常用设计类英语
平面设计graphic design
企业识别系统corporate identity system
企业视觉形象计划corporate visual identity program
标识logo
标识图案logo pattern
标准字体logotype
商标trademark
标准色彩house color
独特风格house style
提案及制定该机构视觉形象计划的*作标准手册corporate design manual
视觉辨认力测试legibility test
色彩样本条colour swatch
提案proposal
纸类stationery
营业报告书annual report
理念识别Mind Identity
行为识别Behaviour Identity
视觉识别Visual Identity
商标、标志trademark and signs
标志logo(sign)
包装设计packaging design
书籍装祯book binding
商业美术commercial arts
商业摄影commercial photography
字体设计literature design
橱窗设计window display
容器造型container modelling
插图illustrations
广告advertisement
美术字artistic calligraphy
广告画、宣传画poster
手提袋hand bag
购物袋shopping bag
美国广告协会AAAA the American Association of Advertising Agencies （在广告公司和广告客户之间起联系作用的）广告负责人account executive 即兴广告adlib
广告advertising
广告代理人、广告公司advertising agency
广告代理人advertising agent
广告经纪人advertising broker
广告记录表advertising calendar
广告周期advertising cycle
广告经理advertising manager
广告调研advertising research
广告中间商agent middlemen
销售分析anatomy of a sale
（电视、广播广告的）最后定稿answer print
美术指导art director
广告中的非文字部分art of Art work
字母的上半（或下半）出头部分ascender
广告初稿的编排草稿asymmetrical layout
广告妙语attention getter
广告对象audience
广告的有声部分audio
广告正文body copy
商品的品牌名称brand name
广播广告broadcast advertising
小册子brochure
产业出版物business publication
购买动机buying motive
月历设计calendar
商品说明书catalogue
分类广告classified advertising
商业广告commercial advertising
商业广告艺术家commercial artist
消费者广告consumer advertising
消费者consumers
合作广告cooperative advertising
广告撰稿负责人copy chief
广告（文案）撰稿员copywriter
广告语句（文案）创作copy writting
公司广告部corporate advertising department （广告）创意大纲creative platform
工业广告industrial advertising
广告插页insert
封面内页inside front cover
封底内页inside back cover
封底back cover
国际广告international advertising
广告布局（版式）layout
广告时间time spot
广告预算task budgeting
（一种成本极底的）广告传单throwaways
（印有广告商品或广告信息的）小商品specialities 广告口号、标语slogan
车站广告牌station poster
色彩
黑black
白white
黄yellow
洋红（品红）magenta
青cyan
绿green
灰gray
紫purple
红red
深红crimson
朱红vermilion
粉红pink
猩红、鲜明scarlet
玫瑰红rose madder
胭脂rouge
赭石umber
橙黄orange
古铜色、赤褐色bronze
藤黄rattan yellow/light bright yellow
柠檬黄lemon yellow
土黄yellow ochre
赭黄sienna
翠绿emerald
棕、褐brown
淡绿light green
深绿dark green/intense green
石绿mineral green
蓝blue
天蓝azure
淡蓝light blue
深蓝dark blue
靛青indigo
花青flower blue
钴蓝cobalt blue
群青ultramarine blue
紫罗兰violet
金色golden
银色silver
象牙色、乳白色ivory
铅色、铅灰色leaden
乳金milk gold
铅白lead white
色样colour sample
你应该知道的广告英文知识1.What is advertising？什么是广告？
Build animpression on the consumer’s mind in order to have consumers by certain product。
在消费者脑海中建立一个印象，使得消费者购买某项产品。
The impression is called brand。
这个印象就是品牌。
So advertising is to build up the brand。
所以广告就是建立品牌。
2.How do we come out a piece of advertising我们如何创作广告
Client briefing客户简报
Research Recommendation市场调研建议
SWOT Analysis优劣势分析
Advertising Strategy广告策略
Presentation提案
Creative Development创意发想
Creative Presentation创意提案
Media Planning媒介计划
Media Plan Presentation媒介计划提案
Creative Production创意制作
Media Placement媒介投放
Advertising Tracking广告跟踪
3.The terminology of advertising广告业的术语
Advertising agency广告代理商Client客户
Marketing行销Market行销者
Marketing Mix行销组合Product产品
Pricing订价Promotion促销
Place（Distribution）渠道Marketing Objective行销目标Marketing Strategy行销策略Marketing Programs行销活动Marketing Plan行销计划Marketing Manager市场部经理Marketing Executive市场执行Product Manager产品经理
Brand Manager品牌经理Brand Steward品牌管家
Full Service Agency全面（整体）服务代理商Account Service客户服务Account Executive业务执行Account Manager业务经理Account Director业务总监Group Account Director客户群总监Client Service Director客户服务总监（协理）
Briefing简报Blue Print蓝图
Advertising Strategy广告策略Target Audience目标对象Competitor竞争者Consumer Promise消费者承诺Tone&Manner语气与态度Brand Personality品牌个性Positioning定位Segmentation区隔Cannibalization品牌替换Contact Report会议记录
Status Report工作进度报告Memo备忘录
Cost Estimate，Production Estimate，Quotation估价
Job Order工作卡Presentation提案
Revision修正Production制作
Moni-bring监看Post-buy-analysis购买后分析
Media Executive媒介执行Media Planner媒介计划人员
Media Buyer媒介购买人员Media Plan媒介计划
Media Objective媒介计划Media Strategy媒介策略
Media Placement（Exection）媒介投放
Reach触机Frequency频率
Cue List，Transmission Schedule投放时间表
Copy Writing文案撰写Headline标题
Tag Line口号Body Copy文案
Layout构图Positive正片
Negative负片Typeface字体
Art Design艺术设计Art Direcion艺术指导（工作）Storyboard脚本Rough草稿
Campaign广告运动Campaignable Idea可延展的广告创意
Tear Sheet样张Telecast Copy样带
Creative创意人员，作品Copy Writer文案撰写
Art Director艺术指导Visualizer视觉成型
Concept概念Idea点子
Concept Development Idea Generation发想
Rough Cut初剪带A Copy，Duble-head看片带
