BEC商务英语中级口语考试讨论实例

BEC商务英语中级口语考试讨论实例(1)

Your co mpa ny is go ing to atte nd a trade fa ir in the U S, and yo u are re quire d to discuss wha t should be done a s prepa ratio ns in a dva nce.

A: W ell, you s ee, ou r co mp an y is goin g to attend a tr ad e f air in th e US.

B: Yeah, s ounds ex c it ing. S inc e we'v e n ev er done th at b efor e, we need to h av e good p rep arat ions for th e tr ip in ad vanc e.

A: You're r ight. Th e f irs t th ing to do is of cours e to make tr avel and ac co mmodat ion arr ang ements, s u ch as choos ing an air lin e of fer ing good s er v ic es and th e f light of th e r ig ht t ime s o th at we c an arr ang e things well and in an effect ive way.

B: Th is c an b e done b y mak in g s ev er al phon e calls. And we h ave to mak e adv an c e r es er v at ion with a loc al hotel s o that th e p eop le for the t rad e f air can hav e a p lac e to s tay i mmed iat ely after th ey ar r iv e in the count ry.

A: W ith ear ly book ing, we may ev en en joy s ome d is cou nts. And it's better to choos e a hot el near the tr ade f air. Th at c an s av e th e t ime traveling th er e.

B: Or we c an arr ang e b efor eh and to h ir e a c ar f rom a lo cal c ar rent al co mpany.

A:In add it ion, it wou ld b e us ef u l to kno w about s ome bus in es s cus toms in the US, in c lud ing co mmon ly acc ept ed b us ines s p ract ices, ways of do ing bus in es s, and laws and r egu lat ions, et c.

B:Yeah, es pec ially thos e d if ferent f ro m ours. Say, d iff er ent id eas about pun ctu alit y. I h eard th at in t he Un it ed St ates, peop le t end to be v er y t ime-cons c ious. B ein g lat e wou ld b e cons id er ed poor et iqu ette.

A:Als o in Ch ina, bus in es s trans act ions ar e often con c lud ed b y treat ing bus in es s p artn ers to lav is h d inn ers and g iv ing th em ex pens ive g ifts, I'm afr aid th ey s eldom do it th is way in th e W es t or in the US.

B:I was told that in W es tern cou ntr ies, peop le attach mu ch import an ce to fo rmal agr eement an d contr acts with d etailed ter ms and cond it ions. They nev er f eel co mfort ab le with v erb al agr eements. In Ch in a, however, bus in es s is often con c lud ed s imp ly by v erb al agr eement.

A: W e s hould als o learn about bus in es s cus toms s u ch as th e dif ferent s ys tems of meas ur ement. For ins t an ce, we us e th e d ay/ month/ year s ys tem for d at ing wh ile th e US us e month/ d ay/ y ear s ys tem. And th er e ar e man y oth er d iff er en ces inc lud ing top ics ac c eptab le in conv ers at ion.

B: A ls o, C h in es e bus ines s men tend to hav e bus in es s n egot iat ions in a r ath er ind ir ect mann er, wh ile Amer ic an bus in es s men h ave a mor e d ir ect s ty le.Our p eop le s hou ld b e mad e to und ers tand all thes e d iff er en ces.

A: But how to f ind out about all th is?

B:I th in k there ar e man y ways to f ind out about thes e befo re th e trip, s ay, we c an go to the Internet, r ead s ome r eferenc e books or get t ips fro m ex per ienc ed co lleagu es and c lients.

A: Thos e cou ld be eff ect ive ways. L et's g et them done.

BEC商务英语中级口语考试讨论实例(2)

Discuss w ha t a co mpa ny sho uld do to re ta in its sta ff. A: You s ee, in the p as t y ear on e of our c lients k ept los ing s taff and

s uffer ed a heavy los s. They worr y a lot an d turn to us. Hav e you got an y cons tru ct ive s ugges t ions?

B: Yes. Our c lient s hou ld f irs t ex amin e th eir s taff r ecru it ing. Th er e mus t b e s ometh ing wrong with t heir r ecru it in g pr act ic e.

A: W hy?

B:You kno w,k eep ing s taff tur nov er low b eg ins with h ir ing s taff members who ar e a good mat ch for th e pr act ic e and th e pos it ion. So it c an b e b en ef ic ial for th e c lient co mp any to c hange its id ea fro m "attract ing and r et ain ing th e b es t emp lo y ees" to "attr act ing and recru it ing th e s u itab le emp lo y ees."

A:Good id ea! By r ec ru it ing th e app ropr iate new s t aff,our c lient builds the emp lo yees' co m mit ment and r et ent ion will nec es s ar ily follo w.

B: Ex act ly.

A: Then ho w to recru it the r ight s taff is c ruc ial to our c lient.

B:Yes.To r ecru it the appropr iat e n ew h ires,it's import ant to adv ert is e the job vac an cy in th e n ews p ap ers and mag azines targ et ing at th e id eal c and id ates.

A: To ens ure that a c and idat e's s k ills match the job, it's als o import ant to limit the co nd it ions and r equ irements of c and id at es on the job ad vert is ement.

