商务英语谈判教材
商务英语谈判课程（标准）大纲、实训、指导书
《商务英语谈判》课程标准课程名称：《商务英语谈判》课号： 216217所属系部：外语系适用专业：商务英语课程类型：B类1、前言1．1课程性质与任务本课程是商务英语专业必修课程，也是商务英语专业的核心课程之一。
该课程是主要培养学生如何利用电话、面对面等口头形式，针对国际贸易业务过程中的建立业务关系、市场调研、询盘、报盘、还盘、接受等一系列环节，进行业务往来的磋商与洽谈。
它是一门涉及国际贸易实务，商务英语口语、商务谈判技巧等广阔领域的综合学科，它具有很强的实践性。
本课程的教学任务主要是为了培养和提高学生的外贸业务磋商能力、英语口头表达能力和与人沟通的能力，为学生今后在外贸岗位上顺利进行外贸业务的洽谈打下坚实的实践基础。
1．2设计思路本课程标准以就业岗位需求为导向，通过对外贸岗位进行任务和职业能力分析，并以工作任务导向引领确定本课程的结构，以职业能力为基础确定本课程的内容。
具体教学实施中，通过把本课程所要求掌握的外贸环节中各项外贸工作任务进行分解设计，从而实施项目化实践教学，使学生在认识商务英语谈判基础知识的基础上，能够灵活地进行外贸业务的磋商。
课程教学内容以“理论适度，形式多样，注重实践”，突出商务英语谈判知识的应用和实践能力的培养，基础理论教学以应用为目的，以必需、够用为度。
本课程教学总学时36学时。
2、课程培养目标通过对学生进行全面的、严格的实践训练，使学生具有较系统的商务英语谈判的基础知识，提高在外贸活动各个环节中应用英语的能力与英语口头交际的能力，从而能够胜任涉外贸易业务工作。
本课程的开设，目标是使商务英语专业学生对国际商务谈判的发生原理、商务谈判的原则和程序、商务谈判的准备工作、商务谈判计划的制定、谈判策略与技巧的使用、商务谈判的内容等有一个较全面的了解，并通过案例教学和实际训练，使学生具备一定的谈判能力。
通过本课程教学，培养学生具有一定的职业意识与职业能力。
通过本课程多种形式的教学手段和教学方法，使学生具体达到以下目标：·在知识方面：使学生能将商务英语谈判的基本理论和系统知识运用到外贸活动实践中，能胜任外贸业务对外交流的要求；·在素质方面：提高学生跨文化交际能力、培育学生热爱对外贸易的热情，提高为国创汇的业务水平；·在能力方面：通过本课程的学习，使学生具有以下职业能力：①商务英语谈判能力；②商务沟通能力；③商务英语阅读与分析能力。
商务英语谈判课本
Chapter Four Content of Negotiation (I) Anyone engaged in foreign trade knows that negotiation is a very important component in international business activities. As far as international investment, import and export of products, machinery and equipment are concerned, negotiation on international business and economy is a consultative process between governments, trade organizations, multinational enterprises or private firms. In short, it is a process between the buyers and the sellers, so negotiation is one of the important steps taken toward completing import and export trade agreements.4.1 Inquiry and ReplyIn international business activities, making inquiry is the initial stage of business negotiation between the buyers and sellers, the purpose of which is to seek a supply of products, service or relative information.Usually, the buyers make inquiries without any engagement to get information about the goods to be ordered. The sellers, however, can also make inquiries to get information about the goods to sold, without any engagement, too.The information wanted by the buyers or the sellers usually includes the following elements:The supply of commodities;The price;The catalogue;The packaging;The delivery date;Terms of payment and other terms concerned.Inquiry can be made orally or in written form.If the written form is adopted, the person who makes inquiries should remember to consider carefully to which the inquiries are to be sent and how many supplies or purchases are to be approached in one and the same region. Failure to take into consideration the relevant situation would lead to adverse effect on future transactions.When writing enquiry letters to your counterpart, there is on need to choose words and phrases carefully to draw th e readers’attention. A request for a price list or catalogue can be made in a single sentence. A request for a quotation of price and other trade terms may need a little longer description, which should be clear and exact. But remember there is no need for long, over-polite phrases and still less humbleness.If it is the first transaction between the parties concerned, the first enquiry letter should begin by telling the receiver how his name and address is known. Then, some generally information about your own business, such as the kind of goods handled, quantities needed or to be sold, usual terms of trade and any information likely to enable the suppliers or the buyers to decide what they can do for you, should begiven.Having received the enquiry letter, the receiver should study it with caution and reply the enquiry letter as soon as possible, telling them whether you could sell or buy.If in oral form, especially when the business relations have been established between the buyers and sellers, the inquiries and replies will be very easy and simple. What should be paid attention to is that both of them may have a friendly and cordial discussion according to what has been mentioned.4.2 Offer and Counter-offerIn many types of business, it has always been the practice for the supplier to make an offer directly to his regular customers and to others who may be interested in his goods, without waiting for an enquiry. But when the supplier has received an enquiry from the buyer and decide to sell the goods, he