传播学经典理论英文翻译
1.Opinion Leaders
Active in information networks, have many information channels ,so they can often provide information and advice for others and can influence others.
2.The Spiral of Silence
For a controversial issue, people will watch the "climate of opinion" before they make comments . judging their opinion whether the "majority opinion", when people feel that their views are "majority" or in the "advantage" , it will tend to boldly express this opinion; when found his views are "a few" or in a "disadvantage" they often remain "silent." The more people remain silent, the more feel that their views are not well accepted, thus a result, the more they tend to remain silent. Repeated several times, they form representing "dominant" status views and more powerful, while holding "inferior" opinions of people sound more and more weak, such a cycle, forming a "one more loudly, and the other more and more silent spiral down the process. "
3.Gatekeeper
Lewin was first proposed this idea.
The information was screened and filtered by communicator. Communicators decide what we can see and how we can see .
4.Selective exposure hypothesis
Audience in the contact information of the mass media is not
indiscriminate, but more willing to choose the contents that are the same or similar to their opinion, and for the contents of this confrontation or conflict, there is a tendency to avoid.
5.Knowledge Gap Theory
Because the people who have higher economic status is usually much faster to get information than those of low socioeconomic status, therefore, the more information is transmitted by the mass media , the knowledge gap between the two types of people is more tend to expand.
6.Agenda Setting Theory
Mass media report an issue or not directly affect people's perception on the subject.
Mass media highlights an issue will cause people to pay more attention to the issue.
Mass media on a range of topics give different levels of coverage according to a certain order of priority, it will affect people’s judgment about importance of these issues .
7.Magic bullet theory
The message sent by the mass media is like a magic bullet, but the audience as the target without protection ,so the audience can easily be knocked down by the message sent by the mass media.
The theory is that mass media have powerful force which can directly affect audience.
经典广告词中英文翻译