B:Y es.Bes id es,it's b etter fo r ou r c lient to condu ct thorough ref er en ce ch ecks and f ind out wh y a c and id ate left a pr ev io us job. A:Yeah, t hat's impo rtant. St ill there ar e oth er contr ibut ab le factors that our c lient s hould cons ider, s uc h as prov id ing in for mat io n of the c urr ent s t ate of th eir futu re work env iron ment, offer ing s taff with p roper tr ain ing, t alk ing to s t aff memb ers and s olv ing p rob lems as they emerg e.A ll th es e c an be import ant in keep ing s taff turno ver lo w.

B: You ar e r ight. Fu rther mor e, th e c lient co mp an y s hou ld s tr iv e to prov id e s up er ior lead ers h ip in th eir pr ac t ic e,s uch as k eep ing commun icat ion lin es open, per iod ic ally t ak ing t ime to ex amine th e wor kp lac e f rom the emp lo yee's p ers pect ive, and cont inu ally s eek ing to imp rov e it.

A: Yeah, that will h elp to c reat e and maint ain a p lac e wh er e peop le want to wor k and s tay. In add it ion, g iv ing the emp lo yees a s ens e of empower ment s hou ld not b e ignor ed.

B: For ex amp le?

A: Such as pro v id ing a br eath ing s pac e to t ak e r is ks, to us e th eir own bes t judg ment, and to b e ac countab le for the d ec is ions they'v e made et c.

B: Yeah, th at s ur ely works.

BEC 商务英语中级口语考试问答实例3

Time Manag e men t

A: Mary, don't you think that our company is kind of out of control these days? B: Yeah. I do think so. It seems that everything is in disorder here in our company these days.

A: Then, what is the reason?

B: Well in my opinion, obviously, it must have something to do with poor time management.

A: You mean poor time management has caused all these problems. Why do you think so? B ：You know, when time is not well planned within a company, people usually do not allocate blocks of time to specified tasks. That is, they do not have a definite idea of when they should complete a certain task. And...

A: And, sorry to interrupt you, I think they often neglect the ordering of priorities. What I mean is that certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is something urgent. Don't you think so?

B: That's the point. So time should be planned according to the importance of the tasks we need to deal with.

A: What do you think we can do so that time is managed effectively here in our company? B: You mean what procedures we can adopt to ensure that time is managed effectively?

A: Sure. We have been asked to put forward some suggestions for improving the situation, right?

B: Exactly. I think we've got a lot to do. The first thing we should do is that we should make all the staff members realize how important effective time management is to our company.

Your comp an y h as fou nd th at in eff ect iv e t ime man agement is on e of the major prob lem ar eas throughout t he wor kfor c e. You h av e been as k ed to p ut for ward s ome s ugg es t ions for improv ing th e s itu at ion.

Dis cus s and dec id e tog ether:

● W hy poor time man ag ement c an b eco me a major p rob lem in comp an ies ● W hat proced ur es cou ld b e adopt ed to ens ur e th at time is man aged eff ect iv ely

A:Yes, I do think it is of great importance. We can give all the staff instruction in time management, especially those in managerial positions.

B: Right, or maybe we can run a few training programs for them. If necessary, we may even invite some experts in this field from outside to help us.

A: I agree. And perhaps another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.

B: Good idea. And I suggest that the top managers of our company should establish a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.

A: I couldn't agree with you more.

B: So now we can come to the conclusion: firstly, our company should run a few training programs; secondly, every staff member should write a job description of his own.

A: That's it. I hope our boss will be satisfied with this.

B:He wills, I'm sure.

Choosing a Venue for Product Presentation选择举办产品展示会得地点

Your company is considering choosing a venue for product presentation. You?ve been asked to make recommendations about what basic requirements the venue has to meet. Discuss and decide: 你们俩所在公司正在考虑选择某个地点召开产品展示会。请你们俩对该地点需符合什么基本要求提出建议。讨论并决定：

What facilities the venue should provide该地点需提供什么样的场地和设备

Where the venue should be located 该地点需坐落在哪个位置

A: Well, you know our company is going to organize a product presentation and needs to choose a venue. What basic requirements do you think the venue has to meet?

B: I think there are some facilities that we cannot do without. You know, for a product presentation, the purpose is to give information and to arouse the audience?s interest to buy the product, so a lecture-hall like auditorium would be desirable.

A:Do you mean the kind of halls with the tiers of seats rising one above another?

B: Exactly. It is expected that there will be a lot of people coming, so we have to consider the layout of the presentation room. A lecture-hall like auditorium is good for concentration.

A: You?re right. It should not be a U-shaped room for seminars or a round-table room for discussion.

B: And the room has to be equipped with basic presentation facilities, such as flip charts, equipment for using PowerPoint effectively, microphones, white board and OHP, etc, so as to better publicize and promote the product to all prospective customers.