should make an offer to him.It should be pointed out that offer is different from quotation. Quotation is just an indication of price without contractual obligation, and it is subject to change without previous notice. We have learned that a proposal for concluding a contract addressed to one or more specific persons constitutes an offer if it is sufficiently definite and indicates the intention of the offerer to be bound in case of acceptance. So offer is a definite commitment on the part of the supplier.In business activities, when making an offer, orally or in written form, the following elements are usually included:The name, price, quality and quantity of the goods;The date of delivery and/or time of shipment;The terms of payment;The validity of the offer;Other terms concerned, such as packing, discount, insurance, etc.When a supplier promises to sell the goods at a stated price within a stated period of time, the offer made by him is called a firm offer. In making a firm offer, mention should be made of the time of shipment and the date of delivery, the mode of payment desired and the period for which the offer is valid. In addition, an exact description of the goods should be given. If possible, pattern or sample should be shown or sent.It should be noted that a firm offer, although not legally binding, is capable of acceptance, and once it has been acceptable it cannot be withdrawn and the offerer should perform the obligations stipulated in it.It is known that a reply to an offer which purports to be an acceptance but contains additions, limitations or other modifications is a rejection of the offer and constitutes a counter-offer. So, a counter-offer means a partial rejection of the original offer, and it also means a counter proposal put forward by the buyers or the offeree.In practical business negotiations, the buyers may not agree on theprice, packing, shipment or payment, etc. He may state his own terms instead. Such alterations indicate that business has to be negotiated on a renewed basis. Such being the case, the original offerer or the seller now becomes the offeree and is entitled to accept of refuse. In the latter case, he may make another counter-offer of his own. This process can go on for many a round until the transaction is concluded or called off.Sometimes, the sentence “Accept your offer subject to the following alterations……” may be used in answering an offer. Although the word “accept”is used, in fact, the offer is still rejected, because the offeree does not agree to the whole offer.In making a counter-offer, the party concerned should express regret at inability to accept, explain reasons for non-acceptance and suggest that there may be other opportunities to do business together in the future.4.3 Price and Placing ordersIt is known to all of us that price, which should be carefully considered, is one of the most important factors in the international business activities.Price is the money of other considerations exchanged for the ownership or use of a product or service. The products’price includes fixed cost, variable cost and expected profit. The fixed cost and variable cost of export products, however, means the total figure of production cost, selling cost, delivery cost, taxes and tariffs and some other unknowncosts.In any transactions, the buyer wants to buy cheap and the seller wants to sell dear. In order to get the expected target, the buyer or the seller should know the pricing strategies and other factors which can influence the price.As to the pricing strategies, there are three basic techniques of pricing export products, which can be indicated as follows:Cost-plus pricing;Marginal cost pricing;Break even pricing;Besides what have been mentioned above, the international and external factors which can affect pricing should be noted.International factors include:Marketing objectives;Marketing mix strategies;Costs;External factors include:The market and demand;Competitors’ prices and offers;In international business negotiation, because haggling is a common occurrence, the buyer or the seller should not ignore the following items, which can also affect pricing:Fluctuations of the currency used in the transaction;Terms of payment;Date of delivery;Packaging, etc;Everyone knows that negotiating price is a skill needing nerves