进出口贸易外文翻译文献

进出口贸易外文翻译文献
进出口贸易外文翻译文献

进出口贸易外文翻译文献

(文档含英文原文和中文翻译)

China’s Competitive Performance: A Threat To East Asian Manufactured Exports?

There is growing concern in Southeast and East Asia about the competitive threat posed by China’s burgeoning exports, exacerbated by its accession to the WTO. The threat is not confined to labor-intensive products but spans the whole technological and skill range. At the same time, China is rapidly raising its imports from the region, and it is not clear whether its burgeoning exports will damage it s neighbors. We examine the dimensions of China’s competitive threat in the 1990s, benchmarking competitive performance by technology and market, and finds that market share losses are so far mainly in low technology products, with Japan being the most vulnerable market. We analyze market share changes and highlight product groups that are directly or indirectly exposed to a competitive threat. We examine intra-regional trade and find that China and its neighbors are raising high technology exports in tandem: the nature of the

international production systems involved lead to complementarily rather than confrontation. China is thus acting as an engine of export growth for its neighbors in terms of direct trade. However, this will change as China moves up the value chain and takes on the activities that have driven East Asian export growth.

Introduction

Concern about China’s competitive threat is widespread (in developed economies like US as well as developing ones like Mexico), but is strongest in East and So utheast Asia. China’s burgeoning exports–backed by cheap and productive labor, a large stock of technical manpower, huge and diversified industrial sector, attractiveness to foreign investors, pragmatic use of industrial policy, and, now, freer access to world markets under WTO – lead to apocalyptic visions of export losses.2 China is most threatening to neighbors that rely primarily on low wages for their export advantage. However, as it upgrades its export structure, the more advanced economies (Singapore, Hong Kong, Korea and Taiwan) also fear for their competitiveness. The current hollowing out of their low-end manufacturing may soon extend to complex production, design, development and related services. Domestic markets are also threatened by China, but so far most attention seems to have been on exports.

Offsetting this threat are the promise of the giant Chinese market (WTO accession is only one of several initiatives to liberalize regional trade) and the potential for collaboration with it in exporting to the rest of the world. Trade within the East Asian region is flourishing. China is a growing importer from the region of natural resources that it does not possess. It is also raisin g imports of manufactured products. Its advanced neighbors are selling it sophisticated consumer and producer goods, and using it as a base for processing exports to third countries. The multinational companies (MNCs) that now account for around half of Chinese exports (and far more of its high technology exports, UNCTAD,2002) are incorporating China into production systems spanning the region (‘fragmentation’ and‘segmentation’ are used to describe this phenomenon3), so promoting considerable intra-firm trade with other regional bases. China’s own enterprises are likely t o specialize with respect to regional counterparts and so raise intra-industry trade in differentiated products. Perhaps

worryingly for competitors in other regions, such integration can lead China to complement regional competitiveness as a whole, rather than substitute its exports for those of its neighbors.

It is difficult to assess, however, whether complementarily between China and the regional economies will fully offset its competitive threat. The dynamics and complexity of the interactions make it impossible to quantify the outcome, even to predict broad directions. The basic issue is whether China’s higher wage neighbors can move into more advanced export activities or functions rapidly enough to permit continued export expansion. If they can, they can continue with export-led growth. If they cannot, they will suffer export deceleration and/or a shift in specialization towards primary products or slow-growing segments of manufactured exports. The outcome, in other words, will depend on the relative growth of technological and other capabilities in Chinese and regional enterprises, with the former having such advantages as lower wages, larger scale economies, greater industrial depth, pools of technical skill and a proactive government. However, as East Asian countries differ widely in these factors (Lall, 2001), they face different kinds and intensity of competitive threat. The nature of the threat depends, moreover, on the organization of the production and marketing system: independent local firms are likely to compete more directly than affiliates of the same MNC spread over different countries in an integrated system.

