体验商务英语综合教程2 教案
外语系教案
第次课学时：授课时间：第周
Context: Unit 1
Title: Introductions
The tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries:
a.Introduce businesspeople in order of professional rank –the person of highest
authority is introduced to others in the group in descending order, depending on their professional position.
b.When possible, stand up when introductions are being made.
c.If clients are present, they should be introduced first.
d.The same and title of the person being introduced is followed by the name and title
of the other person.
PROCEDURES
Lesson 1
Starting up
Ss listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titles
Ss list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: Nationalities
Ss match countries and nationalities.
Reading: Describing people
This reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2
Reading: Describing people
Ss complete more detailed comprehension questions about Phil Knight (Exercise B and C). Language focus 1: to be
Ss are introduced to positive and negative forms of the verb to be.
Language focus 2: a/an with jobs; wh- questions
Ss look at the use of a/an before vowels and consonants and are introduced to what, who and where question words.
Lesson 3
Listening: Talking about yourself
Ss listen to three people talking about their jobs.
Skills: Introducing yourself and others
Ss listen to three conversations where people introduce themselves and others. They then practice introductions.
Lesson 4
Case study: Aloha in Hawaii
Ss find out information about people at a conference.
Writing
Ss write an e-mail about two people from the conference.
第次课学时：授课时间：第周
Context: Unit 2
Title:Work and leisure
It has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favored by the enterprise culture. Some found themselves with too much free time n their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards. The British TUC estimates that, despite European Union legislation, 4 million people in the UK work more than 48 hours per week and 1 in 25 work over 60 hours. It is thought that managers and professional staff work the longest hours.
PROCEDURES
Lesson 1
Starting up
Ss listen to four people talking about what they want from work and make word partnerships.
Vocabulary 1: Days, months, dates
Ss practice days, months and dates and use the prepositions in, at and on with time phrases.
Lesson 2
Reading: Describing your routine
Ss read an article about the working day of Michael Dell, Chairman of Dell computers. Language focus 1: Present simple
Ss look at the present simple to talk about habits and work routines.
Vocabulary 2: Leisure activities
Ss use leisure activities, verbs and time phrases to talk about leisure time.
Lesson 3
Language focus 2: Adverbs and expressions of frequency
Ss complete exercises using adverbs and expressions of frequency and listen to three people talking about their typical day.
Skills: Talking about work and leisure
Ss match questions and answers about work and leisure and then listen to a conversation about what Tim does at the weekend. Afterwards they talk about their own work and leisure activities.
Lesson 4
Case study: Independent Film Company
Ss role play an interview between Human Resources and unhappy employees of a film company.
Writing
Ss use the information from the case study to list the working conditions they want to change.
第次课学时：授课时间：第周
Context: Unit 3
Title:Problems
Problems are a fact of life. So problem-solving is an essential life skill both at home and in the office. Many pressurized managers in the modern business world may benefit from training in conflict resolution to resolve disagreements. It is wise to deal with sensitive matters face-to-face. Irate e-mails and memos often contain sentiments we would modify if speaking to the person directly. Social psychologist Albert Merabian says that words account for seven percent of communication, tone 38 percent and body language 55 percent. These elements are particularly useful in understanding and resolving potential conflict situation but can be lost in cyber communication. PROCEDURES
Lesson 1
Starting up
Ss match sentences and problems and listen to five phone calls to identify the product and the problem.
Vocabulary: Adjectives
Ss look at the adjectives and their opposites and use too and enough.
Lesson 2
Reading: Dealing with problems at work
Four people answer the question: ‘What are the biggest problems facing your company?’Language focus 1: Present simple: negatives and questions
Ss match questions and answers, make negative sentences and practice the question forms in a role play.
Lesson 3
Language focus 2: have got
Ss look at the use of have got, haven’t got and Have you got? To talk about possession. Skills: Telephoning: solving problems
Ss listen to four phone calls where people talk about problems. Then they role play a phone conversation talking about problems with a product.
Lesson 4
Case study: Blue Horizon
Guests of a holiday company compare their holiday apartments with the holiday brochure and complain to a representative of the company.
