看待新媒体的英语范文新媒体的优势和特点英语作文

看待新媒体的英语范文新媒体的优势和特点英语作文
看待新媒体的英语范文新媒体的优势和特点英语作文

看待新媒体的英语范文新媒体的优势和特点英语作文

Advantages of new media

The so-called new media, pared with the traditional media, the difference between the new media and traditional media, does not lie in the emergence of time, but in the form of munication and content of different.

Once upon a time, the prevalence of the Inter, the industry has been lamented, the work media has bee the fourth media after the newspaper, radio, television media. In a period of time, the work media has bee synonymous with the new media, it seems that the introduction of new media, people can not help but think of the work media. The Inter is the new media, however, that the new media work media is correct? The answer is not correct. The passage of time, the development of the times, the progress of science and technology, with more and more munication modes and content form emerging forms of media, such as digital TV, mobile TV, mobile phone SMS, building elevator advertising, mobile phone TV etc..

Finally, it can be made clear that the so-called new media, refers to all different from the traditional media in terms of a variety of forms of munication with the content of the form of continuous updates, emerging new media.

新媒体的优势

所谓新媒体,是相对于传统媒体而言的,新媒体与传统媒体的区别,不在于出现时间的先后,而在于传播方式和内容形态的不同。

曾几何时,互联网络的盛行,曾经使业内人士无不感叹,网络媒介已经成为继报纸、广播、电视媒体之后的第四大传播媒介。在一段时期内,网络媒介成了新媒体的代名词,似乎一提起新媒体,人们都会不由自主地想到就是网络媒介。互联网就是新媒体,但是,说新媒体就是网络媒体正确吗?答案是不正确。时间的推移,时代的发展,科技的变迁,具有越来越多传播方式和内容形态的媒体形式不断涌现,如数字电视、车载电视、楼宇电梯广告、手机短信、手机电视等等。

最后,可以明确地说,所谓新媒体,是指一切区别于传统媒体而言的具有多种传播形式与内容形态的不断更新、不断涌现的新型媒体。

一、微博微信等新媒体特点

1、传播速度快,传播范围广

微博、微信是当下发展最快的新媒体形式,与传统的新闻网站最大的区别在于其传播速度和便捷性。从传播途径来看,微博微信能引起人们的广泛传播和欢迎,证明它满足了人们对信息获取的需求,比如思想需求、心理要求、审美或者其他方面的利益需求等。从表现手法上看,发表微信、微博的方式方法非常便捷,受到的限制极少,大大多数人都可以通过微信、微博分享身边发生的新鲜事物或者关注焦点,并抒发自我情感以及对社会事件的看法。随时关注、发送微博微信已经成为很多人的一种生活习惯。因此,简单的交流形式迅速转化为快速、高效的传播模式。

2、无可替代的便捷性与及时性

3、传播效果更加明显化和丰富化

企业运用新媒体的网络传播模式,创造企业的品牌价值,并以增强盈利能力为主要目的。在企业品牌的传播中,方式方法也要不断发展、不断创新,才能加强消费者的品牌认知、认同,并最终催化为购买意愿。从传统的销售模式我们可以看出,评估产品品牌价值和传播效果是一项复杂的工作,需要大量人工去收集分析数据,才能最终确定。而在新媒体的形势下,传播效果可以更加明显化,企业可以更加直观的判断品牌营销效果,通过分析管理微博微信的相关数据,帮助企业及时发现问题,快速调整方案策略,达到预期的传播目的,完成多样化、全方位的营销和品牌传播。

二、微博微信等新媒体在品牌传播中的必要性

1、企业发展的需要

作为高速有效费用低廉的传播方式,微博微信已经成为当下极其重要的一个传播渠道。各种类型的企业,都可以结合自身特点,通过这一渠道使广大消费者对产品和企业品牌有全新的认知,帮助企业在市场竞争中不断获得优势,提升消费者品牌忠诚度。随着观念与技术的进步,微博微信正在成为商家品牌营销的重要平台。

2、多媒体网络接收者的需要

品牌传播是一个品牌成功的重要一环,产品定位也让企业深刻的看到未来的发展方向。如今,微博微信的品牌营销策略,是企业全方位考虑消费者的需求、挖掘潜在客户的主要渠道。微博微信与传统的营销模式不同,它不但能让每个人分享信息,还能及时,迅速,便捷的和消费者进行互动。通过微博吸引粉丝关注,将目标受众催化成购买者,从而达到获得实际收益的目的。

