Walmart 商业计划书 英文
Wal-Mart Business Planning
Team member:
Contents
https://www.360docs.net/doc/5f6430797.html,pany profile
2.Analysis of strategic environment
Exterior circumstance analysis
Internal circumstance analysis
a) Resource
b) Capacity
c) Core competitiveness
d) SWOT analysis
3. Strategy plan
a) The business layer strategy
b) Differentiation strategy
4. Developments in China
a) Difficult to reduce cost of logistics system
b) No obviously advantages on Information system
c) Ignore localization more times
5. Suggestions on improvement
a) Know more about Chinese market and do some changes
b) Clamp down on the logistics distribution center
1. Company Profile
Wal-Mart is the world's largest retailer. In 1962, Sam Walton and his brother opened the first Wal-Mart in Arkansas Rogers. Wal-Mart made a very unique business idea that using low prices, friendly service to win the favor of customers. With Wal-Mart expanding, Wal-Mart's business philosophy and marketing strategy has been further improved. We can say that Wal-Mart can achieve such great success with their supply chain environmental science procurement management.
2. Analysis of Company Strategic Environment
External environment
1.General environments
a)Population environment
It seems that on the macroeconomic environment, the global population is still rising, especially for developing countries such as China. In Nanjing, rapid population growth and the increasing number of population, at the same time as the improving process of urbanization; the urban resident population was concentrated trend. Growing population and the centralization of the population living environment provide huge opportunities for the retail industry.
b)Economic environment
Chinese government provides peaceful developing environment and a proactive fiscal policy, making the Chinese economy was steady and fast development. Meanwhile, the per capita purchasing power has increased and people's living standards have become increasingly demanding which makes people have increasingly high levels of consumption. So, going shopping in Wal-Mart has become a usual appearance.
c)Social and cultural environment
Wal-Mart emphasize the concept and value that All for One and One for All.
Wal-Mart thinks their biggest bosses are customers and standing in the customer point of view to put forward some concepts that Everyday Low Prices, Three Meters Smile, and 200% Satisfaction Principles. Three Meters Smile means acquiring workers to smile to customers who are standing in 3 meters away from you. The company also regulates the workers must be patient to answer the questions from customers. Workers mustn’t say “Sorry, I don’t know”. High qualities of social and cultural environment retain a large number of loyal customers for Wal-Mart.
d)Science and technology environment
Development of science and technology, especially the development of network technology to speed up the process of the retail development, advanced science and technology makes remote communication, logistics applications, information collection; data processing becomes possible to improve the work efficiency. For example, Wal-Mart achieved turned into the first one that in 24 hours to realize a global logistics network computer monitoring, so purchasing inventory, ordering, distribution and sales integration, reduce a lot of unnecessary waste of time, speed up the logistics cycle in China.
e)Global environment
Global economic integration develops transnational trade, and promotes the development of world economy. Wal-Mart can have a bright future in Nanjing, China.
2.Business Environment
a)Substitution threat
Alternative means of other products with the same functionality. The price of alternative products is generally low when it is put into the market. Then, it makes
a specific market price cap only at a low level, which limits the yield of specific
markets. For Wal-Mart among the retail industry, it faces major alternatives is the vigorous development of the catering industry.
With the improvement and the accelerating pace of life, more and more people choose to buy fast-food which provides a high quality service and delicious, such as KFC. It is a shock for the retail supermarkets although Wal-Mart to take everyday low prices strategy, but could not escape.
The rapid development of the network
More and more Youngers are willing to spending time on shopping online. They can buy what they want without going out. It is also a shock for Wal-Mart.
b)The bargaining power of suppliers
Purchase part of Wal-Mart is taking direct purchases from factories, purchasing in a union and help suppliers to reduce costs and other ways to reduce the purchase cost, relative to other companies, Wal-Mart has been very successful in this regard.
1）Purchase directly from the factories.
Many businesses take the consignment mode of operation, in order to avoid business risks. However, Wal-Mart has implemented policies directly outright purchases, but also for the payment settlement in fixed time rather delaying. The average period is 29 days in Wal-Mart, but Kmart competitors need 45 days. According to Wal-Mart's own statistics, Wal-Mart implemented to the manufacturer direct purchases of strategy to reduce procurement costs by 2% -6%.
2）Unified purchase cost
Wal-Mart takes a central procurement system, and trying to be implemented by the headquarters of unified purchase, especially those of high-profile sales of goods worldwide, such as Coca-Cola, Kodak film. Wal-Mart's general make contracts within a one-year time, due to the huge number, its prices are much higher than obtained counterparts.
3）Auxiliary suppliers to reduce product cost
Wal-Mart's help suppliers to improve qualities reduce labor costs and share Wal-Mart's information systems, ancillary providers to achieve the lowest cost, thereby improving yield.
c)Buyers' bargaining power
Everyone will compare prices in Wal-Mart with those in other markets.
