Advertising完美版
高一英语Advertising课件3
(1) introduction of advertisements This (2-4) Supporting details text (5) author’s opinions/suggestions
Why should we follow the advice in PSAs?
1.What is an advertisement?
An advertisements provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. It includes two types: CAs and PSAs. 2.Where are advertisements most commonly found? Billboards, newspapers, magazines, the internet, radio and television are the most common places to find advertisements.
are there?
Two.
2. What does PSAs stand for? Public service advertisements.
3. What are PSAs meant to do? To teach us and help us lead better lives.
Definition
全新版大学英语教案Unit14 Advertising
Unit 14 AdvertisingObjectives: In this unit, we will make the students grasp some communicative skills and reflect on advertising.1. Help the students to gain some communicative functions, especially focuses on agreement and disagreement.2. Help the students to master some listening strategy, focuses on distinguishing signal words.3. Help the students to understand the general idea of the listening text and important details.4. Help the students to practice the discussion in relation to advertising.Time allotment: 2 periodsPart ACommunicative Function Agreement or DisagreementIn daily conversation, we often agree or disagree with other people's opinions. This exercise is focused on how we express agreement or disagreement.Listen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker.1. a. Agree b. Disagree2. a. Agree b. Disagree3. a. Agree b. Disagree4. a. Agree b. Disagree5. a. Agree b. Disagree6. a. Agree b. Disagree7. a. Agree b. Disagree8. a. Agree b. DisagreeScript1. --Do you think we should put an ad in the newspaper to sell our apartment?--Sure, why not?2. --Campus Daily isn't very interesting this week.--You can say that again.3. --I hear putting an ad in a newspaper costs a lot of money.--It depends.4. --In my opinion watching so many TV ads is a waste of time.--I couldn't agree with you less.5. --You don't care for commercials on TV, do you?--I'll say I don't.6. --Didn't you think the movie we saw last night was fascinating?--I wouldn't say that.7. --There'll be a football match between England and France on Channel 10 tonight.--Are you absolutely sure?8. --The design of the movie ads appeals to me very much.--You said it.Useful Expressions for Agreement and DisagreementExpressing Agreement●I agree entirely.●I couldn't agree with you more.●You can say that again.●I'll say / You said it.●That's it / You got it.●Why not?●That’s for sure/ Sure / Absolutely / Definitely / By all means / You bet.●That's just what I think / I feel the same way.●Me. too.●I think (guess / suppose ) so.●Exactly.Expressing Disagreement●I wouldn't say so.●I couldn't agree with you less.●No way.●It's out of the question.●I'm not sure I can agree.●I couldn't disagree more.●I disagree.●I don’t think so.●7. Are you absolutely sure?●I wonder if there's a mistake.●Are you kidding?NotesWe can express disagreement either directly or indirectly. You disagree directly when you are sure of the fact or when you think your opinion is more reasonable. Otherwise indirect disagreement often sounds more polite. "Are you absolutely sure?" and "I wonder if there's a mistake" are examples of showing disagreement indirectly.Listening StrategyDistinguishing Signal WordsWords like "but", "although" and "however" give a signal that the speaker (or writer) is going to say something different from what has been said. On the other hand, words like "and", "besides" and "also" only add something similar to what has been said. The ability to recognize these signal words while listening is a great help in understanding a text correctly.Listen to the short conversations and choose the right answers to the questions you hear. Example: --You like to go shopping in the supermarket, don't you?--Yes, it's so convenient. Besides, things are cheaper.Q: Does the woman enjoy shopping in the supermarket?a. Yesb. No1. a. Yes b. No2. a. Yes b. No3. a. Yes b. No4. a. Yes b. No5. a. Yes b. No6. a. Yes b. No7. a. Yes b. No8. a. Yes b. NoScript1. --How do you like our campus, John?--Well, it's very large but it's not clean enough.Q: Does John have a favorable opinion of the campus?2. --How do you like your English teacher, Li Ming?--She's very strict and her classes are always well-organized. Besides, she often givesup her free time for her students.Q: Does Li Ming like her English teacher?3. --How did you enjoy your vacation, Jack?--Although it was short, I visited many museums and art galleries.Q: Did Jack enjoy his vacation?4. --Michael, everybody says Professor Fall is a boring teacher. What do you think?--Everyone falls asleep in his class. And he's hard to talk to.Q: Is Professor Fall popular among his students?5. --What's your impression of New York, Barbara?--I really like the stores and the museums appeal to me, too.Q: Does Barbara like New York very much?6. --Do you like living on campus?