Writing
Ss listen to a voice mail and write a telephone message for the manager of Blue Horizon. 第次课学时：授课时间：第周
Context: Unit 4
Title:Travel
Around 1400 BC Polynesians paddled across the open ocean in canoes, serching for new trading partners, and the age of business travel began. The modern businessperson is more likely to choose flying as the quickest way of getting from A to B. Although safer than canoe, this can still pose hazards. Frequent fliers are likely to encounter a number of hurdles that can lead to increased stress levels. First, you have to acturally get on the plane. Most airlines overbook to minimise seat wastage and no-shows. This means that if all the passengers who actually booked seats turn up, there could be a shortage of place. If there are not enough volunteers to give up their seats, then you may find yourself bumped – denied boarding and put on a later flight.
PROCEDURES
Lesson 1
Starting up
Ss talk about things they like and don't like when travelling on business. Vocabulary: Travel details
Ss practise the alphabet and numbers 1-100 and match verbs and travel phrases. Listening: Listening for information
Ss listen and answer questions about travel information.
Lesson 2
Language focus 1: can/ can’t
Ss put a dialogue into the correct order and then listen to check. Then Ss role play a conversation using can/ can’t.
Reading: Business hotels
Ss read about facilities in The Tower Hotel.
Lesson 3
Language focus 2: there is/ there are
Ss complete sentences using ther is/ there are and carry out a role play about a new job abroad.
Skills: Making bookings and checking arrangments
Ss listen and answer questions about booking a hotel room before role playing a similar situation.
Lesson 4
Case study: Pacific Hotel
A hotel manager and assistant manager allocate rooms to twelve guests at a small hotel. Writing
Ss write a fax to one of the guests confirming arrangements.
第次课学时：授课时间：第周
Context: Unit 5
Title:Food and entertainment
Food can communicate complex messages about status, nationally and identity. The fashion for eating out in restaurant was adopted by the upper classes during the French revolution. Most English words relating to eating out are adopted from the French (hotel, café, menu, chef, etc.) including restaurant, which was originally from the French verb meaning ‘to store’. Later, the migrations of the twentieth century proved fertile ground for mingling cuisines and a knowledge of the vast variety on offer is viewed as a mark of modern cosmopolitan taste.
PROCEDURES
Lesson 1
Starting up
Ss talk about the kind of food they like and match dishes and countries. Vocabulary: Eating out
Ss look at food groups and different parts of a menu.
Reading: Tipping
This reading section can be completed in two parts. Ss match jobs with places where people work. Then Ss talk about what services they tip before completing a table about which countries tip most often (Exercises A-C).
Lesson 2
Reading: Tipping
Ss read an article about factors that encourage people to tip and answer comprehension questions (Exercises D-E).
Language focus 1: some/any
Ss correct mistakes using some and any and underline the correct words in a dialogue. Listening: Ordering a meal
Ss listen to what a man and a woman order in a restaurant.
Lesson 3
Language focus 2: Countable and uncountable nouns
Ss identify countable nouns and complete exercises using a lot of, many or much. Skills: Entertaining
Ss look at language for entertaining visitors in a restaurant and listen and respond to a waiter’s questions.
Lesson 4
Case study: Which restaurant?
Three colleagues decide which restaurants to choose to entertain three important customers.
Writing
Ss write an e-mail inviting a customer to dinner and giving details about the restaurant. 第次课学时：授课时间：第周
Context: Unit 6
Title:Sales
Things have come a long way since the days when peddlers went from door to door selling wares from a pack. Now advertisements pop up as text messages. Goods can be ordered by mall order. We can compare prices, get quotes, check if an item is in stock and place an order without moving away from our computer screen. In some ways the methods o buying and selling have undergone a revolution and in others little has changed since the early 1900s when keywords in sales were service and relationships. A modern sales force uses a mixture of tried and tested techniques and new technology to increase sales. The foundation of modern sales techniques was developed in the 1950s and includes gaining the client’s interest, building desire by showing product features or giving samples, increasing conviction by comparing the product with competitors or using statistics to highlight benefits and, finally, closing the deal.
