国际经济与贸易 外文翻译 外文文献 英文文献 .docx

国际经济与贸易 外文翻译 外文文献 英文文献  .docx
国际经济与贸易 外文翻译 外文文献 英文文献  .docx

外文文献翻译

The effects of subjective norms on behaviour in the theory of planned behaviour: A meta-analysis

Mark Manning*

University of Massachusetts, Amherst, Massachusetts, USA

A meta-analysis investigated the effects of perceived injunctive (IN) and descriptive (DN) norms on behaviour (BEH) within the theory of planned behaviour (TPB) in a sample of 196 studies. Two related correlation matrices (pairwise and listwise) were synthesized from the data and used to model the TP

B relations with path analyses.Convergent evidence indicated that the relation between DN and BEH was stronger than the relation between IN and BEH. Evidence also suggested a significant direct relation between DN and BEH in the context of TPB. A suppressor effect of IN on DN in its relation with BEH was also noted? Moderator analyses indicated that the DN-BEH relation was stronger when there was more time between measures of cognition and behaviour, when behaviours were not socially approved, more socially motive and more pleasant: results were mixed in the case of the IN-BEH relation. Results imply that IN and DN are conceptually different constructs?

As social beings, normative pressure inevitably affects our behaviour?Social nonns influence the way we dress, how we vote, what we buy, and a host of other behavioural decisions.Social psychologists have been exploring the influence of social norms on behaviour for decades? From AschM and Milgram s conformity- experiments (Asch, 19S6;Milgram, Bickman, & Berkowitz, 1969) through recent work by Cialdini and colleagues(Cialdini, Reno. & Kallgren, 1990; Reno, Cialdini, & Kallgren, 1993), a substantial body of evidence has demonstrated that people conform to the judgments and behaviours of others.

In experiments conducted by Cialdini and his colleagues (Cialdini et al., 1990; Reno et al., 1993), participants inferred behavioural norms for littering from environmental cues and acted in accord with these norms. The results highlight the fact that perceptions of norms, ratber than actual norms, can affect behaviour? Tlie relation between perceived norms and behaviour has received

much empirical support (Borsari & Carey, 2003; Campo, Brossard. Fnizer. Marchell, Lewis, & Talbot, 2003; Gomberg, Schneider, & Dejong, 2(K)I; Grube, Morgan, & MeGree, 1986; Okun, Karoly, & Lutz,2002; Riniai & Real. 2005). However, one ofthc most influential models for predicting behaviour, the thcor>*of planned behaviour (TPB; Ajzcn, 1991), posits that rather than a direct relation between norm and behaviour, perceived nortns influence behaviour indirectly by way of behavioural intentions. Investigating the perceived norm-behaviour relation in tlic context of this theory offers insight not only into the strength of the relation, but also into the extent to which perceived norms may directly influence behaviour counter to theoretical expectations.

The present study used mcta-analytic path analyses to examine, the relation between two types of perceived norms (injunctive (IN) and descriptive (DN) norms; described below) and behaviour in the context of the TPB (Ajzcn. 1991). The investigation explored the direct effects of IN and DN on behaviour as well as factors that may moderate the effect of subjective norms (SN) on behaviour?

The theory of planned behaviour

According to the TPB, the immediate antecedent of behaviour is the intention to pertbrm the behaviour (Figure 1). This behavioural intention is in turn a function of three major determinants: attitude towards the behaviour, perceived SN pertaining to the behaviour, and perceived degree of control over engaging in and ctJmpleting the behaviour (perceived behavioural control).

The formation of attitudes (ATT), SN and perceived behavioural control (PBC) are respectively functions of behavioural beliefs, normative beliefs and control beliefs that a person holds with regards to the behaviour? Concerning ATT, the set of accessible beliefs that a person holds about the outcome of a behaviour will determine the evaluation of the behaviour, and thus influence the strength and direction of the ATT towards the behaviour.SN are a function of the normative beliefs that people relevant to the individual are perceived as having towards tbe behaviour coupled with the motivation of the individual to comply with the expected notins of these relevant persons? PBC is a function of the perceived factors that will influence the ability to engage in the behaviour coupled with the perception as to whether or not these factors will be present.

