Business_Proposal常用句型 及范文

Tips on Writing (注意事项)

√建议书要以事实为根据撰写

√提出的建议要具体，操作性要强。

√对采纳建议能带来的好处既要写的乐观，也要防止吹嘘。

√非自发性建议书中的项目投标书，作为一种营运文件，用于一项任务开发之前，往往需要附有预算表。

Useful W ords and Phrases（单词和短语）

A.W ords (单词)

annually adv.

每年

benefit n.

益处

bidder n.

投标方

concrete adj.

具体的

convincing adj.

令人信服的

diagram n.

图表

disqualify v.

取消资格

economize v.

节省

elaborate v.

阐述

escalation n.

提价

evaluate v.

评估

exhibit n.

正表

favorable adj.

有利的；积极的

formula n.

公式

hypothesis n.

假设

impartial adj.

公正的

inquiry n.

询价

logical adj.

逻辑的

negative adj.

负面的

objective adj.

可观的

offer v.

发价

optimize v.

优化

qualification n.

资格

quotation n.

报价recommendation n.

推荐；建议regulation n.

规章制度

statistics n.

统计（数据）teleconference n.

电话会议

tenderee n.

招标方

zoning n.

区域划分

B.Phrases （常用短语）acceptance criteria 接受标准

bid opening 开标

budget forecasting 预算

constructive proposal 建设性意见cooperative project 合作项目

costing presentation 成本核算executive summary 建议大纲；执行总结form of tender 投标书

general contactor 总承包商

in view of 鉴于

invitation to tender 招标

license fees 执照费用

letter of guarantee 银行保证书

local labor cost 本地劳务费用

long-range planning 长期规划operating expenses 运营费用

primary source 原始资料

profit margin 利润率

return on investment 投资收益率

return on assets 资产收益率

revenue Taxes 营业税

secondary source 第二手资料

serial number 序列号

submission of tender 投标

terms of reference 职权范围

win the bidding 中标

Useful Sentences and Paragraphs（常用语句和段落）

A.Sentences （语句）

a. This proposal recommends a solution and provides budget and time schedule figures.

本建议书特别提出一个解决方案，并提供预算和时间安排。

b. The suggestion is based on the research I’ve done in the past few years, and I believe it will work well.

这个建议是我在前几年研究的基础上提出的，我相信会行得通。

c. I hope you will adopt this proposal.

我希望你能采取这个建议。

d. The following comparisons and evaluations form the basis of my recommendations.

以下的比较和评估是我提出建议的依据。

e. What we think is to reduce the wholesale price so as to make the retail price acceptable in China.

我认为应降低批发价格，这样才能使其零售价格被中国接受。

f. If we were to do this, we might reduce the threat of loss good managerial-level staff. 如果我们做这件事，我们就会减少流失优秀管理人员的危机。

g. I recommend that we purchases a company in East China rather than establish a new one in West China.

我建议我们在中国东部收购一家现有的公司，而不必在西部地区新建。

h. This is an area that needs to be addressed in the near future.

这一领域需要在近期内予以关注。

i. I strongly hope that the next year will promise a brighter prospect for our company.

我衷心祝愿我们公司来年取得更加辉煌的成就。

B. Paragraphs (段落)

a. As we agreed in our weekly staff meeting, our current file-serving computer is damaged beyond repair and must be replaced by the end of the week. The purpose of this document is to propose that NTR PC905 would make a practical replacement for our in-house file server.

如我们在每周员工例会中提到的一样，我们现在的文件处理计算机已经损坏并无法修复了，所以必须在这周内替换。写这篇材料的目的就是为了证明NTR PC905是我们替代原有室内文件处理器的经济之选。

b. We always agreed that one of the keys to our success as an accounting firm has been our ability to create new services related to emerging business trends. In this era of mergers and

acquisitions, we anticipate a growing need for management advisory and support services on the part of many companies vulnerable to takeover or buyout. Therefore, I proposed that we create a special management consulting team whose goal would be to help such companies remain independent.

我们明白会计事务所成功的法宝之一就是适应经济发展趋势提供新的服务。在这个并购不断的时代里，那些容易被接管或收购的公司对管理咨询及管理支持服务的需要不断增长。因此，我建议我们应该成立一个新的管理咨询部门。成立这个新部门的目的就是为了帮助这些公司不被兼并。

c. This project will certainly support sustainable development. But it must not be forgotten that our future rests mainly upon urgently needed mental changes, and that the pedagogic effort required for that aim will play an utmost important role.

这个项目当然是符合可持续发展的要求的。但是我们不能忘记的是思想上的转变才是决定未来发展的主要因素，因此能够实现思想转变的教育应该被放在最重要的位置之上。Sample Letter （信函范文）

a.

To: Dr. John Lannon

From: T. Sorrells Deswoody

Date: March16, 2000

Subject: A Proposal for Determining the Feasibility of Marketing Dead Western White Pine

Introduction

Over the past four decades huge losses of western white pine have occurred in the Northern Rockies, primarily attributable to white pine blister rust and attack of the mountain pine beetle. Estimated annual mortality is 318 million board feet. Because of the low natural resistance of white pine to blister rust, the high mortality rate is expected to continue indefinitely.

Statement of Problem

White pine mortality results in a reduction in value of white pine stumpage, since the commercial lumber market will not accept it. The major implications of this problem are two: First, in the face of rising demand for wood, vast amounts of timber are not being used; second, dead trees are left to accumulate in the woods, where they are rapidly becoming a major fire hazard.