企业运用新媒体的传播方式,一方面是市场发展的需求,另一方面也是消费群体细分化的需要。虽然一些品牌在建立初期已经有了一定的市场份额,但随着市场竞争的加剧,企业需要根据消费者不同的特点,采取各种措施和方法,提升市场份额,吸引不同层面的消费者。品牌建设初期,消费者对产品还没有清晰的认知,因此,需要企业多方面的开展营销活动,吸引消费者眼球,实现消费者认知。“凡客诚品”联合新浪微博赠送VANCL是一个非常成功的案例。他们在微博上推出1元秒杀原价888元衣服的抢购活动,并联合姚晨和徐静蕾等名人就VANCL的产品进行互动,同时还有VANCL服装设计师讲述产品设计的背后故事,幕后团队对于关注话题中检索到的网民对于凡客的疑问,第一时间予以解答,高质量地实现了活动的目标。

三、打造独有品牌创新需要

在未来竞争激烈的市场环境中,品牌竞争将成为主导。因此,企业为了品牌营销,会采取一系列的广告、微信、微博等传播方式对产品进行宣传,以达到企业品牌传播的目标。一些中小企业在发展中困难很多,打造独有的品牌是解决其发展壮大的重要手段,在优胜略汰的市场环境中存活下来。新媒体的特性,为初创及小微企业提供了更多的可能性,缩短了进入市场的时间,为打造独有品牌提供了更方便的平台。

四、品牌营销渠道需要

从传播学角度我们可以看出,微博微信现如今已经成为新媒体的重要组成部分,能够帮助人们多渠道的获取资源信息,给每个人都有参与的机会,人人都是信息的接收者,同时也是信息的传播者。由于社会化的信息具有开放性和传播范围广泛等特点,能充分满足消费者和企业双方共同的需要。随着3G、4G网络不断发展,新媒体的力量不可小觑,它正逐渐代替传统的网络。而企业也从中看到了无限的市场潜力。因此,微博微信的传播日益成为品牌营销的重要渠道。

结语:在竞争日益激烈的市场环境下,企业要得以生存,必须要跟上时代的发展潮流,不断适应市场变化和发展,运用微博微信等新媒体传播方式,结合手段和理念的创新,全方位的整合传播资

源,推进品牌营销,在消费者的心目中树立独有的企业品牌形象。在新媒体阵营中,微博微信将是不可替代的传播手段。

优质解答

(Modern Technology Makes Life More Convenient)

Modern technology makes life more convenient; tools are the milestores of the technology as well as human being’ s progress.

Men used to cut trees with hand saw.But now,by using electronic saw they can cut down a tree in only a few minutes.Another example is more vivid:You have something urgent which has to be informed to your friend whose house is two hour’s ride away.You probably want to make a phone call.But no telephone is installed in your friend’ s home.What could you do?Nowadays,with modern technology advanting,using inter is popular with us.Some years

ago,people had to get what they wanted through looking into a lot of information; at last people could bee tired and

spent too much time.Now,if you use Inter,all bees a piece of cake.Only by clucking,you will gain what you expect.

We all hope that modern technology will reach a higher level,because modern technology makes life more convenient indeed.

[参考译文]

现代科技使生活更加便捷

现代科技使生活更加便捷;工具是科技进步和人类进步的里程碑.人类过去用手锯锯树,但是现在,用电锯可在几分钟内锯倒一棵树.另外一个例子更加生动形象:如果你有急事通知你的朋友,而他家距你家有2小时的路程,你可能想打个电话.但是你的朋友家又没安电话,你该怎么办?如今,随着现代科技的进步,使用网络已很流行.若干年前,人们不得不查找大量资料来搜集需要的信息,最后人累得疲惫不堪,还浪费了大量时间.现在,如果使用网络,一切就都是小菜一碟了.只要轻敲键盘,就会有求必应.

我们都期待着现代科技能达到一个更高的水平,因为现代科技确实使生活变得更便捷.

Friendship is a kind of human relations. It is a human instinct to make friends.When in trouble, we

need friends to offer us help, support and encouragement. With suess achieved, we also need friends to share our joys.

Friendship is also one of the greatest pleasures that we can enjoy. It implies loyalty, cordiality, sympathy, affection,and readiness to help. No man can make the most of his life without carefully and conscientiously striving to win the right kind of friends as he goes along.

Knowing how valuable friendship is, we should be very careful in making friends. Real friends are those who have good character, superior ability and kindness of heart. Real friends can share all our sorrows and double all our joys.While making friends, we should take care to select those who have such fine qualities. Then we should treat our friends with courtesy, be careful not to interfere unreasonably with them,and not to ridicule their

proceedings. We should forgive their failures and do our best to help them. In short, when we have established friendship, we ought to cherish and treasure it by means of words and deeds. Only thus, can we develop real friendship and keep the sacred lamp of friendship burning all our life.