A:Speaking of microphones, we?d better ask for a wireless lapel mike. With that, the presenter can move about the platform to make the atmosphere livelier. B: Even with all the facilities ready, ample preparations should be done before the presentation to ensure that nothing goes wrong even when the PC crashes and the projection system fails to work.

A:Another important thing is location of the venue. We?d better choose a starred hotel with a complete range of conference facilities.

B: I agree. A starred hotel gives a certain status to the presentation.

A: Yeah. It is likely to be associated with reliability and professio nalism, which can leave a better impression on people attending the presentation.

B: And the hotel should be nicely located at the center of the city with good transport connections. In that way, more people will come.

A: And more people will know about the product.

A: 你知道我们公司将要选择一个地点来举行产品展示会。你认为什么样的地点能满足基本需求？

B: 我认为与有许多必须提供的设施。你知道为了产品展示，目的是提供信息让观众产生购买产品的兴趣，因此像礼堂这种演讲大厅是必不可少的。

A:你的意思是那种作为一级比一级高的大厅么？

B：是的。期待将会有很多观众到来，因此我们必须考虑演讲大厅的陈设。像礼堂这样的演讲厅有利于集中注意力。

A: 是的。不应是为研讨会或者圆桌会议讨论用的U型房间。

B：房间也应该具备基础的演讲设施，比如挂图、有效使用投影幻灯片的设备、麦克风、白板及投影仪等。能够更好为潜在客户宣传和战士产品。

A: 发言用的麦克风，我们最好要求无线佩戴式话筒。用这种话筒，演讲者可以在演讲台上移动使气氛更加生动。

B:即使准备好所有设施，在演讲前充分的准备能够保证即使当电脑崩溃和投影系统无法工作时，也不会出错。

A:另一个重要的因素是演讲的地点。我们最好选择在会议设施齐全的星级酒店。

B：我同意。星级酒店展示了演讲的地位。

A:是的。星级酒店可以让观众联想到可依赖性和高职业标准。可以为出席者留下一个好的印象。

B: 而且酒店应该坐落在市中心地处便利的地区具备良好的交通。这样一来，更多的人回来参加。

A:而且更多的人将会了解相关产品。

C and id ate A: It is th e f irs t t ime fo r our co mp an y to att end a t rad e fair in Par is. So we h ave to do a lot of p rep ar at ions b efo re we s et off. Do you th ink s o?

C and id ate B: I? m of ex act ly t he s ame idea. F irs tly, I th in k we mus t arr ang e an appropr iat e s chedu le. For ex amp le, we s hou ld arr iv e a day ear lier to g iv e us t ime to adjus t and ac c limat ize.

C and id ate A: I ag ree ent ir ely. As we kno w, tr av el f at igu e, c limat ic ch ang es, jet lag, fo reig n food, et c. will all h ave g reat eff ect on us.

C and id ate B: Yes. And t hen we s hou ld book air t ic k ets and r es erv e ac co mmodat ions in adv an c e.

C and id ate A: Yes. I th in k we s hou ld cont act th e tr avel ag ent bec aus e it c an off er v ar iet y of cho ices and d is count.

C and id at e B: That?s jus t wh at I was th in k ing. Then, we mus t remind every p art ic ip ant th at cu lt ur al d iff er en c es c an c aus e a lot of mis und ers tand ings and even br eak a deal.So th ey s hou ld learn mor e about F rench cu ltur e.

C and id ate A: C an you p ut th ings into the pers pect iv e?

C and id ate B: For ins tan c e, s h ak ing h ands with everyon e pr es ent, in v it ing your cus tomers to lun ch r ather th an d inn er, avo id ing talk ing bus in es s over the main cours e, etc. are all bas ic bus in es s cus toms th at our part ic ipants s hou ld bear in mind.

C and id ate A: I go along with you about th at. I t h in k we c an inv it e French p eop le to give every p art ic ip ant lectur e to help them familiar ize with Fr en ch cu ltu re.

C and id ate B: Ok, th at?s ag reed. I?ll pr es ent our ideas to th e bo ard of d ir ectors. Nic e t alk ing wit h you.

C and id ate A: O ur C o mp a ny is o rg a niz ing a p re s s co nfe re nce to la unch o ur la te s t mo d e l. W e mus t ma ke ca re ful p la nning a nd co ns id e ra te a rra ng e me nts to e ns ure the mo s t s a tis fy ing o utco me.

C and id ate B:T rue e no ug h. I th ink the f irs t thing w e s ho uld ta ke into co ns id e ra tio n is the p e o p le w e s ha ll in vite to the p re s s co nfe re nce. W ha t a re yo ur v ie w s o n this?

C and id ate A:As I s e e it,w e s ho uld ta rg e t mo s t i mp o rta nt mo to ring ma g a z ine s, na tio na l p a p e rs, ma jo r re g io na l p a p e rs a nd f re e la nce jo urna l is ts, e tc.

C and id ate B: Tha t?s a g o o d p o int. W he n the p ub lic re a d s p o s itive thing s in the ir fa vo r ite ma g a z ine o r ne w s p a pe r, the y a re the jo urna l is ts?o w n co mme nts a nd the re fo re mu ch mo re p o w e rful tha n a d ve rt is ing b e ca us e the y a re n?t in flue nce d b y the o rg a niz a t io n.

