剑桥商务英语词汇11

剑桥商务英语词汇11

Goalpost n.门柱

Prerequisite n.必须具备的食物；先决条件precondition

Incentive n.刺激；鼓励stimulus

Passivity n.被动；消极；不抵抗passiveness

Resentful adj.充满愤恨的

Compromise n.妥协，折衷

Going rate 现行收费标准；现行一般价格

Sell oneself short 卖空；低估；贱卖not recognize the true value of oneself Trade-off折衷，权衡compromise

Dilemma n.进退两难

Invariably adj.总是without exception

Refresher n.补习

Nominal adj.象征性的

Jargon n.行话

Dividend n.红利；股利

Arise from 产生于

On hand 在场present

Consortium n.财团an association of financiers

Rigour n.严格；严谨

Credibility n.可信程度，可信性

Pander v.迎合；奉迎；投其所好yield to

Iota n.极少量，一点a very small amount

Prescriptive adj.规定的，指定的，

Quantifiable adj.可以计量的

Backlash n.强烈反应，对抗性反应

Scrutiny n.细看，细查

Arrive at 作出决定

Drain n.消耗

Honour your commitment 兑现承诺

Cash flow 资金流转

Be in a position to do sth.能够做某事

In comparison with与。。比较

On the stage处于。。时期

Executive n.行政主管，领导

Account for作出解释

Dynamic adj.精力充沛的；有创新能力的

Ambitious adj.有雄心的；有抱负的

High-profile 显赫的，责任重大的

Equipped to the latest standards of conference technology

按照最先进的回忆技术标准装配会场

Cater to one’s needs 满足。。。需要

Staff is well-trained, highly professional, and available 24 hours a day.

职员训练有素，业务精湛，提供二十四小时服务。

The main reason for us to do so was that…我们这样做的主要原因是。。。

Needless to say…不用说

I do hope you address this matter as top priority.期望你们务必解决这一问题。

Our market share in this sector has slightly fallen.

我们在这个行业里的市场份额稍有下降。

We strongly recommend that…我们强烈建议。。

Installment n.分期付款；分期收款

Grant n.基金的赠予

Overdue adj.延误的

Bottleneck n.薄弱环节，瓶颈

Chaotic adj.混乱无序的

Trundle v. 滚动或者转动着移动

Stuck adj.进退维谷的

Downside n.不利方面a disadvantageous aspect

Out of one’s depth=beyond one’s ability超出自己的能力；理解不了的

Panic adj.感到恐慌的

Niche market 瞄准机会的市场

Get one’s teeth into积极地参与其中；牢牢地抓住

A．人事管理：积极性高的职员对公司的重要性

B．P ersonnel management: the importance to a company of having well-motivated staff First and foremost, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. There is another point, which is often neglected, and I would like to mention it here. A well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.

C．战略规划：如何决定是购买还是租用公司场所

D．Strategic planning: how to decide whether to purchase or rent company premises

First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our

headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.

E．销售：怎样保证对新产品进行恰当定价

F．Sales: how to ensure that price levels for new products are set appropriately

First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers’ habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.

A.You know, our company is considering providing a fitness centre on the premises to help

employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?

B.The fitness centre can provide facilities for the staff to exercise. We all know that proper

physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.

C.Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from

the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.

D.Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm

for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.

E.Exactly. Then how to promote the need for health and fitness to all staff?

F.In my opinion, in order to promote the need for health and fitness to all staff, lectures

should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’ talk must be convincing enough to make it possible for the staff to accept the idea of exercises.

G.Yes, this idea sounds effective. Moreover, I think our company had better invite some

professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.

H.Good idea!