老外通过案例教你写开发信

老外通过案例教你写开发信
老外通过案例教你写开发信

老外通过案例教你写开发信

很多朋友常常抱怨,效果很差,封里面好几十封退信,剩下的就是石沉大海,难得有一个老外回一句“, .”就可以让你激动半天。

其实大家有没有想过,这样的做法会严重挫伤自己的积极性。可以试想一下,当你一天坐在电脑面前个小时,从和各种黄页搜索到客人信息,一封一封开发信发出去,晚上满脸疲惫的回家,等第二天满怀希望上班的时候,邮箱里爆满各种各样的退信,你是什么感受?

我以前也是做业务的,当年大学毕业后从业务助理、跟单做起,后来做和,,一直到现在做,中间换了几份工作,也经历过大部分朋友所经历的各种问题。我当时也有这么一段时间,没日没夜地发推销信,找新客人,无休止地报价,但效果甚微。后来跟很多不同的客人熟识了以后,私底下聊起才发现,当初的开发信写的是大大有问题的。很多老外也是做的,也会写开发信,为什么成交率比我们高很多?即使不说成交率,回复率也大大高过我们?

很多刚毕业的朋友们都是学国贸专业出来的,一般都学过外贸函电这门课,老师们反复教你们怎么写商务信函,怎么回询盘等等,其实这些教材几乎都是学院派人士编的,不是老掉牙过时的东西,就是和现实基本脱节的。很多老师一辈子都呆在学校里,连外贸都没做过,你怎么能指望从他们这里学到写商务信函的精髓?真正的好的,必须要模仿老外的行文方式,尤其是英语为母语的客人!即使你的邮件写得四平八稳,语法精到,整篇下来没有任何错误,在大学里可以拿满分作文了,可客人收到以后,还是怎么看怎么别扭。我觉得,你给客人写邮件的时候,必须要忘记中国人的行文和思维方式,要按欧美人的习惯去思考问题和写邮件,这样才能让客人把你当成同类。

我的经验是,如果一个客人和我来来回回写了个月,我会觉得成交希望很大;如果和我写了个月讨论一个产品或一系列产品,我就有成把握了;如果一个项目和我谈了半年,来来回回两百多封邮件了,那我想不做都不行了,客人会盯牢我的,订单就是时间问题了。客人时间很宝贵,如果一个项目和你讨论几个月了,然后没下文了,然后再去和别的供应商又从头来起,再谈几个月?这不可能的!总之一句话,和客人沟通的回合越多,时间越长,拿下订单的可能性越大!!!嘿嘿,这样说吧,拖死他,拖到他不得不把订单下给你为止!

,

' . , , .

, . !

,

**** (这里留下公司名、电话、传真、邮件就可以了,正文就可以写的很简单。)

: ***

: ***

: ***

: ****** (请记住,如果你非要在里面加上网页链接,请放在签名里,不要放正文,让人感觉更像搞推销的,不太好。)

一开始开门见山指出,很高兴获悉您对某某产品感兴趣,我们专业生产这类产品多年,优势在于什么地方,质量好,价格相当有竞争力。这样就已经把要表达的意思表达出来了。

第二段就是两句话,有问题随时联系我,免费样品随时会寄来供您测试!既表达了你想要合作的愿望,又表示了自己的诚意,只要您有需要,我们随时为您服务。这样写的就给人感觉不卑不亢,既没有显得很拽,也没有在老外面前矮一截。大家是平等的关系,本来就是相互的合作,找机会争取双赢。这点反而会让西方人比较赞赏。

不是说价格低就能赢得订单的,真正拿到是综合性的考量,价格是重要的一方面,但不是完全的。除了有少部分只看价格的客人除外。

只要做到“简洁”、“清楚”、“准确”,这就是一封好的了。

)喜欢用奇奇怪怪的字体。很多人为了追求醒目,总喜欢用很夸张的字体,颜色,甚至放大,加粗,再用斜体等等,其实一眼看上去会让人很不舒服。经常跟老外写的人会发现,客人很少会用奇怪的字体或者粗体,甚至全部大写来写邮件,除了少数的尼日利亚、非洲客人,我还真没遇到过别的。欧美人一般比较常用的字体就是以下几种:,,,,也有一些用字体的,但相对少一点。一部分台湾和香港客人会用这种字体。至于颜色,一般都是黑色或者蓝色,别在一封邮件里出现多种奇奇挂怪的颜色,像彩虹一样,看着不舒服。

一般客人在邮件里特别加粗,或者大写,或者用红色标注的,肯定是特别强调的东西。比如有个客人的邮件如下:

,

.

.