C and id ate A: Ye s. So, o ur g o a l is to co mmun ica te the q ua lity a nd i ma g e o f o ur ca rs to the mo to ring p re s s.

C and id ate B:The n,ho w a b o ut the info r ma t io n ne e d e d in the p re s s co nfe re nce. W o uld yo u co mme nt o n th is p o int?

C and id ate A: I think w e s ho uld ma ke s ure tha t p re s s info r ma tio n p a cks a re a cce s s ib le to e ve ryo ne p re s e nt.

C and id ate B: I w o nd e r i f yo u co u ld e xp la in it in mo re d e ta i l.

C and id ate A: s ure. The info r ma t io n p a cks in c lud e, fo r e xa mp le, b ro chure s a b o ut s pe cif ica tio ns o f o ur a d va nce d ca rs, the mo s t a ttra cti ve p ic ture s re fle ct ing the mo d e rn i ma g e o f o ur ca rs, e tc.

C and id ate B:I a g re e e ntire ly. W ha t?s mo re, I th ink w e lco me info r ma tio n a nd itine ra r ie s fo r g ue s ts s ho uld a ls o b e p re p a re d in a d va nce.

C and id ate A: O h, e xa ctl y.

Cutting Departmental Costs

Wang： You know our departmental costs have risen a lot recently.

Zhang： Yes， I think we are exceeding our budget.

Wang： What do you think are the reasons？

Zhang： I think there are many reasons for this. You know last month we run a series of promotion campaigns. That＇s a lot of money， isn＇t it？

Wang： Yes， but I think we spent too much on that. I mean we could have spent less. Zhang： Uh Um？

Wang： You know we have been traveling a lot around the country. And most of us travel by air.

Zhang： You mean some of the travels are not necessary.

Wang： Exactly. You know， some of the face－to－face talks may simply be replaced by email communication.

Zhang： There＇s a lot in what you＇ve said. I think we should make full use of our modern facilities and save some expensive travels.

Wang： Not only that. I think modern facilities， like computers， should be made full use of within the company， too. I mean a lot of money could have been saved，if we had done that.

Zhang： What do you mean？

Wang： You see， each month we spend a good lot of money on office supplies like print paper.

Zhang： Yes， some of the managers always ask for printouts instead of retrieving information from the computer system.

Wang： Especially those senior managers， who are usually older than others. They are simply not accustomed to the advanced computer system.

Zhang： And young people are also responsible for the increase in costs， too. You know many of them often keep their computers on for the whole night.

Wang： And very often they forget to turn off lights when they leave their offices. Zhang： So， something must be done before things become any worse.

Wang： Right. I think we should offer some incentives to those who save costs in their jobs.

Zhang： Like what？

Wang： Like a quarterly award for them.

Zhang： And personally I see an absolute need for a training course for our staff members.

Wang： On computers？

Zhang： Yeah. So that they can make better use of them. And in this way， I believe we＇ll be able to bring down our costs.

Corporate Image

Wang： You know we are going to run a series of activities for the local community. Zhang： Yes， just to improve our corporate image. But what do you think we can do for the community？

Wang： I think we can do something for the needy people.

Zhang： You mean we can contribute to the local community charity.

Wang： Exactly. And apart from that， I think we could sponsor a few programmes of entertainment.

Zhang： Like an orchestra or a singing performance or something？

Wang： Yeah. And I think we should also do something for the primary pupils. You know how important they are nowadays.

Zhang： Yeah. We may provide them with some school things.

Wang： You mean school things they can buy anywhere or those made to our special order？

Zhang： I think we can have them made to our order， with our name or logo on them. Wang： All these shall benefit us in many ways.

Zhang： Yes. Obviously， they help establish a favorable corporate image. Wang： Yes， more people in the community will come to see us as a company willing to help them.

Zhang： Yeah， and in this way our customer base shall be reinforced and expanded.

Foreign Trade Mission

Zhang： You know a foreign trade mission from the USA is coming to visit our country early next month.

Wang： Yeah. I was told that one week ago. And we are supposed to give a talk to them about our company.

Zhang： What do you think should be included in the talk？

Wang： Naturally， we should brief them on the track record of our company. Zhang： You mean to emphasize that our company has a long history of more than 100 years old.

Wang： Not only that. We should let them know that we have been very successful in our line of business.

Zhang： Do you think we should let them know that we are a leading exporter of Silk Garments in East China？

Wang： Exactly. I think we can give out some pamphlets about our company before the talk.

Zhang： Good idea. But mind you， do not bare everything about us at the meeting.

I mean there＇s certainly a lot that we have to keep as a secret.

Wang： You mean marketing intelligence.

Zhang： Sort of. I mean there is no need for us to tell them how our products are priced. And also our detailed plan to expand into overseas markets.

Wang： I know what you mean. Well， what types of social activities do you think we can provide for them after the talk.

Zhang： I think we can show them around one of our main manufacturers.