B Copy Station Copy播出带
Umatie Betacam（一种录像带的格式）
One Inch Tape一寸带Master Copy原片
Soundtrack音轨Censorship送检带
Finished Artwork完稿Color Seperation分色
Color Proof打样Photograghy摄影
Ustration插画Air Brush喷修
Typesetting打字（照排）Film菲林、网阳片
Market Research市场调查Consumer A & U Study消费者态度，行为调查
Central Location Test定点调查Focus Group Discussion座谈会Research Report测试报告Top Line Report摘要报告Research Proposal市调计划Field Work调查
Brand Awareness品牌知名度Aided Awareness提示后品牌知名度Local Currency本地货币Hard Currency强势货币
Pitch比稿Partenership伙伴关系
Hand-outs，Hard Copy硬拷贝（纸上的文件）Proposal企划案
Radio broadcasting advertising——广播广告
Television advertising——电视广告
Yellow page advertising——黄页广告
OD广告(Out Door)——户外广告
DM（Direct Mail）——直邮广告
MD（Managing Director的缩写）——广告公司内的最高统帅，中文惯例译为总经理
CD（reative Director的缩写）——创作总监。CD的前身，不是撰稿人便是美术设计，因为积累了丰富的经验，并有优异的创作成绩而成为督导
ACD（ssociated Creative Director）——副创作总监
Account Director——客户服务总监（客户部经理）
Media Director——媒介总监（媒介部经理）
AD（Art Director）——美术指导（在创作部可以独挡一面执行美术指导工作的美术监督）Account Group——业务小组。广告公司内负责某特定客户之工作小组。以AE为中心，成
员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体
安排等业务。
AE（Account Executive）——客户代表，或客户执行。代表广告公司接受广告主各种业务，并负责整体执行的人。
Appeal Point——诉求点。广告讯息中，最能打动消费者心理，并引起行动的重点。
Brain Storming——动脑会议。可自由发想，不受限制的讨论会议。
Brand Image——品牌形象。消费者对商品品牌之印象。
CF（Commercial Film）——广告影片。Commercial script是电视广告脚本。Competitive Presentation——比稿。有的广告主不会将广告计划立即委托一家广告公司，而
是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。Copywriter——文案（撰文人员）。负责广告文案的专门写作。
CI（Corporate Identity）——企业识别。以统一性的标志表示企业的理念、文化以及经营的
任务。CI与CIS之区分，在美国原来只购CI，日本加上"S"也就是把CI加以组织化，包
括EI，VI，BI，SI，成为系统。
Creative Boutique——创意工作室。"Boutique"为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。
Direct Response Advertising——直效广告。需要从潜在客户处得到简单回应的广告。例如
邮购、直接信函、电讯行销，及有线电视购物频道。直效广告必须是双向沟通的。Finisher——完稿员。从事完成广告平面工作的人员。
Layout——构图。版面设计之技巧。对美术设计而言，版面编排是一种基本技术。
OS（Omt Sound）——广告影片中的旁白。
POP(Point of Perchase advertising)——购买时点的广告，大部分消费者买东西时在商店因此也称店头广告。
Pesentation——提案。对客户做正式的广告战略及创意企划案的提出。
Public Service Advertising——公益广告。企业及各社会团体诉求公共服务内容的广告。公
益广告的范围相当广泛，举凡社会、福祉、教育、甚至谋求国际间相互了解的活动都囊括在内。
Target Market——目标市场。最主要的消费群。
Traffic Control Specialist（一般简称Traffic）——制管人员。广告制作的流程及时间上的控制是非常重要的一件事，制管人员即是负责推进及监督广告作业中各部门是否按照计划进行的专员。
1设计Desgin
2现代设计Modern Desgign
3工艺美术设计Craft Design
4工业设计Industrial Design
5广义工业设计Genealized Industrial Design
6狭义工业设计Narrow Industrial Design
7产品设计Product Design
8传播设计Communication Design
8环境设计Environmental Design
9商业设计Comercial Design
10建筑设计Architectural
11一维设计One-dimension Design
12二维设计Tow-dimension Design
13三维设计Three-dimension Design
14四维设计Four-dimension Design
15装饰、装潢Decoration
16家具设计Furniture Design
17玩具设计Toy Design
18室内设计Interior Design
19服装设计Costume Design
20包装设计ackaging Design
21展示设计Display Design
22城市规划Urban Desgin
23生活环境Living Environment
24都市景观Townscape
25田园都市Gardon City
26办公室风致Office Landscape
27设计方法论Design Methodology
28设计语言Design Language
29设计条件Design Condition
30结构设计Structure Design
31形式设计Form Design
32设计过程Design Process
33构思设计Concept Design
34量产设计，工艺设计Technological Design
35改型设计Model Change
36设计调查Design Survey
37事前调查Prior Survey
38动态调查Dynamic Survey
39超小型设计Compact type
40袖珍型设计Pocktable Type
41便携型设计Protable type
42收纳型设计Selfcontainning Design
43装配式设计Knock Down Type
44集约化设计Stacking Type
45成套化设计Set(Design)
46家族化设计Family(Design)
47系列化设计Series(Design)
48组合式设计Unit Design
49仿生设计Bionics Design
50功能Function
51独创性Originality
52创造力Creative Power
53外装Facing
54创造性思维Creating Thinking
55等价变换思维Equivalent Transformationn Thought 56KJ法Method of K.J
57戈顿法Synectice
58集体创造性思维法Brain Storming
59设计决策(Design)Decision Making
60T-W-M体系T-W-M system
61O-R-M体系O-R-M system
62印象战略Image Stralegy
63AIDMA原则Law of AIDMA
64功能分化Functional Differentiation
65功能分析Functional Analysis
66生命周期Life Cycle
67照明设计Illumination Design
设计色彩方法
1色Color
2光谱Spectrum
3物体色Object Color
4固有色Propor Color
5色料Coloring Material
6色觉三色学说Three-Component Theary
7心理纯色Unique Color
8拮抗色学说Opponent Color Theory
9色觉的阶段模型Stage Model of the Color Perception 10色彩混合Color Mixing
11基本感觉曲线Trisimulus Valus Curves
12牛顿色环Newton's Color Cycle
13色矢量Color Vector
14三原色Three Primary Colors
15色空间Color Space
16色三角形Color Triangle
17测色Colourimetry
18色度Chromaticity
19XYZ表色系XYZ Color System
20实色与虚色Real Color and Imaginary Color
21色等式Color Equation
22等色实验Color Matching Experiment
23色温Color Temperature
24色问轨迹Color Temperature Locus
25色彩三属性Three Attribtes and Color
26色相Hue
27色相环Color Cycle
28明度Valve
29彩度Chroma
30环境色Environmetal Color
31有彩色Chromatic Color
32无彩色Achromatic Colors
