上海交大考博管理学2005年试题

上海交大考博管理学2005年试题
上海交大考博管理学2005年试题

上海交通大学上海交通大学 博士入学考试试题博士入学考试试题

20052005年年 管理学管理学

一、辨析与简答:

1.领导的有效管理风格背后,必然有共同的个性特征。

2.时间管理的核心是提高沟通的效率。

3.资本社会化可以提高企业治理水平。

4.员工职业生涯的承诺程度反映了管理者的道德准则水平。

5.预算是一种最有效的管理工具,它是计划与控制的完美结合。

二、计算题

在某一富有旅游资源的小城里,有兄弟俩计划开快餐店,有两个方案可选择。甲方案的单位变动成本10元,固定成本80万元,乙方案单位变动成本15元,固定成本50万元。设备可以使用5年,一年按360天计。

(1)当需求量为440份/天,选择哪个方案最优?(2)当快餐的定价分别为20元、25元、30元时,本地居民的消费量分别为140份、110份、80份,而外地游客300人只能被动接收定价,问定价多少最优?

(3)如果兄弟俩不能就利益分配方法达成一致,从而舍弃了投资固定设备开店的方法,转而外购快餐,各自开餐馆经营。外购快餐的成本18元/份,按20元、25元、30元/份出售,本地居民的购买量也随之相应调整,但会选择价格更低的餐馆,若两餐馆价格相等则随机选择。外地游客对价格只能被动接收,随机选择餐馆。问两兄弟定价的最优策略。

及时雨考研考博网 QQ:602318502

三、论述题

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