Wang： A factory tour？

Zhang： Exactly.

Wang： And we may invite them to a dinner at a restaurant nearby.

Zhang： That＇s what we usually do. I don＇t think we need to make this trade mission an exception.

Staff Turnover

The managing Director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay

in the company

Discuss， and decide together：

What kinds of incentives might help to retain staff

How to ensure that staff satisfaction is maintained

Follow－up questions：

What benefit does having a stable workforce bring to a company？

What are the most common reasons why people change companies？

Is it a disadvantage for a job applicant to have a history of changing jobs？

Do you think people wilchange jobs more frequently or less frequently？

Wilit become more important for an employee to have a wide range of skills in the future？

Market Research

Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.

Discuss， and decide together：

What kinds of information would be usefuto obtain

How to decide whether to go ahead with the product

Follow－up questions：

Is market research essentiawhen introducing a new product？

What kinds of products or services is market research most usefufor？

How accurately do you think consumers respond to marketing questionnaires？

In what ways can companies influence consumer opinion？

How necessary is it for a company to diversify production？

Product Recall

Your company has discovered a design fault in a new product and needs to recalthis product from customers. You have been asked to make recommendations about the best way to handle this incident.

Discuss， and decide together

What would be the most effective method of informing customers of the product recall How to ensure the company＇s reputation remains undamaged by the incident Follow－up questions：

How can attitudes to a company change if one of their products has to be recalled

because of a problem over quality？

What else can have a negative effect on consumers＇ attitudes to a company？What measures can companies introduce to avoid the need for product recalls？

Is quality always the most important consideration for consumers when purchasing a product？

How can companies succeed in developing brand loyalty？

Sales Conferences

The export sector of your company is expanding， and plans are being discussed for holding annuaconferences for overseas agents. You have been asked to make recommendations for the proposal.

Discuss， and decide together：

What the benefits of annuaconferences would be for the participants

What the content of the conferences could be

Follow－up questions：

Should companies which send overseas agents to conferences be consulted about the content？

What kinds of data should be provided for agents at this kind of conference？What would be an effective way of following up the conference？

How might sales strategies and products vary from one country or region to another？How important is networking in the modern business world？

Project Abroad

Your company is proposing to send a team of staff abroad for six months to set up an office and train locaemployees. You have been asked to make recommendations for the project.

BEC中级模拟口试试题

Stage One

Interlocutor: Good morning. My name is John Smith, and this is my colleague, Mary Clinton. And your names are Li Hua and Wang Wei?

Li: Yeah

Wang: Yeah

Interlocutor: Thank you. Now, first of all, we'd like to know something about each of you. Mr. Li, can you tell me about yourself?

Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsu province.

I'm now studying in Suzhou University. And I'm majoring in international trade there.

Interlocutor: Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions?

Wang: Yes. I am now a student with Suzhou University majoring in business administration. I hope I can get my MBA and join a world-famous multinational company. And after I have had enough experience, I am going to start a company of my own.

Interlocutor: Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions?

Li: A big question for me indeed. I've never thought about it, but I bet I'll work towards a CEO of a big multinational corporation. That's my goal in life. And that's why I am spending so much time on English, business English in particular.

Interlocutor: Mr. Li, you said you're spending a lot of time on business English.

Do you think business English is difficult to learn?

Li: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.

Interlocutor: How about you, Mr. Wang? Is it difficult for you?

Wang: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.

Stage Two

The importance of having a good CV

Well, in my opinion, you can never underestimate the importance of having a good CV. In the majority of cases, your CV is the employer's first impression of you, your first chance to impress your potential employer, let's say. It is the

essential illustration of your suitability for the job, showing how your skills and experience match your employer's requirements.

But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today's job market. It also shows your linguistic and communicative abilities.

Even though employers these days use a variety of selection techniques, such as analyzing your handwriting, a good CV is still the single most important part of any application.

Stage Three

Time Management

Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation.

Discuss, and decide together:

------why poor time management can become a major problem in companies

------what procedures could be adopted to ensure that time is managed effectively.

Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days.

Don't you think so?

Wang: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management.

Zhang: You mean poor time management has caused all these problems. Why?

Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And …

Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.

Wang: That's the point. So time should be planned according to the importance of the tasks we need to deal with.

Zhang: So what do you think we can do so that time is managed effectively here in our company?

Wang: You mean what procedures we can adopt?

Zhang: Sure. That's what our boss is asking us to do. Right?

Wang: Right. I think we've got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.

Zhang: Yes, I think we can give them instruction in time management, especially those in supervisory positions.

Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us.

Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.

Wang: Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.

Zhang: Good idea. So to sum up, our company should run a few train programs, and every staff member should write a job description of their own.

Wang: And rules should be made as to what kind of job should be given priority to.

PART 2: Mini-presentation

A: What is impor tant w he n se lec ting app licants fo r a jo b?

●Working e xp er ien ce

●Pe rson al q u alitie s

Samp le 1

I choos e top ic A-wh at is important wh en s e lect ing app lic ants for

a job. As to th is top ic, as f ar as I am con cern ed, there ar e 3 th ings to cons id er.

