哈佛分析框架与企业财务分析外文文献翻译

毕业设计附件

外文文献翻译：原文+译文

文献出处：Andrew G. The study of Harvard analysis framework and corporate financial analysis. American Journal of sociology, 2016, 2(4): 283-301.

原文

The study of Harvard analysis framework and corporate financial analysis

Andrew G

Abstract

An effective financial analysis framework should not only learn how to use accounting data, and be good at using the accounting data. Enterprises to implement its business strategy are based on the accounting data, and ignore the enterprise environment and strategic analysis. Thus, to a more comprehensive understanding of enterprise operating performance, but also extends the traditional financial analysis object by the financial statements for the entire financial report and related institutional environment, build a new financial analysis framework is more and more necessary.New analysis framework should be more with strategic vision, focus on the development strategy of the enterprise, takes the enterprise's competitive position, USES the method of management related problem analysis, financial statement analysis and analysis of organic combination of enterprise development strategy, analysis of enterprise internal and external management environment, combined with the overall development of the enterprise strategic and long-term interests, analyze the content of the more widely and more wide, to the enterprise management decision making will be more valuable. Harvard analysis framework and harvard analysis framework arises at the historic moment, standing in a strategic point of view, is not limited to the company's financial statements, to analyze the opportunities and threats from external environment, and the enterprise internal strengths and weaknesses, the analysis of financial situation improved prediction is scientific, pointed out the direction of future development for the enterprise.

Keywords: Harvard analysis framework, the electric power enterprise, strategy, financial analysis

1 Introduction

The development needs of an enterprise financial analysis for its help, financial analysis has attracted the attention of the enterprise, experts and scholars are also constantly explore the solution to the financial analysis, financial analysis framework of research in recent years, more and more. Harvard analysis is the sublimation of traditional financial analysis, the framework from the management strategy of enterprises, analyzes the financial data of the enterprise, accounting analysis, find out enterprise possible false results, and then adopt some methods to improve the quality of accounting information, and on the basis of financial analysis, realistic analysis of the results, and then forecast the prospect of the enterprise. The traditional financial analysis framework is in the long-term practice of financial analysis and theoretical summary and form, it is main analysis object with financial statements, although joined the financial comprehensive analysis model or system, but still with quantitative analysis as the basic characteristics of neglect or some important financial information cannot be effectively incorporated into the analysis framework. Traditional analysis framework is mainly analysis enterprise's financial statements, is basically a state of "report on report". And commonly used analysis methods mainly include ratio analysis, comparative analysis, trend analysis and DuPont financial analysis system, etc., mainly through the calculation and comparison of the financial statement data, draw the corresponding index data, then the results of comparative analysis and factor analysis, heavy "quantity" is not "quality", the lack of the nature of the analysis of a problem. Traditional analysis, with emphasis on the internal situation, the main process flows of the enterprise, asset utilization ability, debt paying ability, profitability analysis, and ignore the external business environment. And analysis based on financial statements and financial statements is a summary of the business in the past, and this analysis has the obvious lag. The traditional financial analysis framework to analyze the data on the enterprise accounting statements cannot have

satisfied the needs of the development of enterprises now.

2 Literature review

Common methods of financial analysis can be summarized as three kinds: DuPont financial analysis method, economic value added and balanced scorecard method. DuPont financial analysis method the enterprise net assets yield level decomposition to the product of a number of financial ratios, by using the inner relationship between financial indicators, comprehensive management of the enterprise financial management system and the economic benefit of this evaluation. It can help enterprise management more clearly see the determinants of return on net assets, and the sales net profit margin and total asset turnover, the correlation relationship between the debt ratio, provides a clear overview to management whether the company assets management efficiency and maximize shareholder returns roadmap. Economic value added theory init ially by Merton miller and Franco’s dial, two famous economists put forward. Later in the United States, tang, consulting company realized that this method is to evaluate the value of the company a good method, so the company will set up the method to promote worldwide. Economic value added is the company's operating profit after tax and the difference between the costs of capital; it takes into account the opportunity cost of capital economic profits, rather than accounting profit. It will force the company decision-makers high attention to the cost of capital. Put forward by Robert Kaplan, the balanced scorecard, which is based on enterprise strategy as the guidance, through finance, customer, operations and staff from four aspects and performance indicators of cause and effect, comprehensive management and the enterprise integrated performance evaluation system. Because of its advanced and has a certain reliability, so has been the favor of some companies. This kind of evaluation method to evaluate the quality of people to have certain request, because the choice of evaluation index need to refer to the company all aspects of characteristics, in order to fully reflect the company's financial position and operating results.