--I think so. But sometimes the dorm is so noisy that I can't get anything done.Q: Does the woman have a completely favorable opinion of living on campus? 7. --Do you think you will major in medicine, Mary?--I think being a doctor means a lot of study and then working all sorts of hours.Q: Does Mary want to major in medicine?8. --How do you like living with your roommates?--Well, sometimes it's hard to share a room with others but you get along with yourroommates by compromising.Q: Does the woman get along with her roommates?Part BPre-listening TaskQuestions for DiscussionYou are going to talk about advertising. Read the following questions and discuss them with your partner.1.Do you think ads are necessary or a nuisance?2.Do you like watching or reading advertisements? Why or why not?3.Why do manufacturers spend so much money on advertising?4.Do ads influence you (or people in general) in buying things? How?5.Has any particular ad had an effect on you in your decision to buy something?6.Do you have anything to advertise?7.Suppose you've got some second-hand course books to sell, where would you place your adand how?Demo2. Do you like watching or reading advertisements? Why or why not?I’d like to watch advertisements on TV. The reasons are as follows: First, I can see the actual product as it is shown on TV. Second, I can see the demonstration of the product and how it is used. Lastly, the person who shows the product to the audience is usually a celebrity. So I can see the celebrity often by watching advertisements.3. Why do manufacturers spend so much money on advertising?Manufacturers are no fools. They spend so much money on ads because advertising is an effective way of their marketing products. When you want to sell something in the market, you have to tell as many people as you can so that they will become interested in what you offer. If somebody else has the same thing to sell in the market, then you will have to tell people that your goods are better than others so that people will choose yours. All manufacturers know this very well and that is why they spend large amounts of money on advertising.Language FocusHere are some sentences and structures that you might find handy in discussing the above questions:●I like / dislike watching / reading ads. They are amusing / interesting / vivid / fascinating /funny / persuasive / misleading / exaggerated…●I come across ads every time I turn on TV / radio / open a newspaper / magazine.●Ads are part of our life / something unavoidable no matter whether you like them or not.●To sell a product, the first thing to do is make it known to potential customers. That’s whymanufacturers are ready to spend a lot of money on advertising their products.●The cost of making ads is actually included in the prices of goods.●Ads provide us with useful information on commodities / services / jobs …●Ads influence us in the kind of goods we buy. When we do shopping, we automaticallychoose to buy advertised goods without hesitation.●With ads, we save a lot of time in shopping / choosing the kind of product we want / lookingfor jobs / getting better services …●Without ads, manufacturers may find it difficult to sell their products /make their productsknown to consumers.●Without commercial ads, newspapers, radio and television companies cannot survive.●TV commercials are a nuisance / waste of time / interrupt programs too frequently.●Ads take advantage of our longing for wealth / good looks / good health / comfort …●Ads exploit our fear of danger / growing old / falling ill …●I once put an ad in a local newspaper to look for a roommate/ to sell some used textbooks/ tosell some electronic appliances and it really worked.●I don’t want to spend money on ads. I always sell the books that I no longer use to asecond-hand bookstore.Listening TasksA ConversationPlacing an AdWord Bankclassification n. category 类别read v. to be worded 措辞utilities ( pl ) n. a service such as gas, water or electricity that is provided to the public公用事业matching a. agreeing in color or pattern with another thing和……相配的offer n. an amount of money that sb. is willing to pay for sth.出价run v. to publish in a newspaper, magazine 刊登take up v. to fill or use space or time, to occupy 占用ScriptPlacing an Ad(Ring …Ring … Sound of phone being picked up)John: Hello, Campus Daily, advertising department. This is John speaking.Maggie: Hi. I'm calling to place a couple of ads.J ohn: Sure. Under what classification?Maggie: Well, I'd like one in the "Roommates Wanted" section.J ohn: All right. And how would you like your ad to read?Maggie: It should read "Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. AvailableSeptember first. Call between 5 and 9 p.m. and ask for Maggie."John: Fine. And what about your other ad?Maggie: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and9 p.m. and ask for Maggie." Did you get all that?J ohn: Uh, huh. You'll want your phone number on these, right?Maggie: Oh sure. Thanks for reminding me. It's 555-6792.John: And how long do you want these ads to run?Maggie: For a week, I guess. How much would that be?John: Let's see—it's $8 a week per line. Your two ads will both take up three lines, so that's $24 per ad.Maggie: All right.Language and Culture Notes1.Background information University and college students often run their own newspapers to keep the university community informed of what happens on campus. They cover major school events, notices issued by the school authorities, sports and entertainment news, and articles written by students to air different viewpoints. A special column called "classifieds", or "classified ads", is devoted to advertisements for jobs, accommodation news, sale of used things -- books, furniture, cars, etc.