绿色设计与情感回归

工业设计专业英语课程作业
第一部分： 第一部分：外文翻译
姓 学 班
名：
张军伟
号： 200817041124 级： 艺术工业设计 082

工业设计专业英语
原文： 原文： ‘Green design’ and emotional return
文章来源于： 1.网络： https://www.360docs.net/doc/6d9509843.html,/?i59729# 2.书籍 [1]DONALDA.NORMAN.情感化设计.北京: 电子工业出版社，2005.5. [2]吴翔.《产品系统设计》.北京: 中国轻工业出版社,2000.6. [3]樊超然.《工业设计概论》.武汉: 华中科技大学出版社,2005.11.
‘Green design' is a late 20th century, there at the moment 80 international des ign trends. As early as the late 20th century, 60 well-known industrial designer an d educator-dimensional multi-Peipanike on the publication aroused strong repercussi ons in the design world works 'is designed for real-life', presented in the book and the public at the time different points of view, he considered that the things arou nd us are created by designers, designers in the Marketing and customer satisfactio n is not only just play 'beautify' the role of the designer should also be emphasize d that the social and moral ethicsWorth . Far-reaching impact of this book has cont inued to this day. Into the 21st century, because of the world's governments on environmental iss ues seriously. The establishment of laws and regulations relating to environmental p rotection, competition among enterprises, making with the idealism of 'green design' step by step with the trend of practical significance. Based on the attention and u nderstanding of environmental issues, people from the 20th century, 60's too radica l a 'green movement', developed to present a relatively mature 'green consumption' behavior, which is 'green design' has brought new opportunities. The main planning as a product designer and creator of the product at all stag es of the environmental issues will have a direct and indirect effects. In particular,o ften by their decision to use the product key materials, products, how to make? Ad opt in a special surface treatment method to achieve the final surface effect? Produ cts How to use? How to deal with the waste after use? Whether to use recyclable or re - use of materials? design players a decisive role in many issues.
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More importantly, designers connecting link between the product and people. T hey can lead and change the way people use products, while responsible for these products and services.Designed to influence people's lifestyles and socio-cultural cha nges. It has gradually grown accustomed through the design to reflect their social s tatus and personal taste. Design is 'consumerism' of the promoter of products from style 'planned obsolescence', speed up the pace of product replacement. Design is also involved in advertising activities, thus further boosting consumer spending. Is d esigned to make social and cultural changes took place, while the majority of them represents a certain lifestyle, so in theory, 'green lifestyle' could also be that peopl e praise and follow, this lifestyle is not unusual to be frugal, but is to promote a l ow-key and simple way of life as much as possible. The commercial value of Industrial Design increasingly recognized and valued b y a number of manufacturers, designers in a number of the company's R & D department has been entrusted with the task, all this allows designers to have the opportunity to demonstrate their ability to deal with environmental issues, as well as environmental issues, ethical a sense of responsibility.'Green design' from the sco pe of non-mainstream areas to expand into the mainstream. With the 'Green Design' approach and the associated name of the many people in this article follow the common concepts, collectively referred to as the design fr om an environmental point of view of the design method for 'green design'. 'Green design' focuses on the impact of nature and the resolution of certain individual iss ues, such as resource and energy efficiency, reducing waste through recycling and s o on. In some developed countries, abandoned most of metals and plastics can now be sorted and recycled, or re-use of the sorting carried out. To enhance household garbage sorting and 'emerged' in the product design, waste management has beco me one of the hot contemporary industrial design. Eco-design, also known as life cycle design, namely the use of ecological thinki ng, in the product life cycle, to give priority products environmental attributes, in a ddition to considering the product performance, quality and cost, but also take into account the product recovery and processing. The product must also take into acc ount the economic, functional and aesthetic factors.Product eco-design its basic theo retical foundation of industrial ecology in the theory of industrial metabolism and li fe cycle assessment. Sustainable design is a broader design approach than the earlier ones. Involved in more aspects, such as the nation's future development phase and the sharing of resources in the development of future generations, how to ensure the functionalit y of the product at the same time, reducing the burden on the entire planet. A typ ical theory is to improve the efficiency of products, while promoting the services as sociated with development of the system: To study the products of the necessary f unctions for the user to extend the life of the product; for product development of the sustainability of the overall system design, rather than just the design of the p
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工业设计专业英语