of calm.Once given the factors affecting prices, the buyer or the seller is now ready to select a workable price. In any case, the price will have to be somewhere between one that is too low to produce a profit and one that is too high to result in any demand.In business discussion, even when the buyer has an advantage over the seller, because of overproduction, etc., and is accordingly able to dictate terms, such as lowering the price, quickening delivery date and so on, he should consider everything on the “you”attitude and give the reasonable price. Of course, when the seller has an advantage over the buyer, the same attitude should be adopted.Having finished negotiation price between the buyer and the seller, the former may place an order to the latter for goods needed on the price agreed upon between them. Once the order has been accepted by the seller, a purchase contract should be singed. After that, both parties are legally bound to carry out their agreement.When the binding agreement comes into force, the buyer’s obligations are:to accept the goods supplied, provided that they comply with the terms of order;to pay for them according to the terms agreed upon;to check the goods as soon as possible (failure to give prompt notice of faults to the seller will be taken as acceptance of the goods);When the binding agreement comes into force, the seller’s obligations are:to deliver the goods exactly of the kind ordered, and at the agreed time;to guarantee that the goods to be supplied are free from faults, of which the buyer could not be aware at the time of purchase.According to commercial law, if faulty goods are delivered, the buyer can demand either a reduction in price, or replacement of the goods, or cancellation of the order. He may also be able to claim damages.Chapter Five Content of Negotiation (Ⅱ)5.1 Packaging 包装It is known that packing is another important element which should be pay attention to by the buyers and the seller when negotiating any transactions, because neither of them like to have the goods shipped or received in a damaged condition. It is appropriate packing that could prevent or minimize the damage of the goods and could promote the sales. Therefore, in modern days, more and more people have come to realize the importance of packing.When discussing packing, the seller should keep the following in mind: ﹙1﹚T he buyers are under certain conditions entitled to reject the goods if they are not packed in accordance with his instruction or with the provisions agreed upon.﹙2﹚P acking should be designed to suit shipment requirements. In case of anomalies in packing, the master of the ship has authority to refuse to sign a clean B/L.Likewise, the buyer is empowered to refuse the acceptance of a B/L which refers to goods marked and branded not in strict conformity with the contract.﹙3﹚P acking should tally with the regulations in the country of destination, because some countries levy very heavy import duties on particular kinds of packing material.Besides what have been mentioned above, the seller should showsolicitude for the appearance and packaging of packing.The features of the packing should be:●Beautiful and durable;●Easy to handle;●Well suited for long distance shipment;●Proof against damage;●Waterproof /shake-proof;●Standardized.The appearance and packaging of packing should be:●Modern and attractive;●Small and exquisite;●Suitable for window display;●Facilitate marketing;In practical business activities, as far as the benefit of the buyer and the seller concerned, both of them should be familiar with the following items.⒈Packing ParametersThe main parameters that affect packing include the following:1)Value of the GoodsPacking depends on the value of the goods, that is, high value consignment usually needs more expensive than low value merchandise. Therefore, packing for valuable goods must be done professional to avoidany damage caused by transactions.2)Nature of the GoodsGenerally speaking, packing depends upon the nature of a products as well as the mode of transportation. For instance, cargo shipped in bulk requires little or no packing at all; small products are usually packed in standard-sized wooden or cardboard boxes; machinery or some heavy goods may need to be shipped in crates; commodities like sugar and coffee are usually packed in bags; and fragile goods should be done professionally.3) Rulers and RegulationsThis has particular relevance to dangerous cargo whose very nature calls for adequate and safe packing in line with strict regulations applicable both to sea and air transportation. Besides, in some countries, straw, wood and some other material are unacceptable forms of packing owing to the risk of insects being imported.4) Temperature VariationTemperature variation is another important factor which should be considered when packing, because some kinds of cargo that will have to undergo the temperature variation will face the danger of deterioration. 