In this increasingly mature, on the basis of financial analysis methods, scholars began to pay attention to these methods can be incorporated into a complete financial

analysis system, in order to form a frame structure, support for the enterprise economic operation.ErichHelford analysis framework is divided into introduction, operation analysis, investment analysis, financing analysis, value analysis several part. Summarizes the enterprise system, decision background and its relationship with financial statements and analysis tools, discussed including investment analysis, capital cost and financing options, and stock and enterprise value assessment, etc.Elisha based on the traditional financial analysis framework, which based on the analysis of enterprise debt paying ability, assets operation ability, profit ability and development ability, added into some of the industry analysis and the analysis of competition strategy. It includes business strategy analysis, accounting analysis, financial statement analysis and prospect analysis of four parts.The main points of the frame is in the business strategy analysis under the premise of accounting analysis, financial analysis and prospect analysis, shows that it is in a macro view more open order detail analysis, not only do detail analysis. Clyde P to financial analysis framework is divided into three parts, the first part of the financial accounting environment, the analysis of the data and the relationship between the enterprises the main activities, etc;The second part of accounting analysis, from the generally accepted accounting principles, analysis the connotation of the accounting item and quality; The third part of financial analysis, namely from the profitability, risk, prediction and evaluation of enterprise financial position and operating results are analyzed.

3 Harvard theory analysis frameworks

3.1 Strategic analysis

Strategic analysis is the logical starting point of financial statement analysis, is also a Harvard analysis framework and other different parts of the financial analysis. Financial statement analysis is through the strategy analysis to the business activities of enterprises qualitative analysis of its economic significance, but also to accounting analysis and financial analysis for providing realistic background. Its main from the industry analysis and competitive strategy analysis of the two sides is analyzed. Can make use of porter five analysis, industry analysis to analyze the profitability of the

industry, by analyzing the existing and potential competitiveness, and negotiation ability, in the buying and selling market for investors to the data analysis of the industry has an overall grasp. Through the analysis of the industry development stage, the industry technological change speed, the product difference and integration, the buyer the seller number and relative size, industry market boundaries, total market and growth prospects, such as analysis, can see the nature of the industry and its status and role in the national economy. Sometimes, according to the characteristics of different industry life cycle for analysis. Must analysis the enterprise competition strategy analysis the characteristics of the industry and competitiveness problems. Choose attractive strong industry is part of business success, however, the real key to the success or failure of the enterprise is the enterprise the selected cost leadership strategy or differentiation strategy enforcement of whether to make a difference. Cost advantages including at a lower cost to provide the same product or service ability, a large number of mass production scale, production efficiency, etc.Difference advantage to supply a unique product or service cost is lower than the price, consumers preferred to buy a better product quality, more product variety, better customer service, etc.

3.2 Accounting analysis

Accounting analysis aims to evaluate financial statement disclosure of accounting information to the enterprise actual reflect the degree of operating conditions. Through the evaluation of enterprise accounting policies and accounting estimates whether appropriate, can assess the enterprise accounting information distortion degree. Through the analysis of the notes to financial statements, understand accounting statements behind digital detailed composition and not reflected in the information on accounting statements, by analyzing industry transverse and longitudinal analysis of the enterprise financial data that may exist in the water, and then to certain adjustment of financial data, and according to the adjusted data to the financial statements, so that they can more accurately grasp the enterprise the management condition. Accounting analysis steps in turn have to identify the key accounting policies, evaluating accounting flexibility, evaluation

strategy, accounting disclosure quality evaluation, recognize danger signals and finally eliminate the distortion of accounting information. Accounting analysis method can have the audit report to analysis, abnormal profit excluding method, cash flow analysis, related party transactions rejecting method eliminating method and the virtual assets.

