关于广告的英语PPT课件
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英语广告PPT
TV Ads
Mountain Dew
宣传他们的产品 宣传他们的品牌
To brand their corporate culture 文化
To have consumers be interested in their products
让消费者对他们的产品感兴趣
To gain profits by taking money
Say the truth 说实话 Be creative 有创造性的 Be attractive 有吸引力的 Be up to date 是最新的 Stared by celebrity 盯着名人
Kiss
Keep it short and sweet
The who, what, when, where, and Y of Basketball Shoes. 涵盖一切的篮球鞋. 随身携带，有备无患；随身携带，有惊无险。 (速效救心丸） A friend in need is a friend indeed.
Canon Printer
Impossible made possible. 使不可能成为可能。
Nestle ice cream
Take time to indulge. 尽情享受吧.
IBM No business too small, no problem too big.
Байду номын сангаас
没有不做的小生意， 没有解决不了的大问题。
Commercial Ads
Traffic Ads TV Ads
Handouts
Catalogues
Radio Ads Internet Ads Cell phones Ads
ADVERTISEMENT_英语广告介绍PPT
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Poetry in motion, dancing close to me.
To me, the past is black and white, but the future is always color.
Ask for more.
Feel the new space.
No business too small, no problem too big.
By deng xiyao
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
经典广告英文翻译ppt课件
8
1.广告的语言特点及英译:
玩弄辞藻 使用警策句，以发人思考，从而注
意广告中的商品 言简意赅,简洁易懂 使用大众化口语体
9
玩弄辞藻
堆砌形容词和形容词最高级 finest food, most attractive surroundings and a friendly disposition (餐馆广告) Incredible sale: beautiful, beautiful, beautiful lynx and mink, top quality, latest styles fur garments (服装广告)
广告翻译
1
广告的定义
“广告是将各种高度精炼的信息，采用艺 术手法，通过各种媒介传播给大众，以 加强或改变人们的观念，最终导致人们 行为的事物和活动。 ”
2
广告手段 (Advertising Media)
1. Press Advertising 报刊广告 2. Television and radio Advertising 电视和无线电
15
“雪莲”牌羊绒衫 北京生产的”雪莲”牌羊绒衫,系选用优质的山羊绒 作原料制成.本品具有色泽鲜艳,手感柔滑,穿着舒适,轻, 软,暖等特点,由于该产品品质优良,做工精细,花型,款式 新颖,尺码齐全,受到过外消费者的热烈欢迎.
“Snow Lotus” Cashmere Sweaters “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.
1.广告的语言特点及英译:
玩弄辞藻 使用警策句，以发人思考，从而注
意广告中的商品 言简意赅,简洁易懂 使用大众化口语体
9
玩弄辞藻
堆砌形容词和形容词最高级 finest food, most attractive surroundings and a friendly disposition (餐馆广告) Incredible sale: beautiful, beautiful, beautiful lynx and mink, top quality, latest styles fur garments (服装广告)
广告翻译
1
广告的定义
“广告是将各种高度精炼的信息，采用艺 术手法，通过各种媒介传播给大众，以 加强或改变人们的观念，最终导致人们 行为的事物和活动。 ”
2
广告手段 (Advertising Media)
1. Press Advertising 报刊广告 2. Television and radio Advertising 电视和无线电
15
“雪莲”牌羊绒衫 北京生产的”雪莲”牌羊绒衫,系选用优质的山羊绒 作原料制成.本品具有色泽鲜艳,手感柔滑,穿着舒适,轻, 软,暖等特点,由于该产品品质优良,做工精细,花型,款式 新颖,尺码齐全,受到过外消费者的热烈欢迎.
“Snow Lotus” Cashmere Sweaters “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.
ADVERTISEMENT 英语广告介绍PPT课件
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
3
Some advertisement for gardens
4
Advertisement for Coca Cola
5
Some famous English ads
Good to the last drop.
6
The new digital era.
7
We lead. Others copy.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
3
Some advertisement for gardens
4
Advertisement for Coca Cola
5
Some famous English ads
Good to the last drop.
6
The new digital era.
