商务现场口译UNIT3.ppt
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商务英语口译教程Unite3

rpreting Skills
• Chinese- English Interpretation • 1. Manufacturing accouted for just 17.5 per cent of global gross doMestic product in 2007, but much activity in the considerably larger area of services, for instance, in retailing, distribution, transport and communications, depends on it. • 2. Labor costs are rising fast in China and India and it is no longer always clear that the great lurch east makes commercial sense. • 3. Even if oil prices return to less scary levels, the cost of transportation and the delays created by extended supply chains all have to be taken into account. • 4. Investing in China will often be a much less straightforward task for a Western multinational than committing to France or Germany.
English-Chinese Interpretation
• 6. 一般来说,我们只按到岸价交易,保水渍险。 • 7. 根据合同条款,货物装船后,我方已经马上通过航空寄给你 方一整套不可转让的单据。 • 8. 很遗憾,我方不能按你方要求于4月初装船,因为直达班轮每 月22日左右才开往你方港口。 • 9. 因厂方所接订单甚多,我们不能在规定日期前装运。 • 10. 我方无法许诺11月前发货,因为我们的厂家目前的交货任务 压得很紧。
• Chinese- English Interpretation • 1. Manufacturing accouted for just 17.5 per cent of global gross doMestic product in 2007, but much activity in the considerably larger area of services, for instance, in retailing, distribution, transport and communications, depends on it. • 2. Labor costs are rising fast in China and India and it is no longer always clear that the great lurch east makes commercial sense. • 3. Even if oil prices return to less scary levels, the cost of transportation and the delays created by extended supply chains all have to be taken into account. • 4. Investing in China will often be a much less straightforward task for a Western multinational than committing to France or Germany.
English-Chinese Interpretation
• 6. 一般来说,我们只按到岸价交易,保水渍险。 • 7. 根据合同条款,货物装船后,我方已经马上通过航空寄给你 方一整套不可转让的单据。 • 8. 很遗憾,我方不能按你方要求于4月初装船,因为直达班轮每 月22日左右才开往你方港口。 • 9. 因厂方所接订单甚多,我们不能在规定日期前装运。 • 10. 我方无法许诺11月前发货,因为我们的厂家目前的交货任务 压得很紧。
体验商务英语视听说unit3 ppt课件

What tasks does he have to do and what doesn’t he have to do?
2020/12/15
21
Extra activities:
Name Company Urgent Can wait Tel. No.
Message Form
Linda Burne SCI International
By how much points did the Dow Jones index fall? ___5__0_8__p_o__in_t_s____________________________
What percentage was this? ___2__0_%___________________________________
√ 0181 442 5655, ext 39
2020/12/15
22
Listen to two alternative versions of a similar situation involving two men called Buxton and Roberts. Which one of the four sentences describes the first conversation and which one describes the second conversation?
What do the two pictures show?
2020/12/15
18
Find the terms which mean the following:
1. what a company owns: assets 2. the total amount of sales: turnover 3. what a company owes: liabilities
2020/12/15
21
Extra activities:
Name Company Urgent Can wait Tel. No.
Message Form
Linda Burne SCI International
By how much points did the Dow Jones index fall? ___5__0_8__p_o__in_t_s____________________________
What percentage was this? ___2__0_%___________________________________
√ 0181 442 5655, ext 39
2020/12/15
22
Listen to two alternative versions of a similar situation involving two men called Buxton and Roberts. Which one of the four sentences describes the first conversation and which one describes the second conversation?
What do the two pictures show?
2020/12/15
18
Find the terms which mean the following:
1. what a company owns: assets 2. the total amount of sales: turnover 3. what a company owes: liabilities
新编剑桥商务英语unit-3-PPT课件

.
6
Vocabulary: we wanna hold your hand
• profit margin ['prɔfit] ['mɑrdʒɪn]利润率, 利润幅度,利差
• credit rating ['kredit]信用度,信用评级 • franchise agreement 特许协议 • brand name [bræ nd]品牌名称 • financial assistance [fai'nænʃəl]
[ə'sɪstəns]金融支持
.
7
Vocabulary: We wanna hold your hand
• franchisee n. [,fræntʃaɪ'zi] (公司的分店、 零售店或联号商店的)特许经营者,加 盟者
• trademark n. ['tred,mɑrk]商标
• ludicrous adj. ['ludɪkrəs]荒谬的,可笑的
• partnership [‘pɑ:tnəʃip]合伙经营
• franchise ['fræntʃaiz] 连锁店,特 许经销权,特许经营
.
3
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
商务综合英语课件Unit 3