This paper does not try to measure China’s competitive threat or its effects, but to map relative export performance in the 1990s by technology and destination and so assess where the threat appears most intense. We focus on major East Asian exporters5 and on exports to third markets, but we also analyses complementarities between China and East Asia, particularly in electronics, the re gion’s largest export and the one where MNC systems dominate. As the 1990s predate China’s WTO accession, we do not go into the implications of this accession; however, the analysis of competitive trends has implications for the evolution of future trade by the region as liberalization grows.

Background on Chinese export performance

Chinese manufactured exports grew by 16.9% per annum over 1990-2000, compared to 6.4% for the world, 12.0% for all developing countries and 10.3%

for the rest of East Asia. Its share of world manufactured exports rose from 1.7% to 4.4% over the decade and continued rising rapidly. 6 Thus, by 2002 China accounted for 5.1% of world merchandise exports; it was then the fifth largest exporter (after USA, Germany, Japan and France, an d ahead of the UK). China’s share of developing world manufactured exports rose from 11% to 20% over the 1990s and of the East Asian region excluding China from 18.7% to 41.8%. Its export gains (see below) spanned the entire technological spectrum, and were most dynamic in the complex end of the range, in products that have recently driven the export growth of the rest of East Asia.

This export surge is likely to be sustained for some time to come. China has ‘spare capacity’ in that its per capita exports are still relatively small,7 wages are much lower than in its main neighbors and it has large reserves of cheap and disciplined labor (though drawing it into exports will involve the cost of building links with the interior).8 More importantly, its advantages are not static (confined to cheap labor); they are upgrading rapidly. China is investing heavily in technology and advanced skills; for example, the share of the relevant age group enrolled in tertiary education rose from 9 percent in 1997 to 13 percent in 2000 (UNESCO website). It is exploiting the scale offered by its giant market to become competitive in capital-intensive activities beyond the reach of many neighbors. It is using its diverse industrial base to deepen local content. It is drawing in export-oriented FDI at an impressive rate, using its market attractions to induce investors to raise local R&D and linkages; till now it has been able to impose performance requirements of the type soon to be banned under WTO rules.

WTO accession may constra in China’s ability to use industrial policy (Nolan, 2001) but it will also open up new export opportunities, particularly in textiles and garments.9 Accession may also enhance its domestic competitiveness: it will improve the investment climate for FDI, make imported inputs cheaper (for enterprises outside special export regimes) and induce faster restructuring of domestic enterprises (Ianchovichinaetal, 2003, and Lemoyne and Unal-Kesenci, 2002).

Market share changes in major developed country markets

We analyze market shares of China and its neighbors in three major markets: Japan, the US and West Europe, according to technology categories (Annex Table 1). In terms of value, the most important market for China in 2000 is the US ($49 billion), followed by Japan ($36 billion) and West Europe ($38 billion). However, the rest of the world is almost as large a destination for Chinese exports as these together ($106 billion in 2000) and within this the rest of East Asia is larger than any major OECD market by itself ($74.6 billion).

The competitive position of each country can be analyzed in terms of the market share in 1990 and 2000 and the change over the decade. The annex table shows the following:

Total manufactured exports: China does best in Japan, followed at some distance by the US. In common with most neighbors, its market share gain is weakest in West Europe. Korea loses market shares in both Japan and US, while Taiwan loses only in the US. Hong Kong’s loses market shares in all markets, particularly in the US and Japan. Like Taiwan, Singapore loses only in the US. The new Tigers gain share in all markets. With the exception of Indonesia, with a rather tepid performance, the others all gain most share in the Japanese market. Resource based products: China again leads the region in terms of market share increases, with a pattern similar to that for total exports. However, Korea has a large gain in Japan, in contrast to Taiwan and Singapore, which lose shares; the latter two also lose in the US. Thailand is a big gainer in Japan while Indonesia and the Philippines lose out in the US. Low technology products: China’s massive market share gains are again concentrated in Japan. The four mature Tigers generally suffer losses in market share, but Singapore sees an increase in Japanese market share. The best overall performance among the new Tigers is by Indonesia.