—under such headings as "Help Wanted", "Services", "Furniture for Sale", "Roommates Wanted", "Miscellaneous". To place an ad, one can call the advertising department of the paper to arrange it and pay a small fee. For example, a student-run paper at an American university in New York charges the following advertising rates: 8 dollars for the first 20 words, 25 cents for each individual word and 50 cents for a box.2. Campus Daily Name of a school newspaper3. How would you like your ad to read?What words would you like to put in your advertisement?4. Roommates Wanted A type of classified advertisement. You place your ad in this column in order to find others to share your apartment.5. utilities Supplies of water, gas, electricity and sometimes, telephone.6. Available September first. The earliest date for the roommate to move in will be September 1st.7. Matching blue sofa and easy chair The sofa and easy chair are of the same design and color8. ... or best offer Or highest price offered by a potential buyer9.it's $8 a week per line It costs $8 for one line to run /appear a week in the paper.Exercise 1: Listening for general understandingListen to the recording once and choose the right answers to the questions you hear.1. Who are the two speakers in the telephone conversation?a. A newspaperman and a reader.b. An advertising agent and a client.c. A real estate agent and a tenant.d. A shop assistant and a customer.2. What is Maggie doing in the conversation?a. She is applying to work for a newspaper.b. She is trying to sell her apartment through a local newspaper.c. She is running the ads column of a campus newspaper.d. She is having two ads run in a school newspaper.3. What can you infer about Maggie?a. She will graduate soon.b. She feels lonely living in an apartment all by herself.c. She will move out of a two-bedroom apartment.d. She might be unable to afford a two-bedroom apartment alone.Exercise 2: Listening for detailsListen to the recording once again and fill in the blanks with the missing information.Speaking TasksPair WorkListen to the conversations and repeat after the recording. Practise the conversations with your partner, playing the role of A or B. Then work with your partner to create your own conversationsPart CAdditional ListeningA Passage Different Kinds of AdvertisingListen to the passage and fill in the blanks with the missing information.ScriptDifferent Kinds of AdvertisingAdvertising is an important part of marketing. V ery few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive.Television ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large companies also like newspapers because of their wide circulation.Movie TimeWatch a video clip. After watching it, read the paragraph summarizing the features of Ferrari. Fill in the blanks according to what you have got from the video clip.Word BankFerrari n. 法拉利one and a quarter tons 1.5吨（车重）sports car 跑车precision n. 精确性ultimate adj. 终极的fusion n. 熔合，联合conjure vt.（变魔术般地）变出aura n. 光环，气氛mystique n. 神秘性Formula One 一级方程式赛车大奖赛（全称Formula 1 Grand Prix，简称F1。
牛津译林版必修4 Unit1 Advertising课件(共50张PPT)
讨价还价；讲条件 6. bargain vi. __________ 便宜货，议价；协议 n. __________
【归纳】 (1) bargain with sb. about/over/for sth. (和某人就某事)讨价还价 (2) make a bargain with sb. 和某人达成协议 (3) a good/bad bargain 买得(不)合算
【运用】
recommend this play to all lovers ① I can _____________________ of good theatre. 我把这个剧推荐给所有爱好优秀戏剧的人。 recommend me a good book/ ② Can you __________________________? recommend a good book to me 你能给我介绍一本好书 吗? recommend reporting the ③ We strongly ___________________ incident to the police. 我们强烈建议报警。
(should) buy ④ We recommend that you ____________ travel insurance on all holidays. 我们建议您为所有假期都购买旅行保险。 ⑤ It is often recommended that one __________________ (should) lose weight to reduce cancer risk. 有人经常建议人们减肥来减小患癌症的风 险。
3. comment n. & v. ___________ 评论，评价，议论 【归纳】 ⑴ make a comment/comments on/about sth. 对……作出评论 ⑵ no comment 无可奉告 ⑶ comment on/upon 评论，注释 ⑷ comment that ... 评论……
高一英语advertising课件1
the definitions of direct speech and reported speech
We use direct speech to report what exactly has been said. If we write the speech down, the words will usually appear in quotation marks. However, we often prefer to use reported speech or indirect speech to report the meaning of what has been said without using the exact words.