In short, the TPB holds that favourable ATT, SN. And perceptions of control will lead to favourable intentions to engage in a given behaviour. Actual control over engaging in the behaviour

is itself an important determinant? To the extent that individuals realistically appraise the amount of control that they have over the behaviour, the measure of PBC; can serve as a proxy for actual control. Perceived control is expected to have a moderating effect such that intentions will be reflected in actual behaviour to the extent that perceived control is high.

The TPB has been applied successfully to a wide range of behaviours accounting for a sizable amount of variance (Armitage & Ckmner, 2001: Bamberg, Ajzen, & Schmidt,2003; Hardeman. Johnston. Johnston, Bonetti, Wareham, & Kinmonth. 2002; Povey.Wellens, & Conner, 2001; Rise. Thompson. & Verplanken, 2003). Regarding the SN construct, the theory holds that the effect of SN on behaviour is fully mediated by behavioural intentions? In other words, SN are not expected to have a direct effect (DE)on behaviour but instead influetice behaviours indirectly through their effect on intentions.

Descriptive and injunctive norms

Two types of SN can be distinguished. IN are social pressures to engage in a behaviour based on the perception of what other people want you to do whereas DN are social pressures based on the observed or inferred behaviour of others? Tliis distinction has been empirically supported (Cialdini et al .,1990; Deutsch & Gerard.1955; Grube et al., 1986; Larimer & Neighbours, 2005; Larimer. Turner, Mallett. & Geisner, 2004; Reno et al.,1993; Rhodes & Courneya, 2003; White, Terry, & Hogg, 1994). Within the TPB, the SN construct was originally conceptualized as an injunctive norm (Ajzen, 1991). More recently, however, Ajzen and Fishbein (200S) have recommended including both types of normative measures in constructing planned behaviour stirveys? DN and IN will therefore be considered separately in the analyses to follow. Subjective norms-behaviour relation

In reviewing the SN construct in the planned behaviour context, Conner and Armitage(1998) have noted the lack of predictive power of the IN construct when predicting intention. Due to the paucity- of studies including DN in the planned behaviour context,conclusions regarding DN in this context are sparser. Recently, several investigators have included DN as predictors of intentions in the planned behaviour model (PBM;Fekadu &

Kraft, 2002; MCiMUlan & Conner, 2(K)3; Okun et al.. 2002: Sheeran & Orbell, 1999b). Rivis and Sbeeran (2003) conducted a meta-analysis of DN in the planned behaviour context. Their analysis, based on 18 studies, demonstrated a significant relationship between DN and intention when controlling for otlier variables in the TPB.In that, these previous studies have investigated the

effects of SN on intentions, to date,no planned behaviour mcta-ana lysis has explored the potential for differences in the effects of SN on behaviour in the planned behaviour context.

Deutsch and Gerard (1955) have suggested that DN and IN refer to different sources of motivation. Regarding DN, it has been shown that perceptions of behaviours of others lead one to behave in similar manners (Asch, 1956;Milgram et al., 1969). Descriptive normative information functions as a heuristic with regards to behavioural decisions offering cues as to what is appropriate behaviour iii a given situation (Cialdini et al., 1990; van Knippenberg, 2000). IN on the other iiand operate more through the role of motivation to comply with social sanctions (Ajzen, 1991;Lapinski & Rimal, 2005). To the extent that individuals are motivated to comply with perceived behavioural expectations of relevant referents, they avoid social sanctions?

Though several studies have looked at the effect of one or botli types of norms on particular behaviours, there has yet to be a single meta-analytical review that compares the relationship between the two types of norms and behaviours across a spectrum of behaviours. Consequently, on a general level it is unknown whether one type of norm has a stronger effect on behaviour than the other it may be hypothesized that DN have a stronger effect on behaviour than IN because DN are activated in the immediate behavioural situation. Furthermore, processing of DN for behavioural decisions may require less cognitive effort relative to the processing of IN, in that DN may rely more on heuristic than systematic informatioprocessing?Perhaps, this advantage contributes to efficient behavioural decision?making in line with descriptive normative information. In fact, researchers have shown that conditions that facilitate the use of heuristic information-processing lead participants to act more in line with DN (Hertel, Neuhof, Theucr, & Kerr, 2000). It is expected therefore, that DN will have a stronger effect on behaviour relative to IN.