友谊是一种人际关系。交友是人的一种本能。患难之中,我们需要朋友帮助、支持和鼓励。取得了成绩,我们也需要朋友分享欢乐、。

友谊又是我们可以享受的最大乐趣之一。友谊蕴含真诚、热忱、怜悯、挚爱和乐于助人之意。在人的一生中,如果不认真谨慎地力求交结正直的朋友,他就不能从生活中获

得最大益处。

懂得了友谊是多么宝贵之后,就应谨慎地选择朋友。真正的朋友品性良好,能力上等,心地善良;真正的朋友能分担我们的忧伤,倍增我们的欢乐。交友之时,要谨慎选择具有这样美好品质的人。然后应以礼待友,当心不要无理地妨碍他们,不嘲笑他们的所作所为。我们应原谅朋友的失败,并尽己所能帮助他们。简言

之,建立了友谊之后,要通过言语和行动来珍惜友谊,像爱护宝物一样爱惜友谊。只有这样,才能发展真正的友谊,让神圣的友谊之灯照亮我们一生。

望采纳

词句积累:

To the best of their ability. 尽他们最大的能力

false perceptions regarding XXX 关于XXX的错误观念

at large 整体上,一般来说

insert personal opinions into their analysis 把个人观点插入他们的分析中

barrage of fake news 接二连三的假消息

sensationalized headlines 令人耸人听闻的标题

elicit tougher gun control 引出更加严格的枪支管控(政策) fall into this trap 落入陷阱

place an emphasis on 强调

make XXX more aountable for YYY 让XXX对YYY更加负责任

bee more susceptible to 更容易收到…的影响

pop up 涌现出来

get clicks 获取点击量

BY:极客英语

只要客观真实就行了

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如果你对这个答案有什么疑问,请,

另外如果你觉得我的回答对你有所帮助,请千万别忘记采纳哟!

*********************************************************** ****

1、要承认事物的两面性,新媒体肯定有它正面的功能,但作为一新生事物,在发展过程中必然也会有负面的东西存在。这是合理的,不能因此而否定新媒体,不能因噎废食。

2、积极推动新媒体向积极的方向发展,充分发挥它的积极作用,同时加强对新媒体的引导与管理,尽量减少它的负面影响。

个人观点,仅供参考

模板,内容仅供参考

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英语作文—网络好处和坏处

英语作文—网络好处和 坏处 Document number:NOCG-YUNOO-BUYTT-UU986-1986UT

电脑利与弊 The computer plays the vital role in ours life, the computer may help us to handle very many matters: The data computation, the study entertainment, the office automation, the control production, draws money automatically, long-distance correspondence ...... The computer news fast development promoted its popularization. Now besides the personal computing which finds at everywhere, each kind of portable portable computer also arises at the historic moment. The computer is playing the very major role in ours life. Cannot have in us when question, we may access the net the consult material, some quite big data may use the computer to calculate ......We may learn very many knowledge in the computer The computer also has many is bad, if to the elementary student, I wants to say plays the computer the question. Now the family economical level enhanced, the elementary student vision dropped actually, this is plays the computer the fault. The advantage very are also many, for example chats, said the topic and so on some beneficial games can cause elementary student's after school life to be more interesting. But cannot sink confuses in the computer games. Some real matter meant, a child,For computer games in hypothesized duty battle, own jumped from an upper story. Therefore, plays the computer not to be able to fall, after on the one hand which falls to does not have the advantage. The high tech product increases day by day,Computer these high tech product,Has brought many conveniently to the people,Might also bring the misfortune to the I want to schoolmates said,That is regarding yours children just were giving birth to,Eye all well,May perhaps be because watches the television,Plays the computer,Each one has all taken to bring with the our class,Some 70% schoolmate are almost the nearsightedness,My eye also very is originally good,May march into the higher grades,Also starts to police has shown us,Plays the computer,May,Watches the television,No reason why ,If you want to have a pair of beautiful health eye,Anything must have a your eye for a long time in television and under computer accompanying,I believed,That cannot have the good result. 电脑在我们的生活中起着重要的作用,电脑可以帮我们做很多事情:数据计算,学习娱乐,办公自动化,控制生产,自动取款,远程通信…… 电脑的讯速发展促进了它的普及。现在除了随处可见的个人电脑外,各种便携式的手提电脑也应运而生。 电脑在我们的生活中起着很大的作用。在我们有不懂的问题时,我们可以上网查阅资料,一些比较大的数据可以用电脑计算……在电脑中我们可以学到很多知识。 电脑也有许多坏出,如果对小学生呢,我想说玩电脑的问题。现在家庭的经济水平提高了,小学生们的视力却下降了,这就是玩电脑的坏处。好处也很多,例如聊聊

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