3.3 Financial analysis

The main content of financial analysis is to enterprise's debt paying ability, operation ability, and profit ability; create cash flow capacity using the method of financial ratio analysis and cash flow analysis to analysis and research. Is the purpose of financial analysis using the financial data to evaluate the performance of enterprise at present and the past, in order to better know and enterprise strategy is linked to performance. Ratio analysis is mainly used to evaluate the enterprise product market performance and financial policy. Cash flow analysis is mainly used to evaluate enterprise asset liquidity and financial flexibility. Analyze the corporate profitability and growth is one of the major problems of financial statement analysis and evaluation. Through the analysis of the problem can be used to develop product strategy and financial strategies. Product strategy, operation and management, including analysis of revenues and expenses management, working capital and the management of fixed assets investment management. Management of finance strategy including the analysis of debt and equity structure of financing strategy, dividend payments and profit distribution of dividend policy. Conduct financial analysis and accounting information distortion phenomenon is more common, so the Harvard analysis under the framework of financial analysis are not independent accounting data, but according to the result of step in the accounting analysis, namely the financial statements of the enterprise artificial out financial analysis, and the related parameters of the accounting statements and peer enterprises horizontal comparison, and analysis enterprise's position in the industry and its realistic situation.

译文

哈佛分析框架与企业财务分析研究

Andrew G

摘要

一个有效地财务分析框架不仅要学习如何使用会计数据，而且要善于运用非会计数据。企业实施其经营策略只是根据其会计数据，而忽略其企业环境和战略分析。因此，要想更全面的了解企业经营状况，还要将传统财务分析的对象由财务报表扩展为整个财务报告甚至相关制度环境，构建新的财务分析框架越来越必要。新的分析框架应该更具有战略眼光，关注企业的发展战略，重视企业的竞争地位，运用管理学的相关方法分析问题，将财务报表分析与企业发展战略分析有机的结合起来，分析企业的内外部经营环境，与企业的整体发展战略和长远利益融为一体，分析的内容更广更宽，对企业的经营决策将更有价值。而哈佛分析框架应运而生，哈佛分析框架站在一个战略的角度，不局限于公司财务报表，来分析企业外部环境带来的机会和威胁，和企业内部的优势和劣势，对财务状况的分析提高了预测的科学性，为企业未来的发展指明了方向。

关键词：哈佛分析框架，电力企业，战略，财务分析

1 引言

一个企业的发展需要财务分析为其提供帮助，财务分析引起了企业的高度关注，专家学者也在不断探索解决财务分析的方法，近年来财务分析框架的研究越来越多。哈佛分析法是对传统财务分析的升华，该框架从企业的经营战略出发，对企业的财务数据进行分析，结合会计分析，找出企业可能存在的虚报业绩，然后采用一定的方法提高会计信息质量，并且在此基础上进行财务分析，得出较真实的分析结果，进而再对企业的前景进行预测。传统的财务分析框架是在长期的财务分析实践和理论总结下而形成的，它以财务报表为主要分析对象，虽然加入了财务综合分析模型或体系，但仍以定量分析为根本特征，忽视或不能将一些重要财务信息有效纳入分析框架。传统的分析框架主要是分析企业的财务报表，基本上是一种“就报表论报表”的状态。（完整译文请到百度文库）并且常用的分析

企业财务风险及其应对文献综述

企业财务风险及应对探讨文献综述重庆工商大学会计专业200X级X班XX 指导老师XXX 目录摘要 ............................................................................................................................... 错误!未定义书签。一、财务风险基础理论研究在理论界，财务风险已经成为现在财务理论的核心内容，得到了学者的广泛关注和重视。财务风险与企业资金的筹措、运用、管理以及安全密切相关，它是从价值方面反映企业在理财活动里边以及处理财务关系中所遇到的风险。.......................... 错误!未定义书签。 1、财务风险的概念研究........................................................................................ 错误!未定义书签。James C. Van Horn, John M. Wachowicz Jr(2001)在《Fundamental of Financial Management》里面更宽泛地说明了财务风险包括可能丧失偿债能力的风险，以及由于使用财务杠杆而导致的每股收益变动。 ......................................................................................................................................... 错误!未定义书签。 2、财务风险的类型研究........................................................................................ 错误!未定义书签。二、财务风险产生因素研究.......................................................................................... 错误!未定义书签。三、财务风险管理策略研究.......................................................................................... 错误!未定义书签。参考文献 ......................................................................................................................... 错误!未定义书签。