33明色Light Color
34暗色Dark Color
35中明色Middle Light Color
36清色Clear Color
37浊色Dull Color
38补色Complementary Color
39类似色Analogous Color
40一次色Primary Color
41二次色Secondary Color
42色立体Color Solid
43色票Color Sample
44孟塞尔表色系Munsell's Color System
45奥斯特瓦德表色系Ostwald's Color System
46日本色研色体系Practical Color Co-ordinate System 47色彩工程Color Engineering
48色彩管理Color Control
49色彩再现Color Reproduction
50等色操作Color Matching
51色彩的可视度Visibility Color
52色彩恒常性Color Constancy
53色彩的对比Color Contrast
54色彩的同化Color Assimilation
55色彩的共感性Color Synesthesia
56暖色与冷色Warm Color and Cold Color
57前进色与后退色Advancing Color Receding Color
58膨胀色与收缩色Expansive Color and Contractile Color 59重色与轻色Heavy Color and Light Color
60色价Valeur
61色调Color Tone
62暗调Shade
63明调Tint
64中间调Halftone
65表面色Surface Color
66平面色Film Color
67色彩调和Color Harmony
68配色Color Combination
69孟塞尔色彩调和Munsell's Color Harmony
70奥斯特瓦德色彩调和Ostwald's Color Harmony
71孟.斯本瑟色彩调和Moon.Spencer's Color Harmony
72色彩的感情Feeling of Color
73色彩的象征性Color Symbolism
74色彩的嗜好Color Preference
75流行色Fashion Color
76色彩的功能性Color Functionalism
77色彩规划Color Planning
78色彩调节Color Conditioning
79色彩调整Color Coordinetion
80色彩设计Color Design
材料与加工成型技术
1材料Material
2材料规划Material Planning
3材料评价Material Appraisal
4金属材料Metal Materials
5无机材料Inorganic Materials
6有机材料Organic Materials
7复合材料Composite Materials
8天然材料Natural Materials
9加工材料Processing Materials
10人造材料Artificial Materials
11黑色金属Ferrous Metal
12有色金属Nonferrous Metal
13轻金属材料Light Metal Materials
14辅助非铁金属材料Byplayer Nonferrous Metal Materials 15高熔点金属材料High Melting Point Metal Materials
16贵金属材料Precions Metal Materials
17辅助非铁金属材料Byplayer Nonferrous Metal Materials 18高熔点金属材料High Melting Point Metal Materials
19贵金属材料Precions Metal Materials
20陶瓷Ceramics
21水泥Cement
22搪瓷、珐琅Enamel
23玻璃Glass
24微晶玻璃Glass Ceramics
25钢化玻璃Tuflite Glass
26感光玻璃Photosensitive Glass
27纤维玻璃Glass Fiber
28耐热玻璃Hear Resisting Glass
29塑料Plastics
30通用塑料Wide Plastics
31工程塑料Engineering Plastics
32热塑性树脂Thermoplastic Resin
33热固性树脂Thermosetting Resin
34橡胶Rubber
35粘接剂Adhesives
36涂料Paints
37树脂Resin
38聚合物Polymer
39聚丙烯树脂Polypropylene
40聚乙烯树脂Polyethylene Resin
41聚苯乙烯树脂Polystyrene Resin
42聚氯乙烯树脂Polyvinyl Chloride Resin
43丙烯酸树脂Methyl Methacrylate Resin
44聚烯胺树脂，尼龙Polyamide Resin
45氟化乙烯树脂Polyfurol Resin
46聚缩醛树脂Polyacetal Resin
47聚碳酸脂树脂Polycarbonate Resin
48聚偏二氯乙烯树脂Polyvinylidene Resin
49聚醋酸乙烯脂树脂Polyvinyl Acetate Resin
50聚烯亚胺树脂Polyimide Resin
51酚醛树脂Phenolic Formaldehyde Resin
52尿素树脂Urea Formaldehyde Resin
53聚酯树脂Polyester Resin
54环痒树脂Epoxy Resin
55烯丙基树脂Allyl Resin
56硅树脂Silicone Resin
57聚氨酯树脂Polyurethane Resin
58密胺Melamine Formaldehyde Resin
59ABS树脂Acrylonitrile Butadiene Styrene Redin 60感光树脂Photosensition Plastics
61纤维强化树脂Fiber Reinforced Plastic
62印刷油墨Printing Ink
63印刷用纸Printing Paper
64铜板纸Art Paper
65木材Wood
66竹材Bamboo
67树脂装饰板Decorative Sheet
68蜂窝机制板Honey Comb Core Panel
69胶合板Veneer
70曲木Bent Wood
71浸蜡纸Waxed Paper
72青铜Bronge
73薄壳结构Shell Construction
74技术Technic
75工具Tool
76金工Metal Work
77铸造Casting
78切削加工Cutting
79压力加工Plastic Working
80压力加工Plastic Working
81焊接Welding
82板金工Sheetmetal Woek
83马赛克Mosaic
84塑性成型Plastic Working
85灌浆成型Slip Casting
86挤出成型Sqeezing
87注压成型Injection Molding
88加压成型Pressing
89水压成型Cold Isostatic Pressing
90加压烧结法Hot Pressing
91HIP成型Hot Isostatic Pressing
92压缩成型Compression Molding Pressing
93气压成型Blow Molding
94压延成型Calendering
95转送成型Transfer Molding
96雌雄成型Slash Molding
97铸塑成型Casting
98喷涂成型Spray Up
99层积成型Laminating
100FW法Fillament Winding
101粘接与剥离Adhesion and Excoriation
102木材工艺Woodcraft
103竹材工艺Bamboo Work
104表面技术Surface Technology
105镀饰Plating
106涂饰Coating
107电化铝Alumite
108烫金Hot Stamping
109预制作Prefabrication
110预制住宅Prefabricated House
111悬臂梁Cantilever
112金属模具Mold
113型板造型Modeling of Teplate
114染料Dyestuff
115颜料Artist Color
传播设计
1传播Communication
2大众传播Mass Communication
3媒体Media
4大众传播媒体Mass Media
5视觉传播Visual Communication
6听觉传播Hearing Communication
7信息Information
8符号Sign
9视觉符号Visual Sign
10图形符号Graphic Symbol
11符号论Semiotic
12象征Symbol
13象征标志Symbol Mark
14音响设计Acoustic Design
15听觉设计Auditory Design
16听觉传播设计Auditory Communication Design 17图象设计Visual Communication Design
18视觉设计Visual Design
19视觉传播设计Visual Communication Design 20图形设计Graphic Design
21编辑设计Editorial Design
22版面设计Layout
23字体设计Lettering
24CI设计Corporate Identity Design
25宣传Propaganda
26广告Advertising
27广告委托人Advertiser
28广告代理业Advertising Agency
29广告媒体Advertising Media
30广告目的Avertising Objectives
31广告伦理Morality of Advertising
32广告法规Law of Advertising
