产品设计翻译英文

Modern product design

---Foreign language translation original text

With the growing of economices and the developing of technologies, the essential definition of Industral Design has been deepening while its extension meaning enlarging,which resulted in the transformation and renovation of some original design theories and concepts.

In the new IT epoch, the contents, methodologies, concepts etc. of design have taken a great change from what they were before.However,the method of comparison and analysis is always playing a plvotal role, during the whole process of maintaining the traditional quintessence and innovating novel conceptions.

1.1 Traditional Design

Traditional industrial design and product development mainly involved to three fields,vis.Art, Engineering and Marketing. The designers, who worked in the art field, always had outstanding basic art skills and visual sketching expression capacity as well as plentiful knowledge on ergonomics and aesthetics . So they could easily solve the problems of products about art . Works in the area of the project engineer with strong technical background, they used the method of logical analysis, you can design a detailed, in line with the requirements of the drawings of a total production, manufacture use. They can you good solution to the technical aspects of products. However, they often overlook the aesthetics of products that do not pay attention to fashion and cost-effective products in the market. In the field of commercial marketing staff proficient in the knowledge economy, will use marketing theory to predict customer behavior, they focus on products in the market development trends, but do not understand aesthetic and technical aspects of the problem.

In a traditional industrial product design process, the three areas of general staff in their respective areas of independent work. Product engineers solve the technical problems so that products with the necessary functional and capable of producing manufactured, the product is "useful." Designers are using aesthetics, ergonomics and other subjects in the form of product design, product with a reasonable visual, tactile, and other effects, and we look forward to products "useful." The marketing staff is the product marketing and user comments, and to forecast the future market feedback to the above-mentioned two groups of designers, so that they understand product popularity, prompted designers to improve or update the design, so that users " Want to use "designed products.

In this process, is often a certain area of personnel in their own fields of expertise in the work done after the exchange and other fields. Due to lack of overall management of the unified design, will be out of line and the link between the crux of the design cycle, the product can not be truly useful and attractive products.

1.2 Modern Design

With the social and economic development, human standard of living continues to increase. People no longer meet the low-level way of life, the requirements of the product greatly improved as the "globalization" of the emergence of various regional

economic development imbalances brought about by various contradictions, but also increasingly reflected in the product design and development In the other hand, with the rapid development of science and technology, not only to "tangible" products with a more technical content, but also the software such as the "invisible" products. These changes primarily reflected in the following areas.

(1) the diversification of products

In order to improve their people's living tastes, the more value products "personality", making earlier to meet the most basic requirements of life designed to mass production of products, changes to the current level to meet the different needs of the people's lives Smaller mass-produced products. Therefore the market needs more of a wide range of products. This requires a more flexible product design, shorter design cycle.

Early industrial design and product comparison, the current products include the technical content greatly improved, it may not just rely on its outstanding visual effects impressed, and may also rely on hearing, smell, touch and even taste, and so combined effect of people moved .

With the computer and network technology to the development and popularization, is still a wide variety of software products and network products, these new "invisible" products regardless of its form or design products with the traditional "physical" Products are quite different.

(2) design innovation and change

In increasing economic development, product greatly enriched, material needs of people unlimited increase in the new era. A lot of design work alone designer personal talent is very difficult to complete. If an industrial design work is the perfect visual form, to a "combination of technology and the arts", but it was the low level of market acceptance, then to the present point of view, it is not successful design products, it may only Pieces of art.

If the team to organize the development of new products, you can designers, engineers and marketing staff to work together, the three professional staff play to their respective expertise, common exchanges, discussions, it is possible to prevent this from happening.

The new product of the information age - the emergence of software, the team can better embody necessary. People in the use of software products in the course of time to have two types: one is the interface of the visual effects are good, but you use to process and not very Shunshou to show the various menus, logo at a loss; And a software design is very standardized, with the professionals use logic, but the interface of the visual effects but it is not satisfactory. The reasons for this situation is: a program design engineers do not understand interface design to visual design of the interface designers do not understand procedures for structural design. Only two will combine to work to make the process engineers and designers fully exchange interface, will it be possible to design a "useful" software products.

In addition, because people's social awareness, cultural awareness and continuously enhance environmental awareness, to design a product may not be a simple and specific forms of visual introduction, but in a product or project works the way there,

which means "product" The extension had been expanded. An alcohol can become a world famous brands of goods, some with their well-brewing technology, form a perfect bottle design and successful market strategies are closely related. To the modern designers, as the end product design, product contains the meaning is no longer just a form of the bottle, but wine bottles, a collection of marketing strategies. Another example: the flow of people to solve the short-term or temporary accommodation designed Jianyi Fang or horizontal cylinder, is not a simple design, but of social, cultural, environmental and other issues of the integrated projects. So, with the "product" extension of the expansion, the need for more staff into the field of design teams, and in the design process through the integration, exchange, completion of innovative product design.

