review评论round-up综述scandal丑闻sex scandal性丑闻sidebar花絮新闻slice of life生活片段soft news软新闻solicit article征文special report特别报道special topic专题speechwriting撰写讲演稿standby statement备用声明story消息；稿件；文章successful story成功案例technical articles技术性文章tie-in chart配图tip内幕新闻topical issue热门话题trade news行业动态white paper白皮书，官方政府报告wrap-up综合报道，简讯Reporting Style报道方式bias片面性covert coverage隐形采访；秘密采访cover-up隐藏，掩盖distortion歪曲editorial promotion编辑推介；社评推介folo（=follow-up）跟踪报道hype大肆宣传，炒作，夸大的宣传in-depth interview深度采访in-depth reporting深度报道media coverage媒体报道量media hype/media pitch媒体炒作negative report负面报道neutral report中性报道objectivity客观性off the record不宜公开报道positive report正面报道puffery夸大slant主观报道；片面报道subterfuge托词，花招，诡计，手段Writing Structure结构banner通栏标题body新闻正文close/trial close结尾dialog对白filler补白interior paragraphs内容段落kicker肩题lead导语marginal note旁注master head报头；刊头；报名；刊名monolog copy独白式正文narrative copy叙述式正文news peg新闻电头picture-caption copy图片说明式正文preamble序言subhead副标题tagline标题句text正文thumbnail小样thumbnail description概述thumbnail sketch简述Writing Style写作技巧analogy 类比essay随笔human interest人情味hyperbole夸张法imagery比喻inverted pyramid倒金字塔（写作结构）jingles歌谣式metaphor隐喻personification technique拟人化prose散文road blocking路障式straight announcement直截了当式suspended interest悬念Article Edition Process文章编辑过程blank“开天窗”boil压缩篇幅carry刊登censor审稿crop剪辑图片cut删改deadline截稿时间editor-in-chief and approve主编审阅file发稿follow up跟稿general editor check and approve总编审阅kill(a story)枪毙稿件localize本土化meeting before edition编前会order edition订版placement of articles文章投放polish润色printing印刷proofread校对。

商务英语词汇大全

商务英语词汇大全一、基本商务术语1. 商务活动（Business Activity）2. 市场营销（Marketing）3. 销售额（Sales Revenue）4. 成本（Cost）5. 利润（Profit）6. 投资回报率（Return on Investment, ROI）7.SWOT分析（Strengths, Weaknesses, Opportunities, Threats）8. 目标市场（Target Market）9. 市场细分（Market Segmentation）10. 定位（Positioning）二、商务谈判术语1. 谈判（Negotiation）2. 合同（Contract）3. 报价（Quotation）4. 还价（Counteroffer）5. 成交（Close the Deal）6. 付款方式（Payment Terms）7. 交货期（Delivery Time）8. 质量保证（Quality Assurance）9. 售后服务（Aftersales Service）10. 合作伙伴（Business Partner）三、商务函电术语1. 询盘（Inquiry）2. 报盘（Offer）3. 订单（Order）4. 发票（Invoice）5. 装箱单（Packing List）6. 信用证（Letter of Credit, L/C）7. 汇票（Bill of Exchange）8. 托运单（Shipping Order）9. 提单（Bill of Lading）10. 保险（Insurance）四、人力资源术语1. 招聘（Recruitment）2. 简历（Resume）3. 面试（Interview）4. 培训（Training）5. 薪资（Salary）6. 福利（Benefits）7. 绩效考核（Performance Appraisal）8. 晋升（Promotion）9. 劳动合同（Labor Contract）10. 职业规划（Career Planning）五、企业运营术语1. 企业战略（Corporate Strategy）2. 企业文化（Corporate Culture）3. 组织结构（Organizational Structure）4. 部门（Department）5. 团队协作（Teamwork）6. 项目管理（Project Management）7. 生产计划（Production Plan）8. 供应链管理（Supply Chain Management）9. 库存（Inventory）10. 客户关系管理（Customer Relationship Management, CRM）六、财务与会计术语1. 财务报表（Financial Statements）2. 资产（Assets）3. 负债（Liabilities）4. 所有者权益（Owner's Equity）5. 现金流（Cash Flow）7. 资产负债表（Balance Sheet）8. 利润分配（Profit Distribution）9. 折旧（Depreciation）10. 纳税（Taxation）七、国际贸易术语1. 进口（Import）2. 出口（Export）3. 贸易壁垒（Trade Barrier）4. 关税（Tariff）5. 配额（Quota）6. 原产地证明（Certificate of Origin）7. 贸易术语（Trade Terms，如FOB、CIF等）8. 国际支付（International Payment）9. 外汇（Foreign Exchange）10. 世界贸易组织（World Trade Organization, WTO）八、市场营销策略术语1. 市场调研（Market Research）2. 产品生命周期（Product Life Cycle）3. 广告（Advertising）4. 