Medium technology products: While the Chinese pattern of success recurs, the new Tigers make significant gains in Japan and Korea incurs a significant loss. Taiwan and Singapore suffer losses in the US market. High technology exports: Taiwan again diverges from Korea in its performance in Japan, the former showing the second largest gain in the group (after China) and the latter the largest loss. In the US market, the situation is reversed, with Singapore joining

Taiwan in losing market shares. Among the new Tigers, Malaysia and the Philippines are the big gainers in Japan, but the other two also benefit significantly. The Philippines is the second largest winner in the group in the US market. In sum, China’s main market share gains in the developed world are concentrated in Japan (though the US accounts for a larger dollar value of export growth). This is also true of its neighbors with the exceptions of Korea and Indonesia (Hong Kong was an all-round loser). To the extent that we can interpret market share changes to be causally related to China’s export surge, it would seem that the mature Tigers suffered the most from Chinese competition. The largest such loss is in low technology products, which is to be expected, but this not take into account the growth of LT exports by Korea and Taiwan to China. The relatively low gains by the lower-income new Tigers in LT may also reflect the impact of Chinese competition – without the offsetting increase in exports of intermediates to China.

Conclusions

China’s export surge has raised grave concerns in the region. While some of the apocalyptic predictions may have been overdone, it is certainly possible that rapid export growth by such a massive entrant will adversely affects export growth in its neighbors. As this analysis shows,however, the outcome is complex. For a start, the rise in China’s exports is matched by that in its imports – within the region its import growth outpaces its export growth. With appropriate restructuring of activities to match new competitive needs, its neighbors should be able to maintain high rates of export growth.

There are two main drivers of regional exports to China. The first is to meet its burgeoning demand for imported products: primary products and resource-based manufactures that it cannot produce capital goods and intermediates for domestic -oriented production and more sophisticated consumer goods than its industry can currently provide. The second is to meet the needs of its export industries. This has two components: ‘processing’ activity in special economic zones that use imported inputs for export activities, and other exporters that also need imports. Processing activity is increasingly organized as part of integrated production systems, particularly its high technology segments, though

some domestic oriented industries are also being plugged into this system as they realize scale and learning economies and become globally competitive. Both drivers are likely to continue into the foreseeable future, though their composition will change as Chinese and regional capabilities develop.

中国竞争力的表现:是对东亚制成品出口的威胁吗?

越来越多的东南亚和东亚地区关注中国出口的迅速增长所带来的竞争威胁,中国加入WTO后,更加剧了这种情况。这种威胁并不局限于劳动密集型产品,而是跨越整个技术和技能范围的产品,同时,中国正在迅速提高其在东南亚和东亚的进口,目前尚不清楚其是否其蓬勃发展的出口将是否损害其邻国的利益,本文研究了中国20世纪90年代中国竞争威胁的大小,市场竞争力表现的基准是技术和市场份额,研究发现,

发现市场份额的损失迄今为止主要在低技术产品,日本是其最脆弱的市场。我们分析了市场份额的变化,直接或间接地突出了产品集群的竞争威胁。区域内贸易的研究表明,中国和其邻国同步提高了高技术产品的出口,参与国际生产系统的性质导致的是互补性,而不是对抗。因此,在直接贸易条件下,中国在出口增长方面是其邻国的领头人,但是,这将改变中国价值链的移动,带动东亚出口的迅速增长,