5)Cost of packagingWith the overseas markets becoming ever more competitive, the exporter is compelled to explore new methods of packing. The basic principle ofpackaging is to make packaging as light and compact as possible so as to keep freight cost down.⒉Marking of GoodsWhen packing is finished according to the packing instructions from the buyers, marking should be done on the export packages, which mainly include:●The consignees’own distinctive marks, which should include the name of the port of destination;●Any official marks required by authorities concerned, because some countries require the name of the country, there the goods are produced, the weight and dimensions, to be marked on every package.●Special directions or warning which should be stenciled on the package foe the benefit of the owner and the carrier.5.2 Delivery of GoodsWhen discussion the delivery of the goods, the negotiator should be familiar with the following contents:●Modes of the transportation;●Time of shipment;●Place of shipment and place of destination;●Partial shipment and transference;●Shipping advice;●Shipping documents.1.Modes of TransportationAlthough there are many modes of transportation in international trade, ocean transportation is still the most important mode at present.When the buyer and the seller negotiate the ocean transportation, the following items should be paid attention to: regular shipping liner transportation and charter transportation.(1)Regular shipping transportation: it involves the standard forcalculating premium, the liner’s freight tariff, the basic rate, the surcharge, the time of premium payment and the special discount for freight.(2)Charter transportation: it can be divided into voyage charter, timecharter and empty ship charter. Charter transportation cover charter party, rent or freight and the good shipped.2.Time of ShipmentWhen talking about the time of shipment, we should distinguish “shipment” from “delivery”. Under FOB, CFR, CPT and CIP, the time of shipment corresponds to the time of delivery, bur under DES, DEQ, DDU and DDP, the two are quite different, because FOB, CFR, CIF and so on belong to the constructive delivery, and DES, DEQ and so on belong to the actual delivery.When negotiating the time of shipment, the party concerned should know something about the stipulations of shipment time.(1)“Time shipment”means that an actual time of shipment should begiven, such as “Shipment during April and May”(2)“Shipment in the near future”refers to “prompt shipment”,“immediate shipment”, and “shipment as soon as possible”. Because these terms have different explanations in different countries and lines, the negotiators should refrain from using them so as to avoid misunderstanding.(3)“shipment without fixed time”means that the seller will ship thegoods with a certain time only after the payment of the L/C. under this stipulation, the following phrases are usually used:●Shipment within 30 days after receipt of L/C;●Shipment within 15days after receipt of remittance;●Shipment by first available vessel;●Shipment within 20 days after receipt of L/C, which must reachthe seller not later than 30th April.Besides what have been mentioned above, the parties concerned should pay much attention to the canceling date, the demurrage and the dispatch rate, which are also very important in negotiating shipping contract.3.Place of Shipment and Place of DestinationUnder CIF and CFR terms, the port of shipment and the port of destination should be stipulated in the contract. Under CPT and CIP terms, however, the place of destination and the place of the departure should be stipulated in the contract.But under FAS and FOB terms, the port of shipment should be stipulated in the contract, and FCA term, the place of departure should be stipulated in the contract. Although the terms mentioned above only refer to the port of shipment and the place of the departure, it is better to stipulate the port of destination or the place of destination in the contract respectively.4.Partial Shipment and TransportationBesides the time of shipment, the place of shipment, the place of destination, and the mode of transportation in the delivery clause of the contract, there are partial shipment and transshipment in it.