商务英语口语考试

商务英语口语考试
商务英语口语考试

1,the importance of monitoring the quality of its goods and service监管产品和服务质量的重要性(保证产品稳定生产增强企业的运作效率使每个员工都充分发挥他们的潜能影响公司形象增加客户)

A:Good morning,Doris.

B:Good morning.

A:doris, i have a qusqution to ask you

B:so whats you problem

A:;i have no idea about the importance of monitoring the quality of its goods and service

B:well well ,as you say its necessary to monitoring the quality of its goods and service.firstly it can improve the quality of product and ensure the stable production of products.

A; so you mean it would enhance the company operation efficiency

B exactly, it would also make every staff to give full play to their potential besides monitoring the quality of its goods and service can promote company image and attract more customers .that it

A well now i know the importance of monitoring the quality of its goods and service, tank you very much.

B you are welcome

2,what factors will be considered when developing an advertising strategy?

在制定广告营销策略时应该考虑的因素

A:doris, i have a qusqution to ask you about advertising strategy

B:so whats you trouble in it

A:what factors will be considered when developing an advertising strategy?

B:there are a number of factors when you developing an advertising strategy

firstly we should confirm the target market you know consume trend various from person to person

B:so for example how to establish the target market of dress

A:as to me, i think make a market research is very necessary . only ln this way, we can have a general idea about people's dress needs big or small and people's average purchasing power

B Then what

A : the second thing you should do is find a proper media you can advertise you products through tv show or newspaper

B for this i think people are more likely to whatch tv now ,Only a small number of the people in the newspaper .

A;so Y ou can pay more attention in a TV advertisement ,it can keep your old customers but also attract potential customers. television advertising is best method ,Y ou can through television advertising and used for television promotional Like a letaO and happy to buy such a

programme.Of course, this also depends on your budget, Y ou need a reasonable Distribution of it

B;wow I know the marketing also want to consider so many factors, thank you very much!

A:you are welcome.

3,the importance to a company researching consumer tastes and trends

调查顾客喜好和倾向的重要性确定企业的发展思路Determine the enterprise development 投其所好产品更有针对性Product more specific提高销售量Increase sales

A:doris, i have a qusqution to ask you

B:so whats you problem

A;i have no idea about the importance to a company researching consumer tastes and trends

B well ,as you say,company research of consumer tastes and trends play a vital role for you product sales

A:What kind of role does

B;in the first place you can determine the development train of thought for example if you know consume trend . and then you can hit on customers likes ,This will make the product more targeted

A:you are right ,Consumer preferences are very difficult to change,including me ,iIf I like a firm's something I will always buy him

B;This from another aspect that customer preferences and tend would decide the product sales

A;whats more positive effect?

B;Also on the impact of firms image.A good image of company to occupy the market share of great help

A;right This would improve the market competitiveness of the company B;so any more question ?

A;no , thank you very much

B;you are welcome!

4,the importance of conducting market research before launching a new product

在讲某个新产品推向市场前实施市场调查的重要性(为企业的决策者提供决策信息The decision makers for the enterprise to provide the decision information进行决策的客观依据The objective basis for decision making 提高新产品竞争力Improve the new product competitiveness 预测发展前景Forecast prospects for development

A: hi doris,I have a question to ask you

B: What can I do for you

A:Why before launching a new product to conducting the market survey is very important?

B:Of course,Market research for enterprise decision maker can provide decision-making information

A: Oh, that is to say this is the objective basis for decision making

B: Y es, it can improve the new product competitiveness this step is very important. Its good for company occupy the market share .

A: Please be specific

B: Then conducting market research before launching a new product can forecast companys prospects for development, let the company obtain better benefits

A: Well ,thank you, I know the importance of conducting market research before launching a new product . Tank you very much!

B: you are welcome!

5,how to create and maintain good customer relations?

如何与顾客建立和保持良好的关系建立信任Build trust(基础foundation)制造进入障碍Manufacturing barriers to entry 开展合作性项目Carry out cooperative project

A;:doris, i have a qusqution to ask you

B;so whats you problem

A;i have no idea about how to create and maintain good customer relations

A;You can do many things to create and maintain good customer relations

B;for example?

A;first thing you should do is building customer trust ,this is basis for a

relationship.

B;i agree with you ,but how to build trust

A;on the one hand ,you should improve the company's image ,Brand in the daily shopping has a lot of influence, communication with customers also is a very important step.we can t hrough understanding to know the needs of customers

B;what you say is very reasonable, but i think there is a more important step

A;what steps

B;Another important way to create good relations is to improving after-sale service售后服务

A;YES ,you remind me ,after-sale service is play a vital role for create and maintain good customer relations

B;now i know how to create and maintain good customer relations.tank u very much.