促销（Promotion）5. 公关（Public Relations）6. 品牌战略（Brand Strategy）7. 网络营销（Internet Marketing）8. 社交媒体营销（Social Media Marketing）9. 客户满意度（Customer Satisfaction）10. 忠诚度计划（Loyalty Program）九、企业管理术语1. 领导力（Leadership）2. 决策（Decision Making）3. 风险管理（Risk Management）4. 企业伦理（Business Ethics）5. 知识管理（Knowledge Management）6. 创新能力（Innovation Capability）7. 企业形象（Corporate Image）8. 危机管理（Crisis Management）9. 持续改进（Continuous Improvement）10. 企业社会责任（Corporate Social Responsibility, CSR）十、电子商务术语2. 在线支付（Online Payment）3. 网络安全（Network Security）4. 顾客评价（Customer Review）6. 网络营销策略（Online Marketing Strategy）7. 搜索引擎优化（Search Engine Optimization, SEO）8. 率（Clickthrough Rate, CTR）9. 转化率（Conversion Rate）通过这些词汇的积累，您将能够在商务交流中更加得心应手，展现出您的专业素养和沟通能力。

一些常见常用的公关摄影英语单词

一些常见常用的公关摄影英语单词公共关系 Public Relations视觉传播Visual Communication公关摄影PR Photography航拍摄影Aerial Photography延时摄影Time-lapse Photography产品摄影Product Photography建筑摄影Architectural Photography光绘摄影 Light Painting Photography汽车摄影 Automobile Photography商务人像Business Portrait纪录片Documentary花絮Sidelights图片直播Photo Livecast十秒短视频10sec clip官方摄影师Official Photographer首席摄影师Chief Photographer资深摄影师Senior Photographer摄像师Cameraman平面修图师Photo Retoucher视频剪辑师Video Editor灯光师Gaffer音效师Soundman化妆师Dresser导演/总监Director助理Assistant制片人Producer合伙人 Partner客户 Client客户经理Account Manager经销商 Distributor零售商 Retailer供应商 Supplier参展商Exhibitor峰会 Summit博览会 Expo学术研讨会Academic Seminar新品发布会New Product Launching Event 公司年会Corporate Annual Meeting流程Rundown彩排Rehearsal空镜Scenery Shot签到Sign in来宾交流Mingle互动体验Interaction & Experience 主旨演讲Keynote Speech论坛Forum高峰论坛 Summit Forum主题论坛Theme Forum分论坛Sub Forum圆桌对话/小组讨论Panel Discussion 开幕仪式Opening Ceremony闭幕仪式Closing Ceremony启动仪式Launching Ceremony签约仪式Signing Ceremony颁奖仪式Award Ceremony新闻发布会Press Conference媒体采访Media Interview茶歇Tea Break鸡尾酒招待会 Cocktail Reception 晚宴Gala Dinner余兴派对After Party祝酒Toast演出Performance抽奖Lucky Draw勘场Scouting安检Security Check红毯 Red CarpetVIP休息室VIP Lounge主会场Plenary Hall大礼堂Auditorium交流区Mingle Zone展区 Exhibition Area展位 Booth舞台Stage控台Console影棚Studio器材Equipment镜头Lens广角镜头Wide-angle Lens 长焦镜头Tele-photo Lens 鱼眼镜头Fish-eye Lens定焦镜头Fixed Focal Lens 微距镜头Macro Lens移轴镜头Tilt-Shift Lens无人机UAV/Drone三脚架Tripod独脚架Unipod闪光灯Flashlight造型灯 Modelling Light讯道系统EFP System斯坦尼康Steadicam摇臂Rocker Arm轨道Track易拉宝Banner集体照Group Photo单人照Individual Photo自拍 Selfie特写Close-up Shot全景图 Panorama样片 Sample反光 Reflection畸变 Distortion视频剪辑Video Editing后期修图Photo Retouching 光圈Aperture快门Shutter白平衡White Balance焦点Focus焦距Focal Length对焦Focusing手动对焦Manual Focusing自动对焦Automatic Focusing 像素Pixel码流Code Stream渲染Render1太字节 1 Terabyte (1T)1吉字节 1 Gigabyte (1G)1兆字节 1 Megabyte (1M)1千字节 1 Kilobyte (1K)脸书 Facebook推特 Twitter抖音 Tik Tok微信 WeChat二维码 QR Code着装要求 Dress Code商务装 Business Attire报价 Quote报价单 Quotation 发票 Invoice。

广告、金融、公关行业常用专业英语