F irs t, I th in k work ing ex p er ien ce is very impo rtant wh en s elect ing app lic ants. App lic ants who h ave alr ead y h ad t he wor k ex per ien c e in th e r elev ant f ields will learn th e n ew job eas ier and quic ker. An d it will als o s av e th e co mp any a lot of tr ain ing f ees if th e app lic ant h as r elated ex p er ien ce.

S econd, we mus t cons ider th e pers on al qu alit ies of th e app lic ants, s u ch as p ers on ality and health. Co mp an ies t end to emp loy peop le whos e ch ar acter f its a s pec ial job. For ex amp le, cons u lt ing co mp an y t ends to emp loy app licant who is an alyt ic al and knowledg eab le, but adv ert is ing agents lik e th eir emp lo y ees to b e en erg et ic an d c reat ive.

Th ird, I b eliev e langu ag e is of gr eat import an c e wh en s elect ing app lic ants. Nowad ays, we do bus in es s with p eop le fro m all ov er th e wor ld. A lways we b uy goods fro m A fr ic a, and s ell our electron ic product to Europe; a foreign langu ag e es pec ially Eng lis h is n eed ed if th e co mpany w ants to ex pand to th e wo r ld. App lic ants who c an s peak o ne or mor e foreign langu ages will h av e a b etter ch an c e to get th e job.

Samp le 2

As we all kno w,the cr iter ia us ed b y HR p rofes s ion als in s creen ing and s elect ing app lic ants nor mally in c lud e s u ch f acto rs as wor k ing ex per ienc e, pers onal qu alit ies an d co mmu n ic at ive s k ills.

F irs t ly, we p ay a lot of attent ion to wor k ing ex per ienc e of th e app lic ant. A p ers on with a s olid r ecord of r elated ex p er ien c e is mor e lik ely to f it in with a n ew co mp an y.Therefore h e o r s h e c an b e trus ted to fu lf ill th e tas ks and s o lve th e p rob lems in a mor e profes s ional and compet ent way.

In add it ion to th is, we als o look at the p ers on al qu alit ies of the app lic ant. Does h e o r s h e h as int egr it y,pers everanc e o r …can do?s pir it? Su re ly any o rgan izat ion c an benef it fro m the reliab ilit y, devot ion an d enthus iam of its emp loy ees.

F in ally, good commun icat iv e s k ills s u ch as interpers onal s k ills and team s p ir it ar e als o becoming an import ant pr econd it io n in s elect ing q ualif ied emp loy ees.

B: What is important when preparing for a job interview?

?Stud y ing the job ad ve rtise men t

?F ind in g ou t abou t the co mp an y

Befor e you go for an interv iew, you mus t mak e pr ep ar at ions s o as to f ace th e int er v iewer with mo re con f id enc e.Th ey in c lud e s tudy ing th e job ad vert is ement,f ind ing o ut about th e co mp an y, prep ar ing yo u ps y cho log ically, etc.

F irs t ly, you s hou ld s tud y th e job ad vert is ement carefu lly s o that you c an matc h you r knowledg e,s k ills and ab ilit ies with th e s pec if ic at ions r equ ir ed for the pos t. You mus t as s ure th e int er v iewer th at you h av e all th e qu alif ic at ions req u ir ed, s o you ar e the r ight s ort of p ers on th ey are look ing for.

Second ly, you s hou ld kno w more about the compan y, s u ch as its p rof ile, s tru ctur e,ex is t ing prob lems,r equ irements, c amp aigns and f utur e p lans. As a Ch ines e s ay ing goes: “kno w th e oppon ent and know yours elf, and you c an f ight a h u ndr ed b att les without defeat.”

F in ally,you s hou ld als o pr ep ar e yours elf ps y cho log ically and this will help you co mb at s tr es s. R eh ears ing the inter v iew wit h your fr iends, for ex amp le, is a good r elax at ion ex erc is e th at c an ins t all conf id en ce in you.

1. What is important when planning a presentation(出席会议最重要的是什么?)

Practicing beforehand 事前练习

Researching the topic对发言题目进行深入研究

When planning a presentation, it?s important to research the topic. By doing so, you can have access to more information and details about the topic, better understand the topic, and gather more supporting idea to make your presentation convincing and impressive.

Another important thing to do is to practice beforehand, like looking over your notes, practicing what you?re going to say, and trying to feel you really want to share your subject with your audience. It?s an effective way to be familiar with what you?re to talk about and to get a f eel of speaking to the public. That can

help you free from nervousness or stage fright caused by lack of experience in public speaking. You can be more confident and give a better performance. Dressing properly is also important. The clothes you wear are what gets the audience?s attention first and will have a significant impact on how people feel about you and what you are saying to them. 准备发言的时候，对发言题目深入研究很重要。通过深入研究，你可以获得更多关于主题的详细信息，更加了解主题，并且获得更多支持的想法来使你的演讲有说服力，令人印象深刻。