Consumers are sensitive to prices. However, when we go into Wal-Mart, we will see their cheapest price in a marked position. So, Wal-Mart stands out from the numerous retail enterprises.
d)Competition among existing enterprises industry
1）Competition in the domestic market
Retail trade, domestic famous brands are Shanghai Lianhua, Hualian, Brilliance, Su Guo, Era, etc., it is very competitive, eager to make the leader in the retail industry in Nanjing, China.
2）Competition in global market:
Since China start to follow the reform and opening policy in 1978 , China has developed a lot and successfully became a member of WTO in 2001. More and more foreign companies pay attention to Chinese market like Metro、Tesco etc. The foreign retail businesses have already take a market share of 60% and these giant companies are still trying to expand in China. Undoubtedly, we have to face the fierce competition.
e)Competition Environment
To Wal-Mart, our competitors mainly are Metro and Carrefour. Take Carrefour as an example. In 2003, Carrefour earned ￥77.61 billion in China while Wal-Mart only earned ￥37.23 billion. The competing situation is quite hard to us.
Internal Environment Analysis
A) Resource
(1) Tangible resources
1）Financial resources
From the table above we can see that Wal-Mart as a worldwide retail business company, it owns abundant capital. Also, the company has special capital arrangements to specific markets. In China, Wal-Mart uses a low-cost strategy to get a large amount of profit. The chart shows that Wal-Mart-in-China keeps expanding to a larger scale every 10 years.
Wal-Mart’s Development in China
2）Organizational structure
Wal-Mart uses the department system organizational structure. There are four departments in the headquarter which controls shopping malls、Sam’s club、International Business and logistics business respectively. The two departments which are in charge of the management of shopping malls and Sam’s club directly control the events of site selection、inventory、selling、advertising etc.
3）Nature resources
When Wal-Mart begins to expand, it ensures that the distribution center can deliver goods to the store in one day. So, the site selection of the distribution center should be careful considered in order that the center would be able to send goods to
stores around it.
4）Technology resources
Each store should form a investment center so that its performance could be judged by the rate of return on investment. All the data of sales and costs can be collected、transferred and analyzed through the Internet. Even the analysis of a category in a specific department can be available.
(2)Intangible resources
1）Human resources
The most special advantage of Wal-Mart is staff’s spirit of sacrificin g and spirit od cooperating. Wal-Mart is benefit by the human resources strategy: “Retain people, develop people, attracting people”. Wal-Mart treat workers as partners and consider them as Wal-Mart’s most cherished resources.
2）Innovation resources
The success of Wal-Mart depends on innovations. Wal-Mart is the first retail business company to connect developed science technology to logistics system. In 1970s, Wal-Mart started to use computer science technology to conduct management; In 1980s, Wal-Mart spent $400million on purchasing commercial satellite and realized global networking; In 1990s, Wal-Mart used GPS to control the logistic and raised up the efficiency of delivery.
3) Reputation resources
Wal-Mart is spending less and less on advertisement but donates a lot to charities in China. After the earthquake in Yushu China in 2011, Wal-Mart donated ￥7million to help schools in Yushu to rebuild school libraries. Wal-Mart has built a good brand image and attracts a lot of clients and customers.
B) Capacity
1）High speed distribution center
Wal-Mart promises that the time needed to deliver goods from distribution center to any store will not beyond 48 hours. Wal-Mart stores can get two replenishments per
week on average. Wal-Mart can save inventory costs by reducing inventory. Wal-Mart’s delivering system provides efficient distribution center、high speed transportation system、advanced satellite networking and chain-store operations.
2）Effective information collection system
The system can help to check all kinds of goods’ information including inventory、putaway and quantity of sale in 3000 stores in China. The global networking system will provide newest information to the distribution center and find out the best routine to deliver goods.
C) The core competitiveness
Wal-Mart's core competitiveness lies in its good business philosophy and corporate culture, mainly reflected in the following five aspects:
1）High-volume and low-margin business
Wal-Mart buys products directly from the factory. It bypasses middlemen and rules out manufacturer's sales agents from trade. At the same time, it will purchase price reduced by 2% - 6%, which equivalent to a sales agent commission amount. If a manufacturer does not agree, Wal-Mart refuses to cooperate with it.
2）C ustomers’ satisfaction
Many Wal-Mart stores are hanging their slogan: "Firstly: the customer is always right; secondly: if there is doubt, please refer to the first." They always put the customer first, and adhere to the "ten feet attitude" : "I solemnly promise and declare, for customers’ who are in my ten feet within the scope of each , I will look at them with smile, and say" hello "to them, just like Sam" .Wal-Mart requires employees that: "To customers, please show your eight teeth."
3) Continuous innovation and the pursuit of excellence
At the technical level, Wal-Mart actively invests for retail information system. It is the first one to use the computer tracking inventory, the barcode, the EDI, and the wireless scanning gun. In the aspect of management, Wal-Mart constantly explores new retail mode to adapt to the changing requirements of consumers.