roduct itself is more important.The focus of sustainable product design, product lifecycle impact of external factors analysis. In addition, thereis other product design optimization method. Such as environ mental materials (recyclable and recycled materials) use. Studies have shown that, i n order to change the impact on the environment of the wasteful consumption of t he status quo, to the earth's resources for sustainable development in the consumpt ion level of development, our long-term goal should be to strive to build stronger l ong-term with the product links. For these originally, in the development of environ mentally friendly products to extend the life of the product is more important than other strategies, while also encouraging consumers to form sustainable, long-term c onsumption patterns. Designer is also the founder of design style and taste, the product of the visua l image of environmental protection will also have an indirect impact.Is mainly refle cted in the product lifetime of two aspects of the relative choice of materials. Beca use people in the past way of life caused by a large number of product varieties o bsolete, and the frequent replacement of the speed of products for environmental p rotection had a bad effect, if they can extend the product life time, we can reduce the unnecessary waste of resources. Studies have shown that in promoting existing products obsolete, consumers of psychological factors and materials play an importa nt role. Relative prosperity in the material economy of today, often likes and dislik es of consumers for some products directly to determine the 'life'. In some point of view, 'green design' cannot be seen as a style of performance.The success of 'green design' products from the designer a high degree of awareness o f environmental issues, and in the design and development process, designers and r elevant organizations to use the experience, knowledge and creativity of crystallizati on. At present there are several general design themes and trends: 1) The use of natural materials in order to 'raw' form of furniture products, b uilding materials and fabrics to be reflected and utilized. 2) The nostalgia of the simple style, well into the 'high tech' factor, allowing u sers to find product is amiable, warm. 3) Utility and energy conservation. 4) Emphasized the use of the material economy, get rid of useless features and purely decorative style, and create vivid shape and return to the classic simplicity.
5) The multi-purpose product design, changes can increase the fun by design, t o avoid boredom and replacement needs; it can upgrade, update, by as little as pos sible to use other materials to extend the life; the use of 'add-on smart' or disman tling components. 6) The products and services, the non-materialistic. 7) The combination of design and cycle schemes.
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工业设计专业英语
We do not simply believe in a clear recyclable materials, the product will certa inly be a 'green product', because the product recyclability of products may become obsolete to accelerate the speed of an excuse, people have recognized the appeara nce of recyclable materials, the degree may also be would have an impact on prod uct sales.When the 'Green Design' gradual integration into the mainstream product design, designers face is not only a small number of 'green fanatics', but ordinary c onsumers. If you only focus on the design functionality, while the neglect of the ae sthetic needs of the user, you cannot extend the product life. People-oriented design ideas from the European Renaissance of the humanitaria n ideology. To promote care of people pay attention to people, people-centered wor ld view. In terms of modern product design, human-centered thinking that is the co re of the design process, the coordination of product - social - environment relation ships between these three. Of human knowledge and transform the nature, purpose is simply to create a good human being living conditions and environment for dev elopment. However, this simple truth, have repeatedly been vague and misinterprete d. In the past quite a long period of time, people's respect through a variety of act ivities are acts of science and technology as a means to conquer nature for the pur pose, to growth of material wealth as the driving force of the traditional developme nt model, to a certain extent, the destruction of human Lai basis in order to surviv e, people at the same time trying to conquer nature, often become the object of be ing a natural punishment. Large industrial era machinery of industrial product is a very typical example, their presence to meet people's material needs, can bring wit h it more of an emotional loss and the living environment of the hit. Repeatedly b y natural warnings, people began to realize that the essence of people-oriented is a real concern of humanity, people started digging people and the harmonious relati onship between society and nature. The product design, product-oriented pursuit of emotional and humane products emphasize the purpose of people-oriented under t he natural. And people - society - environment, harmonious relations in product de sign can also be understood as personal qualities - products - emotional harmony. Materials, environmental protection, technology is simple, beautiful shape, making ex cellent products is the people really psychologically acceptable. Second, the values of stress also contributed to people for emotional awarenes s. In the past quite a long period of time, the design process is seen as an artistic process, the artist's aesthetic choices to replace the more often the user can only be passively accepted. Such an outcome, making the distance between the product a nd the user has become increasingly alienated, people even do not feel the product, with any function other than to enjoy. The feelings of the people and therefore be come numb up. As the market changes in the mode of operation, the user's thinkin g of a more active participation in the design process, the designer is no longer an artist, a professional designer should be to reconcile a variety of design factors. T he pursuit of good design is the recognition of values, ideas of resonance, emotiona l touch. Thoughts on design-related emotions also were born in the fertile soil whe re the values set.