用英语写感谢信的模板及翻译

用英语写感谢信的模板及翻译 英文感谢信范本(一) thank you for interview ii dear (bosss name), thank you so much for seeing me yesterday. the interview confirmed what others have told me - that (company name) would be a terrific place for someone with my skills and interests. i am convinced that i could make an impact and add value as a (job title) in your department. as we reviewed my background, i hope that you came to a similar conclusion. it was indeed a pleasure to discuss the opportunities with you. i thank you again for the opportunity and look forward to our next interaction. again, you can reach me (when) (call time) at (telephone), or you may leave a message on my answering machine, and i will return your call promptly. sincerely, (signature) 谢谢你采访二世 亲爱的(所名称), 非常感谢你昨天看到我。面试确认别人告诉我,(公司名称)将会是一个很棒的地方有人与我的技能和兴趣。

客户开发信格式

Company Name: Mailing Add: Tel.: Fax.: Email: Web.: Kind Attn.: Mr. Jack Wey-- General Manager (hope I would be the GM one day) Subject: XXXXX Cooperation/ Dear Mr. Jack Wey [Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company, i.e. IBM, SONY .. ]. We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitive price in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give satisfactory services. Products: (product range) Standards: (product design standard, if any) Service: (product applicable field, function) Size: (don’t fuckingly tell your client you don’t know) Etc. Certificates: (certificates that your company got) Annual Sales Turnover: ( just list some number here,) Looking forward to hearing from you at your convenience. Thanks & best regards, P.S. I am attaching our product catalogue/scope of service for your future reference in my following email to you, please kindly check. ( pleas e don’t send your product catalogue in the email, you are telling him here is showing your respect to him that you are sending good info to him,but not spam, therefore, you better send another email to your client with your product catalogue. Your client will check it if your products are of him/her interest) YOUR NAME

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微信销售营销成功案例分析

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给老外写感谢信模板

给老外写感谢信模板 给老外写感谢信模板 篇一:感谢信:国外学历认证由复杂变简单 各位同学: (远致教育学历认证)我们在经历了2015年的辉煌之后,又度过了2015不平凡的春秋。过去的一年,留学市场跌荡起伏,给我们企业的、经营带来很大的变数。我们携手并肩,互相激励,共同努力,终于取得不俗的成果。我们在郑州新的公司,蓝图绘就、开始盈利。愿意和企业一起奋斗、成长的各位同仁,将在一个新的平台上继续创业的征程。各位同仁:我们迎来了企业腾飞的曙光。事实证明,我们已经有能力实现我们多年的愿望——建设一个现代化的旅游企业集团,这是我们多年来共同奋斗、励精图治的结果,是对我们多年来相濡以沫、不离不弃的回报。企业是我们共同的大家庭,她承载着我们太多的憧憬、希望和幸福,我们应该珍惜和爱护她。企业的创立,离不开积极勤奋、风雨同路的创业伙伴;企业的发展,更需要新鲜血液的不断加盟。不同背景、不同经历、不同层次的人才荟萃,冲击碰撞、互相激励,才能成就一番事业。我们的企业集团好像大家庭一样,以她广博的胸怀,接纳、包容了全国各省区的弟子包括境外的同胞。你们家境、品性不同,年龄、爱好不同,文化程度、社会历练、从

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外贸经验B2B独立开发开发信跟进

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感谢信:给老师的英文感谢信文档2篇

Word格式 I A4打印 I 内容可修改 感谢信:给老师的英文感谢信文档2篇 Thank you letter: English thank you letter to teacher 编订:JinTai College

感谢信:给老师的英文感谢信文档2篇 前言:感谢信是向帮助、关心和支持过自己的集体(党政机关、企事业单位、社会团体等)或个人表示感谢的专业书信,有感谢和表扬双重意思。广泛应用于个人与个人之间个人与组织之间,组织与组织之间,用于向给予自己帮助、关心和支持的对方表示感谢。本文档根据感谢信内容要求和特点展开说明,具有实践指导意义,便于学习和使用,本文下载后内容可随意调整修改及打印。 本文简要目录如下:【下载该文档后使用Word打开,按住键盘Ctrl键且鼠标单击目录内容即可跳转到对应篇章】 1、篇章1:感谢信:给老师的英文感谢信文档 2、篇章2:给老师的感谢信英文文档 篇章1:感谢信:给老师的英文感谢信文档 dear teacher , i am writing to you to express my thanks for your help in learning english and speaking english. during these days in your class, i have learned much from you and it is very helpful to me. firstly, you let me know what is the west thinking pattern—

straight thinking pattern. and, i think, it is very important to understand the west’s thoughts. as you know, this can help me with my examination and interaction with foreigners. secondly, i have got enough confidence in speaking in english from your class and it took me a long time to gain this confidence. now, i always express my ideas in english as possible as i can. it’s great to do that. the last not the least, i find that learning english is not an boring thing as before and i’m interested in studying english which was just a necessary task to pass examinations. reading, listening or speaking all become interesting and i really enjoy it. above all, i want to say thanks again to you. and thank you for your time. good luck! 篇章2:给老师的感谢信英文文档【按住Ctrl键点此返回目录】dear teacher:

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