4）Respect for the individual
Wal-Mart’s employees are not referred as "employees", but "partners" or "colleagues". Although there is a clear division of responsibilities at all a level for the staff, there is few discrimination.
5）Pay attention to long-term interests.
Through the establishment of loyalty beats rivals, Wal-Mart and suppliers do respect each other, and form a mutually beneficial long-term partnership.
D) Wal-Mart SWOT analysis:
S:
1）Wal-mart is a well-known retail brand and it has good corporation and brand image. Consumers can experience the "one-stop" service;
2）Wal-mart provides high quality and cheap goods.
3）Wal-mart provide parity and diverse products, powerful logistics system and the advanced IT technology;
4）The humanized management is included in Wal-mart. The firm attaches great importance to the human resource management. And the enterprise treats employees
as partners and best talents;
5）Wal-mart have the best suppliers in the world and is trying to get better price through their own procurement.
W:
1）The strength of control is not strong;
2）Due to product diversification, Wal-mart does not have specific advantages and relative to other competitors products, it is less flexible.
3）The globalization is not enough. The market is expanded at only in a handful of countries.
O:
1）Cooperate with other retail business companies through purchasing、merger and strategic alliances;
2）Focusing on specific markets, such as Europe or the greater Asia regions.
T:
1）Become the target of other competitors;
2）Globalization strategy may involved it in political problems;
3.Corporate strategic planning
The business strategy
1）Cost leadership strategy
Wal-Mart attracts customers with high quality and low prices, goods are the high quality of service to customers. Customers don't have to wait for sale discount season to buy goods and can achieve the purpose of saving money.
2）Low price stock, and reduce operating costs. The height of replenish owner's
stock, and inventory management, the company can quickly grasp sales situation and market demand trends which accelerate the utilization of capital turnover, reduce the storage cost.
3）Compress advertising expenses. Wal-Mart do only a few times a year on the media advertising and they think the company's high quality cheap goods is the best advertising.
4）Pay attention to the cultivation of ethos diligently to the worker. Thrift, put an end to waste, and start from scratch make Wal-Mart goods attrition rate is only 1%, and the retail average attrition rate is 2%, so that Wal-Mart is in the lead on cost.
5）Price. Wal-Mart managers have a meeting every Friday morning to study the commodity price level. If a report that a commodity in other goods in other shops, the price is lower than Wal-Mart, the meeting can decide the price to guarantee the lowest price of the same goods at Wal-Mart .
Wal-Mart used low cost leadership strategy successfully, and won in retail competition.
Differentiation strategy
1）The retail price of differentiation. Wal-Mart identified that the "target customers" is the social middle class customers at the beginning. Stores in order to “everyday low price” are the management orientation.
2）Differentiation of after-sales service. Wal-Mart's principles are: customers first, the sun goes down, three meters smile to meet and exceed expectations, and unconditional refund.
3）Differentiation of corporate culture. Wal-Mart, the essence of enterprise culture is that: "customer is god", "respect for employees", "the pursuit of excellence". Customers’ support, the efforts of the staff, and the positive enterprising spirit are the myth of Wal-Mart.
4）The differentiation of business technology. Efficient logistics distribution center and modern scientific means, such as effective information collection system for Wal-Mart, provide powerful technical guarantee.
International strategy
Wal-Mart stores are in many countries. In addition, it also actively carries on the localization to go into overseas markets. At the same time, in Wal-Mart's "everyday parity" slogan, the internationalization of Wal-Mart made a great success, and eventually fully staffed retail boss.
Wal-Mart is an enterprise which I am very interested in .Through the full text analysis; I had a deeper step for Wal-Mart's corporate strategy. To the knowledge of the book, I believe that there is still a long road, and there are more things I need to go to mining
4. Developments in China
a) Difficult to reduce cost of logistics system
Originally, highly automated logistics system under the synergy of efficient information system is the effect of Wal-Mart minimizing inventory and in transit time, effectively compress the operating cost, the order of distribution center from the shop to the manufacturer and delivery as long as two days, which play a key role of this system is the highway extending in all directions and Wal-Mart in the United States more than 3000 stores and rational layout of the center of the pad man. But Wal-Mart
(China) is a bottleneck. For highway, development level is still very low in our country, to reach the United States until 2035 at the beginning of the year 1950 to 890000 kilometers. This makes Wal-Mart's distribution chain, which increases the logistics costs.