开题报告万科财务报表分析

山东科技大学本科毕业设计（论文）开题报告题目持续领跑的地产航母—万科财务分析学院名称专业班级学生姓名学号指导教师填表时间：年月日

填表说明 1.开题报告作为毕业设计（论文）答辩委员会对学生答辩资格审查的依据材料之一。 2.此报告应在指导教师指导下，由学生在毕业设计（论文）工作前期完成，经指导教师签署意见、相关系主任审查后生效。 3.学生应按照学校统一设计的电子文档标准格式，用A4纸打印。 4.参考文献不少于8篇，其中应有适当的外文资料（一般不少于2篇）。 5.开题报告作为毕业设计（论文）资料，与毕业设计（论文）一同存档。

设计（论文）题目持续领跑的地产航母—万科财务分析设计（论文）类型（划“√”）工程实际科研项目实验室建设理论研究其它一、本课题的研究目的和意义万科身处一个饱受争议的行业，却罕见而长久地收获了掌声。作为房地产行业的持续领跑者，这与王石和万科坚持走大道、顺大势，阳光、透明、不行贿、不囤地以及绿色发展是分不开的。上海世博会中万科是唯一参展且拥有独立参观的房地产企业，与此同时，万科第一个代表房地产企业拿下2010年中国企业管理杰出贡献奖。在2010年楼市“调控大年”，从年初不时有调控政策出台，万科却在噤若寒蝉的房地产企业笑的很灿烂，今年前10个月万科已实现销售金额869.3亿，超过了原本全年750亿的目标。是什么成就了万科这艘持续领跑的“地产航母”? 本文针对万科2007年至2010年的财务报表及其相关财务数据，结合房地产经营实际现状，从财

务分析的视角，研究万科近年来的财务状况和经营成果，探索万科的可持续发展之路，发现万科经营战略的闪光点和尚且存在的问题，为万科管理层乃至房地产企业提供一定的参考。二、本课题的主要研究内容（提纲） 1.绪论 1.1研究背景 1.2研究目的和意义 2.我国房地产及万科企业股份有限公司概况 2.1 我国房地产业概况 2.11宏观环境 2.12房地产行业评述 2.13行业绩效评价 2.14万科表现 2.2 万科概况 2.21 公司概况 2.22 发展历程

零售企业营销策略中英文对照外文翻译文献

零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)

译文：零售企业的营销策略 Philip Kotlor 今天的零售商为了招徕和挽留顾客，急欲寻找新的营销策略。过去，他们挽留顾客的方法是销售特别的或独特的花色品种，提供比竞争对手更多更好的服务提供商店信用卡是顾客能赊购商品。可是，现在这一切都已变得面目全非了。现在，诸如卡尔文·克连，依佐和李维等全国性品牌，不仅在大多数百货公司及其专营店可以看到，并且也可以在大型综合商场和折扣商店可以买到。全国性品牌的生产商为全力扩大销售量，它们将贴有品牌的商品到处销售。结果是零售商店的面貌越来越相似。在服务项目上的分工差异在逐渐缩小。许多百货公司削减了服务项目，而许多折扣商店却增加了服务项目。顾客变成了精明的采购员，对价格更加敏感。他们看不出有什么道理要为相同的品牌付出更多的钱，特别是当服务的差别不大或微不足道时。由于银行信用卡越来越被所有的商家接受，他们觉得不必从每个商店赊购商品。百货商店面对着日益增加的价格的折扣店和专业商店的竞争，准备东山再起。历史上居于市中心的许多商店在郊区购物中心开设分店，那里有宽敞的停车场，购买者来自人口增长较快并且有较高收入的地区。其他一些则对其商店形式进行改变，有些则试用邮购盒电话订货的方法。超级市场面对的是超级商店的竞争，它们开始扩大店面，经营大量的品种繁多的商品和提高设备等级，超级市场还增加了它们的促销预算，大量转向私人品牌，从而增加盈利。现在，我们讨论零售商在目标市场、产品品种和采办、服务以及商店气氛、定价、促销和销售地点等方面的营销策略。一、目标市场零售商最重要的决策时确定目标市场。当确定目标市场并且勾勒出轮廓时，零售商才能对产品分配、商店装饰、广告词和广告媒体、价格水平等作出一致的决定。如沃尔玛的目标市场相当明确：