引言

中国竞争威胁论的担心是普遍存在的,(像发达国家中的美国和发展中国家的墨西哥等)作为东亚和南亚最大的出口国,中国的新兴出口凭借廉价的劳动生产力,大量的人力技术存量,巨大的和多元化的工业部门,吸引外国投资,以及优惠的产业政策,如今,加入WTO后,中国更加自由的进入国际市场,导致了出口损失末日的严重观点。中国依靠低工资的出口优势造成了对邻国的最大威胁。中国的出口结构升级以后,更多的发达经济体(新加坡,香港,南韩和台湾)也会担忧其强大的竞争力,当前其低端工业制成的漏洞将很快由其他复杂生产、设计和发展的产品以及相关的服务产业所填充。各个国家的国内市场也受到中国的威胁,但目前为止,主要关注的还是在出口方面。

弱化这种威胁论的是中国政府的承诺(加入WTO只是区域贸易自由化的若干举措之一),和出口到世界各地的潜在合作。中国与东亚地区的贸易正在蓬勃发展,在这些地区进口其不具备自然资源的速度在快速

增长。工业制成品的进口也在上升,发达的邻国向其销售消费制成品和生产制成品,并利用其作为向第三国产品出口的加工基地。多国公司(跨国公司),现在占到中国出口的一半(目前主要是高技术产品的出口,UNCTAD,2002),不断融入中国生产系统的方方面面,(用'分裂'和'分割'是用来描述这种现象),更好地促进了与其他区域企业之间的贸易。中国的国有企业有可能专业化同业生产,以此提高同业差异化产品的贸易。与其担心在其他地区的竞争对手,这种整合反而会导致中国以配合整个区域的竞争力,而不是替代其邻国的出口。

但是,中国和各区域经济体的互补性是否能完全抵消其竞争威胁,这是难以估计的。动态性和复杂性的相互作用使其无法量化这个结果,我们甚至可以预知大方向。这里的基本问题是,中国高工资的邻国是否带来更先进的技术活动,而且能够迅地速继续扩大出口额。如果能,那么可以继续出口引致的经济增长,否则他们将受到出口减速和/或在对初级产品或工业制成品出口增长缓慢的部分进行专业化转变。换言之,产出将取决于技术和能力,中国和其他地区企业的相对增长,前者优势有工资较低,规模效益较大,产业深度更广,技术技能集群更大,以及一个积极的政府。然而,东亚国家在这些因素方面的差异很大,(Lall, 2001),他们面对着不同种类和密集度的竞争威胁。威胁的性质更多地体现在产品组织和营销系统,独立的当地企业可能比一体化系统中遍布不同国家的相同跨国公司分支机构的竞争更加直接。

本文并不试图衡量中国的竞争威胁或其影响力,而是衡量上世纪90年代由技术和目的评估找出相关产品出口竞争威胁最激烈的地方。我们专注于东亚的主要出口国和第三市场的出口,我们还分析了中国和东亚地区之间的互补性,特别是在电子产品方面,该地区是最大的出口方,而且跨国公司系统占主导地位。早在中国未进入WTO的90年代,我们没有阻止其进入的影响力,竞争力趋势的研究表明其对区域自由化增长引起的未来贸易变革是有影响的。

中国出口结构表现的背景

中国工业制成品年出口增长率超过1990-2000的16.9%,超出世界平均水平的6.4%,超过其余东亚发展中国家的10.3%,近几年中国的国际工业制成品的份额从1.7%上升到4.4%,并且在迅速增长,因此,到2002年中国占世界商品出口的5.1%; 是第五大出口国(仅次于美国,德国,日本和法国,并领先于英国),中国在发展中国家的工业制成品出口份额从20世纪90年代的11%上升到20%,东亚地区除中国以外,从18.7%上升到41.8%。中国出口的增长跨越了整个技术领域,在复杂产品以及目前对其余东亚国家的出口增长起主导作用的产品范围内最具影响。

出口激增可能需要一段时间来实现,中国的“闲臵能力”导致人均资本出口额仍旧相对较小,工资比主要邻国要低,廉价的规范化的劳动量储存较大(虽然它们拉动了出口,但是带来了建立内部联动机制的成