33广告计划Advertising Planing
34广告效果Advertising Effect
35广告文案Advertising Copy
36广告摄影Advertising Photography
37说明广告Informative Advertising
38招贴画海报Poster
39招牌Sign-board
40小型宣传册Pamphlet
41大型宣传册Portfolio
42商品目录Catalogue
43企业商报House Organ
44户外广告Outdoor Advertising
45POP广告Point of Purchase Advertising 46展示Display
47橱窗展示Window Display
48展示柜Cabinet
49博览会Exposition
50万国博览会World Exposition
51包装Packaging
52工业包装Industrial Packing
53标签Label
54企业形象Corporate Image
55企业色Company Color
56动画Animation
57插图Illustration
58书法Calligraphy
59印刷Initial
60设计费design fee
61标准standard
62注册商标registered trade mark
设计美学与设计实验
1美Beauty
2现实美Acture Beauty
3自然美Natural Beauty
4社会美Social Beauty
5艺术美Artisitc Beauty
6内容与形式Content and Form
7形式美Formal Beauty
8形式原理Principles and Form
9技术美Beauty of Technology
10机械美Beauty of Machine
11功能美Functional Beauty
12材料美Beauty of Material
13美学Aesthetics
14技术美学Technology Aesthetics
15设计美学Design Aesthetics
16生产美学PAroduction Aesthetics
17商品美学Commodity Aedthetics
18艺术Art
19造型艺术Plastic Arts
20表演艺术Performance Art
21语言艺术Linguistic Art
22综合艺术Synthetic Arts
23实用艺术Practical Art
24时间艺术Time Art
25空间艺术Spatial Art
26时空艺术Time and Spatial Art
27一维艺术One Dimantional
28二维艺术two Dimantional
29三维艺术Three Dimantional
30四维艺术Four Dimantional
31舞台艺术Stagecraft
32影视艺术Arts of Mmovie and Television 33环境艺术Environmental Art
34美术Fine Arts
35戏剧Drama
36文学Literature
37意匠Idea
38图案Pattern
39构思Conception
40构图Composition
41造型Formation
42再现Representation
43表现Expression
44构成Composition
45平面构成Tow Dimentional Composition 46立体构成Three Dimentional Composition 47色彩构成Color Composition
48空间构成Composition of Space
49音响构成Composition and Sound
50多样与统一Unity of Multiplicity
51平衡Balance
52对称Symmetry
53调和、和声Harmony
54对比Contrast
55类似Similarity
56比例Proportion
57黄金分割Golden Section
58节奏Rhythm
59旋律Melody
60调子Tone
61变奏Variation
62纹样Pattern
63形态Form
64有机形态Organic Form
65抽象形态Abstract Form
66简化形态Simptified Form
67变形Deformation
68图学Graphics
69透视画法Perspective
70线透视Linear Perspective
71视点Eye on Picture Plane
72灭点Vanishing Point
73平行透视Parallel Persective
74成角透视Angular Perspective
75斜透视Obligue Perspective
76单点透视Single Paint Perspective 77两点透视Tow-Point Perspective
78三点透视Three-Point Perspective 79鸟瞰图Bird's Eye View
80平面视图Ground Plain
81轴侧投影Axonometric Projection 82设计素描Design Sketch
83预想图Rendering
84模型Model
85粘土模型Clay Model
86石膏模型Plaster Model
87木制模型Wooden Model
88缩尺模型Scale Model
89原大模型Mock Up
90仿真模型Finished Model
91制造原形Prototype
92计算机图形学Computer Graphics
93框架模型Frame Model
94实体模型Solid Model
95计算机辅助设计COMPUTER AIDED DESIGN
96计算机辅助制造Computer Aided Manufacture
97计算机三维动画Computer Three Dimentional Animation 98计算机艺术Computer Arts
99计算机书法Computer Calligraphy
100计算机图象处理Computer Image Processing
101计算机音响构成Computer Sound Compositio
心理学专业英语复习资料
心理学专业英语复习资料 I. Translate the Following English Phrases into Chinese 1. Research Methods 研究方法 2. Psychophysics 心理物理学 3. Theories of Learning 学习理论 4. Social Cognition 社会认知 5．Personality Test 人格测试 6. Extraneous Variable 无关变量 7. Longitudinal Study 纵向研究 8. Crystallized Intelligence 晶体智力 9. Motor control 运动控制 10. Corpus Callosum 胼胝体 11. Group Thinking 群体思维 12. Social Loafing 社会懈怠 13. Social Exchange 社会交换 14. Social Approval 社会赞许 15. Diffusion of Responsibility 责任分散 16. Recency Effec 近因效应 17．Trace Decay 痕迹消退 18. Retrograde Amnesia 倒摄遗忘 19. Social Support 社会支持 20. Self-efficacy 自我效能 21. Case Study 个案研究 II. Translate the Following Chinese Word Groups into English 1. 机能主义functionalism 2. 自我实现self—actualization 3．一般规律研究法nomothetic method 4. 分层抽样stratified sampling 5. 外在信度external reliability 6. 选择性注意selective attention 7. 知觉恒常性perceptual constancy 8. 自我概念self concept 9. 液体智力fluid intelligence 10. 安全型依恋secure attachment 11. 性别图示gender schema 12. 亲社会行为pro social behavior 13. 从众实验conformity experiment 14. 头脑风暴brain storming 15. 社会助长social facilitation 16. 旁观者效应bystander effect 17. 标准差standard deviation 18. 柱状图bar chart 19. 正态分布normal distribution
常用英语谚语
常用英语谚语学习 A A crow is never the whiter for washing herself often. 江山易改，本性难移；狗改不了吃屎。 （讽刺那些恶习难改的人或是提醒他人注意防范坏人。） A fault confessed is half redressed. 知过能改，善莫大焉。 （关于原谅、宽容。） A fool’s haste is no speed. 急急忙忙，想快反慢；欲速则不达。 （不可急功近利，做事要稳妥。） A guilty conscience needs no accuser. 多行不义必自毙；做贼心虚。 （用于规劝他人向善。） A burden of one's choice is not felt. 爱挑的担子不嫌重。 （自己喜欢的、感兴趣的事做起来很轻松愉快。） A bird in the hand is worth than two in the bush. 一鸟在手胜过双鸟在林；到手的才实在；把握现在，不要空想未来。（珍惜自己所拥有的，不要去强求自己无法得到的东西） A candle lights others and consumes itself. 蜡烛照亮别人，却毁灭了自己。 （比喻有牺牲、奉献精神的人，如老师。） Adversity leads to prosperity. 穷则思变。 （讲逆境、困难。） A fair death honors the whole life. 死得其所，流芳百世。 （对伟人评价。） A good medicine tastes bitter. 良药苦口。 (劝告的话不中听，但往往是正确的。) A word spoken is past recalling. / A word spoken is an arrow let fly. 一言既出，驷马难追。 （信守诺言。） Although the sun shines, leave not your cloak at home. 未雨绸缪。 （事前做好准备、防范措施。） All good things come to an end. 好景不常；天下没有不散的筵席。 （离别时互相劝慰的话语。） A crooked stick throws a crooked shadow. 上梁不正下梁歪；曲杖生曲影。 （说明榜样的重要性。）