财务风险中英文对照外文翻译文献

中英文资料外文翻译财务风险重要性分析译文：摘要：本文探讨了美国大型非金融企业从1964年至2008年股票价格风险的决定小性因素。我们通过相关结构以及简化模型，研究诸如债务总额，债务期限，现金持有量，及股利政策等公司财务特征，我们发现，股票价格风险主要通过经营和资产特点，如企业年龄，规模，有形资产，经营性现金流及其波动的水平来体现。与此相反，隐含的财务风险普遍偏低，且比产权比率稳定。在过去30年，我们对财务风险采取的措施有所减少，反而对股票波动（如独特性风险）采取的措施逐渐增加。因此，股票价格风险的记载趋势比公司的资产风险趋势更具代表性。综合二者，结果表明，典型的美国公司谨慎管理的财政政策大大降低了财务风险。因此，现在看来微不足道的剩余财务风险相对底层的非金融公司为一典型的经济风险。关键词：资本结构；财务风险；风险管理；企业融资 1 绪论 2008年的金融危机对金融杠杆的作用产生重大影响。毫无疑问，向金融机构的巨额举债和内部融资均有风险。事实上，有证据表明，全球主要银行精心策划的杠杆（如通过抵押贷款和担保债务）和所谓的“影子银行系统”可能是最近的经济和金融混乱的根本原因。财务杠杆在非金融企业的作用不太明显。迄今为止，尽管资本市场已困在危机中，美国非金融部门的问题相比金融业的困境来说显得微不足道。例如，非金融企业破产机遇仅限于自20世纪30年代大萧条以来的最大经济衰退。事实上，非金融公司申请破产的事件大都发生在美国各行业（如汽车制造业，报纸，房地产）所面临的基本经济压力即金融危机之前。这令人惊讶的事实引出了一个问题“非金融公司的财务风险是如何重要？”。这个问题的核心是关于公司的总风险以及公司风险组成部分的各决定因素的不确定性。最近在资产定价和企业融资再度引发的两个学术研究中分析了股票价格风险利

财务报表外文文献翻译

附件1：外文资料翻译译文财务报表分析 A.财务比率我们需要使用财务比率来分析财务报表，比较财务报表的分析方法不能真正有效的得出想要的结果，除非采取的是研究在报表中项目与项目之间关系的形式。例如，只是知道史密斯公司在一个特定的日期中拥有10000美元的现金余额，对我们是没有多大价值的。但是，假如我们知道，这种余额在这种平衡中有4%的流动负债，而一年前的现金余额有25%的流动负债。由于银行家对公司通常要求现金余额保持在银行信用度的20%，不管使用或不使用，如果公司的财务状况出现问题，我们可以立即发现。我们可以对比比较财务报表中的项目，作出如下结论： 1. 项目之间的资产负债表比较： a）在资产负债表中的一个日期之间的比较，例如项目，现金与流动负债相比； b）同一项目在资产负债表中一个日期与另一个日期之间的比较，例如，现在的现金与一年前比较； c）比较两个项目之间在资产负债表中一个日期和一个相似比率在资产负债表中的另一个日期的比率，例如，现在现金流动负债的比率与另一个项目一年前的相似比率和已经标记的现金状况趋势的比较。 2．项目报表中收入和支出的比较： a）一定时期中的报表项目的比较； b）同一项目在报表中现阶段与上个阶段的比较； c）报表中项目之间的比率与去年相似比率的比较； 3．资产负债表中的项目与报表中收入和支出项目的比较： a）在这些报表项目之间的一个给定的时间内，例如，今年净利润可能以百分比计算今年净值； b）两个报表中项目之间的比率在这几年时间的比较，例如，净利润的比率占今年净值的百分比与去年或者前年的相似比率的比较如果我们采用上述比较或比率，然后依次比较它们，我们的比较分析结果将获得重要意义：