PROCEDURES
Lesson 1
Starting up
Ss listen to three people talk about where and when they buy products. Vocabulary 1: Buying and selling
Ss complete a sales leaflet for a computer company and listen to a conversation between a buyer and seller.
Lesson 2
Reading: Thirsty for success?
Ss read a job advertisement for a sales representative in a soft drinks company. Language focus 1: Past simple
Ss complete a sales report using the past simple.
Vocabulary 2: Buying and selling
Ss complete a leaflet for a car hire company.
Lesson 3
Listening: Selling
Kevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople.
Language focus 2: Past time references
Ss are introduced to expressions that refer to the past, such as ago, last (week), for, on, from… to, in and during.
Skills: Presenting a product
Ss listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.
Lesson 4
Case study: Link-up Ltd
A company sells mobile phones and service packages. Ss role play being salespeople and customers.
Writing
Ss write an e-mail to a colleague about what phone and service package a customer wants, using information from the case study.
第次课学时：授课时间：第周
Context: Unit 7
Title:People
What charactreristics can help people to succeed in business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more important.
Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many companies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theory of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability to understand and motivate other people).
PROCEDURES
Lesson 1
Starting up
Ss answer a questionnaire about what sort of person they are.
Vocabulary: Describing people
Ss look at the adjectives to describe people’s personalities.
Listening: A difficult colleague
A property developer talks about a colleague who left the company.
Lesson 2
Language focus 1: Past simple: negatives and questions
Ss focus on past simple negatives and questions and write questions using Why, How long, What, When and Where.
Reading: Stella McCartney
Ss read an article about the fashion designer Stella McCartney. Ss then match verbs and nouns to make word partnerships.
Lesson 3
Language focus 2: Questions forms
Ss look at yes/no questions and open questions. They complete a questionnaire and then listen to check answers.
Skills: Negotiating: dealing with problems
Ss listen to a conversation about problems of understafing in a company. Then they role paly a conversation negotiating a new company car.
Lesson 4
Case study: A people problem
A US food coompany has problems with a business manager.
Writing
Ss write a memo aobut their meeting.
第次课学时：授课时间：第周
Context: Unit 8
Title:Markets
If a company wants to sell a product or service successfully, it ust identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and income groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlooked by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special interst gorups. PROCEDURES
Lesson 1
Starting up
Ss ask and answer questions about a populatioin pie chart.
Vocabulary: Types of market
Ss listen and repeat large numbers and look at adjectives to describe markets.
Lesson 2
Reading: The car market in China
Ss answer quesitons and search for large numbers in an article aobut the Chiese car market.
Language focus 1: Comparatives and superlatives
Ss practice comparative and superlative forms of adjectives..
Lesson 3
Listening: Doing business in Russia
Ss listen to three parts of a presentation about doing business in Russia.
Language focus 2: much/ a lot, a little/ a bit
Ss use the language to compare cars and pool talbes and use a bar chart to talk about sales in Russia and Poland.
Skills: Telephoning: solving problems
Ss listen to three marketing executives talking about a new snack bar and then role play taking part in a marketing meeting.
Lesson 4
Case study: Cara Cosmetics
A body care company is launching a new shampoo. Ss siscuss the name , size and price of the product, main outlet and income group of the target market.
Writing
Ss write a short description of the new shampoo for Cara Cosmetics catalogue.
第次课学时：授课时间：第周Context: Unit 9
Title:Companies
A company is an organisation that produces goods or services to make a profit. There ar e many different types.
A small business might become a medium or large business. If a company sells directly to the public, it is a retil business. A wholesale business sells goods in bulk to other companies. Some companies have Ltd in their name. This stands for limited company. Here, shareholders only lose what they invested if the company goes bankrupt. A company with PLC after its name is a Public limited company – its shares can be freely bought and sold. In contrast a Private limited company only passes shares to another person if other shareholders agree. A conglomerate consists of several companies that have joined together. A multinational or transnational company has global operations in many different countries.