心理学专业英语
心理学是什么－－What Psychology Is Why people do the things they do is an age-old question. However, psychology--the science concerned with behavior, both humans and animals--is only about 125 years old. Despite its youth, it is a broad discipline, essentially spanning subject matter from biology to sociology. Biology studies the structures and functions of living organisms. Sociology examines how groups function in society. Psychologists study two critical relationships: one between brain function and behavior, and one between the environment and behavior. As scientists, psychologists follow scientific methods, using careful observation, experimentation, and analysis. But psychologists also need to be creative in the way they apply scientific findings. Psychologists are frequently innovators, evolving new approaches from established knowledge to meet changing needs of people and societies. They develop theories and test them through their research. As this research yields new information, these findings become part of the body of knowledge that practitioners call on in their work with clients and patients. Psychology is a tremendously varied field. Psychologists conduct both basic and applied research, serve as consultants to communities and organizations, diagnose and treat people, and teach future psychologists and other types of students. They test intelligence and personality. They assess behavioral and mental function and well-being, stepping in to help where appropriate. They study how human beings relate to each other and also to machines, and they work to improve these relationships. And with America undergoing large changes in its population makeup, psychologists bring important knowledge and skills to understanding diverse cultures. Many psychologists work independently. They also team up with other professionals--for example, other scientists, physicians, lawyers, school personnel, computer experts, engineers, policy makers, and managers--to contribute to every area of society. Thus we find them in laboratories, hospitals, courtrooms, schools and universities, community health centers, prisons, and corporate offices. Psychologists traditionally study both normal and abnormal functioning, and also treat patients with mental and emotional problems. Today, they are increasingly concentrating on behaviors that affect the mental and emotional health and mental processes of healthy human beings. For example, they work with business executives, performers, and athletes to combat stress and improve performance. They advise lawyers on jury selection and collaborate with educators on school reform. They show up immediately following a disaster such as a plane crash or bombing, to help victims and bystanders recover from the trauma, or shock, of the event. They team with law enforcement and public health officials to analyze the causes of such events and prevent their occurrence. Involved in all aspects of our fast-paced world, psychologists must keep up with what's happening all around us. When you're a psychologist, your education never ends. Psychology is a discipline with a bright future. Among fields requiring a college degree, it is expected to be the third fastest-growing field in America through the year 2005 and to continue to grow steadily for at least another dozen years after that. Opportunities for work in psychology are expanding in number and scope. The move toward preventing illness, rather than merely diagnosing and treating it, requires people to learn how to make healthy behavior a routine part of living. Indeed, many of the problems facing society today are problems about behavior, for example, drug addiction, poor personal relationships, violence at home and in the street, and the harm we do to our environment. Psychologists contribute solutions to problems through careful collection of data, analysis of data, and development of intervention strategies--in other words, by