经典广告词中英文翻译 2． Obey your thirst．服从你的渴望。（雪碧） 3． The new digital era．数码新时代。（索尼影碟机） 4． We lead． Others copy．我们领先，他人仿效。（理光复印机） 5． Impossible made possible．使不可能变为可能。（佳能打印机） 6． Take time to indulge．尽情享受吧！（雀巢冰激凌） 7． The relentless pursuit of perfection．不懈追求完美。（凌志轿车） 8． Poetry in motion， dancing close to me．动态的诗，向我舞近。（丰田汽车）9． Come to where the flavor is． Marlboro Country． 光临风韵之境——万宝路世界。（万宝路香烟） 10．To me， the past is black and white， but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒） 11. Just do it. 只管去做。（耐克运动鞋） 12. Ask for more. 渴望无限。（百事流行鞋） 13. The taste is great. 味道好极了。（雀巢咖啡） 14. Feel the new space. 感受新境界。（三星电子） 15. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 16. The choice of a new generation. 新一代的选择。（百事可乐） 17. We integrate, you communicate. 我们集大成，您超越自我。（三菱电工） 18. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 19. Let’s make things better. 让我们做得更好。（飞利浦电子） 20. No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司） 1 Good to the last drop? ?滴滴香浓，意犹未尽??麦式咖啡Maxwell 2 Time is what you make of it? ?天长地久? ?斯沃奇手表Swatch 3Make yourself heard? ?理解就是沟通? ???爱立信Ericsson 4Start ahead? ? 成功之路从头开始? ? 飘柔rejoice 5Diamond lasts forever 钻石恒久远，一颗永流传第比尔斯De Bieeres 6Things go better with Coca-cola? ? 饮可口可乐万事如意 7Connecting people Nokia? ? 科技以人为本? ?诺基亚Nokia 9A Kodak moment? ?? ?就在柯达一刻? ?? ?柯达Kodak 10Mosquito Bye Bye Bye，蚊子杀杀杀雷达牌驱蚊虫剂RADAR
传播学专业英语词汇表
传播学专业英语词汇表第一部分：基本传播学理论词汇 传播Communication 内向/自我传播Intrapersonal Communication 人际传播Interpersonal Communication 群体传播Group Communication 组织传播Organization Communication 大众传播Mass Communication 单向传播One-Sided Communication 双向传播Two-Sided Communication 互动传播Interactive Communication 媒介Media 大众传播媒介Mass Media 新媒介New Media 新闻洞News Hold 新闻价值News Value 传播者Communicator 主动传播者Active Communicator 受传者/受众/阅听大众Audience 受众兴坤Audience Interest 受众行为Audience Activity 信息Information
信号Signal 讯息Message 信息熵Entropy 冗余/冗余信息Redundancy 传播单位Communication Unit 奥斯古德模式Osgood Model 编码Encoding 解码Decoding 信源Source 传播的数学理论Mathematical Theory of Communication 传播渠道Communication Channel 有效传播Effective Communication 传播效果Effects 知识沟Knowledge-Gap 使用与满足模式Uses and Gratifications Model 使用与依从模式Uses and Dependencys Model 口传系统System of Oral Communication 地球村Global Village 内爆Implosion 全球化Globalization 本土化Localization 电子空间Cyber Space 数字化Digitalization
经典中文英文翻译
经典中文的英译 但愿人长久，千里共婵娟。 We wish each other a long life so as to share the beauty of this graceful moonlight, even though miles apart. 独在异乡为异客，每逢佳节倍思亲。 A lonely stranger in a strange land I am cast, I miss my family all the more on every festive day. 大江东去，浪淘尽，千古风流人物。 The endless river eastward flows; with its huge waves are gone all those gallant heroes of bygone years. 二人同心，其利断金。 If two people are of the same mind, their sharpness can cut through metal. 富贵不能淫，贫贱不能移，威武不能曲，此之谓大丈夫。 It is a true great man whom no money and rank can confuse, no poverty and hardship can shake, and no power and force can suffocate. 海内存知己，天涯若比邻。 A bosom friend afar brings distance near.