创作用语广告讯息advertising message 艺术art 艺术方向art direction 艺术家artist美术总监art director 大创意big idea 头脑风暴法brainstorming传播媒介communications media 概念化conceptualization 方案人员copywriter创意纲要creative brief 创意总监creative director 创意过程creative process创意金字塔creative pyramid 创意creative 创造creativity 感性诉求emotional appeals控险家explorer 事实型思维fact-based thinking 信息性informational 法官judge指定mandatories 讯息战略message strategy 非文字nonverbal 产品概念product concept 理性诉求rational appeals 目标受众target audience 技巧technical 转换性transformational 价值型思维value-based thinking 文字的verbal 形象化visualization 战士warrior样片animatic 动画技法animation techniques 声频audio 艾耶1号式Ayer No.1利益式标题benefit headlines 正文body copy 粗体boldface 照相制版camera-ready art 表演纲要casting brief 结尾close 命令式标题command headlines末稿comprehensive layout/comp 演示demonstrati 设计design 技巧式正文device copy对白/独白式正文dialog/monolog copy 旁白donut 标题headline 吸引技巧hook图标icon 插图画家illustrators 企业形象式正文institutional copy整合广告integrated commercial 内容段落interior paragraphs 斜体italic歌谣式jingles 肩题kicker 布局图layout 预备段落lead-in paragraph生活方式式技法lifestyle techniques 标志logotypes 助记手段mnemonic device音乐式广告musical commercials 音乐标志musical logo 叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera 拼版paste up摄影师photographers 图片说明式正文picture-caption copy方框图片式布局picture-window layout 招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines 广播人物radio personality 脚本script印签seal 签名signature cuts 生活片段slice of life 口号slogans故事板storyboard 故事板草图storyboard roughs 直截了当式straight announcement直接推销式正文straight-sell copy 副标题subhead 标题句taglines 证言testimonial正文text 主题句theme lines 小样thumbnail 收尾trial close 图形部分visuals旁白voiceover 模拟校样analog proof 动画animation 合成片answer print 光圈aperture 音控台audio console 底片base art 出血版bleeds 蓝线blueline照相排版术camera-ready art 字符计算式character-count method电影摄影师cinematographer 截止期closing date 色基color key 分色color separation连续调continuous tones 控制室control room 组排copy cast 封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media 数字校样digital proof数码视频效应装置DVE units导演director 特排字体display type 复制带dubs拷贝dupes 电子制作electronic production 晒版台纸flats 一套铅字font四色印刷four-color process 网目凸版halfone plate 网屏halftone screen互动电视interactive TV 任务夹job jacket 出格kerning 电脑亭kiosk加空铅leading 硬性软片line film 线画版line plate 实景真人live action外景地location 制片场lot 指令mandatories 公共场所mass audience venue母带master tape 合成样片mixed interlock 助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film透明塑料膜overlay 个人场所personal audience venue 平台使用费platform licensing后期制作阶段postproduction phase 开印前阶段prepress phase预备阶段preproduction phase 印刷制作经理print production manager印刷制作过程print production process 非公开场所private audience venue 制片人producer制作阶段production phase 复映复播追加酬金residual fee 反差套印reverse knockout无衬线字体sans serif 最低合同工资scale 衬线字体serif 一场session 特技special effects 插播广告spots 剥版stripping 叠supers 演播人员talent 自动台词提示器teleprompter课本纸text paper 正文字体text type 合套trap 字系type families 排印工艺typography网页Web page 单词计算式word-count method 工作样片work print 书写纸writing paper公共关系用语社论式广告advertorial 倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials 公告牌bulleting boards 社会参与community involvement企业广告corporate advertising 企业识别广告corporate identity advertising危机管理crisis management 娱乐entertainment 展品exhibits 特写feature articles内部通报house organ 以货代款in kind 机构广告institutional advertising游说lobbying 前期市场企业广告market prep corporate advertising营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling慈善行为philanthropy 招贴posters 传媒炒作press agentry传媒工具press/media kit公共事务public affairs 公共关系户public relations 公共关系广告public relations advertising 宣传publicity 公众publics 招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting赞助sponsorship 赛场营销venue marketing新闻通报录像video news release广播媒介用语执行证明书affidavit