Direct speech
this these
Reported speech
that
those
here come
there go
Let’s read the ad on page 9 and try to understand what “Thrilling adventure story!” means and what the readers’ comments on the books are.
Answers B 2. The expert advises us to use interesting and attractive photos. 3. The expert advises us to use colour to attract people’s attention. 4. The expert advises us to use eye-catching heading to attract people’s attention. 5. The expert advises us to make the text short and easy to read. 6. The expert advises us to study some good advertisements on the Int rather; like better vt. preferred， preferring， prefers 1. prefer sth./doing sth. (to sth. else/doing sth. else) 2. prefer to do sth. (rather than do sth. else) 3.(would) prefer sb. to do sth.
英语作文advertising
Advertising is a powerful tool in the modern world,shaping consumer behavior, promoting products,and influencing public opinion.It is a multifaceted industry that encompasses various forms of communication,from traditional media such as television, radio,and print,to digital platforms like social media,search engines,and mobile apps.The Role of Advertising in SocietyAdvertising plays a crucial role in society by informing consumers about new products and services,promoting brands,and creating awareness about social issues.It helps businesses to reach a wider audience and compete in the market.Furthermore,advertising can also contribute to the economy by creating jobs in the creative,marketing,and media sectors.Types of Advertising1.Print Advertising:This includes advertisements in newspapers,magazines,and other printed materials.It is a traditional form of advertising that still holds relevance in certain markets.2.Broadcast Advertising:Television and radio commercials are examples of broadcast advertising.These mediums can reach a large audience and often use audiovisual elements to engage viewers and listeners.3.Outdoor Advertising:Billboards,transit ads,and other forms of outdoor media are used to target consumers in public spaces.4.Digital Advertising:With the rise of the internet,digital advertising has become increasingly prevalent.This includes display ads,search engine marketing,social media ads,and email marketing.5.Direct Marketing:This involves direct communication with consumers,often through mail,email,or telephone,to promote products or services.The Impact of AdvertisingAdvertising has both positive and negative impacts.On the positive side,it can:Inform:Provide consumers with information about new products and services. Influence:Guide consumer choices and preferences.Entertain:Many advertisements are creative and engaging,providing entertainmentvalue.However,there are also negative aspects:Misleading Information:Some advertisements may provide false or exaggerated information to consumers.Overconsumption:Advertising can encourage excessive consumption,leading to environmental and economic issues.Cultural Impact:It can influence societal values and norms,sometimes promoting materialism and unrealistic expectations.Ethical Considerations in AdvertisingEthical advertising is essential to maintain trust between consumers and businesses. Advertisers must ensure that their messages are honest,transparent,and respectful of cultural differences.Regulators and industry bodies have established codes of conduct to guide ethical practices in advertising.The Future of AdvertisingWith advancements in technology,the future of advertising is likely to be even more personalized and interactive.Artificial intelligence and big data analytics will enable advertisers to better understand consumer behavior and preferences,allowing for more targeted and effective campaigns.In conclusion,advertising is a complex and influential industry that plays a significant role in our daily lives.As consumers,it is important to be aware of the impact of advertising and to critically evaluate the messages we receive.As businesses,it is crucial to engage in responsible and ethical advertising practices to build trust and maintain a positive brand image.。
英语作文范文-雅思写作范文-advertising
英语作文范文雅思写作范文:advertisingSome people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with？Use specific reasons and examples to support your answer.I think that everyone can divide all advertising products and services into useless ones and useful ones. It is like looking through an information desk when you pay attention to those messages that interest you. Take me for example.I do not like jewelry. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think, people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or ear-rings. From my point of view these kindsof advertising contaminate people’s minds. In this case you are encouraged to buy things you do not really need. They make you believe you need such products in order to succeed or be happy.From the other side, I think that advertisements of the new detergents with up-to-date formulas to help you maintain your cloth in perfect conditions, the new cars with some extra futures that make your traveling more comfortable and sports goods that make your life healthier may help you to improve your life.Recently my husband and I saw an ad on the Internet about a very interesting and inexpensive vocation to Japan for a week. Is not it awesome？ We like traveling. So now we are planning to find out more about it and, may be, make reservations. I belief that without advertisements we would be unaware about plenty of opportunities that may make your life happier, easier and less stressful.My point is that every person has his own scale of values. So if he is vegetarian he will consider an ad about meat products useless for him.。
Unit5 Advertising (language points)课件
Pa1: Ads are found almost everywhere.