合抱之木，生于毫末，九层之台，起于累土；千里之行始于足下。 A huge tree that fills one’s arms grows f rom a tiny seedling; a nine-storied tower rises from a heap of earth; a thousand li journey starts with the first step. 祸兮，福之所依；福兮，祸之所伏。 Misfortune, that is where happiness depends; happiness, that is where misfortune underlies. 见贤思齐焉，见不贤而内自省也。 On seeing a man of virtue, try to become his equal; on seeing a man without virtue, examine yourself not to have the same defects. 江山如此多娇，引无数英雄尽折腰。 This land so rich in beauty has made countless heroes bow in homage. 举头望明月，低头思故乡。 Raising my head, I see the moon so bright; withdrawing my eyes, my nostalgia comes around. 俱往矣，数风流人物，还看今朝。 All are past and gone; we look to this age for truly great men.
经典广告词中英文翻译
经典广告词中英文翻译2．Obey your thirst．服从你的渴望。（雪碧） 3．The new digital era．数码新时代。（索尼影碟机） 4．We lead．Others copy．我们领先，他人仿效。（理光复印机）5．Impossible made possible．使不可能变为可能。（佳能打印机） 6．Take time to indulge．尽情享受吧！（雀巢冰激凌） 7．The relentless pursuit of perfection．不懈追求完美。（凌志轿车）8．Poetry in motion，dancing close to me．动态的诗，向我舞近。（丰田汽车）9．Come to where the flavor is．Marlboro Country． 光临风韵之境——万宝路世界。（万宝路香烟） 10．To me，the past is black and white，but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒） 11. Just do it.只管去做。（耐克运动鞋） 12. Ask for more.渴望无限。（百事流行鞋） 13. The taste is great.味道好极了。（雀巢咖啡） 14. Feel the new space.感受新境界。（三星电子） 15. Intelligence everywhere.智慧演绎，无处不在。（摩托罗拉手机） 16. The choice of a new generation. 新一代的选择。（百事可乐） 17. We integrate, you communicate. 我们集大成，您超越自我。（三菱电工） 18. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 19. Let’s make things better.让我们做得更好。（飞利浦电子） 20. No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司） 1 Good to the last drop 滴滴香浓，意犹未尽麦式咖啡Maxwell 2 Time is what you make of it 天长地久斯沃奇手表Swatch 3Make yourself heard 理解就是沟通爱立信Ericsson 4Start ahead 成功之路从头开始飘柔rejoice 5Diamond lasts forever 钻石恒久远，一颗永流传第比尔斯De Bieeres 6Things go better with Coca-cola 饮可口可乐万事如意 7Connecting people Nokia 科技以人为本诺基亚Nokia 9A Kodak moment 就在柯达一刻柯达Kodak 10Mosquito Bye Bye Bye，蚊子杀杀杀雷达牌驱蚊虫剂RADAR
《传播学教程》框架图(经典简洁版)
《传播学教程》框架图 1、国外1）共享说互动说符号说影响说 一、传播定义2、郭氏 二、传播类型：人内——人际——群体——组织——大众 三、传播功能：1、国外学者—————1）拉斯韦尔“三功能说”2）赖特“四功能说”3）施拉姆“功能观” （社会功能）4）拉扎斯菲尔德、默顿“功能观” 2、传播的正面功能——1）传播信息2）引导舆论3）教育大众4）提供娱乐 什么是传播？