牛津高中英语模块四unit1—1教案(advertising)

课程单元教学设计首页

课程课题：Unit 1 Advertising ——Period 1 Welcome to the unit

牛津高中英语教学设计

单元：Unit 1 Advertising

板块：Welcome to the unit

课堂设计指导思想：

本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。

Teaching aims:

1. To enjoy some beautiful advertisements and have a general idea of advertisements.

2. To talk about the four advertisements and get some ideas of the two main types of ads and their

respective purposes.

3. To get involved in the discussion and practice spoken English.

Teaching procedures:

Step 1 lead-in

The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.

【设计说明】在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。Step 2 Brainstorming

Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads?

【设计说明】让学生通过头脑风暴来回答上述两个问题，一方面可作为进一步的的热身活动，同时也可检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。

Step 3 Observation

Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.

【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即广告可分为商业广告和公益广告两大类，并激励学生进一步关注这两类广告的功能。另一方

面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。

Step 4 Discussion and speaking

Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion. 【设计说明】组织学生分组讨论可扩大操练面，在小组内所有学生可各抒己见，学生陈述自己观点的过程即练习口语的过程。然后各小组代表再集中本组的意见在全班展示，在这一过程中，不仅陈述者得到了很好的锻炼机会，全班同学也可获取更多有关“地球日”和“禁毒”的信息。

Step 5 More ads for you to discuss

Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.

【设计说明】这一环节可作为与本课起始时导入环节的呼应，可进一步调动学生学习广告知识的热情，帮助学生为下一课时的学习做好准备。

Step 6 Homework

Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it. 【设计说明】鼓励学生利用网络等有效学习资源了解更多有关广告的知识，在巩固本堂课所学内容的同时，为下一堂课铺设平台。

U1 重点词汇讲解

1. advertise

⑴ v. 为??做广告，登广告宣传

e.g. The perfume has been advertised in all the major women 's magazines. 这种香水在所有主要的女性杂志上都做了

广告。

⑵ vi. 登广告招聘

e.g. We need to advertise for a new che

f.

我们需要登广告招聘一名新厨师。

advertisement n. 广告，宣传

e.g. If you want to sell your old sofa, why not put an advertisement in the local paper? 你若打算想卖掉旧

沙发，为

什么不在本地报纸上登个广告呢？

advertising

⑴ adj. 登广告，广告宣传

a national advertising campaign

2) I persuaded him of its truth.

3) They persuaded her to go with them. 4) We persuaded him into taking the job. 5) I persuaded my father out of smoking. 6) She persuaded me 7)

I 'm

我使他相信这是真的。 他们说服了她和他们一起去。 我们说服她接受这份工作。

我劝服我父亲戒了烟。 她使我相信死并不能结

束一切。

3. cheat

⑴ vi. 作弊，作假

e.g. Kids have always found ways of cheating in school exams. 孩子们总能找到考试作弊的方

法。 ⑵ vt 欺骗，哄骗

e.g. He was accused of cheating investors out of their life savings. 他被指控骗取了投资者一生

的储蓄。 ⑶ vi. 不忠

e.g. He swore to me that he had never cheated. 他向我发誓从来没有对我不忠。

⑷ n. 骗子，作弊者

e.g. We should have strict penalties for tax cheats.

我们对骗税者应该有严厉的惩罚。 ⑸ n. 作弊行为

⑵ n. 广告业 e.g. He has been working in advertising for 20 years.

他从事广告业已经二十年了。 2. persuasivea dj. 有说服力的 persuade v. 劝说 persuasionn . 说服 e.g. They used many persuasive arguments. 他们用了许多有说服力的论据。 【常用搭配】 1) persuade sb. /pron.

说服某人 2) persuade sb. of sth. 使某人相信某事 3) persuade sb. to do sth. = persuade sb. into doing sth. 说服某人做某事 4) persuade sb. out of doing sth. 说服某人不要做某事 5) persuade sb. that-clause 使某人相信

6) sb. be persuaded that-clause 某人相信 例句】

1) I can persuade the boss soon. 我很快就能说服老板。

that the death did not at all.

almost persuaded that he is honest.

我几乎相信他是诚实的。

4. breath n.

