商务英语函电专业课教案Unit3(1)

商务英语函电专业课教案Unit3(1)
商务英语函电专业课教案Unit3(1)

教学对象Business English Students 授课日期

使用教材《国际商务英语函电》出版单位华东师范大学出

版社

课题Unit3 Establishing Business relations

(part 1)

计划学时 2

教学目标By learning this part, students are able to learn the main channels of getting information of business partners and master the skills of writing a business letter about establishing business relations.

1. to learn new words and phrases related to business letters about establishing business relations.

2. to learn the main channels of getting information of business partners and the main contents of business letters about establishing business relations

3.to master the skills of writing business letters about establishing business

relations

4. to have a good habit of carefulness and politeness.

教学重点难

点Important points: To understand and translate the content of business letters about establishing business relations .

Difficulties:How to write an effective business letters about establishing business relations .

教学设计说

Based on the learning of “7Cs”and the layout of a business letter, we will learn how to write an effective letter about establishing business relations.

I mainly exploit task-based method, project-driven teaching and specimen- shown methods to lead students to learn how to write an effective letter about establishing business relations and it’s replies. By practice, students are able to write an effective writing according to the directions.

We finally realize the aim of combining learning and practice.

教学活动流

教学步骤与内容教学组织形式教学方法达成目标

I. Revision and lead-in new lesson 1.Revision question

1) How many main

parts are there in a

business letter about

establishing business

relations?

2.Warming-up

questions:

1) How can you get

the business

partners’

information?

3. Lead-in new

1.To.ask students

to answer the

revision questions

and warming-up

questions

2.To lead students

to list the main

channels for

establishing

relations.

Situational

teaching

method ;

Item-driven

teaching

method;

Task-based

method

To review what the

students have

learned and get to

know what to

learn.

lesson: situational explanation

4. The main channels for establishing relations

II.

New-lesson presentation 1.To be familiar with

the main channels

for Establishing

Business Relations

2. To read new

words and phrases

3. To read sample

letters

1. To be familiar

with the main

channels for

establishing

business relations

2.To read new

words and phrases

3. To read sample

letters and analyze

the features and

basic structure of a

business letter

about establishing

business relations .

Specimen

presentation;

Reading and

Explanation;

To be able to read

and translate

business letter one

III. Practice 1. To read new

words and phrases

2. To read sample

letters and analyze it.

1. To read new

words and phrases

2. To read sample

letter and analyze

the features and

basic structure of a

business letter

about establishing

business relations .

Specimen

presentation

Reading and

Explanation;

Analyzing the

specimen

letter

To understand and

translate business

letter one;

To analyze the

main features and

basic structure of a

business letter

about establishing

business relations .

IV. Evaluation of the teacher To praise or correct

the students’

improper answers

The teacher

remarks the

students’

performance

Interactive

activity

To master the

skills of writing

business letters

about establishing

business relations

V. Conclusion 1)Key words and

expressions

1)Ask students to

read key words

Teacher and

students

To master the key

words ,

of class 2)Some important sentences related to writing business letters about establishing business relations 3) The basic structure of a business letter about establishing business relations.

and expressions 2)Summarize some important sentences related to writing business

letters about establishing business relations 3)Analyze the basic structure of a

business letter about establishing business relations in a group.

interactive activity

expressions and some important sentences related to writing business letters about establishing business relations

VI. .Homework Exercise in P24 Task 3 and knowledge consolidation in p26-27

VII. Feedback Students are able to learn the main channels for establishing business relations and master the basic structure of a business letter about establishing business relations.

Attached Teaching Steps (附主要教学步骤详案)

T e a c h i n g P r o c e d u r e s

Teaching Steps

Step I: Revision and lead-in new lesson

1. How many main parts are there in a business letter about establishing business relations? (7main parts)

2. Suppose you are a sales clerk in an import and export corporation, you are asked to expand new market and find new business partners. How can you find the prospective business partners?

Lead students to list the main channels for getting business partners’ information: a. Recommendations from banks 银行推荐

b. Chambers of Commerce both at home and abroad 国内外商会

c. Commercial Counselor’s Office 商务参赞处

d. Newspaper or Online Ads 报纸或互联网广告

e. Trade Fairs and Exhibitions 交易会和展会

f. Mutual Visits by Trade Delegations and Groups 贸易代表团和小组进行互访

g. Introduce Yourself on the Internet or Be Introduced by Your Friends互联网自我介绍或通过朋友介绍

Step II: New-lesson presentation

1. Lead students to be familiar with main channels for Establishing business relations

2. In order to learn business letter easily, first let’s read new words an d phrases about establishing business relations.