3、传播的负面功能——1）混淆是非2）麻醉精神3）信息过量4）丧失自由 5）审美弱化6）影响健康7）国家主权 二/四四、传播模式：1、概念、内容、类型 五2、线性传播过程模式与评价1）拉斯韦尔模式2）香农—韦弗数学模式 六/七/十三3、控制论传播过程模式与评价1）奥斯古德—施拉姆模式2）施拉姆大众传播模式 3）韦斯特利—麦克莱恩模式 4、系统传播过程模式1）赖利夫妇模式2）马莱茨克模式3）德弗勒模式 五、传播进程：口语——文字——印刷——电子 六、传播现状：1、国际传播与全球传播1）概念2）影响和冲击 2、世界信息传播新秩序1）历史背景2）“新世界信息秩序”论争—三个阶段 3、国际传播与全球传播研究的重要问题1）国际新闻选择的价值标准2）信息主权3）文化帝国主义…………………………………………………………………………………………………………………………………………………………………… 一、传播的符号1、信息——1）实质与特征2）信息爆炸与信息社会 2、符号——1）定义2）特性3）类型 二、传播者1、传播者 2、社会制度与传播制度——1）互动关系2）施拉姆《报刊四种理论》①集权主义②自由主义 ③社会责任④苏联共产主义 3、传播者与把关——1）“把关”“把关人”概念2）把关的原因：信息差异性—传者差异性—受众差异性 3）把关的过程：收集信息—过滤信息—制作信息—传播信息 4、影响传播者把关的因素——1）政治、法律2）经济3）社会、文化4）技术5）信息 传播的过程？6）信息7）组织8）受众9）传者 三、传播媒介1、媒介、传播媒介、大众传播媒介 三/八2、认识媒介1）意义：认识传播手段、改进传播工作、认清发展方向 九/十2）观点：取长补短 十一/十二3）角度：媒介的传播手段、媒介的时效性、媒介的持久性、受众的参与度 4）类别：报纸——广播——电视——杂志——网络 3、麦克卢汉的媒介理论1）其人2）其论：媒介是人的延伸、媒介即讯息、地球村3）意义和局限 四、受众1、受众：定义、分类、权利和动机 2、主要的受众观1）作为社会群体成员的受众2）市场的受众3）权利主体的受众 3、受众与信息1）受众选择信息的过程：选择性接触、选择性理解、选择性记忆 2）影响受众选择的因素①社会文化因素—社会环境、社会地位、文化背景 ②心理因素—选择性心理、逆反心理、从众心理 4、有关受众的主要理1）个人差异论2）社会分化论3）社会关系论4）文化规范论5）社会参与论 五、传播效果1、传播效果概念 2、传播效果研究历程 1）枪弹论：概述——宣传研究——缺陷 2）有限效果论：概述 │①霍夫兰与耶鲁研究——传播来源方面研究：知名度、可信度、休眠效果、动机 │传播方式方面研究：“一面理”VS“两面理”、“先说”VS“后说” │“结论由传播者提出”VS“结论由受众得出” │“情感诉求”VS“理性诉求” │传播对象方面研究：听从性、警钟效果、防疫论 │评价：劝服艺术与说服效果；拘泥于实验性数据；人工实验环境 │②两级传播理论——A、伊利研究B、舆论领袖C、两级传播与多级传播—评价 有限效果论的缺陷 3）适度效果论：概述 ①使用与满足理论——理论概述、主要观点、评价 ②创新与扩散理论——理论提出、主要观点、评价 ③议程设置理论——理论概述、主要观点、理论应用、评价 ④教养理论——理论提出、主要观点、评价 ⑤知沟假说——背景、理论提出、基本观点、原因分析、理论发展与改进、意义 4）强效果论：概述 沉默的螺旋理论——理论提出、主要观点、评价 5）传播效果研究的普遍理论：个体社会化——群体整合——社会变革…………………………………………………………………………………………………………………………………………………………………… 一、传播学的产生确立1）产生的背景：传播媒介的发展——历史社会环境——社会科学的发展 2）为何诞生美国：政治——经济——社会 3）早期学术思想源流：①欧洲源流②美国源流 4）四大先驱与施拉姆 5）信息论与控制论对传播学的贡献 传播学是什么？二、传播学的研究对象：社会信息系统及其运行规律 三、传播学的主要学派：1）经验学派 一/十四/十五2）批判学派①政治经济学派②文化研究学派③意识形态“霸权”理论 ④哈贝马斯的批判理论⑤法兰克福学派 3）两者的比较：研究目的——研究焦点——研究方法——社会观 四、传播学的研究方法：1）两种方法系统：定性研究、定量研究 2）具体研究方法：①抽样调查法②内容分析法③控制实验法
经典英文广告语20条
经典英文广告语20条 经典英文广告语20条 1． Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡) 2． Obey your thirst． 服从你的渴望。（雪碧） 3． The new digital era． 数码新时代。（索尼影碟机） 4． We lead． Others copy． 我们领先，他人仿效。（理光复印机） 5． Impossible made possible． 使不可能变为可能。（佳能打印机） 6． Take time to indulge． 尽情享受吧！（雀巢冰激凌） 7． The relentless pursuit of perfection． 不懈追求完美。（凌志轿车） 8． Poetry in motion， dancing close to me． 动态的诗，向我舞近。（丰田汽车） 9． Come to where the flavor is． Marlboro Country． 光临风韵之境——万宝路世界。（万宝路香烟） 10．To me， the past is black and white， but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒） 11. Just do it. 只管去做。（耐克运动鞋） 12. Ask for more. 渴望无限。（百事流行鞋） 13. The taste is great. 味道好极了。（雀巢咖啡） 14. Feel the new space. 感受新境界。（三星电子） 15. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 16. The choice of a new generation. 新一代的选择。（百事可乐） 17. We integrate, you communicate. 我们集大成，您超越自我。（三菱电工） 18. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 19. Let’s make things better. 让我们做得更好。（飞利浦电子） 20. No business too small, no problem too big.