⑴ 气息

e.g. His breath smelt strongly of alcohol. 他呼出的气中有很浓的酒味。

⑵ 呼吸

e.g. She took a long slow breath to calm down. 她长吸一口气，让自己平静下来。

【常用短语】

hold one's breath 屏住呼吸

e.g. I held my breath and dived into the river. 我屏住呼吸，潜入了这条河里。

be out of breath 上气不接下气

e.g. She was out of breath from climbing the stairs. 她爬楼爬得上气不接下气。

breathe

⑴ v. 呼吸

e.g. He held her so tightly that she could hardly breathe. 他紧紧地抱住她，使她几乎喘不过气

来。

⑵ vi. 吸入

e.g. I don 't want to breathe in other people 's smoke. 我不想吸入二手烟。

5. fool

⑴ n. 蠢人，傻子

e.g. How could you be such a stupid fool! 你怎么会笨成这个样子！

⑵ vt. 愚弄，欺骗

e.g. I was completely fooled by her. 我完全被她愚弄了。

【常用短语】

fool sb. into doing sth. 欺骗某人做

不要让人骗得你把大把大把的钱

10. promote v. ① 提升，使晋级 ② 积极筹划，鼓励，促进

【例句】

1) The young army officer was promoted to captain. 2) How can we promote the sales of this product? 3) We must promote the match carefully. 【派生词】 promoter n. 策划者，推销者

11. consult

⑴ vt. 向??咨询，求助

e.g. Before going on a diet, you 'd better consult your doctor. 节食前，你最好向你的医生咨询一下。

⑵ v. 商量，征得同意

e.g. We 'll consult with representatives of different jobs. 我们会和不同职业的代表商量。

⑶ v. 查找，查询

e.g. Consult the timetable to see when the last train leaves. 查一下时间表，看看末班车什么时候开出。

12. recommend vt. 推荐；介绍；建议 recommendationn . 建议，提议

【常用搭配】

老人应听从医生卧床休息的建议。

13. determine v. 确定；决定 determination n. 决心；果断；坚定

常用搭配】

1) determine sth. 决定某事 2) determine to do sth. 决心做某事

3)

determine on (doing )sth. 就??做出决定 determined adj. 有决心的，决定的(在句中常作定语或状语) 【常

这位年轻的军官被提升为了上尉。 我们如何推销这一产品呢？ 我们必须认真策划这场比赛。 promotion n. 提升，促销活动

1) recommend sth. to sb.= recommend sb. sth. 2) recommend sb. to do sth. 3) recommend sb. as ?

4)

recommend that ? sb. (should) do sth. 【例

句】

1) Our teacher recommended us some new books on this subject. 新

书。

2) I recommend he should see a doctor. 3) The old man should listen to the doctor

向某人推荐 推荐 /劝告某人做某事 推荐某人为?? 建议某人做??

老师向我们推荐了这个学科的一些 我建议他去找

个医生。

s recommensdt a yti oi n btheadt. he

用搭配】

1) be determined to do sth. 下决心/决定做某事

2) be determined + 从句

【例句】

1) The police are determined to bring back the missing boy when his family have given up all hope. 警方

决心找回失踪的男孩，而他的家人已经放弃了所有的希望。

2) At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二

十岁时，Steve 离开了他的家乡，下定决心不搞出点名堂绝不回来。

14. urge

⑴ vt. 敦促，催促

e.g. The UN urged them to honor the peace treaty. 联合国敦促他们尊重这项和平条约。

⑵ vt. 强调，竭力主张

e.g. He urged restraint in dealing with the protester. 他强调在应对抗议者时应该保持克制。

⑶ n. 冲动，强烈的欲望

e.g. I had an overwhelming urge to kiss him. 我有种冲动要吻他。

15. product C/U. 产品，产物

【例句】

1) They must have new markets for their products. 他们的新产品必须有新的市场。

2) The plan was the product of many hours of careful thought. 这个计划是长时间仔细思考的产

物。

【派生词】production n. 生产producer n. 生产者，制造者productive adj. 生产的，多产的productivity n. 产率，生产能力produce n. 产量U. 产品，农产品v. 生产

产品，产物，它主要指工厂制造的产品；也可以用于化学反应的生成物。 指生产或制造产品的行为，即生产过程。 用作名词时，解释为“产品，产物” ，但它常指农产品。

单词辨析】

16. danger C. 可能引起危险的人或物 U. 一般的“危险

【派生词】 dangerous a.危险的 endanger vt. 危及 endangered a.面临灭绝的 【常用搭配】 1) in danger 2) in danger (of ) 3) out of danger 4) be a danger to ?