(3) the role of the modern designer

In the modern product development process, if the designer has only limited to the traditional fields of expertise in specific focus on the visual performance of rain forms of work, then it will be very difficult to design a ground-breaking products. This is because the community to raise the requirements of the products, to expand the content of the product, compared to the designer's personal knowledge on the capacity can not satisfy the requirements. However, if we can, through effective means to mobilize the relevant field staff to work together, you can make the design capacity of the greatly expanded.

If the traditional sense of product designers focused on the visual manifestations of design, then, designers are using modern designers, engineers and other staff of marketing the ability to jointly complete the full development of new products design. Modern designers no longer just the implementation of its mandate, is designed to planners, organizers. Modern designers should have a higher level of awareness on the nature of the design, operation of the quality of the design process. Designers need to use a unique system of thinking to comprehensive analysis, problem-solving abilities, not just the use of visual skills to express themselves is not yet mature enough decorative design.

This requires designers with a more complete knowledge of the structure. In addition to good aesthetic quality, but also should have sociology, economics, management science and engineering and technical aspects of the basic knowledge, resume systematic, engineering way of thinking in order to carry out scientific work and effective organization design.

The task of the modern designer 1.3

The explosion in information society, individuals have the knowledge and capability is very weak. Therefore the use of modern designers should have the wisdom related fields, the expansion of its design capacity. His task is to seize the new opportunities for product development, design has a good user market innovative products.

As a modern designer, it is important to fully understand the professional design teams in the field of creative thinking, make full use of the members of the professional competence. Marketing is the background knowledge can design a scientific and feasible programme of research and analysis of the conclusions drawn

for policy makers and designers; In addition, the staff can also meet the market

well-developed marketing strategy, product successfully pushed To the market. Engineers had "sensitive technology", can make good use of the master design and manufacturing knowledge, to use a certain product features. And a "beauty of art," the designer, you can use the aesthetic qualities and good ergonomics, and other aspects of expertise, to complete the product interface design.

Modern designers is to understand and through the effective means to mobilize members of the Organization's ability to enable all areas of professional staff to work together so that information-sharing, complementary advantages, so that the outstanding products as soon as possible into a successful programme of goods.

1.4 modern design of new issues

Modern design is the design team conducted in a way, modern designers have the ability to handle the design of several new issues:

Sensitive to new product development opportunities, this is a new product design, may also be of their products have improved design;

So that the different fields of expertise of the staff of a harmonious and efficient work. Eliminate the barriers between different professionals, the other with the design for the common goal to work hard;

Construction of a full product development process. This team will be planned for phase, the design work;

④ better understanding of the products extracted from a potential consumer of information, so that the design team that truly master users of modeling, and technical characteristics of the most profound impression, and so on;

⑤ successful consumer products often have been recognized form of attributes and characteristics of the design staff to in-depth analysis and enhance these attributes, and applied to product design.

1.5 Design Education Reform

In order to meet the needs of the development of modern design, design education must also be a corresponding change.

(1) design of the general education and design for the improvement of water Raising the level of design and design of the general education and promotion are inseparable. The manual from kindergarten classes, involving the design of early education: how to use certain materials to create good-looking, fun things. With the age of growth and the accumulation of knowledge the children produced by the object more complex, more sophisticated. To the secondary school stage, is likely to require students to mix with people working to complete the design of more complex tasks, each member of this period we should play to their respective expertise, to find, to exchange, to express to the production. In primary stage (can be extended to

pre-school stage), you can practice by designing courses, guide the students to establish a "design" concept. To the higher education stage, is to ask students from theory to a high degree of awareness, understanding, "Design", which can make comprehensive use of the theory to guide the "design."

Universal primary education in the stage, designed to promote education, students in higher education stage will be able to better grasp of modern design theory and

methods. This is to raise the level of a country's overall design an effective means and in the United Kingdom and other countries has been very good proof of this.

(2) the expansion of educational content

Unlike the artistic performance of specific techniques or structural design professional, modern design is a philosophy, is a way. Design of the contents is based on modern design has the knowledge and skills identified. Therefore, the arts, technology, engineering, economics, management, humanities, social sciences and other fields content should be included in this category.

Of course, in today's knowledge explosion, students can not be limited in the learning of the practice of so many, but through science curriculum of theory and practice of organic integration, it can enable students to master the basic and necessary knowledge. For example, the U.S. card-resistant ˙ ˙ Mellon University School of Design students to jointly complete the design project. Students in the design process of practice field staff understand the relevant way of thinking, make up the relevant professional knowledge, learning team's working methods.

To the modern designers, the completeness of the knowledge structure and rationality of need than proficient in a particular profession is even more important.