Direct effect ofSN on behaviour

The TPB posits that the relationship between SN and behaviour is fully mediated by behavioural intentions (Ajzen, 1991; Ajzen & Fishbein, 1973)? However, a number of planned behaviour studies that have included normative constructs as a behavioural predictor have found direct effects of SN on behaviour (Christian & Abrams, 2004 -Study 2; Christian & Arm让age, 2002; Christian, Armitage, & Abrams, 2003; Okun et al.,2002; Trafimow & Finlay, 2001). In most research with the TPB, the effect of the normative component on intentions has received most attention (Armitage & Conner,2001; Rivis & Sheeran, 2003) while the potential for a DE of SN on

behaviour has received little empirical or meta-analytical scrutiny.One reason to explore, the potential for a DE may be the hypothetical nature under which most people report cognitions pertaining to behaviour in planned behaviour studies? Hypothetical contexts may not accurately reflect the relations between cognitions and behaviours that are evident in real behavioural contexts (Ajzen, Brown, & Carvajal, 2004). Furthermore, when an individual reports an intention to engage in a particular behaviour in one instance, that behavioural intention may be subject to change from the instance it is formed to the moment when an opportunity for behavioural engagement arises (Ajzen, 1991).For example, in the classic linn (1965) study, hotel managers expressed little intent to allow Chinese couples to stay in their hotels, however allowed them to do so when the instance arose? It is less likely that perceptions of norms related to the behaviour will change over time. Consequently, there is the potential for reported normative perceptions to have stronger relations with behaviour compared with relations between reported behavioural intentions and behaviour. This may be reflected in the presence of a DE of SN on the particular behaviour. The present meta-analjtical synthesis provides the opportunity* to gauge the potential for a direct relation between SN and behaviour in the context of the TPB.

Variation in the magnitude of the SN^ehaviour relationship

The possibility of a DE of SN on behaviour within the TPB implies that there are two ways in which SN can affect behaviour. There can be the theoretically posited indirect effect on behaviour mediated through intentions, and there may be a DE on behaviour. The total effect therefore is the sum of these two effects? In accord with the prediction that DN have a stronger relation with behaviours compared to the IN-behaviour relation, it is expected that the total effect of DN on behaviour is greater than the total effect of IN on behaviour. In addition to predicted differences between DN and IN in their effects on behaviour, there is the potential for differences in the magnitude of the effect within each type of norm. Compatibility* between measures of cognition and behaviour and the time between measurement of cognitions and behaviour are expected to lead to differences in the magnitudes of the effects of SN on behaviour. Additionally, the potential moderating effect of three further variables will be explored;the level of social approval of the behaviour, the extent to which social motives underlie behaviour, and the extent to which a behaviour is uselial versus pleasant may all contribute to variance in the relationship between norms and behaviour.

Compatibility

Elements of a particular behaviour can be defined in terms of the behavioural target, the action involved in the behaviour, the context in which the behaviour is performed, and the time at wliich it is performed. The relationship between cognitive predictors of a particular behaviour and engagement in the behaviour will be stronger if behavioural elements and cognitive assessment of the behaviour are compatible (Ajzen, 1996; Ajzen & Fishbein. 1977). That is to say., for instance, that if an investigator would tike to pretlict someone's propensity* to exercise 3 days a week for half an hour, measures should assess cognitions regarding exercising 3 days a week for half an hour rather than cognitions to be healthy, or some other general cognition regarding exercise?Tenned the ”principle of compatibility0, it holds that measurements of planned behaviour variables must be compatible with the target behaviour in terms of target, action, context, and time. Given the effect of compatibility and the magnitude of the correlations between planned behaviour variables and behavioural measures, it is expected that studies where the cognitive and behavioural measures are fully compatible will feature stronger relations between SN and behaviour. It is also expected that among studies where measures are more compatible, the intention mediated relation between SN and behaviour will be stronger than any unmediated relation, in line with theoretical dictates, whereas among studies that are less compatible there will potentially be greater direct effects of SN on behaviour.