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旅游服务贸易的国际竞争力:罗马尼亚的案例 引言 旅游业是唯一的可以为任何发展水平的国家提供贸易机会的服务活动。然而,它也是一个很大程度因为国家的能力和在全球经济中的表现而又有明确的利益分配不均行业,而这又需要提高自己的竞争力。 自20世纪90年代初,罗马尼亚旅游业经历了出口量,生长速率和结构的重大变化。这些不同的波动都影响了罗马尼亚在国际旅游市场上相对的竞争地位并引起了其旅游贸易平衡的变化。同时,新的和更多的错杂的欧式建筑,引起了罗马尼亚的区域旅游竞争力的显著变化。 在此背景下,本文试图提出一个框架,以竞争力和旅游贸易表现之间的关系为重点,来评估罗马尼亚的旅游服务贸易的国际竞争力。 一、国际竞争力视角:国际竞争力之与国际旅游业的相关性 国际竞争力的概念,尽管有争议,难以捉摸,但现在已经得到认可,并继续吸引世界各地的学者和决策者的关注。 到目前为止,为提高国际竞争力已采取措施,都被认为是在经济层面进行的(加瑞利,2003)通常是指一个国家生产的商品和服务,以满足国际市场的考验,并同时保持和增加公民的收入的能力(欧洲委员会,2007)。 由于竞争力最终取决于一国企业在国内和国际的市场成功,所以对竞争力的注意力都集中在企业层面的竞争力上(波特,1990),对于此的普遍理解是指“……该公司保持,并更好的是,扩大其全球市场份额,增加和扩大利润的能力” (克拉克和盖,1998, 经济合作与发展组织,1993)。 因此,虽然广泛流传但是国际竞争力作为与国家经济和其国际贸易相关

的理论基础已经不太在学术文献进行分析。因此,一个国家国际竞争力的性质,效益和局限性仍然含糊不清(科尔德威尔,2000,克鲁格曼,1994, 1996)。 国际竞争力,是指一个国家在货物和服务贸易方面巩固和保持贸易优势相对于世界其他地区的贸易优势。 每当一个国家的经济福利通过贸易流量的增加,或通过从初始平衡状态的贸易条件的改变而增加,他的国际竞争力都会得到提高(科尔德威尔,2000)。 贸易理论表示,经济福利依赖于一个国家有比较优势的货物和服务的生产。这实际上意味着当生产符合一国的比较优势的情况时国际竞争力能得到保障。如果一国能在国际上表现良好并在出口市场竞争成功,这可能就是他们健全的国际竞争力的标志。 因此,在国际上,竞争力定义为一个经济体能够吸引其出口需求和投资供给需求的能力和在所有社会规范内提升公民生活水平的能力。这反过来又取决于宏观和微观经济政策,影响生产的经济生产率要素和经营成本的法规和制度。 一个可用的文献回顾和实证证据支持国际竞争力可以解释为在一定程度上,一个国家的出口能力这一观点(道乐和沃尔夫,1993, 格博格等. 2004)。还有就是,事实上,是出口表现和国际竞争力之间的循环关系。出口是国际竞争力的第一衡量指标。出口情况的改善会导致了一个国家的竞争力提升。这种效果是一个企业的技能,知识,创新和运用新技术并能够在一个成功的商业方式中利用技术机会等的结果。 另一方面,为了在竞争激烈的全球市场努力成功实现出口,一个国家被迫提高竞争力。更具竞争力的国家,它的经济更强大。因此,它更有能力在全球市场竞争,以吸引具有较高的知识,技能,水平人们去购买新技术等,

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旅游品牌定位外文翻译文献

旅游品牌定位外文翻译文献(文档含英文原文和中文翻译)