The development of radio, television and other media has gone hand pment of advertising.
•hand in hand
A. ads are useful and entertaining to some people while annoying to others
B. ads are useful and entertaining C. ads are annoying D. ads are not only useful and entertaining
2. be misled by false and incorrect information
3. increase product sales easily
4. make products cheap
5. make people aware of social problems
1.People react to advertisements in different ways. Because ___.
but annoying
2. When we buy an expensive product, __
can help us make the right decision.
A. sellers
B. ads
C. our friends
D. defenders
3. In order not to become easy target for ad makers, we must ___.
大学英语UnitAdvertisingppt
Unit 14 AdvertisingPart ACommunicative Function Agreement or DisagreementListen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker.1. a. Agree b. Disagree2. a. Agree b. Disagree3. a. Agree b. Disagree4. a. Agree b. Disagree5. a. Agree b. Disagree6. a. Agree b. Disagree7. a. Agree b. Disagree8. a. Agree b. DisagreeScript1. --Do you think we should put an ad in the newspaper to sell our apartment?--Sure, why not?2. --Campus Daily isn't very interesting this week.--You can say that again.3. --I hear putting an ad in a newspaper costs a lot of money.--It depends.4. --In my opinion watching so many TV ads is a waste of time.--I couldn't agree with you less.5. --You don't care for commercials on TV, do you?--I'll say I don't.6. --Didn't you think the movie we saw last night was fascinating?--I wouldn't say that.7. --There'll be a football match between England and France on Channel 10 tonight.--Are you absolutely sure?8. --The design of the movie ads appeals to me very much.--You said it.Listening StrategyListen to the short conversations and choose the right answers to the questions you hear. Example: --You like to go shopping in the supermarket, don't you?--Yes, it's so convenient. Besides, things are cheaper.Q: Does the woman enjoy shopping in the supermarket?a. Yesb. No1. a. Yes b. No2. a. Yes b. No3. a. Yes b. No4. a. Yes b. No5. a. Yes b. No6. a. Yes b. No7. a. Yes b. No8. a. Yes b. NoScript1. --How do you like our campus, John?--Well, it's very large but it's not clean enough.Q: Does John have a favorable opinion of the campus?2. --How do you like your English teacher, Li Ming?--She's very strict and her classes are always well-organized. Besides, she often givesup her free time for her students.Q: Does Li Ming like her English teacher?3. --How did you enjoy your vacation, Jack?--Although it was short, I visited many museums and art galleries.Q: Did Jack enjoy his vacation?4. --Michael, everybody says Professor Fall is a boring teacher. What do you think?--Everyone falls asleep in his class. And he's hard to talk to.Q: Is Professor Fall popular among his students?5. --What's your impression of New York, Barbara?--I really like the stores and the museums appeal to me, too.Q: Does Barbara like New York very much?6. --Do you like living on campus?--I think so. But sometimes the dorm is so noisy that I can't get anything done.Q: Does the woman have a completely favorable opinion of living on campus? 7. --Do you think you will major in medicine, Mary?--I think being a doctor means a lot of study and then working all sorts of hours.Q: Does Mary want to major in medicine?8. --How do you like living with your roommates?--Well, sometimes it's hard to share a room with others but you get along with yourroommates by compromising.Q: Does the woman get along with her roommates?Part BListening TasksA ConversationPlacing an AdScriptPlacing an Ad(Ring …Ring … Sound of phone being picked up)John: Hello, Campus Daily, advertising department. This is John speaking.Maggie: Hi. I'm calling to place a couple of ads.J ohn: Sure. Under what classification?Maggie: Well, I'd like one in the "Roommates Wanted" section.J ohn: All right. And how would you like your ad to read?Maggie: It should read "Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. AvailableSeptember first. Call between 5 and 9 p.m. and ask for Maggie."John: Fine. And what about your other ad?Maggie: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and9 p.m. and ask for Maggie." Did you get all that?J ohn: Uh, huh. You'll want your phone number on these, right?Maggie: Oh sure. Thanks for reminding me. It's 555-6792.John: And how long do you want these ads to run?Maggie: For a week, I guess. How much would that be?John: Let's see—it's $8 a week per line. Your two ads will both take up three lines, so that's $24 per ad.Maggie: All right.the paper.Exercise 1: Listening for general understandingListen to the recording once and choose the right answers to the questions you hear.1. Who are the two speakers in the telephone conversation?a. A newspaperman and a reader.b. An advertising agent and a client.c. A real estate agent and a tenant.d. A shop assistant and a customer.2. What is Maggie doing in the conversation?a. She is applying to work for a newspaper.b. She is trying to sell her apartment through a local newspaper.c. She