另一个重要因素是事前练习，例如回顾你的笔记，练习你即将要说的内容，也尝试去感觉你真正希望观众与你分享的主题。这是熟悉你所要谈论内容的有效方法，而且会让你找到当中演讲的感觉。这也能有助于因为缺少公众演讲经验而紧张和怯场的情绪得到缓解。会使你更自信取得更好的成绩。

合适的穿着也很重要。你所穿着的服装会给观众第一印象而让人们对你说话的感觉有重大的影响。

相关的

What is important when preparing for a presentation to new staff? Information included 所含信息

Facilities needed 所需设施

In preparing for a presentation of a company to new staff, information included is very important. I think it should cover a brief profile of the company, including its history, its organizational structure, business scope and achievements over the years, etc. This can be followed by some basic information about the company?s major markets and goals and a target, which is important to ge t the new staff better, understand their jobs and tasks. And finally, the presentation should tell something about the safety regulations of the company.

To ensure the success of the presentation, some facilities are needed, such as OHP, the microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the new staff. In addition, the environment of the presentation is also important. The place should be nicely decorated to give the new employees a feeling of being welcome and a sense of being part of a large team. 准备为新员工做演讲的时候，所包含的信息非常重要。我认为应该包括公司简介，诸如其历史、组织结构、业务范围以及过去一年所取得的成果等等。这可以包括一些关于公司主要目标市场的基本信息，这对于让新员工更好的了解他们的工作以及任务很重要。最后，演讲内容应包括公司安全法规的内容。为了确保演讲的成功，需要一些设施比如投影仪，麦克风以及幻灯片演示，这些设施能够有助于更清晰的表达细节也能使新员工更加印象深刻。

此外，演讲的环境也很重要。演讲地应该是装修精良的，让新员工感到被欢迎，有归属大团队的感觉。

What is important when Organizing a product demonstration ？组织产品展示会需考虑哪些要点？

Presenter 演讲人

Audience 听众

When organizing a product demonstration, the person who gives the presentation is the most important. A good presenter knows what his audience wants and is able to demonstrate in a clear, concise, accurate and honest way to grab their attention, to get them to see what is really good and superior about the product. This can arouse their interest to buy which is what the demonstration aims at.

The audience is also very important. They have to be prospective customers or people who are interested in the product. Their participation and interaction can be helpful to the success of the demonstration. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the demonstration.

It is also important to offer free samples to attract more people and let them know more about the product. 组织产品展示的时候，演讲者是最重要的。一个优秀的演讲者了解观众所需而且能够用清晰、简明、准确和诚实的方式来展示以吸引大家注意，让观众看到真正优秀和高端的产品。这样可以引起观众的购买兴趣以达到展示的目的。

观众也很重要。他们中有潜在客户或者对产品感兴趣的人。他们的参与及互动有助于展示的成功。首先要确定目标观众是谁以及接下来要达到的结果，在展示前向这些目标受众发送邀请函。

提供免费的样品来吸引更多的人让他们更加了解产品也是很重要的。

1.How to ma inta in custo me r intere st in a co mpa ny’s

pro ducts ？

As is kno wn to all, it is v er y important for a co mpany to maint ain cus tomer interes t in their prod ucts. I th in k a co mpan y s hou ld try ev er y pos s ib le way to r etain its c urr ent cus tomers.

F irs t, it s hou ld always make s ur e th at it pro v id es its cus tomers with qu alit y goods an d after-s ales s erv ic e. S econd, it s hou ld lay enough emph as is on the f eedb ack fro m its cur rent cus tomers and tak e p rompt act ion to t ak e c ar e of t heir n eeds an d d eman ds. Th ird, if pos s ib le it may pro v id e s o me in cent iv es to its o ld c us tomers. For ex amp le, it c an gr ant a c ert ain d is cou nt to them if th eir pur ch as es reac h a c ert ain amount.Apart fro m all th es e, a co mp an y s hou ld des ign s tr ateg ies to attr act n ew cus tomers and c reat e tr ans act ions with th em,to ex pand th eir cus tomer b as e, s o to s peak.Th es e s trateg ies in c lud e p rod uct d iv ers if ic at ion and upgr ad ing.

A ll in all, a co mpany s hou ld try its ut mos t to k eep its cu rr ent cus tomers s at is f ied with its p roducts and s erv ic es, and at th e s ame

time it s hou ld s tay ah ead of th e mark et through produ ct and p r ic ing s trateg ies.

2. How to f ill a ke y va cancy?

In or der to fill a key v acanc y, a co mp an y will us ually fo llow th e s ame s t and ard p roc edur e.

It will b eg in b y produ c ing an ac cur ate job d es cr ipt ion of what it wou ld like th e s uc c es s ful c and id ate to do. Fro m th is, it c an th en produc e a prof ile of th is id eal cand id ate, wh ich is a lis t of s k ills, ex per ien c e, attr ib utes and s o on.

Hav ing produ c ed th is prof ile, the co mp an y mus t then dec id e on the b es t r ecru it ment method to c aptur e a can d id ate wit h th is prof ile. This might be an intern al adv ert is ement o r an ex t ern al adv ert is ement in a news p aper, on th e Int ern et s ay, ev en an ag enc y or per haps a headhu nter.