b) No obviously advantages on Information system
Wal-Mart’s leading efficient information system is the worship, which using their selves’ commercial s atellite. Wal-Mart is convenient to realize the global networking, information system. Through this network, outlets of each good’s information can be checked again within an hour in 4000 stores around the world. Closely relationship between the internal and external information system can make Wal-Mart and suppliers check daily exchange of sales, transportation and order information, achieve store sales, orders and matching in sync . In addition, since 1980, we began to force suppliers and its information system; it is also an important factor in Wal-Mart system which can play a role in the United States. The business environment in our country at present stage, however, restraint the advantage of
Wal-Mart. Most d omestic vendors’ information level is low an d Wal-Mart can only get simple data exchange. At the same time, because it is limited by policy,
Wal-Mart's satellite communication system cannot play a role in our country. Background of each logistics system link also can not cooperate closely like abroad and can't play their efficiency. On the one hand, the number of Chinese small manufacturers and wide distribution of factors contributed to Wal-Mart is very difficult to separate deal with manufacturers.
c) Ignore localization more times
Wal-Mart had fantasies in China. It can copy ways in every store from all over the world with consistent business model and cultural ideas, but it often fail. The problem here is that: the system can be rebuilt, culture cannot be simply copied. Because the construction of enterprise culture is not written in the book of the manual, shouting slogans and education meeting, these don’t work. Corporate culture is in the process of development of an enterprise management concept, values and ethics of continuous accumulation. It permeates the enterprise every employee ideas. So the
problem of enterprise culture is the main problem of Wal-Mart management.
5. Suggestions on improvement
a) Know more about Chinese market and do some changes
The successful experience in Europe and the United States is not suitable for China market. Although Wal-Mart in logistics management, procurement of globalization, information, etc., has advanced experience; however, in the grasp of the market, Wal-Mart is lacking a lot. Through investigation and research on the Chinese market environment, consumer spending habits, find shopping services to provide consumers with the breakthrough point, to reposition, dividing their target consumer groups, according to the demand of the target consumer groups, adjust the product structure and business strategy, only such, Wal-Mart can truly achieve the "localization" has been Shouting for many years, can gain a foothold in the fierce competition in the retail market competition.
b) Clamp down on the logistics distribution center
Wal-Mart high-speed logistics distribution is the guarantee of maintaining "everyday parity". In order to realize "everyday parity", logistics distribution is a problem which is inescapable. In China, due to the limitation of objective factors such as the level of science and technology, high-tech support logistics distribution center is difficult to achieve.Wal-Mart can cooperate with China's logistics company to reduce operating costs. On the other hand, in order to reduce operating costs, Wal-Mart also can rely on their own brand strength, changing the commodity brand strategy. By creating a good shopping environment for consumers ,Wal-mart can cultivate loyal consumer groups.
商业计划书模板-英文版
BUSINESS PLAN TEMPLATE BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567 [Your Name] [DATE]
