中国网约车市场分析2017
Xiaomu SHI 石小木
Email: xiaomu@https://www.360docs.net/doc/b79665649.html, Mobile: +86 186 **** ****
Nov 3, 2017
石小木 Xiaomu SHI
?Fintech:
?Senior director, head of operation, Jiedaibao.
?Ride sharing:
?General manager (level 6) of Jinan/Shandong region, Uber.
?Provincial lead of supply management center, Didi.
?MNP:
?R&D lead for E2E IMS/Cloud business line, Alcatel-Lucent
Cloud Computing Cooperation Kickoff , Tele Aviv Ownership transfer, Chicago Didi star driver event
Uber ceremony
Agenda
1.Business highlights
2.Business evolution
3.Why ride sharing boom
4.Regulation and influence
5.Business outlook
1. Business highlights
Business highlights
400+
operated cities
20B
route calculation
25M
peak trips per day
400M
registered users
2. Business evolution
Business evolution
2016.7
2016.8
2012.6
2015.22014.7
Before Uber entered China, Didi/Kuaidi mainly focused on smart phone based taxi hailing business.
After Uber in, key market
players turned to real ride sharing business.
Didi and Kuaidi merged.
Didi acquired Uber China assets. Uber technology out China. Yidao nearly quit the competition.
Central government ruled regulation for ride hailing business. All players got clear lines to follow - ride sharing business is required for new transformation.
3. Why ride sharing boom
Why the business boom?
Market education
Technology
Market foundation
Ride hailing market navigation
Total market Size
City Resident(Mil)Mobile Population(Mil)% need for travel a day %Chauffeur service #Request/Day/P erson Total trips per day(Mil)Fare per trip in RMB Revenue of trips a
day(Mil)Qingdao 9.04 2.0050%6% 2.600.8615.0012.92
Taxi market
City Taxi ## Trips/Shift Shifts/day Total Taxi trips (Mil)Mkt share/Trips Revenue per shift Revenue of trips a day(Mil)Revenue Market
share Qingdao 110002020.4451%300 6.6051%
Other Chauffeur (Non-Taxi) market
City Non taxi trips (Mil)Revenue of trips a day (Mil)Revenue Market share
Qingdao
0.42
6.32
49%
Private cars (Mil)% private cars willing
to provide
Chauffeurs service
Supply pool
Supply pool/taxi
ratio # Trips/Shift
Shifts/day Supply pool capacity (Mil)
1.210%
120,000
10.91
101
1.2
Technology
0.947B
subscribers
1.3B
smart phone users
GPS ready
for all smart phones
81Tril
RMB online payment
Market education and concerns
4. Regulation and influence
Comparison of central and local implementation rules
Ministry of Transport O O O O O
Beijing X X X X X
Shanghai X X X X X
Shenzhen
X X X X X
Legend:
o = flexible,
x = mandatory
Driver financial modeling
Ride sharing driver revenue.
Daily total revenue= # trips * avg fares.
Monthly revenue= daily total revenue *
working days/month.
Car rental cost
It's mainly based on car type
and rental duration. The cost
may varies from 3k~6K RMB.
Fuel charge and mtce fee
Its' a fact that the more trips you
complete,the more gas you will use.
However, car type (such as power,
size, weight) fundamentally impacts
per unit cost.
Accidents, fan,etc
That generally depends on drivers capability
and habits. However, it still the more time you
spend on the road the more probability you
may hit the scenario connecting to a cost.
Insurance
Vehicle for ride sharing purpose is
required for commercial
insurance which might double
cost of ordinary veichle insurance.
Driver profit
The actual monthly profit=
monthly revenue - (2+3+4+5) per
month cost
Countermeasures
Bulk order
after-market
Finance plan
enlarge leasing duration,
lower per month fee
Tune up price
Is that really a good try? EV cars
lower unit price,
lower per mile fee
4. Business outlook
Business outlook
Ride sharing
Compliance
Didi is spending real efforts for compliance also seeking opportunity on regulation updates.
Efficiency
Based on huge amount of real
demands/supply data, Didi
continuously optimize its
demands/supply management,
route selection, etc w/ cutting
edge technology such as AI.
New lines
In addition to Didi Express, Taxi,
Premium, Didi is expanding its
business line to cover more
transportation scenario.
Mkt education
People tends to connect ride
sharing to low cost taxi. That
mindset needs to be changed.
New focus
Competitor
Meituan? Mobike? Shouqi? Who's next real
competitor?
Technology
Didi is pursuing its global leading hi technology goal specific for AI-based intelligent driving technologies and smart transportation architecture.
Globalization
Taxi 99, Taxify, Careem. Didi will not lower the pace in entering more emerging
markets.
Commercialization
Didi is utilizing the nature of ride sharing business, such as high frequency, large population coverage, long life cycle of vehicle to seek opportunities in other domains, such as take-out, aftermarket,
vehicle sales, etc.