Time interval between measures of SN and behaviour

According to Ajzen ( 1991 ). cognitive precursors of behaviour that are measured closer to the target behaviour should be more predictive of behavioural engagement. Due to motivational considerations, measures of the intention to engage in a particular behaviour will vary as a function of proximity to behavioural engagement (Bandura & Schunk. 1981; Kamiol & Ross, 1996; Steel & Konig, 2006) in that tlie ftirther in the future is the potential behavioural engagement, the less predictive are intentions to engage in this behaviour. As Ibe relation between stated intentions and actual behaviour decreases over time, the potential exists for SN to be relatively more predictive of behaviour. This potential is evident in light of the argument outlined above wherein SN pertaining to a behaviour are less likely to change over time compared to behavioural intentions. As such, it is expected that as the time between measurement of cognitions and behaviour increases, SN will be reflected to a greater extent in actual behaviour.Furthermore, as the relation between intentions and behaviour diminishes, it is likely that the DE of SN on behaviour will be stronger as more time passes between measures of cognition and behaviour.

英文文献翻译

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跨境电商外文翻译参考文献

跨境电商外文翻译参考文献(文档含中英文对照即英文原文和中文翻译)

译文: 跨境电子商务在欧盟的发展动力和壁垒 摘要 互联网的兴起,往往是与“距离的消亡”或至少减少相关的地理距离在供应信息相关。我们研究距离 事宜仍在实物商品的网上交易是否。我们使用的数据从一个网络消费者调查小组对网上跨境货物贸易中的 一个语言支离破碎的欧盟市场。分析结果表明,相比线下交易在同一商品的距离相关的交易成本大大降低。然而,语言相关的交易成本的增加。此外,网上交易介绍新能源贸易成本如包裹递送和在线支付系统。在 平衡,没有迹象显示在线贸易不偏向于国内市场的产品比线下交易支持。我们提供给政策制定者推动欧盟数 字单一市场的跨境电子商务的选项。在高效灵活的跨境支付系统的使用增加1%可以增加多达7%的跨境电子 商务。我们还表明,在线交易给英语语言输出国家的比较优势。 关键词电子商务/引力方程/欧盟 1.介绍 本文实证研究的在线电子商务跨境贸易模式的影响。互联网的兴起,更一般地,数字通信技术,具有LED许多观察家宣布,距离“死”(Cairncross,1997)。在这方面,它不在乎信息所在的位臵因为它只是一个鼠标点击和信息成本不再是物理距 离有关。在传统的线下实物商品贸易,证据却指向距离成本增加(disdier和头,2008)。贸易相结合的基础上的信息和物理的货物运输。问题是是否将贸易从线 下到线上平台是一个足够大的凹痕在信息成本改变贸易总成本因此货物贸易模式。Blum 和Goldfarb(2006)表明,即使是纯粹的信息产品,距离仍然起着重要的 作用。他们认为这是文化上的差异,随着物理距离的增加。除了信息成本的影响, 可能会有副作用,对贸易模式的影响。网上贸易开辟了一个潜在的更大的地理汇水 面积,为供应商和消费者,在产品品种和价格竞争的增加。这两

机器人外文翻译(文献翻译-中英文翻译)

外文翻译 外文资料: Robots First, I explain the background robots, robot technology development. It should be said it is a common scientific and technological development of a comprehensive results, for the socio-economic development of a significant impact on a science and technology. It attributed the development of all countries in the Second World War to strengthen the economic input on strengthening the country's economic development. But they also demand the development of the productive forces the inevitable result of human development itself is the inevitable result then with the development of humanity, people constantly discuss the natural process, in understanding and reconstructing the natural process, people need to be able to liberate a slave. So this is the slave people to be able to replace the complex and engaged in heavy manual labor, People do not realize right up to the world's understanding and transformation of this technology as well as people in the development process of an objective need. Robots are three stages of development, in other words, we are accustomed to regarding robots are divided into three categories. is a first-generation robots, also known as teach-type robot, it is through a computer, to control over one of a mechanical degrees of freedom Through teaching and information stored procedures, working hours to read out information, and then issued a directive so the robot can repeat according to the people at that time said the results show this kind of movement again, For example, the car spot welding robots, only to put this spot welding process, after teaching, and it is always a repeat of a work It has the external environment is no perception that the force manipulation of the size of the work piece there does not exist, welding 0S It does not know, then this fact from the first generation robot, it will exist this shortcoming, it in the 20th century, the late 1970s, people started to study the second-generation robot, called Robot with the feeling that This feeling with the robot is similar in function of a certain feeling, for

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