A;is my pleasure.

6,what factors will be considered when promoting a new product?

在推销某个新产品时应该考虑的因素推广风险Promotion risk

客户的需求和期望Customer needs and expectations

A;:doris, i have a qusqution to ask you

B;so whats you problem

A;i have no idea about what factors will be considered when promoting a new product

B;don't worry, there are many factors should be taken into consideration. A;what is the first factors?

B;The first thing to consider is the customer needs and expectations,T o the needs and expectations of customers to promote the new product will be more efficient,

A;the next element is what

B;and then is the way of promotion,you can use coupons优惠券,free samples to attract customers

A;WOW this will be very useful ,and what else we should consider

B;finally, you can promotion products by advertising on television or newspaper.

A now i know what factors will be considered when promoting a new product. Thank you very much

B its my pleasure.

7,what factors will be considered when making pricing strategy for a new product?

当为某个新产品制定价格策略时应该考虑的因素企业的营销目标Enterprise marketing target customers needs and expectations产品成本The product cost市场竞争Market competition国家政策National policy市场结构Market structure

A;:doris, i have a qusqution to ask you

B;so whats you problem

A;I have no idea about what factors will be considered when making pricing strategy for a new product.

A;don't worry, there are many factors should be taken into consideration. B;what is the first factor?

A The first thing to consider is the product cost,cost is lower,the more company profits,

B you are right ,what is the next element

A a nd next factor is Customer needs and expectations,if the customer demand high,our price can also be higher.

B I think the market competition can not be ignored,what do you think A;OH you remind me ,market competition is a very important element,pricing lower ,competitiveness will be stronger.

B now i know what factors will be considered when making pricing

strategy for a new product,thank you very much

A is my pleasure.

8the importance of training and motivating company personnel

对公司员工进行培训的重要性l培训可以提高工作效率Training can improve the work efficiency规范工作流程Standardize work process企业的一种有效投资A kind of of the enterprise effective investment提高员工的专业性Improve the staff's professional

A;:doris, i have a qusqution to ask you

B;so whats you problem

A;i have no idea about the importance of training and motivating company personnel.

B;the first and most basic is that Training can improve the work efficiency,it can make staff more professional.

A; right ,the staff professional it is really important to the company

B;and training and motivating company personnel can Standardize work process,so that the staff work more organized.

A; and what else importance

B;training and motivating company STFF IS A kind of of the company effective investment, high quality staff will improve the company's image and improve

the market competitiveness of the companyA;WOW now i know how important to training and motivating company personnel,thank you very much

B;its my pleasure.

9why is distribution system (retailers and wholesalers)important for successful marketing ?

分配制度

10,what are the advantages and disadvantages of LG as an important international payment method?

LC作为一种重要的国际支付方式它的有利面和不利面是什么有利:. 信用证结算解决了贸易双方互不信任的矛盾The l/c settlement to solve the trade both parties shall not trust contradiction 保证出口商安全收汇,保证进口商安全提货Ensure safety in the exporter, ensure the safety of the importer pick up the goods 进出口双方均可在信用证项下获得资金融通Import and export both sides can get credit financing

弊:风险并没有完全排除Risk is not completely ruled out出口方银行有可能遭到开证行倒闭或无理拒付的风险The exporter may bank by the issuing bank collapse or unreasonable risk of protest 在信用证业务中,只要交单相符,开证行就会付款In credit transactions, as long as a presentation is complying, the issuing bank will pay

货物有问题,买卖双方自行解决The goods have problems, buyers and sellers solve itself 结算手续复杂、费用较高,增加了贸易结算成本Settlement procedures complex, higher cost, increase the cost of trade settlement

A;doris, i have a qustion to ask you

B;so whats you problem

Ai have no idea about what are the advantages and disadvantages of LG B for my point of view,The l/c settlement to solve the trade both parties shall not trust contradiction and it can Ensure safety in the exporter, ensure the safety of the importer pick up the goods

Aand can we obtain credit financing ?

B of course you can get it

A and what is the disadvantages of LG

B Settlement procedures complex, higher cost, increase the cost of trade settlement and The goods have problems, buyers and sellers solve itself A so you mean the Risk is not completely ruled out

ABexactly

A that is, thank for your answer.

B is my pleasure.

11, how to make a good presentation?