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In addition, the design of the regional culture and promote the protection of p eople also reflects the concern for the feelings. Design is no longer the pursuit of v olume, standardization brought about by a single aesthetic, but to diversify into acc ount. The emotional needs of the design was gradually realized that it was multi-di rectional. Regional differences in the deposition as well as the name of ethnic cultu re, customs and practices which are in the design to be discussed and explored. In the end, be able to reflect the name of ethnic identity and personality of the prod uct is designed for success stories. This is the design of emotion-oriented evidence. Of modern product design, product and make people aware of the relationship bet ween communication, the design also focused on how to locate the user object's e motional needs and how to express such feelings, the design of various forms of e motional factors for considerations change is more comprehensive than ever. If the design theory for the design of the improvement means that people re-t hink, then the birth of a new design type is the most realistic and practical needs and the most direct response is all about. More and more on the emotional issues were referred to the process of designing for, so people were the design, interface design, interaction design, accessible design, and so a series of related to the design of communication and emotional way of thinking has been more and more to atte ntion and research, and ultimately applied to the design and production process. Pr oduct design and all kinds of psychology, sociology and other disciplines related to human characteristics of the study of collaborative research between the guidance h as become an important part of the design. Conclusion Whether the product design and development from the vertical profile view, or from the horizontal status of a modern product design, look at the relationship be tween the various disciplines, Emotional Design has undoubtedly become a contemp orary design, one of the most popular topics. People gradually realize that product design process, designers of the product of the soul to give the process is essential. Here the soul refers to the expressed product, and can communicate with the user -generated emotions. In other words, modern product design should be a planning activities related to emotion, early stage of development is no longer a simple phys ical modeling process. Its entire design process, a certain sense, is a physical emoti onal process. Contemporary designers should also be taken fully into account in the design of emotional factors, grasp the emotional positioning, designed to communic ate with the real products. Such a materialistic in the modern information era of ra pid change, due to the severe lack of emotional feeling, it is the demand for the e motional satisfaction of a period of time than ever before are obviously urgent. Des igners will face more challenges and responsibilities of a good design to meet the f unction, on the basis of serving other, and more are expected to return is the emo tional. The requirements of sustainable development of society indicates that 'green de sign' remains will be the 21st century, one of the hot industrial design. In order to
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reduce environmental problems, designers should be the product environmental pe rformance improvement, environmental issues and want to have a good understandi ng of their impact; this was in science and Technology than ever before to learn m ore about, and needs to creativity, new thinking and imaginative. 'Green design' to the Industrial Design has brought additional challenges, it also brings more opportu nities.