原文: Destination brand positions of a competitive set of near-home destinations Abstract: Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998–2007) found at least nine potential research gaps warranting attention by researchers. In particular, there has been a lack of research examining the extent to which brand positioning campaigns have been successful in enhancing brand equity in the manner intended in the brand identity. The purpose of this paper is to report the results of an investigation of brand equity tracking for a competitive set of destinations in Queensland, Australia between 2003 and 2007. A hierarchy of consumer-based brand equity (CBBE) provided an effective means to monitor destination brand positions over time. A key implication of the results was the finding that there was no change in brand positions for any of the five destinations over the four year period. This leads to the proposition that destination position change within a competitive set will only

中英金融服务贸易国际竞争力比较研究【文献综述】

毕业论文文献综述 国际经济与贸易 中英金融服务贸易国际竞争力比较研究 金融服务贸易国际竞争力相关理论综述 服务贸易是以服务作为交易标的的一种贸易行为。《服务贸易总协定》(GATS)所界定的国际服务贸易是指以过境交付、境外消费、商业存在和自然人流动这四种形式进行的各国间的服务交易。该定义已成为有一定权威性和指导性的定义为各国接受。 根据《服务贸易总协定》中的服务部门清单,可以将服务贸易分为12类:商业性服务,销售服务,金融服务,娱乐服务,通讯服务,教育服务,卫生服务,运输服务,建筑服务,环境服务,旅游服务和其他服务。而对于金融服务贸易,国内外并没有确切的定义。本文将对金融服务贸易国外及国内有代表性的研究进行综述。 一、GATS与OECD对金融服务贸易的定义 根据GATS的定义,金融服务贸易是指由一成员国的金融服务提供者所提供的任何金融性质的服务。它包括两个部分:所有保险和保险相关的服务、银行和其他金融服务(保险除外),其中其他金融服务指证券和金融信息服务。 经济合作和发展组织(OECD)对金融服务贸易的定义为由金融机构提供服务的收入,或者接受付出的支持,包括得到的和付出的直接投资收益(未分配收益和利息);从其他金融投资得到的和付出的收益(得到的和付出的利息和红利);得到的、付出的手续费和佣金。 可见,经济合作和发展组织对金融服务贸易的界定强调了金融服务贸易交易的提供方,而忽略了金融服务贸易的消费方。金融服务贸易的发展主要是以此换取其他贸易领域的发展,而且金融服务贸易可以促进本国金融业与国际金融业的接轨,从而在国际竞争中促进本国金融业的发展。 二、国外对金融服务贸易相关研究 对于金融服务贸易研究,国外学者从不同角度出发,有不同的看法。 列为恩(1996)认为,各种金融服务可以实现五种基本功能:方便商品和劳务的交易;易于风险管理;加速资源流动;获取信息,评估企业和配置资本;提供公司法人治理。同时,更多的相关文献表示,金融中介可以降低由于信息不对称产生的管理成本(戴蒙德1984;威廉森1987)也可以对规模经济产生积极的效应。 莫施里安(Moshirian 1994)认为,金融服务贸易和制造业类似,一些基本要素赋予了

差异化营销策略外文文献翻译

文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For

外文翻译--公司治理对资本结构和企业价值关系的影响

外文文献翻译译文 一、外文原文 原文: The influence of corporate governance on the relation between capital structure and value Capital structure: relation with corporate value and main research streams When looking at the most important theoretical contributions on the relation between capital structure and value, as illustrated in Figure 1, it becomes immediately evident that there is a substantial difference between the early theories and the more recent ones. Modigliani and Miller (1958), who had originally asserted that there was no relationship between capital structure and value ; in 1963, instead, reached the paradoxical and provocative conclusion that a maximum level of debt would mean a maximum level of firm value, due to the fact that interest is tax deductible . Many later contributions pointed out that this effect is compensated when considering personal taxes (Miller, 1977),an eventual lack of tax capacity, due to the presence of economic loss, the effect of other types of tax shields (De Angelo and Masulis, 1980), as well as the introduction of the costs(direct and indirect) of financial distress; all these situations end up creating a trade-off between debt costs and benefits. Point L? in Figure 1c indicates an optimal level of debt,beyond which any rise in leverage would cause an increase in the benefits of debt that would be less than proportional with respect to the costs of financial distress. Furthermore, this non monotonic relation would be modified even more when considering agency costs as well as the costs of financial distress . Finally, one last stream of research (Myers, 1984,Myers 1984) points out managerial preferences when choosing financing resources . In this case no optimal level of debt becomes ……objectively?? evident,but this is due to the various situations the manager had to deal with over time. The function of managerial