Proposed Solution

One possible solution to the problem of white pine mortality and waste is to search for markets other than the conventional lumber market. The last few years have been a burst of popularity and a growing demand for weathered barn board and wormy pine for interior paneling. Some firms around the country are marketing defective wood as specialty products (Note: These firms call the wood from which their products come “distressed”. This term will hereafter be used to refer to dead and defective white pine. ) There is a good possibility that distressed white pine might find a place in such a market.

Methods

My primary data sources will include consultations with Dr. James Hill, Professor of Wood Utilization, and Dr. Sven Bergman, Forest Economist —both members of the College of

Forestry, Wildlife, and Range. I will also inspect decks of dead white pine at several locations and visit a processing mill to evaluate it as a possible base of operations. I will round out my primary research with a letter and telephone survey of processors and wholesales of distressed material. Secondary sources will include selected publications on the uses of dead timber, and a review of and ongoing study by Dr. Hill concerning the uses of dead white pine.

My Qualification

I have been following Dr. Hill’s study on dead white pine for two years. In June of this year, I will receive my B. S. in forest management. I am familiar with wood milling processes and have had firsthand experience at logging. My association with Dr. Hill and Dr. Bergman creates the opportunity for an in-depth feasibility study.

Conclusion

Clearly, something should be done to reduce the vast accumulations of dead white pine in our forests. The land on which they stand is among the most productive forestland in northern Idaho. By addressing the six areas of inquiry mentioned earlier, I can determine the feasibility of directing capital and labor to the production of distressed white pine products. With your approval I will begin my research at once.

收件人：John Lannon博士

发件人：T. Sorrells Deswoody

日期：2000年3月16日

主题：西部五针松枯树的市场销售的可行性建议书

引言

在过去的４０年内，由于受到松疱锈病菌和山地松虫的袭击，北部的落基山脉损失了大量的西部五针松。据估计，每年木材损失额为318,000,000板英尺。由于五针松对松疱锈病菌的天然抵御能力很低，所以高死亡率很可能继续。

b.

Mary Wilson

Senior Education and training Officer

XYZ Corporation

69 North Charles Boulevard

Cambridge 02139

January 16, 2000

Dear Mary,

Thanks for sending along the outline for your writing workshop. Understandably, such an ambitious plan for eight hours of contact time would not likely produce noticeable results. Here’s what we’re doing on our end to design an approach that should be realistic and gratifying.

Assessment of Needs

After conferring with technicians in both Jack’s and Terry’s groups, and analyzing their writing samples, we identified the following limited hierarchy of common needs:

—improving readability;

—achieving precise diction;

—summarizing information;

—organizing a set of procedures;

—formulating various memo reports;

—analyzing audience for upward communication;

—writing persuasive bids for transfer or promotion;

—writing persuasive suggestions

Proposed Plan

Based on the above-listed needs, we have limited our instruction package to eight carefully selected and readily achievable goals.

Course Outline

Our eight 2-hour sessions are structured as follows:

1.achieving sentence clarity;

2.achieving sentence conciseness;

3.achieving fluency and precise diction;

4.writing summaries and abstracts;

5.outlining procedures and manuals;

6.editing procedures and manuals;

7.formulating various reports for various purposes;

8.analyzing the audience and writing persuasively.

Classroom Format

The first three meetings will be lecture-intensive. So students can apply the material covered in our sessions, we will assign weekly exercises to be done at home and edited collectively in class. The remaining five weeks will combine lecture and exercises with group editing of work-related documents. Our intent throughout is to remain flexible enough (within the course outline) that we can respond to emerging needs.

If you have any suggestions for refining this plan, please let us know.

Best wishes,

Carl Winston

—使文章有条例;

—详细讲解各种备忘录体报告

—分析读者需求，期望得到更深层次的交流;

—书写具有说服力的理由，以达到调动或升职的目的；;

—书写具有说服力的建议

c.

March 20, 2000

Dear Mrs. Weston,

As a follow-up to our discussion of the need for training in the area of oral and interpersonal communication for your supervisory and middle management personnel, I am pleased to present the following proposal.

The problem

Management has perceived a need for improved communication performance on the part of supervisory and middle-management personnel to strengthen relationships between them and their subordinates.

A proposed Course of Instruction

Based on our experience,the following broad concept should be effective in producing better understanding and improved performance:

Teaching-learning Method

The acquisition of interpersonal skills results from an activity-oriented training in which students have an opportunity to apply theory through role playing, case discussion, and critical feedback.

In this approach, the instructor is a learning facilitator rather than a lecturer. Frequent use of our video playback accompanied by instructor and group feedback reinforces learning.

Content

The following topics constitute the content core of the program:

1.Perception and self-concept;

2.A positive communication climate;

3.Sending skills;

4.Receiving skills;

5.Nonverbal skills;

6.Reducing communication barriers;

7.Resolving conflict;

8.Interviewing;

9.Small-group communication;

10.Power and persuasion.

Learning Materials

Because students seem to feel more comfortable when they have a textbook to guide them, we use the V erderber book, Interact. Additionally, case-problem handouts are provided for role and discussion.

Length of Course

The course consists of twelve 2-hour sessions over a six-week period.

Number of Participants

Because of the activity orientation of the program, a maximum of 12 students (participants) is desirable.

Cost

All teaching-learning materials will be provided by us and include textbooks, handouts, video camera and playback equipment. Based on 12-session, 12-partcipant program, the total cost is $1,800.

Should you like to discuss implementation of the program, I will be pleased to meet with you at your convenience.

Sincerely,

R.M. McNitt

2000年3月20日