PROCEDURES
Lesson 1
Starting up
Ss do a companies quiz and then talk about famous companies from their country. Listening: The Mini range
Ss listen to the Corporate Communications Managers for the Mini range of cars at BMW. Language focus 1: Present continuous
Ss look at the present continuous for temporary ations and things that are happening now.
Lesson 2
Vocabulary: Describing companies
Ss complete exercises to describe two companies and then complete a company profile. Reading: LVMH
Ss read about LVMH, the luxury goods manufacturer.
Lesson 3
Language focus 2: Present simple or present continuous
The tenses are compared and contrasted. Ss then do exercises to find the correct tense before carrying out a role play showing someone around a company.
Skills: Starting a presentation
Ss listen to the start of a presentation and use notes to introduce their own presentation.
Lesson 4
Case study: You and your company
Ss role play introducing themselves and their company at a training course on giving presentations.
Writing
Ss write a short profile about their company from the information in the case study.
第次课学时：授课时间：第周Context: Unit 10
Title:The Web
Now that the Internet has arrived, it is difficult to imagine how we lived without it; it is has revolutionised communications. Changes are taking place at an incredible speed. Hardware is becoming more compact, faster and more affordable, allowing more individuals and companies to utilise the Net. In the past, research took longer, important documents got lost in the post and information could be difficult to find. Unfortunately this revolution has brought with it a new set of problems. Research is certainly quicker but connections can be slow, making it difficult to access the websites that you need. Documents can still get lost, but now they float around cyberspace. Spam can be a problem when you e-mail account becomes overloaded with advertising that you don't want. But more sinister are the various computer viruses which can make your computer crash. And not all countries have equal access to the advantages of new technology. PROCEDURES
Lesson 1
Starting up
Ss listen to people talking about what they use the Internet for and then talk about their own Internet use.
Vocabulary: Internet terms
Ss read advice about using the Internet and match Internet terms with their definitions.
Listening: Website design
A website designer talks about his job.
体验商务英语综合教程Unit_4答案解析
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江西外语外贸职业学院教案备课纸（2）
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体验商务英语(第二版)课件第2册案例Dear Sirs or Madams
Dear Sirs or Madams: I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future. The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference. The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague. Sincerely yours, (226 words)
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Extensive Reading (Book 2) Unit 1 The Shadowland of Dreams I. Teaching Objectives Go over the whole text in limited time and try to get the main idea of the passage Get some information about the author Master the Reading skills II. Teaching Importance and Difficulties 1. The usage of new words and phrases 2. Using context clues to find out the meaning of words 3. Understanding paragraphs-How to identify the Main Idea. 4. Reading skills: Using the Dictionary III. Teaching Methods: Discussing, Practicing, and Exercising. IV. Teaching Time: 4 periods V. Teaching Content 1. Lead-in What are your dreams? What will you do if you meet some troubles on the course of realizing your dream? 2. Related information 1) author亚历克斯?哈利（1921-1992） Alexander Murray Palmer Haley (August 11, 1921-February 10, 1992) was an American writer. He is best known as the author of Roots. 非洲裔的美国作家。他以根据自己家族史完成的小说《根》。 