TABLE OF CONTENTS Executive Summary (1) Management (2) [Company] History (5) [Product/Service] Description (7) Objectives (9) Competitors (10) Competitive Advantages (11) Innovation (13) Pricing (14) Specific Markets (15) Growth Strategy (16) Market Size and Share (17) Targeting New Markets (18) Location (19) Manufacturing Plan (20) Research & Development (21) Historical Financial Data (22) Proforma Financial Data (23) Proforma Balance Sheet (26) Cost Control (27) Effects of Loan or Investment (28) Attachments (29)
Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:
英文商业计划书模板
英语商业计划书（Business Plan） 第一讲：概述 第二讲：现状分析 第三讲：目标确定 第四讲：组织结构 第五讲：产品分析 第六讲：市场分析 第七讲：市场策略 第八讲：生产分析 第九讲：财务分析 第十讲：附件 第一讲：概述(executive summary) 概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。 概述应包括的基本内容有： 企业的宗旨，例如： In 2007, ABC Corporation was created to... Now, ABC Corporation is at a point where… 背景介绍，例如： For many years people have… The condition of the industry today is such that… 产品或服务及市场竞争情况，例如： We have just completed the development of S30 – a novel and proprietary construction tool Compared to competitive products, our s30 can… 企业目标，例如： Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. T o accomplish this goal we… 管理团队和管理组织，例如 Our management team consists of 5 men and women Whose backgrounds consist of 10 years of marketing with… 市场策略，例如：
商业计划书英文的例文
商业计划书英文的例文 商业计划书是一份全方位的项目计划，其主要意图是递交给投资商，以便于他们能对企业或项目做出评判，从而使企业获得融资。现在的经济时代是经济全球化，国内外合作十分频繁，国内很多企业都获得了国外投资机构投资。争取国外机构进行投资，撰写一份英文的商业计划书自然十分必要，为您推荐的商业计划书英文的例文，供您参考! 英文商业计划书【1】 Inapplyingforastudentvisaandintheprocess,oftenwillbeaskedto writeastudyplan(studyplan), manyforeignfriendsoftennotclearstudyplanandpersonalstatemen t(personalstatement)differenceandstyleofwriting,theauthorha slongbeenengagedinstudentwriting,duetothebinationoftheirown experience,introducethelearningprogramthewritingofthebook. Generallythestudyplancanbesubmittedtofallintotwocategories, bothtotheembassyforvisa,orapplyforadmissiontotheschoolisbyt he. Toapplyforschoolprogramsfromtheessenceandthepersonalstateme
ntisthesametypeofinstruments,abouttheschoolapplicationcateg orylearningplancanrefertoapersonalstatementofthearticle,thi sarticlemainlyintroducesthesubmissionoftheembassyvisawithas tudyplan. EuropeandtheUnitedStates,especiallyimmigrantsfromcountries, suchasAustralia,NewZealand,Canadaandothercountriesforintern ationalstudentvisatimeareoftenaskedtoprovidelearningplan,le arningthroughplantoconvincethevisaofficertoknowyourbackgrou nd, choosetostudyprofessionalmotivationalconditions,selecttheco untryforforeignstudents,andaclearfuturestudyscle,occupation purposeandreason,auditsofyourothermaterialstodecidewhethert osendyouthevisastudyingabroad,solearningplanisakeydocument. Ingeneral,thelearningplanneedstoincludethefollowingcontents : 1si-mp-ledescriptionsoftheirlearningexperience,professional backgroundandworkingexperience;
商业计划书的10个章节(完整版,超级实用)
首先普及一下，近年来很多融资活动都会提到“BP”两个英文单词，以前我们叫商业计划书，现在叫BP，其实就是商业计划书英文“Business Plan”的首字母简写。同时在融资的时候，还会出现一个必不可少的PPT，也就是展示商业计划书核心内容的幻灯片。 那么，一个好的BP应该由哪些部分组成呢？今天就给大家分享完整、通用的商业计划书模版。 第一章公司介绍 第一章一般讲的是公司的基本情况，包括成立的时间、原因、研发技术、产品是什么，以及公司的愿景、核心文化是什么。 第二章技术与服务 一、技术描述及技术持有 主要描述你所做项目的要用到的核心技术，如果是服务业，那就大致讲一下你的服务流程，或。 二、服务介绍 此处讲你的产品到底是什么，能够解决什么问题或者提供怎样的服务，以及达到的效果。 三、服务的保障 这个部分一般人不会注意，但如果做好了这一点，投资人就会对你的项目更有信心，因为这个其实就已经涉及到风险管控的问题了。 第三章市场分析 一、市场发展趋势及总量 针对你的产品或服务，科学地分析对应市场发展现状以及发展趋势，并做出项目的市场价值评估预测。 二、目前公司产品市场状况 用数据说明你的产品已经在市场投放的情况以及效果。 三、行业政策 这个行业，是否属于国家鼓励类行业，此处可简要带过。 第四章管理团队 一、人员构成 你的团队，也就是你的创始团队，是由哪些具体的人组成的，包括他们是自然人还是公司、年龄结构、从业经验、擅长领域等信心。可以用头像+表格的形式进行体现，这样会更加直观。 二、组织结构 涉及到公司的内部运营，组织架构是必须要设立的，结构必须完整，也同时必须与自身项目紧密相连，不能把别的公司组织机构照搬过来。当然，由于项目创始团队一般在3人左右，所以不可能每一个部门都有专人负责，就会出现成员一人身兼多职，这个也是属于正常情况。 第五章竞争分析 一、竞争对手分析 在制作项目计划书之前，需要全方位了解目前在提供同类产品的企业到底有哪些，以及这些企业的生存现状，产品销售情况，产品在市场的接纳程度等。 二、竞品分析 分析自家产品与市场上同类产品的相同点和区别。包括：质量、价格、功能、便携程度、上手难度等。可用表格进行对比分析。 三、优势分析 在第二条已经对产品做了对比分析，此处可以再详细描述产品的核心优势，比如技术、某一个细节的提升等。 第六章运营模式 其实，说的简单点，这一章节，就是讲你的商业模式。（这也是现在很多投资人最感兴趣的）
商业计划书英文范本