市场营销_外文翻译_外文文献_英文文献_顾客满意策略与顾客满意

顾客满意策略与顾客满意营销原文来源：《Marketing Customer Satisfaction 》自20世纪八十年代末以来, 顾客满意战略已日益成为各国企业占有更多的顾客份额, 获得竞争优势的整体经营手段。一、顾客满意策略是现代企业获得顾客“货币选票”的法宝随着时代的变迁, 社会物质财富的极大充裕, 顾客中的主体———消费者的需求也先后跨越了物质缺乏的时代、追求数量的时代、追求品质的时代, 到了20世纪八十年代末进入了情感消费时代。在我国, 随着经济的高速发展,我们也已迅速跨越了物质缺乏时代、追求数量的时代乃至追求品质的时代, 到今天也逐步迈进情感消费时代。在情感消费时代, 各企业的同类产品早已达到同时、同质、同能、同价, 消费者追求的已不再是质量、功能和价格, 而是舒适、便利、安全、安心、速度、跃动、环保、清洁、愉快、有趣等,消费者日益关注的是产品能否为自己的生活带来活力、充实、舒适、美感和精神文化品位, 以及超越消费者期望值的售前、售中、售后服务和咨询。也就是说, 今天人们所追求的是具有“心的满足感和充实感”的商品, 是高附加值的商品和服务,追求价值观和意识多元化、个性化和无形的满足感的时代已经来临。与消费者价值追求变化相适应的企业间的竞争, 也由产品竞争、价格竞争、技术竞争、广告竞争、品牌竞争发展到现今的形象竞争、信誉竞争、文化竞争和服务竞争, 即顾客满意竞争。这种竞争是企业在广角度、宽领域的时空范围内展开的高层次、体现综合实力的竞争。它包括组织创新力、技术创新力、管理创新力、产业预见力、产品研发力、员工向心力、服务顾客力、顾客亲和力、同行认同力、社会贡献力、公关传播沟通力、企业文化推动力、环境适应力等等。这些综合形象力和如何合成综合持久的竞争力, 这就是CSft略所要解决的问题。CS寸代,企业不再以“自己为中心”,而是以“顾客为中心”；“顾客为尊”、“顾客满意”不再是流于形式的口号, 而是以实实在在的行动为基础的企业经营的一门新哲学。企业不再以质量达标, 自己满意为经营理念, 而是以顾客满意, 赢得顾客高忠诚度为经营理念。企业经营策略的焦点不再以争取或保持市场占有率为主, 而是以争取顾客满意为经营理念。因此, 营销策略的重心不再放在竞争对手身上而是放在顾客身上, 放在顾客现实的、潜在的需求上。当企业提供的产品和服务达到了顾客事先的期望值, 顾客就基本满意；如果远远超越顾客的期望值, 且远远高于其他同行, 顾客才真正满意；如果企业能不断地或长久地令顾客满意, 顾客就会忠诚。忠诚的顾客不仅会经常性地重复购买, 还会购买企业其它相关的产品或服务；忠诚的顾客不仅会积极向别人推荐他所买的产品, 而且对企业竞争者的促销活动具有免疫能力一个不满意的顾客会将不满意告诉16-20个人, 而每一个被告知者会再传播给12-15个人。这样, 一个不满意者会影响到二、三百人。在互联网普及的今天, 其影响则更大。据美国汽车业的调查, 一个满意者会引发8笔潜在的生意, 其中至少有一笔会成交。而另一项调查表明, 企业每增加5%的忠诚顾客, 利润就会增长25%-95%。一个企业的80%的利润来自20%的忠诚顾客；而获取一个新顾客的成本是维持一个老顾客成本的6倍。所以,美国著名学者唐?佩珀斯指出: 决定一个企业成功与否的关键不是市场份额, 而是在于顾客份额。于是, 企业纷纷通过广泛细致的市场调研、与消费者直接接触、顾客信息反馈等方式来了解顾客在各方面的现实需求和潜在需求。依靠对企业满意忠诚的销售、服务人员, 定期、定量地对顾客满意度进行综合测定, 以便准确地把握企业经营中与“顾客满意” 目标的差距及其重点领域, 从而进一步改善企业的经营活动。依靠高亲和力的企业文化、高效率的人文管理和全员共同努力, 不断地向顾客提供高附加值的产品, 高水准的亲情般的服

