英文版销售经理绩效考核
3.<30% of duty 2.60%~80% of duty 1.
marketing programs professionals to execute all activities professionals perform
marketing activities,
identify staff ability
is poor
Can very good hire
professionals
perform marketing
activities, identify
employee ability
2. Work closely with the product development team to identify new products and will be responsible for leading global marketing and communication strategy Identify new product
ability is poor, unable
to complete the global
marketing and
communication strategy
Identify new product
ability, can
complete the global
marketing and
communication
strategy
3. Actively participate in the development of the company’s positioning and key marketing messages Can't grasp the
development of the
company positioning,
cannot master the most
distribution
information
Can grasp the
development of the
company positioning,
master the most
distribution
information
4. Conduct and specify marketing requirements for market and customer research Can't understand the
market demand, customer
satisfaction is poor
Can't understand the
market demand,
customer
satisfaction is not
bad
5. Identify opportunities and develop information to define markets, market potential, competition and product requirements that are the key to success Don't have the ability
to develop the
potential market, do
not understand the
competitors and their
products
Can develop the
potential market,
understand the
competitors and
their products
6. Develop a marketing programs plan, which covers strategy, activities and budget Can't write a marketing
plan about scheduling
activities and budget
You can write a
marketing plan to
arrange marketing
activities and
budget
Rate a sale director on the scale from 1 to 6
1.>90% of duty
Marketing activities can be executed good hire professionals, identification of employee ability Ability to identify new products, excellent completion of global marketing and communication strategy
Accurately grasp the company's development orientation, grasp the comprehensive effective marketing information
A comprehensive understanding of market demand, customer satisfaction is high
Can very good development potential market, a comprehensive understanding of competitors and their products
Write marketing plan excellently, reasonable accurate arrangement marketing activities and budget