[Key words and Phrases]

1) Trade Fair 商品交易会

2) East- China Fair 华东交易会

(c.f. The China Export Commodity Fair/the Guangzhou Fair/the Canton Fair 中国出口商品交易会(简称广交会)

3)Chamber of Commerce 商会

4)prospective a. 未来的

5 commercial a. 商业的,商务的

6 delegation n. 代表团

7 quotation n. 报价,引用

8 appreciate v. 欣赏,感激

9 irrevocable a. 不可撤销的

10.transaction n. 交易,买卖

11.recommendation n. 推荐

12 catalog n. 产品目录

13 prospective customer 潜在客户

14 first important step 首要的一步

15 Chambers of Commerce in foreign countries 国外商会

16 Commercial Counselor’s Office 商务参赞处

17 establish business relations 建立贸易关系

18. enter into business relations建立贸易关系(强调初次建立业务关系)

3. Read the specimen letter about request for establishing Business Relations

Dear Sir/Madam,

We have known your name and address from the East China Fair (华东交易会) and we are pleased to find that your goods can meet our demands, so we are writing to you in the hope of establishing business relations with you.

Our company is located in Pudong New Area, Shanghai City. And we are one of the leading importers of silk piece goods and products in Shanghai and well connected with all the major wholesalers and retailers. Therefore, we are sure that we can sell large

quantities of your goods if you can make us offers at a competitive price.

It would be appreciated if you can send us a copy of your latest catalog together with your price.

We are looking forward to receiving your early reply.

Yours faithfully,

George Allen

Sales Manager

Key Notes :

1) learn/know/obtain/note one’s name and address from

owe one’s name and address to

through the courtesy of…

on the recommendation of…

be recommended /introduced/given to sb. By

2) enter into business relations with/establish/build/set up business relations 与…建立业务关系

enter into: start upon, begin to take part in

3) be located in 位于

4) the major wholesalers and retailers: 主要批发商零售商

5) make us offers at a competitive price 以合理的有竞争力的价格给我方报盘

6) a copy of your latest catalog:一份最新的产品目录。

7) We are looking forward to receiving your early reply.我们盼望早日收到你方回复。

4. The main steps of writing:

Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers.(请求建立业务关系信函一般包含以下基本的写作步骤):

1)how and where their names and addresses are known(如何得到贵方信息)

2) self-introducing, (公司自我介绍)

3)indicating your desire to enter into business relations, or sometimes making general inquiries (表达进行建立业务关系的愿望并进行大致询盘。)

4) and expressing your expectation for cooperation or early reply, etc.

(表达合作与早日收到回复的愿望。)

Step III Practice

Compose a letter on behalf of Mr. Liu Ming, sales manager of Export Department, according to the given information and message. Then arrange the necessary parts in proper form as they should be set out in a business letter.

1. Situational Information:

(1) Sender’s Name: Guangdong Foreign Trade Development Corp. (exporter)

(2) Sender’s Address: 779 East Dongfeng Road, Guangzhou, China

(3) Sender’s Cable Address: 5527 GFTDC

(4) Sender’s Telex: 44388 GFTDC CN

(5) Sender’s Fax Number: 86-20-83328156

(6) Date: September 15, 2010

(7) Receiver’s Name: H. J. Wilkinson & Co. Ltd. (importer)

(8) Receiver’s Address: 245 Lombart Street, Lagos, Nigeria

Message:

(1) 告诉对方你是从中国银行广州分行(Bank of China, Guangzhou /Guangzhou Branch of Bank of China)处得悉其公司名称的?

(2) 去函目的是希望与对方建立业务关系?

(3) 告诉对方你公司专门出口中国轻工业产品,这些产品在世界市场上久享盛誉?

(4) 信中说明随函附上目录单一份供其参考?

(5) 提醒对方如对产品有兴趣,请立即与你公司联系?

Step4 Evaluation of the teacher

The teacher remarks the students’ performance and give remarks.

6.Homework Exercise in P24 Task 3 and P28 Task 1 P29-30 Task 2

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李友

Letter 2 Letter 3 Letter 4

Letter 5 Letter 6

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