经典的英语谚语100句(实用)
励志英语谚语100句 1.有志者，事竟成 .Nothing is impossible to a willing heart./Where there is a will there is a way. 2.千里之行，始于足下 .The longest journey begins with the first step. 3.积少成多 .Every little helps. 4.满招损，谦受益 .Pride hurts,modesty benefits. 5.世上唯有贫穷可以不劳而获 .Nothing is to be got without pain but poverty. 6.伟业非一日之功，冰冻三尺非一日之寒 .Rome was not bult in a day. 7.一寸光阴一寸金，寸今难买寸光阴 .Lost years are worse than lost dollars. 8.自助者天助 .God helps those who help themselves. 9.欲速则不达 .More haste,less speed. 10.台上一分钟，台下十年功 .One minute on the stage needs ten years practice off stage. 11.好的开端是成功的一半 .Well begun is half done. 12.酒好不怕巷子深 .Good wine needs no bush. 13.成功源于勤奋 .Industry is the parent of success. 14.英雄所见略同 .Great minds think alike. 15.熟能生巧 .Practice makes perfect. 16.静水流深 .Still waters run deep. 17.滴水穿石 .Little stone fell great oaks. 18.前事不忘，后事之师 .The membrance of the past is the teacher of the future. 19.君子之交淡如水 .A hedge between keeps friendship green. 20.机不可失，时不再来 .Take time while time is,for time will away. 21.集思广益 .Two heads are better than one. 22.未雨绸缪 .Provide for a rainy day. 23.真金不怕火炼
(完整版)心理学专业英语总结(完整)
心理学专业英语总结——HXY 随意传阅·顺颂试安 注释：1.“*”在书上是黑体字，但感觉不重要背了也没什么卵用 2.“”背景色项表示答案恰好有三项，可能出选择 3. 人名已加黑，可能连线或选择 4. 每章节的末尾有方便记忆的单词表（只包括这篇总结中出现的关键单词） 5. 方便理解记忆，已在各项下方注明中文释义 6.“,”大部分都是作为点之间的分割，类似于逗号，前后不连成句子 Chapter 1——Perspectives in psychology 心理学纵览 Section 1: Approaches to psychology 心理学入门 ●What is psychology? 心理学是什么 Definitions: The scientific study of behaviour and mental processes. 定义：对行为和心理过程的科学研究 Psychology come from: ①philosophy, ②biology ③physics. 心理学来源于：哲学、生物学和医学 When: 1879 as a separate scientific discipline. 形成于：1879年，作为独立学科 History (develop): structuralism, functionalism, psychoanalysis, behaviourism, cognitive psychology, humanistic approach, biological approach. 历史发展：结构主义，机能主义，精神分析，行为主义，认知，人本主义，生理。 ●The psychoanalytic approach to psychology 精神分析理论 Origins & history: Sigmund Freud, unconscious mental causes, treat as the causes of mental disorders, built up an theory. 历史来源：弗洛伊德提出潜意识心理动机，把它视为心理疾病的原因，并建立理论。 Assumptions: unconscious processes, psychic determinism, hydraulic drives, psychodynamic conflict, stages of development. 假设：潜意识过程，精神决定论，驱力（攻击、性），心理动力冲突，发展阶段 Methods of investigation: case study (method), free association (tech), dream analysis (tech). 研究方法：个案研究方法，自由联想技术，梦的解析技术 *Areas of explanation: personality development, moral/gender development, aggression, abnormality, memory. 可解释领域：人格发展，道德/性别发展，攻击性，异常，记忆 *Weaknesses: unrefutable, theoretically unscientific. 缺点：不可被其他事件驳斥，因此理论不具科学性 ●The behaviourist approach to psychology 行为主义理论 Origins & history: John Watson, empiricism, learning. 历史来源：华生，经验主义，学习 Assumptions: behaviour is learned from the environment, only observable behaviour should be studied. 假设：行为来源于环境，研究可观察的行为 *Areas of explanation: language acquisition, moral development, attraction, abnormality.
心理学专业英语词汇汇总
心理现象 mental phenomenon 心理过程 mental process 心理状态 mental state 心理活动 mental activity 意识 consciousness 心理维度 psychological dimension 心理运动 psychomotor 内部活动 internal activity 普通心理学 general psychology 实验心理学 experimental psychology 行为科学 behavioral science 心身关系 mind-body relation 心理机能定位 localization of mental function 心理能动性 mental activism 外周论 peripheralism 先天理论 nativistic theory 强调遗传素质决定人心理的产生与发展。 遗传 heredity 目的论 teleology 认为生物和人类的活动受一定目的的引导。 活动 activity 活动理论 activity theory 认知心理学 cognitive psychology 认知 cognition 相对于情感、意志等心理过程的所有认识过程的总称。包括知觉、注意、表象、学习记忆、问题解决、思维和言语等心理过程。 认知过程 cognitive process 认知结构 cognitive structure 元认知 metacognition
认知失调 cognitive dissonance 认知地图 cognitive map 认知技能 cognitive skill 认知方式 cognitive style 信息 information 信息论 information theory 信息加工 information processing 信息加工心理学 information processing psychology 信息加工理论 information processing theory 信息加工模型 information processing model 中央处理器模型 central processor model 信息储存 information storage 信息提取 information retrieval 人工智能 artificial intelligence, AI 计算机类比 computer analogy 计算机模拟 computer simulation 计算机模型 computer model 唯心主义心理学 idealistic psychology 意动心理学 act psychology 唯意志论 voluntarism 唯灵论 spiritualism 强调超自然精神作用。 心灵学 parapsychology 心灵决定论 psychic determinism 心灵致动 psychokinesis, PK 心理技术学 psychotechnics 内省 introspection 内省法 introspective method 直觉主义 intuitionalism
100条常用英语谚语大全.doc