译文： 译文： 绿色设计与情感回归
“绿色设计”是 20 世纪 80 年代末出现的一股国际设计潮流。早在 20 世纪 60 年代末著名的工业设计师及教育家维可多·佩帕尼克就出版了在设 计界引起强烈反响的著作《为现实生活而设计》，在书中提出了在当时与众 不同的观点，他认为我们周边的事物都是由设计师创造的，设计师在市场销 售和用户满意度方面不单单只是起到“美化”的作用，同时应强调设计师的 社会及道德的伦理价值。这本书的深远影响一直延续到今天。 进入 21 世纪，因世界各国政府对环境问题的重视．有关环境保护法规 的建立，企业间的竞争，使得带有理想主义色彩的“绿色设计”潮流逐步有 了现实意义。基于对环境问题的重视和了解，人们已从 20 世纪 60 年代的过 于激进的“绿色运动”,发展到现今相对成熟的“绿色消费”行为，这为“绿 色设计”带来了新的契机。 设计师作为产品的主要策划者和创造者，对产品的各个阶段所产生的环 境问题都会有直接和间接的影响。尤其是往往由他们决定产品所选用的主要 材料，产品如何制造?采用何种特殊的表面处理方式以达到最终的表面效果? 产品如何使用?用后的废弃物如何处理?是否使用可回收或再利用的材料?设 计师对众多问题起决定性的作用。 更重要的是，设计师是连接产品与人之间的纽带。他们能引导并改变人 们使用产品的方式，同时对这些产品和服务负有责任。设计影响着人们的生 活方式和社会文化的变更。人们已逐渐习惯通过设计来体现自己的社会地位 和个人品味。设计是“消费主义”的推动者，促使产品式样的“有计划的废 止”，加快产品的更换速度。设计还参与广告活动，从而进一步刺激消费。
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工业设计专业英语
设计能够使社会文化发生变革，而它们当中的大部分代表了某些特定的生活 方式，所以在理论上“绿色生活方式”也可能被人们称道和效仿，这种生活 方式并非必须异常节俭，而是倡导一种尽可能低调的朴素生活方式。 工业设计的商业价值日益受到众多厂家的认同和重视，设计师在不少公 司的研发部门被委以重任，这一切使得设计师有机会展示他们对环保问题处 理的能力，以及对环境问题的道德责任感。“绿色设计”的范围也已从非主 流领域向主流领域扩展。 与“绿色设计”接近和相关的名称不少，本文中沿用人们常见的概念， 统称从环境角度考虑设计的设计方法为“绿色设计”。 “绿色设计”主要 关注对自然的影响和解决某些单独的问题，如资源和能量的利用率，通过回 收减少废弃物等。在一些发达国家，废弃的金属和塑料等大多已可以分类回 收，或为重新利用而进行了分拣。为加强家庭垃圾分拣而“应运而生“的废 弃物处理方面的产品设计，成为当代工业设计的热点之一。生态设计也称之 为生命周期设计，即利用生态学的思想，在产品生命周期内优先考虑产品的 环境属性，除了考虑产品的性能、质量和成本外，还要考虑产品的回收和处 理。同时也要考虑到产品的经济性、功能性和审美等因素。产品生态设计其 基本理论基础是产业生态学中的工业代谢理论与生命周期评价。 可持续性的设计是一个比前者范围更广的设计方法。涉及更多的方面， 诸如民族未来的发展相与之分享资源的后代的发展，如何在保证产品的功能 的同时，减轻整个星球的负担。典型的理论是，提高产品的效率的同时，推 动与之相关的服务系统的发展：考察产品对于用户的必要功能，延长产品的 寿命；对于产品整个系统的可持续性的发展的设计，比只对产品本身的设计 更为重要。可持续性产品设计的重点在于影响产品生命周期的外部因素的分 析。 此外，还有其它产品设计的优化方法．如环保材料(可回收和循环利用 的材料)的使用。 研究表明， 为了改变对环境产生影响的挥霍性消费的现状， 向地球资源可持续发展的消费水平发展，我们的长远目标应是努力同产品建 立起更强的长久的联系。为了这些原由，在环保产品的开发中延长产品的寿
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命比其它的策略更重要，与此同时也要鼓励在消费者中形成可持续、长期的 消费方式。 设计师同时也是设计风格和品位的缔造者，产品的视觉形象对环境保护 也会产生间接的影响。主要体现在产品寿命期限相对材料的选择两个方面。 由于人们以往的生活方式造成大量的产品品种的过时，以及产品频繁更换的 速度对环境保护产生了不好的影响，如果能延长产品寿命期限，就可以减少 对资源无谓的浪费。研究表明，在促成现有产品过时方面，消费者的心理因 素和材质具有重要的作用。在物质经济相对繁荣的今天，往往消费者的好恶 直接决定着一些产品的“寿命”。 从某些角度看， “绿色设计” 不能被看作是一种风格的表现。 成功的 “绿 色设计”的产品来自于设计师对环境问题的高度意识，并在设计和开发过程 中运用设计师和相关组织的经验、知识和创造性结晶。目前大致有以下几种 设计主题和发展趋势： 1)使用天然的材料，以“未经加工的”形式在家具产品、建筑材料和织 物中得到体现和运用。 2)怀旧的简洁的风格，精心融入“高科技”的因素，使用户感到产品是 可亲的、温暖的。 3)实用且节能。 4)强调使用材料的经济性，摒弃无用的功能和纯装饰的样式，创造形象 生动的造型，回归经典的简洁。 5)多种用途的产品设计，通过变化可以增加乐趣的设计，避免因厌烦而 替换的需求； 它能够升级、 更新， 通过尽可能少地使用其它材料来延长寿命； 使用“附加智能”或可拆卸组件。 6)产品与服务的非物质化。 7)组合设计和循环设计。