Hav ing d ec id ed on the b es t r ec ru it ment method, th e adv ert is ements ar e th en p laced or th e headhu nter cont act ed an d a lis t of c and idat es will be th en d rawn up to be put th rough th e comp an y?s r ec ru it ment pro ces s es. Th is might be interv iews, ps ycho metr ic t es ts or even h and-wr it ing an alys is. T h is will th en produc e th e id eal cand id ate for th e co mpany.

The co mp an y will th en h av e to n egot iate ter ms with th is cand id ate and, hopef u lly, t h is will r es u lt in ter ms wh ich ar e both afford ab le for th e co mp an y and attr act iv e enoug h to get the cand id ate th ey want.

3、Car eer Pl anni ng: how to assess the car eer oppo rtuni ti es provi ded by di ffer ent typ es of compani es

C are er P lann ing

Even aft er a job is off er ed and ac cepted, career dec is ions mus t be mad e. On-the-job ex per ienc e may aff ect the d es ired p ath. As pir in g to ach iev e a pos it ion abo v e the pr es ent pos it ion is natu ral. The p lann ed c ar eer path to that pos it ion may in vo lv e eit her a s er ies of promot ions with in t he f ir m or s witc h ing to a d if ferent f ir m. W hile plann ing a career path is a us ef u l mot ivator, th e p lans s hou ld b e ac h iev ab le. If ev er yone p lann ed to b e p res id ent of a co mp an y, mos t plans wou ld not b e ach iev ed. Th is c an c aus e fr us trat ion. A pref er ab le career p ath wou ld inc lude s hort-ter m goals, s inc e s ome ult imat e goals may take t wenty y ears or long er. T he us e of s hort-term goals c an r ein for ce conf idenc e as goals ar e ach iev ed.

C are er Dev e lop men t

The importance of acquiring a range of skills throughout your career. It is import ant a p ers on to h av e a ran ge of s k ills in th e cours e of h is career d ev elop ment. W hen h e has a r ang e of s k ills, h e is obv io us ly

mor e co mp et it ive th an t hos e who don?t and therefor e h as mor e ch anc es of pro mot ion. And it will b e eas ier for h im to f ind a job outs ide h is co mpany if he is not s at is f ied with h is pr es ent job. In add it ion, a p ers on wit h a ran ge of s k ills is mo re likely to wor k h is way up to th e top of th e corpor ate ladder.

4、Huma n Re so ur ce s: how to pro vide effe ctive suppor t for new me mber s of staff

Train ing: Th e import an ce of a cont inuous progr ammer o f s taff train ing with in a co mp an y

Staff M an age men t: ho w to ach iev e and maintain h ig h mot iv at ion among a wor kfor ce

Motiv ating E mp loy ee s: Emp loy ees ten d to be mor e s at is f ied with their jobs if they are pro v ided co mp ens at ion th at is aligned with their p erfo r man c e, job s ecu r ity, a f lex ib le work s ch edu le, and emp loy ee invo lvement progr ams.F ir ms s hou ld off er job s ec ur it y, comp ens at ion th at is t ied to emp lo y ee p erfo rman c e,mor e f lex ib le wor k s c hed u les, and more emp loy ee invo lv ement prog rams. To th e ex tent th at job s at is fact ion c an mot iv at e emp loy ees to improv e their perfor man ce, f ir ms may b e ab le to a h igh er p roduct ion lev el b y prov id in g gr eater job s at is f act ion.

5、Marketing Research

Man ag ers c an not always wait for infor mat ion to arr iv e in b its and p ieces f rom t he mar k et ing int ellig en c e s ys tem. They oft en requ ire for mal s tud ies of s p ec if ic s ituat io ns. For ex amp le, Tos h ib a wants to k now how many and wh at k inds of p eop le or co mp an ies will buy its new s up erf as t laptop comp uter. Or B ar at Co lleg e in L ak e Fores t, Illino is, n eeds to kno w wh at per c entag e of its targ et mark et has h eard of B ar at, ho w t hey h eard, wh at th ey k now, and how they feel about Barat. In s u ch s itu at ions,th e mar ket ing intelligenc e s ys tem will not pro v ide th e det ailed info rmat ion n eeded. Manag ers will need mar k et ing res earc h.

W e def in e mar k et ing r es ear ch as the s ys temat ic d es ign, co llect ion, analys is, and repo rt ing of d at a and f ind ings r elev ant to a s pec if ic mark et ing s itu at ion fac in g an org an iz at ion.Ev er y mar ket er n eeds res earc h.Mark et ing r es ear ch ers eng ag e in a wid e var iety of act iv it ies,r ang ing fro m mar k et potent ial and mark et s har e s tudies, to as s es s ments of cus to mer s at is fact ion and purch as e b ehav ior, to s tud ies of p r ic ing,d is tr ibut ion, and promot ion act iv it ies.

A co mp any c an con duct mark et ing r es ear ch in its o wn res earc h