(1)Partial shipment usually has the following three forms:●Not specify lots and quantity---the phrase “partial shipments to beallowed” can be used;●Specify lots but not specify quantity---the phrase “shipmentduring May, Jun and July in three installments” can be used;●Specify lots and quantity---the phrase “shipment during May andJune in two equal lots” can be used.(2)Transshipment should be clearly specified in the contract if it isnecessary, such as “transshipment to be allowed”, “transshipment atHong Kong to be allowed”, etc.(3)When partial shipment and transshipment are needed, they should bewritten down in the contract, such as “shipment on of before May 31st from Shanghai to Wellington, allowing partial shipment and transshipment”5.Shipping AdviceAfter making shipment, the seller is required to advise the buyer its effectuation(usually within 24 hours) no matter the transportation is concluded on FOB, CFR or CIF basis, so that the buyer can take necessary measures to take the goods and take out insurance. The required shipping advice usually includes:(1)the contract number and the L/C number;(2)the name of the commodity;(3)the quantity loaded;(4)the invoice value;(5)the name of the vessel;(6)the port of loading and the port of destination;(7)the date of B/L;(8)the date of departure;(9)The expected time of arrival at the port of destination.6.Shipping DocumentShipping document is a kind of main certificate, by which the sellerproves that he has completed his obligation of delivering goods, and on the other hand, the buyer pays for the shipment. If the shipping documents do not strictly conform with the terms of the L/C, the bank will reject them and refuse to pay, so great care is required on the part of export in preparing the shipping documents.The shipment documents required in shipment usually include:(1)bill of landing (B/L);(2)commercial invoice;(3)insurance policy or insurance certificate;(4)inspection certificate or survey report;(5)weight memo (note) and packing list;When discussing shipping documents, the person concerned should know something about the B/L, especially the Ocean B/L.The bill of landing is a document given by a shipping company, representing both a receipt for the goods shipped and a contract for shipment between the shipping company and the shipper. It is also a document of entitlement to the goods, giving the holder or the assignee the right to possess the goods.The ocean B/L usually includes:●shipped B/L or on board B/L;●clean B/L, unclean B/L;●straight B/L;●order B/L;●direct B/L;●transshipment B/L;●through B/L;●Freight prepaid B/L, etc.In a word, when shipping goods by ocean freight, the negotiators must take into account the following:(1) Arranging the port of shipment and the port of destination. Commonly, the seller chooses the port of shipment whereas the buyer decides the port of destination on the basis of mutual agreement.(2) Settling the time of shipment. To avoid future disputes in international trade, the time of shipment must be settled clearly between the buyer and the seller. When settling the time of shipment, the exporters should take every possibility into consideration, such as the supply of goods, international transportation, and external market quotations. The time of shipment should be made suitable to both the seller and the buyer.5.3 InsuranceWhen negotiation the marine cargo insurance, the parties concerned should be first familiar with the following content:●Perils Insured Against;●Marine Transportation Loss;●Types of Insurance.1. Perils Insured AgainstEach shipment in transit may run into various types of dangers. Generally speaking, the risks covered by insurance can be basically divided into two types---“perils of the sea” and “extraneous risks”.The perils of the sea include not only natural calamities such as storms, floods, earthquakes, lighting, etc. but also fortuitous accidents like fire, collision, explosion, stranding and sinking of the carrying vessels, and so on.The extraneous perils are usually caused by external factors, which can be divided into two---the ordinary and the special. The ordinary perils include the theft,pillage,leakage,shortage, rusting, contamination,and so on. But the special perils refer to war, strikes, import duty, rejection and failure to deliver, and so on.2. Marine Transportation LossGenerally speaking, losses on the high seas fall into two categories: total loss and partial loss.⑴Total losses: Actual total loss & constructive total loss;⑵Partial losses: Generally average & particular average;3. Types of InsuranceThe principle perils which the basic marine policy of the PICC insurance against under its Ocean Marine Cargo Clause are:⑴free from particular average (F.P.A.);⑵with particular average (W.P.A.);⑶all risks.These three perils are usually called “basic risks”, which are granted according to institute cargo clauses.Besides the “basic risks”mentioned above, there is another type of risk---additional risk, which can be divided into two---general risks and special additional risks.Generally speaking, general additional risks include:theft, pillage and non-delivery( T.P.N.D.);Fresh water and/or rain damage;Shortage;Intermixture and contamination;Leakage;Clash and breakage;Taint of odor;Sweat and heating;Hook damage;Breakage of packing;Special additional risks, however, include:war risk;Strikes;On deck;Import duty; Rejection;Failure to deliver; Survey at jetty risk;Fire risk extension clause.。
《国际商务谈判(双语)》课程教学大纲
《国际商务谈判（双语）》课程教学大纲课程代码：IETT2012课程性质：专业必修课授课对象：市场营销、国际经济与贸易专业等开课学期：秋总学时：54学时学分：3学分讲课学时：54学时实验学时：0学时实践学时：0学时指定教材：克劳德·塞利奇，苏比哈什·C·贾殷著，《国际商务谈判（英文版）》，中国人民大学出版社，2013年.参考书目：[1]张守刚，《商务沟通与谈判》，人民邮电出版社，2010年[2]樊建廷等编著.《商务谈判》,东北财经大学出版社，2011年第三版.[3]庄恩平.《跨文化商务沟通案例教程》，上海外语教育出版社，2010年.[4]罗杰道森.《优势谈判一位王牌谈判大师的制胜秘诀》，海天出版社，2011年.[5]金正昆.《商务礼仪》，陕西师范大学出版社，2012年.[6]莉莲•钱尼，珍妮特•马丁.《跨文化商务沟通（英文版•第6版）》，中国人民大学出版社，2013年.[7]罗伊•J•列维奇.《国际商务谈判（英文版•第六版）》，中国人民大学出版社，2014年.[8]刘丽娜.《哈佛商务礼仪课》，中国法制出版社，2014年.[9]Reynolds, Valentine & Munter. Guide to Cross-Cultural Communications[M]，Prentice Hall，2011[10]Budjac Corvette. Conflict Management: A Practical Guide to Developing Negotiation Strategies[M], Prentice Hall,2007教学目的：（五号黑体）本课程向运用中英双语，向学生介绍了在国际商业环境中商务谈判的概况，学生应当掌握商务沟通与谈判的基本原则、理论、方法，以及谈判艺术，然后结合具体的案例有针对性地运用这些原则、理论、方法、技巧去分析问题、解决问题，真正做到理论与实践相结合，理论指导实践，实践检验理论。
国际商务谈判英语口语 书本
国际商务谈判英语口语书本国际商务谈判英语口语是从事跨国商务活动必备的技能之一，因此相关的书籍在市场上颇受欢迎。
以下是一些关于国际商务谈判英语口语的经典书籍，供您参考：1、《国际商务谈判英语口语大全》：这本书由国内知名商务英语专家编写，内容涵盖了国际商务谈判的各个方面，包括谈判技巧、语言表达、实用范例等，对于想要提高商务英语口语水平的读者来说非常实用。
2、《商务英语谈判实战指南》：这本书从实用的角度出发，详细介绍了商务谈判的基本原则、技巧和方法，同时提供了大量的实例和案例分析，有助于读者更好地掌握商务谈判的精髓。
3、《商务英语谈判口语教程》：这本书以商务谈判的实际场景为基础，通过模拟对话、案例分析等形式，帮助读者掌握商务谈判中的语言表达和沟通技巧，同时提高商务英语口语水平。
4、《国际商务谈判理论与实践》：这本书从理论和实践两个角度出发，系统介绍了国际商务谈判的基本概念、原则和方法，同时结合案例分析，深入探讨了国际商务谈判中的策略和技巧。
5、《实用商务英语谈判》：这本书以实用为宗旨，详细介绍了商务英语谈判的各个环节和技巧，包括商务礼仪、沟通技巧、报价还价等方面的内容，非常适合想要提高商务英语谈判实战能力的读者。
以上书籍从不同的角度介绍了国际商务谈判英语口语的相关知识，对于想要在这个领域有所建树的读者来说，选择一本适合自己的书籍，认真学习和实践，相信会有很大的收获。
当然，除了以上书籍之外，还有很多其他优秀的国际商务谈判英语口语书籍可供选择，读者可以根据自己的需求和兴趣进行选择。
在阅读这些书籍时，可以结合实际情况进行实践和应用。
例如，可以模拟实际的商务谈判场景进行对话练习，或者在实际的商务场合中尝试运用所学的语言表达和谈判技巧。
同时，还可以通过参加相关的商务英语培训课程、加入商务英语交流群组等方式，与志同道合的人一起学习和分享经验，进一步提高自己的国际商务谈判英语口语水平。
实用国际商务英语谈判与沟通6
Section 2 International Business Negotiation Strategies
• (4) Smoothing: In this strategy the negotiator is more concerned with others ’ outcomes than one’s own outcomes.
Chapter Six Strategies and Skills of International Business Negotiations
• Section 1 An Overview and Comparison of Negotiation Strategies and Skills
• Section 2 International Business Negotiation Strategin 3 International Business Negotiation Skills
• (2) Acknowledgment is the second form of listening, slightly more active than passive listening.When acknowledging, receivers occasionally nod their heads, maintain eye contact, or interject responses like “ I see, ”“ Mm-hmm, ”“ Interesting, ”“Really, ”“Sure, ”“Go on, ” and the like.These responses are sufficient to keep communicators sending messages, but a sender may misinterpret them as the receiver’s agreement with his or her position, rather than as simple acknowledgments of receipt of the message.