of performance 受众构成audience composition受众占有率audience share 时间表avails 一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP千人成本CPM 累积听众数cumulative persons 累积收听率cumulative rating时段组合day-part mix 预定市场区域designated market areas 班车时间drive time首播辛迪加first-run syndication 毛评点gross rating points 开机家庭HUT形象移植imagery transfer 信息式广告informercial互相连接interconnect存货inventory 地方时间local time 赔偿条件make-goods 广播电视网networks网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate黄金时段prime time 节目式广告PLA 节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station 赞助sponsorship 点播广播spot announcement点播广播spot radio 受众总数total audience 总体受众计划total audience plan电视家庭TVHH 特高频UHF 甚高频VHF 广告网络ad networks广告查询ad request 横幅广告banner 阔幅说明书broadsides 手册brochures商业回邮件business reply mail 按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC 直邮广告direct-mail advertising 折页folders主页home pages专属名录houselists 内部刊物house organs 互动电视interactive TV 互联网Internet互联网服务供应商Internet service provider 插播广告interstitial 关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker 邮件反应名录mail-response lists 明信片postcards 推播技术push technology 销售信函sales letters 搜索引擎search engines 邮简self-mailers 赞助sponsorship 公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media 全面登场full showing 全球定位系统GPS车内广告牌inside cards 100露出数100showing 户外媒介out-of-home media车体招贴outside posters 包装packaging 奖品premiums 产品安插product placement登场showing 看板spectaculars 标准户外广告standardized outdoor advertising成品招贴stock posters 优惠赠券take-ones 出租车外壳taxicab exteriors终点站招贴terminal posters 30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows 交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure媒介策划用语广告印象advertising impression 广告反应曲线advertising response curve注意度attention value 受众audience 受众目标audience objectives 间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index发行量circulation 持续性continuity持续式continuous schedule 成本效益cost efficiency 单位成本cost per point千人成本cost per thousand 创意组合creative mix分布目标distribution objectives有效频次effective frequency 有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms 起伏式flighting schedule 频次frequency总印象gross impressions 毛评点gross rating points 市场markets 组合mechanics媒介media 媒介策划media planning 媒介载体media vehicles 讯息力度message weight方法methodology 组合媒介法mixed-media approach 资金money 驱动值motivation value 看见机会opportunity to see脉冲式pulsing schedule 视听率rating到达率reach每册读者数readers per copy 近期策划recency planning 路障式roadblocking外溢媒介spillover media 增效效应synergy 电视户television households媒介运用用语发行量审核局ABC 出血bleed 批量折扣bulk discounts 行业杂志business magazines发行量审核circulation audit 分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date 彩色样品纸条color strip混合收费制combination rates 消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date 封面位置cover position 购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips 频率折扣frequency discounts黄金版位full position门式折页gatefold 地理版geographic editions 基本发行量guaranteed circulation横向刊物horizontal publication 独立购物指南independent shopping guide插页insert 加插刊登通知insertion order 岛形半版island halves小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA 媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines 全国性价格national rate美国报业协会NAA报纸版面库NSB 上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts 初级发行量primary circulation 清样proof copy公告public notice 费率基准rate base 价目表rate card 阅读告示reading notice地区性刊物regional publications 任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate 赛蒙斯市场调查局SMRB 多胞胎版split runs 标准广告单位SAU 标准收费与数据服务公司SRDS标准型报纸standard-size newspaper 周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets 三维广告3-D ads纵向刊物vertical publication 数量折扣volume discounts 周报weekly newspapers销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion 竞赛contest联合广告cooperative/co-op advertising 优惠券coupons 顾客终身价值customer lifetime value 数据进入data access 数据管理data management 数据库database数据库营销atabase marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling 陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons 提前购买forward buying 广告插页free-standing inserts游戏game 店内样品试用in-store sampling 联络媒介linkage media 人员销售personal selling 售点材料point-of-purchase materials 什锦袋装样品polybagging 奖品premiums拉式战略pull strategy 推销奖金push money/spiffs 推式战略push strategy部分退款rebates 近期、频次、货币方程RFM formula 销售推广sales promotion样品试用sampling 货位津贴slotting allowance 抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion。

公关英语常用词汇-update

proposal方案media list媒体名单social media社交媒体coverage覆盖trade media行业媒体key message核心信息portal 门户网站strength优势mass media大众媒体weakness弱势netizen网民opportunity机会analysis methology分析方法threat威胁SOV(share of voice)市场声音占用量/市场声量competitor竞争对手portfolio系列产品，系列服务product产品product line产品线promotion促销monitor监测place 渠道vertical website垂直网站price 价格positive voice正面声音summary总结negative voice负面声音review评论nutural voice中性声音media maintenance媒体维护press release新闻稿atachement附件press conference新闻发布会schedule日程interview专访available 有空的，可用的article文章backgrounder背景介绍event活动bio简历budget预算material材料breakdown budget预算明细FY（fiscal year）财年unit price(U/P)单价annual年度quantitiy数量quarterly季度total总计monthly月度objective目标daily每天project项目client客户brand品牌submit提交launch发布plan计划summit峰会market share市场占有率forum论坛check检查，核对seminar研讨会double check仔细检查target audience 目标受众brief简要介绍channel渠道deposit订金position定位tax税费nitch market细分市场service fee服务费campaign活动，运动invoice发票media kit媒体资料袋communication沟通/传播rundown概要improve提升editorial calendar编辑计划growth rate增长率。

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cooperation project roundtable meeting Venue Arrangement Design proposal floorplan VIP room reception perspective drawing directional signage design invitation a separate page inside folding line breast-card alternative design backdrop design Maintenance work after xx（picture files made ） Pre-event Communication During-event Communication and follow-up Event Detail Recommend Event Plan Events xx member media salon Huanan media salon event Accommodation Arrangement Rules of entry Gift Recommend Awards Presentation Homepages Design and Production Awarding Ceremony Venue Arrangement On-Site Support Support material After-Event Summary Report Visit Agenda Agenda Venue Decoration Design and production Design work finalization Designing and making the the logo of xx Exhibition hall display and VI design on xx Project The on-line journal design and completion Preparation work for xx Some following work about xx The VI design about xx Chinese domestic media Industry/trade media General media China based international correspondents China key media Visit Key Media