商业计划书英文范本 商业计划书的英文版的范本有哪些呢?下面是出guo为大家的：商业计划书英文范本，欢迎大家参阅，更多资讯尽在策划书栏目! [My Company] 123 Main Street Anytown, USA 10000 123-4567 [Your Name] [DATE] Executive Summary 1 Management 1 [Company] History 1 [Product/Service] Description 1 Objectives 1 Competitors 1 Competitive Advantages 1 Innovation 1 Pricing 1 Specific Markets 1 Growth Strategy 1 Market Size and Share 1 Targeting New Markets 1
Location 1 Manufacturing Plan 1 Research & Development 1 Historical Financial Data 1 Proforma Financial Data 1 Proforma Balance Sheet 1 Cost Control 1 Effects of Loan or Investment 1 Attachments 1 [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a pany that was active in the widget markets. Over the past few years I spent much time
商务英语写作：商业计划书写作格式
商务英语写作：商业计划书写作格式 封面 (Title page) 0.1 企业的名称和地址Name and address of business 0.2 负责人的姓名和地址Name(s) and address(es) of principals 0.3 企业的性质Nature of business 0.4 报告机密性的陈述Statement of confidentiality 目录 (Table of contents) 1. 概述/总结 (Executive summary) 2. 行业及市场分析 (Industry analysis) 2.1 对未来的展望和发展趋势 (Future outlook and trends) 2.2 竞争者分析 (Analysis of competitors) 2.3 市场划分 (Market segmentation) 2.4 行业预测 (Industry forecasts) 3. 企业的描述 (The description of the venture) 3.1 企业的宗旨和目标（Mission statement and objectives） 3.2 产品或服务的描述 (Description of the product or service) 3.3 企业的规模 (Size of business) 3.4 产品的进一步开发 (Future potential/product development) 3.5 竞争优势 (Competitive advantage) 3.6 办公设备和人员 (Office equipment and personnel) 3.7 创业者的背景 (Backgrounds of entrepreneurs) 4. 生产计划 (Production plan) 4.1 制造过程/被分包的数量 (Manufacturing process / amount subcontracted) 4.2 选址 (Location) 4.3 厂房 (Physical plant） 4.4 机器和设备 (Machinery and equipment） 4.5 原材料的供应情况 (Sources of raw materials to be supplied) 4.6 生产能力和提高的可能性 (Output limitations， if any， and scale-up possibilities） 4.7 质量控制计划 (Quality control plans) 5. 营销计划 (The marketing plan) 5.1 定价 (Pricing) 5.2 分销 (Distribution) 5.3 促销 (Promotion) 5.4 产品预测 (Product forecasts) 5.5 预见的涨价 (Anticipated mark-up) 5.6 竞争对手的反应 (Competitors' response) 5.7 市场份额预测 (Market share projection) 5.8 控制 (Controls) 6. 组织计划 (Organizational plan) 6.1 所有权的形式 (Form of ownership) 6.2 合作者或主要股权所有人的身份 (Identification of partners or principal shareholders)
计划书英文
计划书英文 篇一：计划书英文 商业计划书 businessplan中国西部美国城 chinawesternamericantown四川省环福投资有限公司sichuancirclefocusinvestmentco.ltd20XX.08目录 contents 一、背景介绍 backgroundinformation 二、市场需求及政策支持marketdemandandgovernmentalsupports 三、地理位置和区位优势geographicpositionandlocationadvantages 四、开发计划 developmentplan 五、投资概算、收益预测investmentandprofit 六、项目业主和项目运营公司 一、背景介绍 i.backgroundinformation“中国西部美国城”落户于成都双流现代商贸集中发展区，位于成都双流东升镇，总占
地面积1139亩(约187.94英亩)，是四川省最大的综合商业地产开发项目之一。其主要建设 项目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、医院等， 总投资约25亿人民币（约3亿5千万美圆），分数期投入完成建设。中国西部美国城的建设宗旨是：建立一套没有中间商的直接行销通路，让美国产品能够 大量进入中国市场，增加美国出口额，增加美国公民就业机会，减少中美贸易逆差。在中国 境内设立的美展中心，其作用在维护中国消费者的权益，让中国消费者可以使用物美价廉的 美国产品之外，并可享有美国式的产品售后服务。theobjectiveofcwatistobuildadirectmarketingplatformwithoutmiddlemen，whichwillhelpalargenumberofamericanproductsenterintochinesemarket，increaseamericanexportvolume，increaseemploymentopportunity foramericancitizensandnarrowsino-ustradedeficit.theapeecsetupinchina istoprotecttherightsandinterestsofchineseconsumers，allowchineseconsumers topurchasequalityamericanproductsatareasonableprice.besides,chinese consumerscanenjoyamericanhigh-qualityafter-salesservices.中国西部美国城将引进美国政府的州办事处及州展馆，促使中美双方人民在商贸、投资、
商业计划书模版2篇
商业计划书模版2篇 Business plan template 汇报人：JinTai College
商业计划书模版2篇 前言：策划书是对某个未来的活动或者事件进行策划，是目标规划的文字书及实现目标的指路灯。撰写策划书就是用现有的知识开发想象力，在可以得到的资源的现实中最可能最快的达到目标。本文档根据不同类型策划书的书写内容要求展开，具有实践指导意义。便于学习和使用，本文档下载后内容可按需编辑修改及打印。 本文简要目录如下：【下载该文档后使用Word打开，按住键盘Ctrl键且鼠标单击目录内容即可跳转到对应篇章】 1、篇章1：商业计划书模版 2、篇章2：商业计划书模版 篇章1:商业计划书模版 xxx公司（或xxx项目）商业计划书 编号： 日期： （项目公司资料） 地址： 邮政编码： 联系人及职务：