传播学经典理论英文翻译(可编辑修改word版)
1.O pinion Leaders Active in information networks, have many information channels ,so they can often provide information and advice for others and can influence others. 2.T he Spiral of Silence For a controversial issue, people will watch the "climate of opinion" before they make comments . judging their opinion whether the "majority opinion", when people feel that their views are "majority" or in the "advantage" , it will tend to boldly express this opinion; when found his views are "a few" or in a "disadvantage" they often remain "silent." The more people remain silent, the more feel that their views are not well accepted, thus a result, the more they tend to remain silent. Repeated several times, they form representing "dominant" status views and more powerful, while holding "inferior" opinions of people sound more and more weak, such a cycle, forming a "one more loudly, and the other more and more silent spiral down the process. " 3.Gatekeeper Lewin was first proposed this idea. The information was screened and filtered by communicator. Communicators decide what we can see and how we can see . 4.Selective exposure hypothesis Audience in the contact information of the mass media is not
经典古文英文翻译
经典古文英文翻译CLASSIC LITERATURE IN ENGLISH TRANSLATION -- EXTREMELY USEFUL AND HELPFUL 但愿人长久，千里共婵娟。 We wish each other a long life so as to share the beauty of this graceful moonlight, even though miles apart. 独在异乡为异客，每逢佳节倍思亲。 A lonely stranger in a strange land I am cast, I miss my family all the more on every festive day. 大江东去，浪淘尽，千古风流人物。 The endless river eastward flows; with its huge waves are gone all those gallant heroes of bygone years. 二人同心，其利断金。 If two people are of the same mind, their sharpness can cut through metal. 富贵不能淫，贫贱不能移，威武不能曲，此之谓大丈夫。 It is a true great man whom no money and rank can confuse, no poverty and hardship can shake, and no power and force can suffocate. 海内存知己，天涯若比邻。 A bosom friend afar brings distance near. 合抱之木，生于毫末，九层之台，起于累土；千里之行始于足下。 A huge tree that fills one’s arms grows from a tiny seedling; a nine-storied tower rises from a heap of earth; a thousand li journey starts with the first step. 祸兮，福之所依；福兮，祸之所伏。 Misfortune, that is where happiness depends; happiness, that is where misfortune underlies. 见贤思齐焉，见不贤而内自省也。 On seeing a man of virtue, try to become his equal; on seeing a man without virtue, examine yourself not to have the same defects. 江山如此多娇，引无数英雄尽折腰。 This land so rich in beauty has made countless heroes bow in homage. 举头望明月，低头思故乡。 Raising my head, I see the moon so bright; withdrawing my eyes, my nostalgia comes around. 俱往矣，数风流人物，还看今朝。 All are past and gone; we look to this age for truly great men. 君子成人之美，不成人之恶。 The gentleman helps others to achieve their moral perfection but not their evil conduct. 君子独立不惭于影，独寝不愧于魂。 A righteous man never feels ashamed to face his shadow when standing alone and to face his soul when sleeping alone. 君子之交淡如水，小人之交甘如醴。君子淡以亲，小人甘以绝。 The friendship between men of virtue is light like water, yet affectionate; the friendship between men without virtue is sweet like wine, yet easily broken. 老吾老以及人之老，幼吾幼以及人之幼。 Expend the respect of the aged in one’s family to that of other families; expend the love of the young ones in one’s fa mily to that of other families. 礼尚往来。往而不来，非礼也；来而不往，亦非礼也。 Propriety suggests reciprocity. It is not propriety not to give out but to receive, or vice versa.
传播学经典理论英文翻译