【例句】 处于危险之中 有??的危险 脱离危险 对??构成威胁 1) Smoking is a danger to health. 2) She was very ill, but is now out of danger. 吸烟危害健康。 她病重，但已经脱离了危险。

17. service n. 服务 【常用搭配】 3) at one 's service 4) do sb. a service 5) be of service to sb. 【例句】 1) If you need any help, I

随时为某人做某事 帮某人的忙 对某人有用处 a m t your service. 2) Can I be of service to you in organizing the trip? 【派生词】 你要是需要帮助，我可以随时帮忙。 你组织这次旅行需要我帮忙吗？

serve vt. “为??服务，招待(顾客端) (饭,菜) vi.(不及物)，供职，服役

1) serve as 2) serve sb. with sth./serve sth. to sb. 3) serve the people/ the country/ the society

充当，担当 给某人端上?? 为人民 /为国家 /社会服务

例句】

1) product 2) production 3) produce

— I hear you have an experience in the Royal Air Force. Is that true? — Yes. I served in the Royal Air Force for six years.

18. aware adj. 明白的，意识到；有意识的；懂事的，明智的

【派 生 词】 awareness n. 意识 unaware adj. 不知道的，未察觉到的 【常用搭配】

1) be aware of

2) be aware that-clause 3) be aware wh-clause 4)

make sb aware of 【例句】

1) He wasn 't aware of the danger.

2) I 'm well aware that very few jobs are available.

19. intended adj. (为??而)设计的 / 打算的

【常用搭配】

1) be intended for ( 专为??而 )设计的 / 打算的 2)

intend to do sth 打算做某事

【例句】

3) The film is intended for the young under 18. 这部电影是专为 18 岁以下的青少年拍的。 4)

This was intended to be a picture of a cat.

这幅画本来是要画猫的。

20. issue n. 要点，关键问题；流出，放出，出版；发行物，刊物

vt. 发行，发布；出来，流出

【例句】

1) The real issue is that he is the right man to do that.

问题的关键在于他是做那件事的适当人

选。

2) I bought the book that day after its issue. 这本书发行的第二天我就买了。 3) There is a new issue of Christmas stamps every day. 每年都有新发行的圣诞邮票。 4)

The new stamp was issued at last.

新邮票最终发行了。

察觉，感觉到 知道??；意识到 知道??；体会到 使某人

意识到 他没有察觉到危险。 我很清楚工作职位很少。

5) I saw blood issuing from the wound. 【常用搭配】

常用搭配】我看见血从伤口处流出来。

1) the issue of bank notes 钞票的发行

2) raise a new issue 提出新论点

3) issue in 导致

issue from 由??引起

21. claim vt. ①声称，宣称② 要求，索要

1) claim sth 宣称??/认领，要求得到

2) claim A for B. 因为B 而要求得到

3) 【例

句】

claim that ?宣称，宣布

1) After the battle, both sides claimed victory. 战争之后，双方都宣称取得了胜利。

2) She claimed ownership of the land. 她对这块土地的产权提出了要求。

3) Can I claim payment for him for the damage? 我能代他为其受到的伤害要求赔偿吗？

22. convenient adj. 方便的，便利的convenience n. 方便的

常用搭配】

1) be convenient to /for sb. 对某人说是方便的

2) It's convenient for sb. to do sth. 做??是便利的

3) for convenience 为方便起见

4) at one' s convenience 为某人方便起见

例句】

根据汉语提示完成下列句子。

1) Can you come and see me at your convenience? 你能在方便的时候过来看我吗？

2) It's quite convenient for us to live near the station. 对我们来说，住在车站附近很方便。

23. approach v. 接近：靠近n. 途径，达到的途径或方法；通路：

常用搭配】

1) approach to sth 的方法，通向??的道路

make an 对??进行探讨

常用搭配】

1) share sth. with sb.

2) share sth. among/between sb. 3) share (in) sth.

4) share the joys and hardships

【例句】

1) She won 't share her secret with us. 她不愿意把她的秘密告诉我们。 2) They shared the sweets among the children. 他们把糖分给了孩子。 3) I will share (in) the cost with you ，and your share of the cost is about $10.

我会和你平摊费用 , 你的这份费用大概是 10 美元。

4) buy 500 shares in a shipping company 购买某航运公司的 500 股股份

Useful phrases

1. be meant to

⑴ 有义务(责任)做

e.g. You are meant to keep the children out of trouble. 你有责任不让孩子们遇到麻烦。

⑵ 有意(打算)做

e.g. It was meant to be an apology but it only made her angry. 这原本是为了道歉， 但却只惹她生

气。

be meant for sth./sb. 为 ..... 准备，设计的

e.g. These books are not meant for primary school students. 这些书不是为小学生而编写的。

2. even if/though 即使，即便

e.g. He will never come even if he was invited.

例句】

1) She heard footsteps approaching from behind. 2)

Soldiers were guarding all approaches to the palace.

哨。

她听到后面的脚步声逐渐接近。 士兵们在所有通向宫殿的路口放

3) The company has made some approaches to the government.