电话： 传真： 网址/电子邮箱： 保密 本商业计划书属商业机密，所有权属于xx公司（或xx 项目持有人）。所涉及的内容和资料只限于已签署投资意向书的投资者使用。收到本计划书后，收件方应即刻确认，并遵守以下的规定： 1、在未取得xx公司（或xx项目持有人）的书面许可前，收件人不得将本计划书之内容 复制、泄露、散布; 2、收件人如无意进行本计划书所述之项目，请按上述地址尽快将本计划书完整退回。 目录 报告目录 第一部分摘要（整个计划的概括） （文字在2页～3页以内）
一、公司简单描述 二、公司的宗旨和目标（市场目标和财务目标） 三、公司目前股权结构 四、已投入的资金及用途 五、公司目前主要产品或服务介绍 六、市场概况和营销策略 七、主要业务部门及业绩简介 八、核心经营团队 九、公司优势说明 十、目前公司为实现目标的增资需求：原因、数量、方式、用途、偿还 十一、融资方案（资金筹措及投资方式） 十二、财务分析 1.财务历史数据（前3年～5年销售汇总、利润、成长） 2.财务预计（后3年～5年） 3.资产负债情况
商业计划书英文范文
商业计划书英文范文 篇一：商业计划书提纲写作(中英文) Business Plan Outline - 23 Point Checklist For Success Dave Lavinsky, Contributor If you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company. Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action. In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete. Section I – Executive Summary 1 – Executive Summary The Executive Summary is the most important part
商业计划书英文简称2篇
商业计划书英文简称2篇 Business plan 汇报人：JinTai College
商业计划书英文简称2篇 前言：本文档根据题材书写内容要求展开，具有实践指导意义，适用于组织或个人。便于学习和使用，本文档下载后内容可按需编辑修改及打印。 本文简要目录如下：【下载该文档后使用Word打开，按住键盘Ctrl键且鼠标单击目录内容即可跳转到对应篇章】 1、篇章1：问：商业计划书英文简称 2、篇章2：商业计划书范文 篇章1:问：商业计划书英文简称 答：BP 短语 撰写商业计划书 Writing a Business Plan 商业计划书撰写 Business Planning 商业计划书模板 BUSINESS PLAN TEMPLATE 篇章2:商业计划书范文【按住Ctrl键点此返回目录】 第一篇：创业商业计划书空气凤梨 目标市场和目标客户:
1.大中型城市的白领 随着城市化发展进程的加速，健康生活，休闲生活的理念被越来越多人广泛接受，越来越多现居住在大中型城市的白领，喜欢对自己的生活工作场所进行装饰， 而此时一盆美丽的盆景正是给他们的生活工作场所增添了一缕亮色，与此同时绿色植物可以减少辐射，增添活性氧离子，对人的身体有着巨大的好处。 2.商务会议，大型活动 商务会议和大型活动场所通常都会摆放绿色植物进行装饰，但是这些活动所需的绿色植物往往只需要一次性使用，而我公司提供的盆景出租，在减少这些会议和活动的成本的同时，也解决了活动举 办方后续处理这些植物的问题。 3.花卉经销商 现如今花卉经销商对销售产品的个性化要求越来越高，而我们的空气凤梨系列的产品具有明显特点，又易养、美观，是经销商不二的选择。 4.大中型酒店
英语在线教育平台商业计划书范文
英语在线教育平台商业计划书范文 导读：随着K12在线教育的兴起，国内的在线语言教育市场用户数量增长维持在较高的水平。新东方、好未来等传统英语教育行业巨头也顺应潮流，加速布局在线英语教育市场。在政策与资本的支持下，在线英语教育持续升温，逐渐占据我国英语培训市场更多的份额。以下是一份英语在线教育平台商业计划书范文。 1、项目简介： 英语在线教育平台商业计划书 2、团队介绍： CEO 毕业于中国传媒大学传播学专业，曾在4A 广告公司盛世长城担任客户群总监，之后到好未来教育平台担任市场总监，负责客户开发。对于教育行业的痛点了解深刻，且十分擅长精准营销。 教研总监 华东师范大学应用心理学专业，在儿童心理学领域获得多项研究成果，对青少年心理把握十分精准。“英语顶呱呱”前明星讲师，以“课堂气氛轻松、学生进步神速”着称。具备丰富的实际教学经验。 课程设计师 复旦大学外语专业毕业，曾担任MBA班商务英语教师，对多媒体网络化教育模式有较深的认识。后参与天蓝英语APP开发，有移动端课件开发经验。了解并掌握教学设计原理及方法。
3、痛点分析： 缺乏互动性： 在线授课很难替代线下的面授感，互动效果大打折扣，学生学习的主动性变差。 内容生产难： 在线课程制作周期长，生产效率低下，生成之后的课程内容单一、灵活性不强。 师生关系割裂： 在线课程单纯内容传递，不能有效嫁接教学服务，无法建立师生粘性。 缺乏评价标准： 线下与线上授课，课堂内外教学缺乏一致性评价标准，老师的教学成果无法得到有效的验证。
4、解决方案： 多场景、混合式智慧教学云平台： 支持多种授课场景，包括微课教学、直播教学、双师课堂、一对一辅导、线下互动教学，满足全场景教学需求。 引进优质教材： 引进并同步国际学校原版教材，匹配分级阅读材料。使孩子足不出户就能享受到国际学校的教育资源。 独创手势教学法： 老师在教学过程中，将身体动作与口头语言通过手语的方式相融合，更好地激发孩子对学习英语的兴趣。 一对一助教服务： 专业助教团队，辅助外教工作。每个家长都有一名一对一助教，及时响应家长的需求。为孩子定期测评，巩固学习内容，强化学习效果，调整课程进度。 5、市场概况： 根据速途研究院的数据显示，自2014年起至2016年底在线语言教育市场规模增加100多亿元，预计2017年在线语言教育市场规模将增长至364亿元，增长率为%;而到了2018年，其市场规模将突破450亿元。在语言教育市场中，以英语教育最为火爆，为满足市场需求，各类在线英语教育平台不断崛起。
【优质】英文商业计划书-范文模板 (7页)
本文部分内容来自网络整理所得，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即予以删除！ == 本文为word格式，下载后可方便编辑修改文字！ == 英文商业计划书 导语：现在的经济时代是经济全球化，国内外合作十分频繁，国内很多企业都获得了国外投资机构投资。争取国外机构进行投资，撰写一份英文的商业计划书自然十分必要，小编为您推荐英文商业计划书，供您参考! 英文商业计划书范文一 table of contents executive summary.......................... management.................................. history........................... description............. objectives.................................. competitors................................ competitive advantages................... innovation.................................. pricing.................................. specific markets.................................. growth strategy....................................
market size and share.......................... targeting new markets....................... location.................................. manufacturing plan................................ research & development...................... historical financial data........................ proforma financial data......................... proforma balance sheet......................... cost control.................................. effects of loan or investment............... attachments.................................. executive summary was formed as a in in , by in response to the following market conditions: opportunities exist in . the need for use of efficient distribution and financial methods in these overlooked markets. have several customers who are willing to place large within the next three months. several other prospective have expressed serious interest in doing business within six months.
