NBA与CBA主场文化比较

A Comparison between NBA and CBA Home Culture

Abstract

NBA, the finest basketball culture in the world, provides a good example for the CBA in home culture. This article begins with a discussion of the impact of traditional culture on individual basketball concepts, and gradually discusses the selection of home venues and their fans in home culture. Cultural differences such as fans, referees, and athletes have distinct personalities. This article compares the culture of basketball between CBA and the NBA through the example study method and comparative analysis method, and concludes the reasons for the differences. The thesis summarize the NBA's successful experience and draw lessons from it, find the shortcomings of the CBA, provide some theoretical basis for the future development of the CBA, and seek development strategies for the Chinese professional basketball culture. Then, there are some suggestions for promoting the improvement of the professional basketball level in our country and the continued health development of sports. Finally, sports culture is only one of the big family of culture. This article starts with the basketball culture and sees the differences between China and the United States in terms of collectivism and individualism, thus promoting the shaping and formation of our country's sports culture, realizing the change of sports concepts, and constantly improving the level of national sports.

Key words: Home Culture; NBA; CBA; Home Court Advantages; Individualism VS Collectivism

NBA作为世界篮球文化的精品，在主场文化的构建上，为CBA提供了良好的榜样，本文从传统文化对各自篮球观念的影响开始探讨，逐步论述了二者主场文化中诸如：主场所在地的选取、球迷文化、裁判员文化以及球员文化等较有鲜明个性的文化差异。本文通过实例研究的方法和比较分析的方法对CBA与NBA篮球文化进行比较，并总结

出差异的原因。本文总结了NBA的成功经验并借鉴，找到了CBA的缺陷，为CBA的未来发展提供了理论依据，并寻求中国职业篮球文化发展战略。接着，对促进我国职业篮球水平的提高和体育运动的持续健康发展提出了一些建议。最后，体育文化只是文化大家族之一。本文从篮球文化入手，从集体主义和个人主义角度分析中美之间的文化差异，从而推动我国体育文化的塑造和形成，实现体育观念的转变，不断提高国家的体育水平。

关键词：主场文化；NBA; CBA；主场优势；个体主义与集体主义

Chapter I Introduction

1.1 Background of the study

With the development of economic globalization, China has integrated into the world soundly in every aspect in these decades and has played an increasingly important role in the world. During the process, more and more people are concerning about the differences of social values and customs. Culture exchanges is an unavoidable aspect for a country to open itself up, so we need to make sure that we can deal with it effectively and correctly during the process.

As an old Chinese idiomatic expression: right time, right place and favorable human conditions. Those three words contribute success to a large extend. When they won in a battle, ancient Chinese people would attribute this to those reasons. It also applies to sports fields, such as the football, basketball and so on. In my view, the three factors are best illustrated in basketball matches. As a necessary component of basketball games, an arena and a group of audiences are acquired, which, do a lot to help teams to win. Many scholars have studied the home advantages in sports, they outlined some reasons why host teams have more chances to win over visiting

teams. Yet to explore its root, this is a cultural phenomenon, which leads to a strong mental incentive for the home players to compete. However, owing to different cultures consciousness, players will act differently from each other. There is a good example to explain this phenomenon, that is, the comparison of NBA and CBA, which, under the influence of different cultures but the same sport. Then I want to know what’s the differences of home culture and why. I will learn from previous studies and conduct research in this direction to explore home culture in basketball arena. 1.2 Significance of the study

As we all know, cultural phenomena are everywhere, and sports culture is a part of them. Through the analysis and research of this article, we can clearly recognize the differences of home culture and recognize the impact of the differences on sports. By contrast, under the proof of specific examples and data, we can clearly see the gap between China’s CBA and the United States’ NBA and the development direction of our country’s sports. This article starts with the basketball home culture, and analyzes the home culture of the two basketball institutions under the guidance of research theories, so as to show the readers the differences and provide audiences and athletes with some feasible suggestions so that they can understand games and sports better. Different home cultures enhance the athletes' competitive ability and improve the country's overall sports competition level. To understand sports cultural differences in the case of basketball, we can gain more insights and have a deeper understanding of different culture.

1.3 Outline of the thesis

This thesis is composed of five chapters.

Chapter 1 makes a general introduction to the background and aims of the study as well as the outline of the study. Chapter 2 provides a brief review of the previous