Haley was born in Ithaca, New York, on August 11, 1921, and was the oldest of three brothers and a sister. Haley lived with his family in Henning, Tennessee before returning to Ithaca with his family when he was five years old. Haley’s father was Simon Haley, a professor of agriculture at Alabama A&M University, and his mother was Bertha George Haley (née Palmer) who was from Henning. The younger Haley always spoke proudly of his father and the obstacles of racism he had overcome. After retiring from the Coast Guard, Haley began his writing career, and eventually became a senior editor for Reader’s Digest.2) Roots The novel, loosely based on Haley’s own family, presented an interpretation of the journey of African Americans from their homeland to the US and the subsequent search for freedom and dignity. 《根》的主题，美国的黑人奴隶制问题，是美国历史上持续最久、争论最烈的一个论题。 涉及美国种族问题的文学作品里，有三部称得上是鼎鼎大名：《汤姆大叔的小屋》uncle tom’s cabin is an anti-slavery novel by American author Harriet Beecher Stowe. Published in 1852, 《飘》（Gone with the Wind）是一部出版于1936年的美国小说，作者为Margaret Mitchell玛格丽特?米切尔，在1937年获得普利策奖。 3) The Pulitzer Prize is a U.S. award for achievements in newspaper and online journalism, literature and musical composition. It was established in 1917 by provisions in the will of American (Hungarian-born) publisher Joseph Pulitzer, and is administered by Columbia University in New York City. Prizes are awarded yearly in twenty-one categories. In twenty of these, each winner receives a certificate and a
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Unit 1 Ⅰ.Teaching objectives Students will be able to: understand the main idea, structure of the text and the author’s writing style master the key language points and grammatical structures in the text consider that “generation gap” as a common phenomenon between parents and children Ⅱ.Topics for discussion Whom do you go for help when you are in trouble, your father or your mother? Why? What is your opinion on “generation gap”? Do you think there is generation gap between you and your parents? How to bridge the gap? Consider the deep reason of generation gap. Ⅲ.An integrated analysis of Text 1 Highlights As a reminiscent writing the text tells of how the author’s newborn baby bridges the gap between her father and herself as he generation gap between her father and herself has existed for so long a time. By telling the reader how the gap disappears the author intends to display that the permanent love between parents and children. Structural analysis of the text and language points The text can be divided into five parts. Part One: (Paragraphs 1) As an introduction, the first paragraph supplies the basic information for the whole story. The following questions could be asked: 1)1)how did the author feel about her trip to Hawaii? 2)2)How could you describe the relationship between the author and her father/ Part Two: (Paragraphs 2-4) The three paragraphs elaborate on how their problems arose from their different personal preferences and how these differences have developed into a kind of “cold war”(silence). It is a flashback into the author’s early years. The second paragraph lists a number of her father’s unreasonable demands in her childhood and adolescent time. The third paragraph is about her option of college and marriage against her father’s will. The fourth paragraph describes the result of their clashes—they are both psychologically and physically set apart. The following questions could be asked: 1)1)Would you please find out what particular demands the father put on the author? 2)2)How did the father express his disapproval? Part Three: (Para. 5-6):In paragraph 5 the author recalls her childhood when she enjoyed her father’s profound love. This recall is important, because it only shows the father is capable of parental love, but also suggests the author’s yearning to turn the clock back and be her father’s little daughter again. Paragraph 6 returns to the present moment when, after long years of estrangement, the author cannot but wonder whether her father will extend his love for his “little daughter” to his crossbred grandson. The following questions could be asked:
英语泛读2教案范文