谈判商务英语
谈判商务英语Chapter 1:Dialogue one ,this dialogue is between jack who is pretty good at playing chess and his friend, a nextdoor neighbour, Mary, a member of the school chess club. Jack promised to play chess with Mary on Monday after school to help her get ready for a competition. if she did the dishes for him on Sunday. Marry did the dishes and now, Jack means to keep his promises.Jack: I'm going to the park to play baseball with the guys.Mary: But you promised to play chess with me this afternoon.Jack: Yeah, but that was before the guys ask me to join the team.Mary: So what?Jack:You know how much I want to be on the team ,and now there is an opening for me.If I don't go to practise today.They'll get someone else and I'll miss my chance.Mary:I don't care about baseball.You know I need to practice for the chess championship and you promised to help with me if I washed the dishes for you last Sunday, and I did.Jack:I know,and I will.Mary:When?Jack:After baseball practice.Mary:And then ,it'll be dinner time,then homework,and then your TVshow is on.You are going to break your promise.Jack:No,I won't.I'm going to skip TV tonight and work on your chess game with you if that's ok with you.Mary:Well,I'd rather do it the way we set up.But if you promiseto give me your best game,it's ok with me.Jack:No problem,I'll play as hard as I can and give you an extra game to say thanks.Let's listen again.Jack:I'm going to the park to play baseball with the guys.Mary:But you promised to play chess with me this afternoon.Jack:Yeah,but that was before the guys ask me to join the team.Mary:So what?Jack:You know how much I want to be on the team and now there is an opening for me.If I don't go to practice today.They'll get someone else and I'll miss my chance.Mary:I don't care about baseball.You know I need to practice for the chess championship and you promised to help with me if I washed the dishes for you last Sunday, and I did.Jack:I know,and I will.Mary:When?Jack:After baseball practice.Mary:And then ,it'll be dinner time,then homework,and then your TVshow is on.You are going to break your promise.Jack:No,I won't.I'm going to skip TV tonight and work on your chess game with you if that's ok with you.Mary:Well,I'd rather do it the way we set up.But if you promiseto give me your best game,it's ok with me.Jack:No problem,I'll play as hard as I can nad give you an extra game to say thanksDialog 2Jack and Mary are now grown up and dating.Their friendship is as strong as ever there's strong bond between them,so their dialog is relaxed and flows pretty freely.It's more like a married coupls than young dating to get to know each other.Mary:Let's have seafood tonight and then go see the new movie at Mall Cinema.Betsy told me it's a beautiful love story and I shouldn't miss it.Jack:Oh,Goodness, please not again.That's what we did last week.Mary:No,we didn'st week we went to see that movie about a man's struggle against mental illness.Jack:Right,it was a chick flick,just like this one,so what's the difference?没错,那是你们女生看的电影,这部也一样.哪里不同?Besides,this is the last week for the third movie in Destroyer series and I want to see that on a big screen.再说,《毁灭者》第三集这礼拜就要下档了，我希望能在大银幕上看这部电影。
商务英语谈判2ppt课件
2) What principle did the Department of Defense follow?
.
B. Principle of Trust in Negotiation
.
Personal Interests
-----interests of individuals who participate in negotiation.
Organizational Interests:
---interests of collective bodies such as private or state-owned enterprises, institutions and other kinds of entities.
to convey ideas.
.
Trust building in negotiation
2. Manage your reputation * Reputation spreads. * Make your reputation a tool in negotiation by providing references from mutually trusted third parties that speak for your character and competence or by offering other forms of evidence of past success such as media or trade reports.
商务英语谈判unit 9 Terms of Payment 2[精]
Unit 9 Terms of Payment (2)
6. Under the installment plan, 20% of the contract value is to be paid with orders. 按分期付款支付，通常于订货时支付合同总价的20%
7. Please indicate that the L/C is negotiable in our country. 请注明信用证在我们国家议付。
2.我们将按托收方式向你方开出即期跟单汇票。 We shall draw on you by documentary draft at sight.
3.我们要开立一张以新加坡出口银行为收款人的即期汇票。 We shall draw a sight draft in favor of Export Bank of Singapore.
8. We shall open an irrevocable letter of credit in your favor, payable in Hong Kong against shipping documents. 我们将开立以你放为受益人的不可撤销信用证，凭装运单据 于香港支付。
Unit 9 Terms of Payment (2)
Unit 9 Terms of Payment (2)
2. Translate the following sentences into English
1.我们将汇票交中国银行按跟单托收。 We shall hand the draft to Bank of China on collection basis.
jonesinsistsmakingpaymenthoweverhiscounterpartlastbusinessiiwordssightbill即期汇票timebill远期汇票usancebill远期汇票commercialbill商业汇票commercialacceptancebill商业承兑汇票bankersacceptancebill银行承兑汇票sight即期见票即付at
商务英语谈判4
Specimen Letter 2
Dear Sirs, We thank you for your enquiries of 9 January and are pleased to tell you that we manufacture and export different types of textile machinery, in particular, knitting machines. We can supply fabric setting machinery and printing equipment for cotton and polyester（聚酯纤维） materials. We can also supply drying and calendaring（轧光） machines to take care of the finishing to most of the knitted fabrics. Meanwhile, supply us with more information concerning the fabrics to be processed so that we may send you the quotations for the most suitable types of knitting machines we are able to supply.