公司已向政府提出了一些建议。

24. share vt. 分享，共有

n. 份额；股份

与某人分享某物 和某人分担某物 分享、分担 同甘共苦

即使请了他，他也不会来的。

Even though I have a master 's degree, I can't fill in this form. 尽管我有硕士学位，我还是不会填写这表格。

3. fall for

【常用搭配】

1) fall for sb. 被某人所吸引，爱上某人

e.g. They fell for each other at first sight and got married six weeks later. 他们一见钟情，六个星期后就结婚了。

2) fall for sth. (轻易)相信某事

e.g. The salesman said the car was in good condition, and I was foolish enough to fall for it. 推销员说这汽车状况

良好，而我那么傻，竟然信以为真。

4. be used to (doing)sth. 对??习以为常，习惯于，适应

【相似短语】

1) be /become/get accustomed to (doing) sth. 习惯于

2) adapt oneself to 使自己适应或习惯于??

3) adjust to (doing) sth. 适应；习惯??【短语辨析】

1) be used to do 被用来做

2) used to do/be 曾经，一度【例句】

1. He used to get up early when he was at the university. 他大学时常常起得很早。

2. At present, many trees are cut down and used to make chopsticks. 目前很多树都被砍下用来做筷子。

3. I have been used to the busy life here. 我已习惯了这儿的繁忙生活。

5. trick sb. into doing sth. 诱使某人做某事

【常用搭配】

1) play tricks on sb./ play jokes on sb. 捉弄某人

2) make fun of sb . 取笑某人

3) trick sb. out of sth. 骗走某人的

【例句】

9. get sth. across to sb 传. 达；被理解；使人了解

短语辨析】

1) get sth. over. 2) get (sth.) through 3) get down to sth./ doing sth. 4)

get round 【例句】

1) The final examinati on is coming up soon. It 期末考试快来

了，我们该开始复习了。

2) --- The boss said we had only three days to finish the work.

老板说我们只剩三天时间去完成工作了。

--- Don ' t worry. We have alread ygot through two thirds of it.

别担心，我们已经完成了三分之二的工作。

3) She could always get round her father, who would give her whatever she asked for. 她无论要什么，她的父亲

都会给她，所以她总能够说服她的父亲。

4) He was disappointed at not getting the job, but he soon got over it. 因为没有得到这个工作机会，他很失望。但

很快，他克服了这种失落感。

10. be satisfied with 对??感到满意

相关短语】

1) be pleased with 2) be content with 3) far from satisfactory

4) satisfy one 's demand/curiosity 5) to one 's satisfaction

6)

express one 's satisfaction with 【例句】

1) Nick is looking for another job because his boss was satisfied with nothing he does. Nick 正在找一份新工作，因

为他的老板对他的工作很不满意。

2) The problem is unlikely to be solved to everyone 's satisfaction. 这问题不太可能以每个人都满意的方式来解决。

练习

. 单词拼写

1. All of us have been a ______ that ads play an important role in our daily life.

2. They made a c that this type of digital camera was of high quality.

克服

通过；完成；到达 开始做某事 说服某人

s timeg feotr duosw ton to our studies.

对??感到满意 对??感到满意 远不能令人满意 满足某人的需要 /好奇心 使某人感到满意的是 对??表示满意

三．词语填空（每个动词或短语只能用一次）

be meant to, play tricks on, be proud of, be satisfied with, connect ? t encourage sb. to do, provide ? for, lead a ? life, share ?with, appeal to

1. I _____ a room _______ my friend Jack while we were on holiday last week.

2. The advertisements with famous film stars _____________ young people greatly.

3. He ____ very ______________ having a friend with such noble ideas.

4. If I could get work I should be only too willing to _________ food and clothing ______ those poor children.

5. During the war time, people in that country __________ rather miserable _________ .

6. The experiment ________________ test this theory.

7. I _____ not at all _____________ my present job because of the low salary. 8. His words ___________ me ___________ work even harder.

9. When I dialed the number, I was again _____________ the wrong person.

10. He was always _______________ others, so he was unpopular among his classmates.

四 . 编写故事

trick, share, issue, aware, approach, service, product, recommend,

deal with, be satisfied with

Key

一 . 单词拼写

1. aware

2. claim

6. appeal

7. persuaded

二 . 完成句子

1. persuaded, give up

4. attract customers, what approach 7. used to dealing with claims

10. Be sure, off 三 . 词语填空

3. fell 8. promoting 9. service 2. thinks about

5. get his meanings across 8. satisfied with living, move to

4. convenient

5.approach 10. smart

3. share with 6. fall for

9. protect, from, untrue