如何做好一个产品展示(产品发布会)展台的搭建Booth structure装饰decoration 设计产品的生动化Design product vivid 参展的队伍建设The team construction 现场气氛The scene atmosphere A;:doris, i have a qusqution to ask you

B;so whats you problem

A;i will open a product launch, but i don't know how to do it well.

B;there are a lot of things you should do

A;like what?

B you need to build a suitable booth.,the creative and innovative booth will attracts many people 's attention,

A;the booth is the first step to conference,what should be done next.

B;next we should do is decorative scene, good decoration is more conducive to the atmosphere of the scene(好的装饰更有助于营造现场气氛)and a good atmosphere for product launch is very important to the success of the product launch.

A;what can we do finally

B;finally we should do is make good team construction, because the employees representative is the image of the company,the image of the staff and the quality of service is really important.

A;According to what you have said I already know how to make a good presentation.tank you very much.

B;Its my pleasure.

12 what's your future career plan?

你未来的职业计划是什么

A hi doris we still have one more year to graduate,so what is your view towards future

B as to me My dream job will be working in one of the biggest international accounting firm as an accountant,

A why do you have this idea

B because I love mathematics and business so much, Also, being an accountant can help me to explore my knowledge of business and provide me a board range of network among the business world,

A wow is great

B what do you think of your future

A for me I show great interest in drawing.I like it very much.I am going to be famous when I grow up

BThen how can you do that

AI will finish my college.Then I will find a part-time job for a year or two to save some money.only in this way I can go to various places to paint.

B that amazing,i wish your dream will become true

A bthe same to you

商务英语口试常见话题

In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose. General procedure A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked 1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products. You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products. 3. How to reduce labor turnover rates In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.

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赞成. I agree. *比较生硬的说法. I think it's very important. (我认为这个问题很重要.) I agree. (我同意.) I agree with that. I'm with you. *"对,对"、"很好嘛"、"我赞成"、"OK". I'm for it. I don't agree. (我反对.) 我也这样认为. I think so, too. *更口语的说法. Tokyo is too expensive. (东京的物价太贵.) I think so, too. (我也这样认为.) 好哇! Anything you say! Let's see a movie. (我们去看电影吧.) Anything you say! (好哇!) I'm with you. Okay, let's. You're in charge. You're the boss. I agree with you. 没有异议. No objection! 我不反对. I don't have any objection to it. *objection "异议"、"反对"、"不服从"、"反对理由". What do you think of my proposal (你觉得我的建议怎么样) I don't have any objection to it. (我不反对.) I have no objection to it. I don't object to it. No problem here. Sounds alright to me. 我觉得那样很好. That's fine with me. How's tomorrow (明天怎么样) That's fine with me. (我没问题.) That sounds good. Sounds like a good idea to me. 很好! Fine. *这是种常用的表达方式,表示带有"无可挑剔的"、"不错的"、"好的"等语感. How was the proposal (这个建议怎么样) Fine. (很好!) How's everything (一切都好吗) Fine. (很好呀!) Good. It's acceptable. Okay. 那就行了. That's fair. *用于听到对方给予妥 协性的回答时,就对方的意见或行为作出答复, 含有"这样才公平、公正"的语气. How does that sound (那样行吗) That's fair. (那就行了.) Fair enough. 我也有同样感觉. You can say that again. *表示"我 的看法和你完全一致",带有同情的语感. That meeting was awful. (那个会开 得真糟糕.) You can say that again. (我也有同 样感觉.) I'll say. Definitely. 好像挺有意思. Sounds like fun. *接受别人的邀请 或建议时. Let's go out! (我们出去玩吧.) Sounds like fun. (那一定很有意思.) 当然!/一定! You bet! *完全赞成对方所说的事的 语气. Did you study for the test (快考 试了,你准备了吗) You bet. (当然!/一定!) That is for sure. You know it. I'd bet on it. You can bet on it. Bet on it. Of course. It goes without saying. That goes without saying. You betcha. *俚语. 你是反对还是赞成他的主意 Are you for or against his idea 好! Good. *用来向对方表达愉快、批准、同意、满意等心情. How is it (这个怎么样) Good. (好!) It's good. 太棒了! Great! *比good更要强烈地表示"吃 惊的、终于可以松一口气的心情",还带有"得意 洋洋"、"心满意足"的语感. The boss approved my proposal. (老板同意了我的建议.) Great! (太棒了!) That's great! 好主意. Good idea. Let's do this part first. (我们先做这部分吧!) 我反对. I don't agree. *比I can't agree.的 语气还要强烈,给人一种直接反对的印象.

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