is running the ads column of a campus newspaper.d. She is having two ads run in a school newspaper.3. What can you infer about Maggie?a. She will graduate soon.b. She feels lonely living in an apartment all by herself.c. She will move out of a two-bedroom apartment.d. She might be unable to afford a two-bedroom apartment alone.Exercise 2: Listening for detailsListen to the recording once again and fill in the blanks with the missing information.Part CAdditional ListeningA Passage Different Kinds of AdvertisingListen to the passage and fill in the blanks with the missing information.ScriptDifferent Kinds of AdvertisingAdvertising is an important part of marketing. Very few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive.Television ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large companies also like newspapers because of their wide circulation.Part DTest Your ListeningA Compound DictationListen to the passage three times and supply the missing information.Advertising is an important part of the free enterprise 1) system. This is because different businesses are 2) competing for the same market. For this reason, they buy advertising 3) space in newspapers or magazines and advertising time on radio or TV. They each hope that advertisements will increase 4) demand for their products.In order to do well in the market, advertisers need to decide on a target; in other words, who are possible 5) buyers for their product? For example, what is the age and sex of their target group? How much education do they have? What are their political 6) beliefs and values? How much money do they make? Some companies such as McDonald’s target various groups, so they have many different ads—one for 7) teenagers, one for families and several in different languages.8) After advertisers decide on who, they need to determine where. What is a good place for their advertisement? Sellers of toys often advertise during children’s TV programs on Saturday morning. Sellers of expensive clothing advertise in V ogue and other fashion magazines.9) Advertisers also need to think about people’s motivation—their reasons for buying something. What makes people buy one product but not another? There are many possible reasons: health, profit, love, entertainment, etc. A study of advertising can also be a study of psychology. 10) When we think about the products that people buy, we learn about their needs, wants, fears, and values.。
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Quick look
Take a quick look at the title to find out what you will learn in it.
First reading Please skim the article and answer the three questions in Part A.
3) What are PSAs meant to do?
They aim to teach us and help us lead better lives.
How many types of advertisements are there? What are they?
Two. Commercial ads and public service ads.
1) What do ads try to persuade people to do?
To buy a product or service, or to believe in an idea.
2) What does PSAs stand for?
Public service advertisements.
2. A commercial advertisement is one which someone has paid for to advertise a product or service, while a piblic service advertisement is often run for free, and is meant to educate people about health,safety,or any other problem that affects public welfare.
③ PSAs are only found in newspaper and on TV.
④ PSAs and commercials ads use some of the same methods.
⑤ Commercial ads can often give us valuable information about how
to live our lives. ⑥ An ad warning people against
smoking is an example of a PSA.
C2.Read the article once more and find the answers to the following questions.
Advertisements
Reading
Commercial advertisement
Байду номын сангаас
Public service advertisement
Brainstorming
Where can you find advertisements?
Do you like them? Why or why not?
1)Where are advertisements usually found?
2)What is the major distinction between commerical advertisements and PSAs?
3) Why are some of the advertisements clever according to the article?
Read the following sentences and decide whether they are true (T) or false (F).
① Most people are not aware of how many ads are around them.
② advertisements are always meant to promote a product or service.
3.Because even if an ad does not lie,it does not mean it is altogether innocent.
4. In 1996.
5. Because PSAs are meant to benefit the piblic, and by following the advice in PSAs, we can often learn a lot.
Careful reading
Please read the article carefully and then try to find some information about commercial ads and public service ads.
Public service ads Commercial ads
Commercial ads
1. A commercial ads is one which someone has _p_a_i_d_f_o_r__ to _a_d_v_e_r_t_is_e_ a product or service.
Public service ads
1. A PSA is often run _f_o_r_f_r_e_e__, and are meant to educate people about health, safety, or any other p_r_o_b_l_em__ which affects _p_u_b_l_i_c_w_e_l_f_a_re___.
4) When did China begin a nationwide public service advertising campaign?
5) Why should we follow the advice in PSAs?
1.They are usually found in newspapers, magazines,on the internet, radio and television.