100条常用英语谚语大全 我们的英语谚语简单精妙，十分值得我们学生去记诵，以下是我搜集整理的100条常用英语谚语大全，欢迎阅读。 100条常用英语谚语大全一 1. Time flies.时光易逝。 2. Time is money.一寸光阴一寸金。 3. Time and tide wait for no man.岁月无情;岁月易逝;岁月不待人。 4. Time tries all.时间检验一切。 5. Time tries truth.时间检验真理。 6. Time past cannot be called back again.光阴一去不复返。 7. All time is no time when it is past.光阴一去不复返。 8. No one can call back yesterday; Yesterday will not be called again.昨日不复来。 9. Tomorrow comes never.切莫依赖明天。 10. One today is worth two tomorrows.一个今天胜似两个明天。 11. The morning sun never lasts a day.好景不常;朝阳不能光照全日。 . Christmas comes but once a year.圣诞一年只一度。
13. Pleasant hours fly past.快乐时光去如飞。 14. Happiness takes no account of time.欢娱不惜时光逝。 15. Time tames the strongest grief.时间能缓和极度的悲痛。 16. The day is short but the work is much.工作多，光阴迫。 17. Never deter till tomorrow that which you can do today.今日事须今日毕，切勿拖延到明天。 18. Have you somewhat to do tomorrow, do it today.明天如有事，今天就去做。 19. To him that does everything in its proper time, one day is worth three.事事及时做，一日胜三日。 20. To save time is to lengthen life.节省时间就是延长生命。 21. Everything has its time and that time must be watched.万物皆有时，时来不可失。 22. Take time when time cometh, lest time steal away.时来必须要趁时，不然时去无声息。 23. When an opportunity is neglected, it never comes back toyou.机不可失，时不再来;机会一过，永不再来。 24. Make hay while the sun shines.晒草要趁太阳好。 25. Strike while the iron is hot.趁热打铁。
心理学英文术语
实用文档 感觉记忆（SM）—sensory memory 短期记忆（STM）—short-term M. 长期记忆（LTM）—long-term memory 复诵——rehearsal 预示（激发）——priming 童年失忆症——childhood amnesia 视觉编码（表征）——visual code（representation） 听觉编码—acoustic code 运作记忆——working memory 语意性知识—semantic knowledge 记忆扫瞄程序—memory scanning procedure 竭尽式扫瞄程序-exhaustive S.P. 自我终止式扫瞄—self-terminated S. 程序性知识—procedural knowledge 命题（陈述）性知识——propositional（declarative）knowledge 情节（轶事）性知识—episodic K. 讯息处理深度—depth of processing 精致化处理—elaboration 登录特殊性—coding specificity 记忆术—mnemonic 位置记忆法—method of loci 字钩法—peg word （线）探索（测）（激发）字—prime 关键词——key word 命题思考——propositional thought 心像思考——imaginal thought 行动思考——motoric thought 概念——concept 原型——prototype 属性——property 特征——feature 范例策略——exemplar strategy 语言相对性（假说）—linguistic relativity th. 音素——phoneme 词素——morpheme （字词的）外延与内涵意义—denotative & connotative meaning （句子的）表层与深层结构—surface & deep structure 语意分析法——semantic differential 全句语言—holophrastic speech 过度延伸——over-extension 电报式语言—telegraphic speech 关键期——critical period
常用英语谚语及名言警句
A bad beginning makes a bad ending. 不善始者不善终。 A bad thing never dies. 遗臭万年。 A bad workman always blames his tools. 不会撑船怪河弯。 A bird in the hand is worth than two in the bush. 一鸟在手胜过双鸟在林。 A boaster and a liar are cousins-german. 吹牛与说谎本是同宗。 A bully is always a coward. 色厉内荏。 A burden of one's choice is not felt. 爱挑的担子不嫌重。 A candle lights others and consumes itself. 蜡烛照亮别人，却毁灭了自己。 A cat has 9 lives. 猫有九条命。A cat may look at a king. 人人平等。 A close mouth catches no flies. 病从口入。 A constant guest is never welcome. 常客令人厌。 Actions speak louder than words. 事实胜于雄辩。 Adversity leads to prosperity. 穷则思变。 Adversity makes a man wise, not rich. 逆境出人才。 A fair death honors the whole life. 死得其所，流芳百世。 A faithful friend is hard to find. 知音难觅。 A fall into a pit, a gain in your wit. 吃一堑，长一智。 A fox may grow gray, but never good. 江山易改，本性难移。 A friend in need is a friend indeed. 患难见真情。 A friend is easier lost than found. 得朋友难，失朋友易。 A friend is never known till a man has need. 需要之时方知友。 A friend without faults will never be found. 没有十全十美的朋友。 "After you" is good manners. "您先请"是礼貌。 A good beginning is half done. 良好的开端是成功的一半。 A good beginning makes a good ending. 善始者善终。 A good book is a good friend.
心理学专业外语：The nature-nurture debate in psychology
The nature-nurture debate in psychology 心理学的先天与后天教养之争 Nature-Approach 先天-研究方法 Roots of the approach-nativist philosophy, biology (physiology and genetics), evolutionary theory. 研究方法的根源-自然主义哲学、生物学（生理学和遗传学）、进化论。 Causes of behaviour-genetic determinism, inherited influence, maturational blueprint,neurochemical and hormonal influences, brain activity. 决定行为的因素-基因决定论、遗传影响、成熟的轨迹、神经化学与荷尔蒙的影响和大脑活动。 Methods employed-gene/chromosome mapping, twin and adoption studies, brain scanning, brain stimulation or damage studies, drug testing. 研究方法-基因/染色体图谱研究、对双生子和收养孩子的研究、脑扫描、脑刺激或脑损伤的研究、药物测试。 Implications-due to biological determinism, behaviour can only be changed through physical means, such as selective breeding (eugenics), gene therapy, brain surgery, or drugs. 影响-基于生物决定论的观点，行为只能通过物理方法来改变，比如选择性生殖（优生学）、基因治疗、脑外科手术或药物。 Criticisms-reductionist, may neglect environmental influences.