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我们并不可以简单地认为采用明显的可回收材料的产品就一定是“绿色 产品”，因为产品可回收性有可能成为加快产品废弃速度的借口，人们对可 回收材料的外观的认可程度也可能会对产品的销售产生影响。 “绿色设计” 当 渐渐融入主流产品的设计时， 设计师所面对的不只是少数的 “绿色狂热分子” ， 而是普通消费者。如果设计仅注重功能性，而忽视用户的审美需求，则无法 延长产品寿命。 以人为本的设计思想源于欧洲文艺复兴时期的人道主义思想体系。提倡 关怀人、重视人、以人为中心的世界观。对现代的产品设计而言，以人为本 的思想核心指的就是在设计过程中，协调产品-社会-环境这三者之间的关系。 人类认识和改造自然界，目的就是为了给人类自身创造良好的生存条件和发 展环境。然而，这个简单的道理，曾一再被模糊和曲解。在过去相当长的时 期内， 人们的各种行为活动都是遵循以科学技术为手段， 以征服自然为目的， 以物质财富的增长为动力的传统发展模式，在一定程度上破坏了人类赖以生 存的基础，人们在试图征服自然的同时，往往成为了被自然惩罚的对象。机 器大工业时代的工业产品就是个极典型的例子，他们的出现满足了人们的物 质需求，可带给人们更多的是情感上的失落和生活环境的重创。一再被自然 警告后，人们开始意识到以人为本的真谛在于对人性的真正关怀，人们开始 挖掘人与社会与自然的和谐关系。而产品设计中对产品情感化的追求以及对 产品人性化的强调在以人为本的宗旨下顺理成章。而人-社会-环境的和谐关 系在产品设计中也可以被理解为人-产品-情感的和谐关系。材料环保，工艺 简捷，形态美观，制作精良的产品才是人们真正从心理上接受的。 其次，价值观的强调也推动了人们对于情感的认知。在过去相当长的一 段时期，设计过程被看作是一个艺术过程，艺术家的审美代替了更多人的选 择，往往用户只能是被动接受。这样的结果，使得产品和用户之间的距离越 加疏远，人们甚至感受不到产品带来的任何功能以外的享受。人们内心的感 受也因此变得麻木起来。随着市场运作方式的改变，用户的思想更加主动的 参与到了设计过程，设计者不再是艺术家，专业的设计师应当调和各种设计 因素的影响。好的设计追求的是价值观的认同，思想的共鸣，情感的触动。 设计有关情感的思考也就孕育在价值观树立的沃土里。
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工业设计专业英语
另外，设计中对地域性民族文化的保护和发扬同样体现了人们对于情感 的关注。设计不再追求批量化、标准化所带来的单一审美，而是趋于多元化 的考虑。设计中的情感需求渐渐被意识到是多向的。地域性差别，名族文化 的沉积以及习俗、惯例都在设计中得以讨论和探究。最终，能体现名族特性 和个性的产品才是设计的成功范例。这都是对设计中情感注重的佐证。现代 的产品设计，让人们意识到产品与人之间的交流关系，设计的重点也放在如 何定位用户对象的情感需求以及如何表达这种情感上，设计中对于情感因素 各种形式的考虑也变的比任何时候都更加周全。 如果说设计理论的完善意味着人们对于设计的重新思考，那么新的设计 类型的诞生则是从实践出发的最实际需求及最直接反应的体现。越来越多有 关于情感的问题被提到设计的过程中来，于是人因设计、界面设计、交互设 计、无障碍设计等等一系列关乎交流和情感的设计思考方式被越来越多地加 以重视和研究，并最终应用到设计生产过程中。产品设计与各类心理学、社 会学等关乎人性特点研究的学科之间的协作研究也成为了指导设计的重要 组成部分。
结论
无论是从纵向的产品设计发展概况来看，还是从横向的现代产品设计的 现状及各学科之间的关系来看，情感设计无疑已经成为了当下设计中最为热 门的话题之一。人们渐渐意识到产品设计过程中，设计师对产品灵魂的赋予 过程是至关重要的。这里的灵魂指的就是产品所表达出的，能与用户产生交 流的情感。换句话说，现代产品设计应当是一种关乎情感的规划活动，不再 是发展初期简单的物质造型的过程。它的整个设计过程从一定意义上讲就是 一个物质情感化的过程。当代的设计师们也应当在设计中充分考虑到情感因 素的影响，把握情感定位，设计出真正能与人沟通的产品。在现代这样一个 物欲横流、信息更迭迅速的时代里，由于情感上的严重缺失感，人们对于情 感上满足感的需求比以往任何一个时期都显得急迫。设计师将面临更多的挑 战和责任，设计在很好的满足功能，为人服务的基础上，更加被期待的就是 情感的回归。