7
We lead. Others copy.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
广告介绍英语PPT
Advertisement
Yes,we talk about ad!
Advertising is everywhere, it exists in many aspect of our daily lives. But in fact, in some ways it was ignored. In the eyes of many people, advertising is a negative word.What people hate most is ads exist when they look their favourite tv, so do l. today I tell the ads,not to help ads change it’s bad image,but to make us find some fun things in ads.
中英快译，翻译笔的广告。 这个“马”字，由“H O R
S E”几个字母组成
。
The “马” word is constituted by “h o r s e”
The ads I care Creative
Creativity is the soul of advertising
Humorous
露天广告和交通广告
4.Window and point-of-sale display 橱
窗销售点陈列广告
5.Direct mail advertising 直接邮件广告 6.Exhibition and trade fairs 展览商品交
易广告
7.Cinema 电影广告
Features of slogans(广告语)
广香 告港 整 容 医 院 的
Yes,we talk about ad!
Advertising is everywhere, it exists in many aspect of our daily lives. But in fact, in some ways it was ignored. In the eyes of many people, advertising is a negative word.What people hate most is ads exist when they look their favourite tv, so do l. today I tell the ads,not to help ads change it’s bad image,but to make us find some fun things in ads.
中英快译，翻译笔的广告。 这个“马”字，由“H O R
S E”几个字母组成
。
The “马” word is constituted by “h o r s e”
The ads I care Creative
Creativity is the soul of advertising
Humorous
露天广告和交通广告
4.Window and point-of-sale display 橱
窗销售点陈列广告
5.Direct mail advertising 直接邮件广告 6.Exhibition and trade fairs 展览商品交
易广告
7.Cinema 电影广告
Features of slogans(广告语)
广香 告港 整 容 医 院 的
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
ADVERTISEMENT_英语广告介绍PPT[1]
![ADVERTISEMENT_英语广告介绍PPT[1]](https://img.taocdn.com/s3/m/6f6458eae009581b6bd9eb21.png)
Байду номын сангаас
�
By group ten
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Advertisement for Coca Cola
Some famous English ads
Good to the last drop.
The new digital era.
We lead. Others copy.
Impossible made possible.
Poetry in motion, dancing close to me.
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
�
By group ten
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Advertisement for Coca Cola
Some famous English ads
Good to the last drop.
The new digital era.
We lead. Others copy.
Impossible made possible.
Poetry in motion, dancing close to me.
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
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How to treat advertisement?
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14
1.Polish our eyes
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15
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16
2.Rational shopping
• Always remember: there is no free lunch.
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Crazy behavior Blind consumption
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23
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10
Disadvantages
spending lots of effort to grab, in the end, finding they are useless
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11
Disadvantages some ads may make you deceived
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Disadvantages malicious competition
How to treat advertisement
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2
1、What is advertising ?
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3
2、The ancient form of ads
Selling advertising (叫卖广告）
Material advertising （实物广告）
Text- adv be effected by discount or seckill ads.
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3.Learn to appreciate
• Good advertisement is an art .
• Poetry in motion ,dancing close to me .
• 动态的诗，像我舞 近。（丰田汽车）
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20
Good to the last
drop. (滴滴香 浓，意犹 未尽）
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Keep three points in mind
• 1.Polish our eyes • 2.Rational shopping • 3.Learn to appreciate
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22
Conclusions
Advantages and disadvantages Look before you leap(三思而后行)
Member: 刘蕾 157700137
刘蓓 157700217
李永胜 157700236
徐广跃 157700218
D-ate:2015/11/24
1
contents
The types of advertisement
The advantages and disadvantages of advertisement
4
（文本广告）
3、Now the form of ads
Advertising placement in film and television.
newspapers
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5
LEAFLETS
LED
POSTER
INTERNET
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6
4、The advertising are everywhere!
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7
Mass Media
Mass media is sources of information and news such as newspapers, magazines, radio and television that reach and influence large numbers of people.
Advantages Disadvantages
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8
Advantages
• make customer know the first-hand information of new products
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9
Advantages
• increasing the visibility of product and getting more profits