一、教学目的与要求 泛读课并非仅仅让学生大量而广泛地阅读课外读物，教师要有意识地培养学生的正确理解语篇的能力，加强学生阅读技能的训练和阅读能力的培养，巩固学生的语音、词汇、句法等基本语言能力，扩充学生的文化知识背景，同时也要增强学生的认知能力、逻辑思维能力等从而使学生达到英语专业四级的考试要求。 1. 加强基础知识 词汇和语法是学好英语的关键。要扩大学生词汇量，教师可以要求学生通过大量阅读来熟悉掌握词汇；其次，可以向学生介绍一些记忆单词和在阅读中猜测词的方法，如：利用构词法、词类归纳法、联想法等记忆单词；利用上下文、同义词、反义词、举例、等猜测词义；另外教师可以要求学生运用阅读中出现的新词汇来进行写作，以促使学生更加有效地掌握所学词汇。 2. 培养阅读技能 阅读速度是反映语言能力和衡量阅读水平的重要标志。泛读课教学的一个重要的任务是教授学生阅读方法，训练各项阅读技能，努力引导学生养成组视阅读、集中关键词阅读、抓主题句阅读、利用词缀和上下文推测词义阅读以及用外文思维阅读等良好习惯，来培养学生的阅读速度。此外可以训练其它的一些技巧，如略读法，即通篇浏览，了解文章大意和中心内容；寻读法，即有目的地寻找文章的主要信息；评论阅读法，即弄清作者在文章中表露出来的态度和倾向，对其主要观点加以评论。 3. 扩大知识面 泛读课中的阅读材料，题材广泛、体裁多样，涉及各个学科、各个领域的知识。教师可提前要求学生预习有关主题，从网络或资料中查阅相关的背景文化知识，这样既可提高学生对语篇内容的熟悉度，免得教师占用大量的课堂时间进行冗长的背景知识介绍，又可避免扼杀语篇的交际性和学生的阅读兴趣。课堂上教师再适当地补充介绍相关的历史、政治、背景知识、重要人物、名作家及作品等知识，为学生推荐一些好的课外阅读材料，鼓励学生进行大量课外阅读，使其尽可能多地接触到丰富多样的真实的语言运用场境，拓展他们的各种图式结构。 二、教材及参考书 1．教材：《英语泛读教程》 2．参考书：《古希腊罗马神话与西方民间传说》《傲慢与偏见》《希腊罗马神话及典故成语》《西洋圣典·古希腊罗马神话》《希腊罗马神话词典》 三、授课单元及学时分配
大学英语综合教程第二册第二单元教案Unit 2 Values
Unit 2 Values Teaching Aims: 1.Understanding the main idea (one can live a life full of riches without being rich funancially) and structure of the text 2.Appreciate the wording (riches) in the title of the text 3.Grasp the key languge points in Texts A and learn how to use them in context 4.Unerstand the cultural background related to the content 5.Express themselves more freely on the theme of Values after doing a series of theme-related reading, listening, speaking, and writing activities 6.Write an essay beginning with an anecdote or a piece of news, etc. Teaching Keypoints: 1.Grasp the main idea of Text A and language points in Text A 2.Cultural background in Text A 3.Analysis of the difficult sentences in Text A Teaching Difficulties: 1.Writing strategy and style demonstrated in Text A 2.Write an essay with an anecdote or a piece of news, etc. Teaching Aids: Teaching, dicussion, exercises, group-activities, student-centred Teaching period: 12classes Teaching Procedure: Step 1Warming up 1.Have students listen to the story about Abraham Lincoln before class, lead them to finish the exercises on page31, check the answer and explain. 2.Have students learn more about the fact that economic development and personal income can’t always account for happiness. 3.Do you think rich people must be happier than poor people? Why? 4.Do you think a poor person can have a life full of riches? How? 5.In class, students form two camps to debate the following issue: Mother Teresa has no money, but she took care of the poor in Calcutta until her death. Bill Gates gave a lot of money to charity, but he seldom works in the “frontline” with the poor. Does the world need more love like Mother Teresa’s or more money like Bill Gates’? Step 2 Global analysisi of Text A 1. Division of the Text A Part1: Paras.1-2 T he writer’s encounter with a boy who raised the question “Are you poor?” Part2: Paras.3-12 In search of an answer the writer finds that not having expensive possessions doesn’t make him feel poor mainly because he enjoys life in many other ways. Part3: Para.13 In conclusion, the writer thinks he’s grown to understand more about himself because of the boy’s question. 2.Understanding the main idea of the text with the help of the questions on page 37-38
英语泛读教程2 词汇
1. requited- rewarded prospects- chances of future success stationed- working on the side- as a secondary occupation welled up- rose like water veteran- experienced wilted- less than fresh limelight- full of daylight exhilarating- delighting and exciting corroded- rusted 2. ethics- the study of moral issues assesses- evaluates overlapping- covering in part conceiving- conceptualizing transcend- go beyong undermines- weakens sanctioning- approving orchestrated- coodinated encompasses- includes intensifying- incresing 3. diverted- sidetracked stacked- piled impacts- influences insulate- protect casual- chance demolition- destruction fad- fashion discard- throw away garbage- trash viability- practicability consistently- regularly hold down- restrain 4. dilapidated- collapsing reedy- shrill luscious-delicious genuinely- seriously commenced- started admonishing- advising incongruous- inharmonious infectious- contagious
体验商务英语综合教程中文双语对照版
体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。Burberry has many Asian licensing arrangements.In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产