Unit 3 Marketing the product
Lessons
Team Project
Review
Additional Resources
Eቤተ መጻሕፍቲ ባይዱIT
Unit 3 Marketing the product
Lesson 1 Telling the world about your product Lesson 2 Brands Lesson 3 Finding out what appeals to the consumer Lesson 4 You, too, can do it—having a plan Lesson 5 Getting together and understanding it all Lesson 6 If you can make it, they can fake it
persuade classmates to buy your product or service. Use the language suggestions below.
Speaker: Companies advertise their products for three main reasons. The first reason is simply to inform the public that a particular product or service exists. This type of advertisement gives factual information about a product, provides price details and information about any special offers. This is called informative advertising and it concentrates on just giving the essential details. It’s often used to give information about household products that people buy regularly. The second type is persuasive advertising and its function is to convince people to buy a product or service. The advertisement tries to achieve this by telling people that the product or service will bring beneficial changes to their lives. This often happens with cosmetic products where a person is persuaded that a certain face cream will rid them of wrinkles and make their skin look fresh
Lessons
Team Project
Review
Additional Resources
Eቤተ መጻሕፍቲ ባይዱIT
Unit 3 Marketing the product
Lesson 1 Telling the world about your product Lesson 2 Brands Lesson 3 Finding out what appeals to the consumer Lesson 4 You, too, can do it—having a plan Lesson 5 Getting together and understanding it all Lesson 6 If you can make it, they can fake it
persuade classmates to buy your product or service. Use the language suggestions below.
Speaker: Companies advertise their products for three main reasons. The first reason is simply to inform the public that a particular product or service exists. This type of advertisement gives factual information about a product, provides price details and information about any special offers. This is called informative advertising and it concentrates on just giving the essential details. It’s often used to give information about household products that people buy regularly. The second type is persuasive advertising and its function is to convince people to buy a product or service. The advertisement tries to achieve this by telling people that the product or service will bring beneficial changes to their lives. This often happens with cosmetic products where a person is persuaded that a certain face cream will rid them of wrinkles and make their skin look fresh
商务英语口语Unit 3

A: Ah, Mr. Zhao, good to speak to you again.
How can I help you?
参考译文
B: Well, I was wondering if you were free to
have lunch tomorrow with some of my colleagues
参考译文
3.2 Welcome Speech (欢迎词) (B)
Mrs. Chen, the owner of an electrical factory, welcomes her foreign business partners, many of whom she has met before. Mrs. Chen says:
It is this organization's goal to facilitate
greater communication and understanding
between Chinese and foreign enterprises, which
will lead to successful commercial partnerships,
China is rapidly becoming one of the most important trading nations on Earth. With our recent accession to the World Trade
参考译文
Organization, we are faced with many new
B: OK, let's have that then. A: All right. Well, I'll see you later. B: See you later, goodbye. A: Bye.
商务英语谈判 chapter threeppt课件

• Bare
空的,光的
• Dissention 纠纷
外语教学与研究出版社
The Role and Qualities of CN
• Unify
使… 统一
• Keep sth on track 使…正常
• Discipline
纪律
• Focal point
关注点
• Subordinate
下属
• Scope
外语教学与研究出版社
Case Study
• A logistic manager has to fly to a supplier in Atlanta next week for material delivery problems. The Atlanta supplier has always had good faith but this time, unfortunately, no warning has been given about the supply problems.
Somewhat vain. Strong willed. Somewhat stubborn. Hates to lose. Strongly defiant.
外语教学与研究出版社
• 23 24 25 26
对声音敏感 喜欢逃跑 非常挑剔 轻率
• 27 有点笨的
Alert to sounds. Likes to run. Very finicky. Impetuous
• There are two things that I could not do in my life –I could not do this and I could not do that.
商务英语口译Unit 3 Business Negotiation

三、找到正确的方法
1.合适的地点时间 2.虚张声势的阵法 3.充分的披露信息 4.巧妙地否定对手 5.内外兼美的包装 6.行云流水的沟通 7.灵活的迂回战术
New Words &Expressions
divergent [ dai'və:dʒənt, di- ] adj. 相异的,分歧 的;散开的
destabilize [ di:'steibilaiz ] vt. 使动摇
At no time can the feed system destabilize an otherwise stable. 供应系统决不会使一个在其它状态下稳定的燃烧过程变得 不稳定。
appease [ ə'pi:z ] vt. 使平息;使满足;使和; 对…让步
A divergent section of a river, especially near the mouth.
河流分支河流的分岔部分,特别是近河口地区
detach [ di'tætʃ ] vt. 分离;派遣;使超然
A number of soldiers were detached to guard the building.
如何培养成一流谈判高手?
一、调整当前的心态
1.谈判成功的基石:尊重与信任 2.谈判的本质 3.认识主要的目的 4.学习失去的感觉 5.善于当个好听众 6.积极的肯定对手 7.一流的谈判好手的三好
二、自我优化的素养
1.了解对方的文化 2.友善的入乡随俗 3.培养分析的能力 4.科学的抽丝剥茧 5.理性的追根究底 6.遏止问题的扩大 7.自我认知的能力 8.培养超人的耐心 9.诚信走得万里路
Our children's education is at stake. 我们孩子的教育好坏无法预料。