策划 (pla n)
xx 上市后新闻宣传危机公关根据实际情况进行跟进处理 xx 舆论环境核心媒体群策略结合实际需求进行新媒体开拓强化媒体的掌控 xx 新闻资料准备 xx 后续宣传区域性本月重点工作其他工作日常新闻宣传媒体分析重点监测媒体监测总结意见领袖中坚力量传统核心团队新锐团队出发点建立品牌形象今年的促销活动吸引注意力的促销活动 2008 年公关环境
105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 T S Q、R
项目小组公众抱负公众态度公众意识公共事务管理公众情绪公众需要舆论公共政策预测公关广告公关公司公关咨询与调研公关部公关目标/战略公关计划公关方案公关策略公众意见公益宣传广告宣传问卷监管当局调研危机沟通摘要文章促销样本卫星连线访谈轰动手法形势分析社会预期软性新闻特殊利益团体演讲演讲稿写作扭曲事实代言人备用声明股东托词上下级沟通供应商调查电台访谈节目目标受众电话沟通第三方认可高层管理行业协会
Government Key Message Drop negative information in internet and information release on BBS and Blog Media Invitation(Suspending) Media Invitation(Media list recommend/invitation letter/invite follow up) Pre-event Communication During-event Communication and follow-up Accommodation Arrangement xx,the releasing frequency are 7 pieces, communication volume are 14000 words xx, the releasing frequency are 25 pieces, communication volume are 38837 words cist on Basic PR Expenses expense on media relations maintenace expense on crisis management expense on government relations expense on public relations training expense on news articles writing expense on PR.service total expenses order program budget explanations service fee Narrowcasting News release Newsworthy On-line communications On-line media relations On-line monitoring Online publicity Op-Ed Persuasion Pitch letter Position paper Press conferences Press monitoring Press relations Press Print media Print publications Product promotion Product publicity
序号 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46
板块
中文公关活动公关公司投标书提案公司介绍公关策略传播策略 xx 新闻宣传公关公司职责传播目标目标受众传播现状分析优势劣势机遇威胁负责人新闻宣传媒体沟通新媒体开拓最少 12 名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组
xx vi 设计制作中国国内媒体业内、商贸媒体大众媒体国际媒体中国通讯员中国主流媒体核心媒体拜访
96 97 98 99 100 101 102 103 104
政府主要传播信息摘除网络负面声音，BBS，Blog 灌水媒体邀请（待定）媒体邀请（邀请媒体建议、邀请函撰写发送跟踪）活动前期沟通宣传活动过程跟踪沟通媒体食宿安排 xx 项目，发布频次 7 篇，传播量字 14000 字 xx 项目，发布频次 25 篇，传播量 38837 字合同税费入场费基础公关费用明细表媒体维护费用危机公关费用费用预算 (bud get) 政府公关费用公关培训费用新闻稿撰写费用月服务费用费用总计序号项目费用预算项目说明服务费用窄播新闻发布 N 有新闻价值的在线沟通在线媒体关系在线监测 O 在线宣传评论文章说服产品宣传信专题报告新闻发布会媒体监测 P 媒体关系新闻界印刷媒体印刷出版物产品促销产品宣传
译文 PR activity PR partner tender book proposal company profile PR Strategy communication strategy News communication about xx Responsibility of PR Agency Objective Target Audience Corporate Communication SWOT Analysis Strength (S) Weakness (W) Opportunity (O) Threat (T) Stakeholder News communication Media Communication New Media Exploited a panel of at least 12 leading senior PR practitioners from agency and in-house environments News communication after xx launch Crisis PR Crisis management according to actual situation Public environment for xx Strategy of Key Media group To exploited new media according to actual need Strengthen the control of media News files preparation for xx Communication after xx in local areas To-do list of this month Others Daily news communication Analysis of Media The key point monitor list Monitor Conclusion opinion Leader core group Traditional Group New core group Basic point Set up the image Promotional Activity of the Year attention-grabbing promotional event PR circumstance 2008