1.Opinion Leaders Active in information networks, have many information channels ,so they can often provide information and advice for others and can influence others. 2.The Spiral of Silence For a controversial issue, people will watch the "climate of opinion" before they make comments . judging their opinion whether the "majority opinion", when people feel that their views are "majority" or in the "advantage" , it will tend to boldly express this opinion; when found his views are "a few" or in a "disadvantage" they often remain "silent." The more people remain silent, the more feel that their views are not well accepted, thus a result, the more they tend to remain silent. Repeated several times, they form representing "dominant" status views and more powerful, while holding "inferior" opinions of people sound more and more weak, such a cycle, forming a "one more loudly, and the other more and more silent spiral down the process. " 3.Gatekeeper Lewin was first proposed this idea. The information was screened and filtered by communicator. Communicators decide what we can see and how we can see . 4.Selective exposure hypothesis Audience in the contact information of the mass media is not
经典英语翻译
课本翻译的答案（整理）： Unit1 英译汉A 1.The college schedule is very different than the traditional high school schedule. Generally, there is a lot more flexibility with your college classes. 大学的日程安排跟传统高中差别很大，通常大学课程有更多的灵活性。 2.The other cool thing about the college schedule is that you usually have more opportunities to explore your interests and passions. 大学日程安排还有一件事很酷，你通常有更多的机会发展自己的兴趣爱好。 3.There will always be some courses that are only offered on certain days at certain times, but for the most part, there are a lot of options to think about! 总有些课程是只在固定日子的固定时段开的，但是对于大多数课程，你有很多选择！ 4.However, college is like high school in that you will have the opportunity to get involved by joining different clubs, organizations, and maybe even by getting a part-time job. 然而，在大学像在高中一样你有机会参加各种活动，加入不同的俱乐部和组织，甚至可能找到一份兼职。 5.Of course, the best way to see what a true day in the life of a college student is like is to actually get the schedules of some college students! 当然，要看一个大学生一天的真实生活是什么样的，最好的方式其实是拿到一些大学生的日程表。 B 1.caught a glimpse of him sitting in the car 2.in search of new opportunities 3.without my being aware of it 4.are involved in different extracurricular activities 5.but ignore others' feeling 汉译英 如今，中国共有大约2500万名大学生，是十年前的五倍，并且这个数字有望持续增长。中国设立的学位制度包括学士、硕士和博士三个学位等级(Bachelors, Masters and Doctoral degrees)。中国的大学通常依据学生的高考(the National Higher Education Entrance Examination)成绩招生。公立大学对学生择优录取，被看做国家经济的主力。踌躇满志的学子们急切地等待考试结果，因为成绩能决定他们是否能进入著名的公立大学。 Today, there are about 25 million university students in China—five times the number a decade ago—and that number is expected to keep growing. China has set up a degree system, including Bachelors, Masters and Doctoral degrees. Universities in China generally select their students based on students’performances in the National Higher Education Entrance Examination. Publicly run schools get their pick of the best students and are viewed as engines of the economy. Ambitious students eagerly await their exam results, which determine whether they can get into a prestigious public school.
餐厅广告语,英文
餐厅广告语,英文 篇一：经典英文广告语20条 经典英文广告语20条 经典英文广告语20条1．Goodtothelastdrop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡) 2．obeyyourthirst． 服从你的渴望。（雪碧）3．Thenewdigitalera． 数码新时代。（索尼影碟机）4．welead．otherscopy． 我们领先，他人仿效。（理光复印机）5．impossiblemadepossible． 使不可能变为可能。（佳能打印机）6．Taketimetoindulge． 尽情享受吧！（雀巢冰激凌）7．Therelentlesspursuitofperfection． 不懈追求完美。（凌志轿车）8．Poetryinmotion，dancingclosetome． 动态的诗，向我舞近。（丰田汽车）