常用英语谚语
常用英语谚语 ◆Actions speak louder than words. 行动胜于语言。 ◆Don’t judge a man’s actions at first sight; give them a second look. 乍看难评人，再看认得清。 ◆Art is long, life is short. 人生短暂，技艺无涯。 ◆Beauty is in the eye of the beholder. 情人眼里出西施。 ◆Life isn’t a bed of roses. 人生不是开满玫瑰的温床，不会事事称心如意。 ◆You have made your bed and you must lie on it. 事情是你犯下的，后果必须由你来承担。 ◆A bird in the hand is worth two in the bush. 一鸟在手胜于两鸟在林。 ◆Birds of the same feather flock together. 羽毛相同的鸟会结群在一起。（人与类聚，物与群分） ◆The early bird catches the worm. 早起的鸟有虫吃。 ◆Kill two birds with one stone. One stone kills two birds. 用一个石头打死两只鸟。（一石二鸟，一箭双雕） ◆It’s the mind that ennobles, not the blood. 使人崇高的是心灵而不是血统。 ◆Blood is thicker than water. 血浓于水；近客不如远亲。 ◆Blood will have blood. 血债要用血来还；杀人者偿命。
心理学专业英语单词教学内容
心理学专业英语单词
专业英语1 psychology n.心理学 mind n.心理；心灵；精神 soul n.灵魂 The scientific study of behaviour and mental processes 行为与心理过程的科学研究 philosophy n.哲学 philosopher n.哲学家 Empiricism n.经验主义，源于英国哲学家洛克，认为知识源于后天学习经验。行为主义坚持这一观点，强调必须通过观察与实验来研究客观事实为对象的心理现象，例如外显行为。 Positivism n.实证主义，源于法国哲学家孔德，认为科学只研究可以观察到或经验到的事实，实证即只承认能确证的事实。 biology n.生物学 evolution n.进化 genetics n.遗传学physiology 生理学endocrine n.内分泌；激素physics n.物理学physicist n.物理学家 psychophysics n.心理物理学 separate scientific discipline 独立的科学学科 Principles of psychology 心理学原理 structuralism 结构主义conscious a.有意识的introspection n.内省 image n.意象；心象 sensation n.感觉，知觉 functionalism n.功能主义psychoanalysis n.心理分析therapy n.治疗，疗法 The interpretation of dreams 梦的解析 unconscious mind 无（潜）意识心理 Behaviourism行为主义 experimental psychology 实验心理学 cognitive a.认知的 humanistic a.人本主义的 cognitive psychology 认知心理学 专业英语2 variables 变量 aggression 攻击；侵犯
专业英语课程标准
《专业英语》课程标准 1 课程基本信息 2 课程定位 本课程是三年制高职电气自动化、通信、供电专业的一门专业基础课，是为培养电子专业工程技术人员及技术工人，使学生增加英语专业术语词汇量的积累，并能借助工具书阅读相关英语专业资料的能力而开设的课程。 3 课程设计思路 （1）教师明确课程及单元教学目标，在此基础上进行综合项目（课程目标）以及单项技能训练项目（单元目标）的任务设计，创建“真实教学环境设计”。 （2）教师引导学生进行任务分析。这是一个在明确的教学任务指引下，学生主动探究摸索，独立自主寻求问题、发现问题、逐渐尝试完成任务的过程。在整个过程中，按照小组讨论——各组汇报——教师总结的模式，分三个层次进行。 4 课程目标 知识目标 ①通过电子专业英语的学习，掌握一定的专业术语，提高英语的说、读、写、译的能力，从而能更好的适应信息社会对电子专业人才的要求。 ②学生学习专业英语后，能够阅读专业方面的英语文章和杂志，能够使用英语作为其工作语言。 能力目标 ①培养专业技术应用能力，符合认知和学习的规律，注意循序渐进，增强学生自学能力。 ②为学生根据所在岗位工作实际补充专业知识和进一步学习提供便利，增强学生可持续发展的能力。 素质目标 通过听、说、读、写、译等各项技能的训练，提高语言的综合运用能力。通过个性化内容的学习，获得欣赏美、鉴赏美的能力，形成开放、包容、合作、乐观、积极的性格，具有良好的人文素养和跨文化意识。 5 教学内容与学时安排
6 教学条件 （2）校内外实习实训条件 本课程主要采用多媒体教学方式在课堂内完成，在课外主要采用口语交流方式进行强化练习。 （3）教材及参考书 《电子信息类专业英语》主编冉利波高等教育出版社 《电气工程类高级科技英语》主编王建平等 其他课程资源 《中国学术期刊全文数据库》、《中文科技期刊数据库》、《超星数字图书馆》
(完整word版)常用英语谚语大全
常用英语谚语大全 1. A bad beginning makes a bad ending. 开头不好，结尾必糟。 2. A bad custom is like a good cake, better broken than kept. 蛋糕莫保留，坏习气要除掉。 3. A bad workman always blames his tools. 劣工咎器。 4. A bird in the hand is worth two in the bush. 两鸟在林，不如一鸟在手。 5. A body without knowledge is like a house without a foundation. 人无知犹如房屋无基。 6. A book is like a garden carried in the pocket. 书是随时携带的花园。 7. A candle lights others and consumes itself. 蜡烛照亮了别人，燃尽了自己。 8. A door must be either shut or open. 门不关就得开，二者必居其一。/ 非此即彼。 9. A friend is a second self. 朋友是第二个自我。 10. A good beginning makes a good ending. 欲善其终, 必先善其始。 11. A good medicine tastes bitter. 良药苦口利于病，忠言逆耳利于行。 12. A lazy youth, a lousy age. 少年懒惰，老来贫苦。 13. A life without a friend is a life without a sun. 人生没有朋友，犹如生活没有阳光。 14. A little help is worth a deal of pity. 一次行动胜过一筐空话。 15. A little is better than none. 有一点总比没有好。 16. A little knowledge is a dangerous thing. 一知半解，害已误人。 17. A little labour, much health. 常常走动，无病无痛。 18. A little learning is a dangerous thing. 浅学寡识是件危险的事。 19. A little of everything, and nothing at all. 样样皆通，样样稀松。 20. A man is never too old to learn. 活到老，学到老。 21. A merry heart goes all the way. 心情愉快，办事痛快。