旅游管理中英文对照外文翻译文献

中英文对照外文翻译 (文档含英文原文和中文翻译) Tourism and the Environment: A Symbiotic Relationship Nowadays, with the improvement of people's living standards and the pursuit of higher spiritual life, tourism is developing rapidly, and it has an increasing proportion in the national economy. Tourism is getting more and more people's attention, followed by the impact of tourism on the ecological environment. The vigorous development of the tourism industry has multiple effects on the environment. They are both positive and negative. In order to adapt the development of tourism to the capacity of tourism resources, and promote the coordinated development of environment protection and tourism, and this paper will state the impact of tourism on the environment from three aspects: 1 The negative impact of tourism on the environment; 2 The positive impact of tourism on the environment; 3 The countermeasure to against the negative impact of tourism on the environment. Tourism development can put pressure on natural resources when it increases consumption in areas where resources are already scarce. The negative impact of tourism on the environment

服务贸易外文翻译

关于杭州中心地区服务业竞争力及其发展 战略的评价(节选) 郑建壮,中国浙江省浙江大学城市学院 江海霞,中国浙江省浙江工业大学 摘要:服务行业的竞争力是直接反映在区服务业的发展水平和潜在能力之中的。本文研究了杭州服务行业的发展现状,从中心区的角度构建了一个服务行业的评价指标体系,并分析了杭州每个中心城区服务业的可持续发展的优势和劣势。最后,文章给杭州的服务行业竞争力的提高提出了战略建议。 关键词:中心地区,服务业,竞争力 1. 引言 20世纪80年代以来,全球经济已呈现从“工业经济”转向于“服务经济”的变化趋势。服务业已成为全球经济好转的一个关键的引擎(2005年李和王),它在改善国家经济、增加就业率、调整产业结构和提高生活水平等方面的重要作用是显而易见的。一般来说一个地区的服务行业发展主要集中于中部地区,而不是郊区,因为中心区一般被视为一个城市经济发展的“心脏”,它在地理位置、交通和文化等方面都占有有利因素,不仅可增强生产要素、人口和产业聚集的力量,也有利于市场的发展。因此,中部地区正在成为服务行业的主要区域(李2007)。本文在分析杭州中心城区的服务业竞争力的基础上,进行了相关的评价,旨在寻找到一种有效的策略以提高城市的服务行业发展。 2. 服务产业竞争力的文献研究 大部分关于服务行业的竞争力的学术研究都是基于它们的地区竞争能力之上的。因此,服务业的竞争力可以简单地定义为“服务行业在竞争中获取和利用资源的能力”。国外的研究学者更倾向于特定的服务行业的竞争力分析与研究,如商业服务行业(2001年Rubalcaba和加戈)、保险业(哈德威克和窦1998)、知识密集服务(1999年Windrum和汤姆林森)。然而,在中国,学者们的研究重点则集中于一个特定的区域,而不是一个特定的行业,如中国的31个主要省份(吴2003),中国六大发展先进的省份(2004年刁、庄),中国16个主要省份(2005年苏、张)。由于很多的因素都可以影响服务业的竞争力和复杂性,大多数中国学者认为,我们应该建立一个多层次的综合评价指标体系,如“总目标指导指数”。

外文文献(市场营销策略)

Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails selecting two or more segments and developing a separate marketing mix to reach segment. Positioning the Product Management's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products. Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies:

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