9．cometowheretheflavoris．marlborocountry． 光临风韵之境——万宝路世界。（万宝路香烟） 10．Tome，thepastisblackandwhite，butthefutureisalwayscolor．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒） 11.Justdoit. 只管去做。（耐克运动鞋） 12.askformore. 渴望无限。（百事流行鞋） 13.Thetasteisgreat. 味道好极了。（雀巢咖啡） 14.Feelthenewspace. 感受新境界。（三星电子） 15.intelligenceeverywhere. 智慧演绎，无处不在。（摩托罗拉手机） 16.Thechoiceofanewgeneration. 新一代的选择。（百事可乐） 17.weintegrate,youcommunicate. 我们集大成，您超越自我。（三菱电工） 18.TakeToSHiBa,taketheworld. 拥有东芝，拥有世界。（东芝电子） 19.Let’smakethingsbetter. 让我们做得更好。（飞利浦电子）
新闻传播学英语词汇
传播学考研英文常见词汇 传播 Communication 内向/自我传播 Intrapersonal Communication 人际传播 Interpersonal Communication 群体传播 Group Communication 组织传播 Organization Communication 大众传播 Mass Communication 单向传播 One-Sided Communication 双向传播 Two-Sided Communication 互动传播 Interactive Communication 媒介 Media 大众传播媒介 Mass Media 新媒介 New Media 新闻洞 News Hold 新闻价值 News Value 传播者 Communicator 主动传播者 Active Communicator 受传者/受众/阅听大众 Audience 受众兴趣 Audience Interest 受众行为 Audience Activity 信息 Information 信号 Signal 讯息 Message 信息熵 Entropy 冗余/冗余信息 Redundancy 传播单位 Communication Unit 奥斯古德模式 Osgood Model 编码 Encode 解码 Decode 信源 Source 传播的数学理论 Mathematical Theory of Communication 传播渠道 Communication Channel 有效传播 Effective Communication 传播效果 Effects 知识沟 Knowledge-Gap 使用与满足模式 Uses and Gratifications Model
经典英语翻译汇总
In short,we must study happiness scientifically 总之，必须科学地研究这个问题。 This conclusion is grounded in scores of studies around the word 这一结论是从世界范围内的几十个调查研究中得出的。 And what we also are doing is showing off 我们同样也在卖弄 And (although we have been taught that it's bad to boast, that it's trashy to toot our own horn),that nice people don't strut their stuff，seek attention or name-drop，there are times when showing off maybe forgivable and maybe even acceptable 尽管有人教导我们说，自我吹嘘不好，自吹自擂没用，好人从不炫耀自己，从不出风头或借名人来抬高自己。然而，有些时候卖弄可以得到原谅，甚至是可以接受的。 “Oh，I don't know，”he replied，“but all of a sudden the talk started getting so superficial.” “哦，没什么，”他回答说，“不过，我感到话题一下子变得那么肤浅了。” Sometimes showoffs ask for cheers to which they're not entitled 有的时候，卖弄者们企求他们没资格得到的喝彩 For we know very well—I certainly know— that( if we'd been that lucky lady，we'd have worked our triumph into the conversation) 我们很清楚，假如我们是那位幸运的女士的话，我们就会想方设法把自己的胜利纳入话题，这一点我当然明白。 As a matter of fact，I'll lay my cards right on the table and confess that the first time some poems of mine were published,I not only worked my triumph into every conversation for months and months),but I also called almost every human being I'd ever known to proclaim the glad tidings both local and long distance. 其实，我可以坦白交代：当我诗歌首次发表时，我不仅成年累月地谈及此事，还不厌其烦地打电话给本地的和外地的几乎所有认识的人，宣告喜讯。 "Enough about me.Let's talk about you.So what do you think
基于传播学视角下的城市外宣英译研究
龙源期刊网 https://www.360docs.net/doc/2011964016.html, 基于传播学视角下的城市外宣英译研究 作者：刘阳 来源：《西部论丛》2019年第13期 摘要：城市外宣的英译是向世界展示博大精深的中华文化的一扇窗。于当地政府部门的招商引资、文化输出、形象构建意义非凡。本文基于翻译传播学理论视角，探讨芷江在举行和平文化节期间存在的翻译问题：直译、句子歧义、冗余信息过多，中英文意思不一致等，因其忽视了中西方文化的空缺与差异，从而造成理解上的误差，在此基础上分析出现这一现象的原因及解决措施，對原文信息进行重构，从而体现源语文化的价值观，实现文化传递的传播目的。 关键词：外宣翻译传播学芷江国际和平文化节 一引言 顾名思义，外宣翻译是要完成对外宣传材料的翻译任务。一般来说，外宣翻译的主要任务就是要将中文译成外文，向世界传播来自中国的声音和文化。近年来，随着“和平文化节”的每两年举行，同时也吸引着全球二十多个国家在内许多的政要名人以及和平人士慕名前来，一度使“和平”与“文化”这两个词成为芷江驰名中外的代名词。然而，在外宣材料英文翻译方面，却有些不知所云，艰涩难明，品质差强人意。本文以翻译传播学理论为指导，以芷江国际和平文化节为主要研究对象，摘取一些典型的翻译误例进行剖析和讨论，目的在于提高外宣文本的翻译质量，帮助城市文化形象构建。 二传播学视角下的外宣翻译 翻译传播学认为翻译行为是“与语言行为和决定紧密相关的一种特殊的语际信息传递方式”，具有传播学特质。传播学的介入将翻译行为放置在动态开放的文化语境内进行考量，为翻译学研究提供了崭新的视角。它要求译者关注翻译过程中影响信息传播的外部环境因素，正视翻译传播过程的选择性，克服由审美取向、价值观和文化背景差异造成的噪音干扰;注重翻译的目的性和反馈调控，对原语信息进行适当处理使翻译活动靠近预定目标。 三芷江和平文化节外宣翻译存在问题及解决方案 作为应用型翻译一种，外宣文本翻译的文本传递过程不是封闭静态的，而是一个动态且开放的跨文化交流过程。自芷江和平节举行以来，和平、发展、合作、共赢的理念在我省同各国的合作中均显现出来。但在外宣材料的处理当中也存在着很多问题亟待我们解决。 1. 英文与中文意思前后不一