商业计划书英文版
Table of Contents 1.The Route from Concept to Company (2) 1.1.Success factors (2) 1.2.Stages of development (3) 2.The Business Idea (6) 2.1.Developing a business idea (6) 2.2.Elements of a promising business idea (7) 2.3.Protecting your business idea (10) 2.4.Presenting your idea to investors (11) 3.The Business Plan (13) 3.1.Advantages of a business plan (13) 3.2.Characteristics of a successful business plan (13) 3.3.The investor’s point of view (15) 3.4.Tips on preparing a professional business plan (17) 4.Structure and Key Elements of a Business Plan (19) 4.1.Executive summary (19) 4.2.Product or service (21) 4.3.Management team (22) 4.4.Market and competition (24) 4.5.Marketing and sales (27) 4.6.Business system and organization (32) 4.7.Implementation schedule (36) 4.8.Opportunities and risks (38) 4.9.Financial planning and financing (38)
商业计划书模板英文版
商业计划书模板英 文版 1
BUSINESS PLAN TEMPLATE BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567 [Your Name] [DATE]
TABLE OF CONTENTS Executive Summary ............................................................................ 错误!未定义书签。Management ....................................................................................... 错误!未定义书签。[Company] History ............................................................................. 错误!未定义书签。[Product/Service] Description ............................................................ 错误!未定义书签。Objectives ........................................................................................... 错误!未定义书签。Competitors ......................................................................................... 错误!未定义书签。Competitive Advantages ..................................................................... 错误!未定义书签。Innovation ........................................................................................... 错误!未定义书签。Pricing ................................................................................................. 错误!未定义书签。Specific Markets ................................................................................. 错误!未定义书签。Growth Strategy .................................................................................. 错误!未定义书签。Market Size and Share ........................................................................ 错误!未定义书签。Targeting New Markets ...................................................................... 错误!未定义书签。Location .............................................................................................. 错误!未定义书签。Manufacturing Plan ............................................................................ 错误!未定义书签。Research & Development ................................................................... 错误!未定义书签。Historical Financial Data .................................................................... 错误!未定义书签。Proforma Financial Data ..................................................................... 错误!未定义书签。Proforma Balance Sheet ..................................................................... 错误!未定义书签。Cost Control ........................................................................................ 错误!未定义书签。Effects of Loan or Investment ............................................................ 错误!未定义书签。Attachments ........................................................................................ 错误!未定义书签。
Business-plan英文版商业计划书
Business plan for the pet market Miracle Nov－２２－２００９
E X E C U T I V E S U M M A R Y Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.