Quotation
---an indication of price without obligation. Details on prices, discounts and terms of payment. Clear indication of what the prices cover( eg. Freight and insurance, etc) An undertaking as to the date of delivery or time of shipment.
商务英语谈判课件(PPT 35页)
Objectives
1. Introduce the students to the main principles of business negotiation.
2. The students get familiar with the types of negotiation.
*Separate the people from the problem.
Techniques: ---Establish an accurate perception. ---Cultivate appropriate emotions. ---Strive better communication.
Disadvantages :
Pressure an individual to compromise and accommodate in ways not in his interest.
Avoid confrontational strategies, which can be helpful at times.
11.Getting a child to go to bed.
12.Picking a successor for the CEO of a company where you are on the board.
3. Types of negotiation:
1. Competitive style 2. Accommodative style 3. Avoidance style 4. Compromising style 5. Collaborative style 6. Vengeful style 7. Self-inflicting style 8. Vengeful and self-inflicting style
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请告诉你方椅子到汉堡到岸价的最低价格。
Offer and counter--offer
An offer is a promise to supply goods on the terms and conditions stated. It can be a firm offer which is a promise to sell goods at the stated price, usually within a stated period of time. It also can be a non—firm offer is made without engagement and is subject to the seller’s confirmation.
贸易谈判主要环节
• 从贸易谈判实务中总结出的谈判基本程序包括：
• 建立业务关系（establish relations） • 询盘 (inquiry) • 发盘（offer） • 还盘（counteroffer） • 付款（payment） • 佣金（commission） • 折扣（discount） • 包装（packing） • 货运 (shipment) • 保险（insurance） • 合同条款（contract terms） • 索赔（claim）
请告知你们有关商品的最低价。
If your prices are favorable, I can place the order right away. 如果你们的价格优惠，我们可以马上订货。
We'd rather have you quote us FOB prices. 我们希望你们报离岸价格。
see your way to bring down your price by…%? / If you stand firm, we can hardly come to terms.
Supplementary Vocabulary
畅销品 best seller/ quick—selling product 展览品 exhibits on display 开辟市场 establish a market 有销路 have a good/ ready market 样式 design 销售说明书 sales literature 交易会 trade fair 商标 trade mark 成交 conclude a deal/ transaction with sb 条款 terms and conditions
商务英语谈判 Business Negotiation
商务谈判的外延很广，包括贸易谈 判、招标与投标谈判、引资和投资、 工程承包、技术转让等方面的谈判。 中国加入世界贸易组织以来，对外贸 易呈现出一片崭新的面貌，进出口贸 易往来日益增多。贸易谈判作为商务 活动中的一个重要环节，对国内外企 业间的合作、进出口贸易的成败起着 举足轻重的作用。首先我们主要学习 贸易谈判及其口译。
May I have an idea of your prices? 可以了解一下你们的价格吗？
Can you give me an indication of price? 你能给我一个估价吗？
Please let us know your lowest possible prices for the relevant goods.
Inquiry询盘
An inquiry is a request for information. When a businessman intends to import goods, he will make an inquiry to an exporter asking for information or an offer for the goods he wishes to buy. The inquiry
客户 client/ customer 老主顾 regular customer 发货 deliver 一般(具体)询盘 general ( specific ) inquiry 报价单 quotation list (sheet) 享有盛誉 enjoy great reputation (popularity) 厂商 manufacturer 供应商 supplier 需求量很大 in great demand
3. 还盘（counteroffer）在这个环节中经常用的句 子有:
Your price sounds a bit too high. / Your price is much higher than we expected ./ Will you reduce your price by…%? / In order to conclude the transaction, I hope you will
2. 发盘（offer） 在这个环节中经常用的句子有:
We are pleased to make you an offer for …/ Here’s our offer. / I expect you to accept our general terms and conditions of trade. / Would you tell us what quantity you require so that we can work out the offer?
may include: price、 specifications 、 quality 、 packing 、 delivery time 、 payment terms etc.
贸易谈判口译
1. 询盘(inquiry) 在这个环节中经常用的句子有：
Can I make an inquiry? / Could you give us some ideas about your prices? / Will you please inform us of the prices at which you can offer the goods? / I hope to have your quotation for …?