硕士论文答辩sharing economy 共享经济商业模式 (汽车共享)

SHARING ECONOMY BUSINESS MODEL AND VALUE CREATING Case study on car-sharing

Sihui ZHAO

PEG3 Classique Graduate level

Master in Management

Professeur Tutor: FOX-MURATON Melissa

29/01/2015

TABLE OF CONTENT

? Research Context

? Research Objective

? Methodology

? Structure of thesis

? Findings

? Conclusion

Peer-to-Peer Economy RESEARCH CONTEXT collaborative consumption Relationship economy Access Economy Sharing Economy

WHAT？

Economic model based on “Access to” rather than “Ownership of” physical and human assets like time, space and skills.

They make use of idle assets and create new marketplaces.

Sharing Economy

In other word, it involves using online platform and internet technology as tools to connect distributed groups of people to match millions of haves with millions of needs, immediately and efficiently.

MODE

AIM

WHERE？

Sharing Economy

WHY？

Peer to peer payment systems

Reduced transaction costs

Peer to peer social networking

Innovative mobile technologies DRIVERS OF SHARING ECONOMY

Increasing Population Density Need for more Resources Desire for community

Consumerist Culture 7 times more

devices than

people by

2020 Monetize Excess or Idle Inventory Increase Financial Flexibility Access Over Ownership

Influx of VC Funding

$ 2.46 billion funding in Sharing economy startups in the last 7 MONTHS

World population

will be 9.3

BILLION by 2050 DRIVERS: T. E. S.

Opportunities in Car Sharing 2020: Carsharing to emerge as additional business opportunity for automotive manufacturer for customer retention and long term sustainability Global Carsharing Outlook, Number of Members and Vehicles, 2006-2014

(Source: Frost and Sullivan)

Carsharing Market:

Carsharing Vehicles and Members Growth, Global, 2010–2020

① Member Carsharing subscriber base to be 14 Million

in EU by 2020

200,000 shared vehicles expected in Europe by 2020

France, United Kingdom, Germany and Switzerland

to hold around 75% of revenue share in 2016 By 2016, 1 in 5 vehicles of the carsharing vehicle

fleet is expected to be a battery powered EV

The revenue potential of carsharing market is

expected to be €7 Billion by 2020 in Europe

Vehicle

Potential Market

Usage of Electric Vehicle

Revenue Generation

⑤ ② ③ ④

WHO？

Communication technology support

Communication

technology support

CUSTOMER

CUSTOMER PARTICIPANTs

provides a new way of thinking about business, exchange, value and community. Enabled by internet

technologies

Connecting distributed

networks of people

and/or assets(Mine,

yours, ours)

Making use of the idling capacity of

tangible and intangible assets

Encouraging

meaningful

interactions and trust

Embracing openness,

inclusivity and the

commons

The sharing economy Characteristics

RESEARCH OBJECTS This study conducted exploratory and descriptive research on the innovation business model of Car-sharing to gain an well understanding of how such emerging consumption business model are shaped and how value creation it produces

To develop an understanding of the different between Traditional car consumption and Car-sharing consumption

model. To identify Car-Sharing Value Creation by NICE

frameworks; To recognize the appropriate methods when applies Car-sharing value; from business, operation and customer strategy

views;

Specific objectives of the study contain :

M

E

T H

O

D O

L O G Y

Integrated Theory: Business Model Design; Value creation; Data collection; Data reduction; Data analysis; Theory Study Research Objective Empirical Data Primarily problem Generative model

Business model: key choices, components, ecosystem, environment, innovation elements Value creation: Value chain, Value framework ?Actors ?Relationship ?Mechanisms ?Environment ?Challenge

Find the way to answer research questions posed by the research: ?What are the activities, entities, processes, and forces and the contexts that influenced, enabled, or constrained car-sharing?

?What are the opportunities for the new comers to car-sharing? What the strategic options for the companies? What the market situation and the

context of the car-sharing business?

?What’s the core value of car-sharing and what the value creation model based on the car-sharing business? Who are the key players and components in

carsharing business?

?How to operate with outstanding execution underlying good idea? What are the correspondent strategies to figure out the challenges?

S T R U C T U R E

O F

T

H

E S

I

S The theory research of sharing economy development and the application of sharing economy business model Value net model of sharing economy business model Theory study Model framework Business model Case study Finding &Conclusion How does sharing economy business model succeed in performing value creating and implementing in car-sharing business? Study Objective Sharing economy Value net Case study Value creation Business model strategy Value model of car-sharing business Context Analysis of findings; conclusion and suggestion

Question

FINDING

FINDINGS

The car-sharing business model innovation is based on the role transformation of customers.