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工业设计专业英语
社会可持续发展的要求预示着“绿色设计”依然将成为 21 世纪工业设 计的热点之一。为了减少环境问题，设计师要对产品进行环保性能的改进， 要对环境问题和其影响有很好的了解；这就得要比以往对科学和技术有更多 的了解，同时需要创造性、新思维和富于想象力。“绿色设计”给工业设计 带来了更多的挑战，也带来了更多的机会。
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工业设计专业英语
第二部分： 第二部分：个人设计作品英文描述
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工业设计专业英语
Notebook and Camera
Traditional camera styling is based on machinery the United States, science and Technology demands of the United States as the main selling point has reached the extreme in these areas. America's very, very tempting. Therefore, digital camera design style at this stage should be to avoid these, learning from while the merits of this aspect of its focus on fashion, avant-garde and humanity, etc. Moreover, they are also with the characteristics of the era - Technology to people-oriented, emotional Marketing Strategy so consistent.
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工业设计专业英语
The use of bionic design thinking, not only create a fully functional, structural soph istication, timber reasonable fantastic product, but also a symbol of giving life to pro ducts, so that the design back to nature, enhance unity of mankind and nature. This camera uses the concept of bionic design, it looks like a notebook on the app earance. It is a fully functional, structural sophistication, timber reasonable fantastic product.
The eyes are the windows of the soul, the camera lens is the key to organic combi nation the two added together for the cameras richness.
Color with the program
Color design throughout the product Development process is essential component. In the product design, color not only have aesthetic and decorative, but also has symbolic meaning of symbols.
Display
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工业设计专业英语
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