财务风险管理外文翻译

本科毕业论文（设计）外文翻译 Financial Risk Management Although financial risk has increased significantly in recent years, risk and risk management are not contemporary issues. The result of increasingly global markets is that risk may originate with events thousands of miles away that have nothing to do with the domestic market. Information is available instantaneously, which means that change, and subsequent market reactions, occur very quickly. The economic climate and markets can be affected very quickly by changes in exchange rates, interest rates, and commodity prices. Counterparties can rapidly become problematic. As a result, it is important to ensure financial risks are identified and managed appropriately. Preparation is a key component of risk management. What Is Risk? Risk provides the basis for opportunity. The terms risk and exposure have subtle differences in their meaning. Risk refers to the probability of loss, while exposure is the possibility of loss, although they are often used interchangeably. Risk arises as a result of exposure. Exposure to financial markets affects most organizations, either directly or indirectly. When an organization has financial market exposure, there is a possibility of loss but also an opportunity for gain or profit. Financial market exposure may provide strategic or competitive benefits. Risk is the likelihood of losses resulting from events such as changes in market prices. Events with a low probability of occurring, but that may result in a high loss, are particularly troublesome because they are often not anticipated. Put another way, risk is the probable variability of returns. Since it is not always possible or desirable to eliminate risk, understanding it is an important step in determining how to manage it.

财务报表分析外文文献及翻译

财务报表分析外文文献及翻译 LNTU---Acc 附录A 财务报表分析的杠杆左右以及如何体现盈利性和值比率摘要关键词:财政杠杆;运营债务杠杆;股本回报率;值比率传统观点认为，杠杆效应是从金融活动中产生的:公司通过借贷来增加运营的资金。杠杆作用的衡量标准是负债总额与股东权益。然而，一些负债——如银行贷款和发行的债券，是由于资金筹措，其他一些负债——如贸易应付账款，预收收入和退休金负债，是由于在运营过程中与供应商的贸易，与顾客和雇佣者在结算过程中产生的负债。融资负债通常交易运作良好的资本市场其中的发行者是随行就市的商人。与此相反，在运营中公司能够实现高增值。因为业务涉及的是与资本市场相比，不太完善的贸易的输入和输出的市场。因此，考虑到股票估值，运营负债和融资负债的区别的产生有一些先验的原因。我们研究在资产负债表上，运营负债中的一美元是否与融资中的一美元等值这个问题。因为运营负债和融资负债是股票价值的组成部分，这个问题就相当于问是否股价与账面价值比率是否取决于账面净值的组成。价格与账面比率是由预期回报率的账面价值决定的。所以，如果部分的账面价值要求不同的溢价，他们必须显示出不同的账面价值的预期回报率。因此，标准的财务报表分析的能够区分股东从运营中和借贷的融资业务中产生的利润。因此，资产回报有别于股本回报率，这种差异是由于杠杆作用。然而，在标准的分析中，经营负债不区别于融资负债。因此，为了制定用于实证分析的规范，

我们的研究结果是用于愿意分析预期公司的收益和账面收益率。这些预测和估值依赖于负债的组成。这篇文章结构如下。第一部分概述并指出了了能够判别两种杠杆作用类型，连接杠杆作用和盈利的财务报表分析第二节将杠杆作用，股票价值和价格与账面比率联系在一起。第三节中进行实证分析，第四节进行了概述与结论。 1 杠杆作用的财务报表分析以下财务报表分析将融资债务和运营债务对股东权益的影响区别开。这个分析从实证的详细分析中得出了精确的杠杆效应等式普通股产权资本收益率=综合所得?普通股本 (1) 杠杆影响到这个盈利等式的分子和分母。适当的财务报表分析解析了杠杆作用的影响。以下分析是通过确定经营和融资活动中的资产负债表和损益表的组成开始分析。计算每一项活动所获得的利润，然后引入两种类型的杠杆作用来解释运营和融资的盈利以及股东的总体盈利。 1.1 区分运营和融资过程中的盈利普通股权=经营资产，金融负债,经营负债,金融负债 (2) 侧重于普通股(以便优先股被视为融资债务)，资产负债表方程可重申如下:经营性资产的区别(如贸易应收款，库存和物业，厂房及设备)和金融资产(存款及可出售证券吸收多余现金)在其他方面。然而，债务方面，融资负债也区别于经营负债。不应该把所有负债都当作融资负债来处理，相反，只有从运营中得到的现金，就像银行贷款，短期商业票据和债券属于这种类型。其他负债，如应付账款，累计费用，预收收入，重组债务和养老金负债，产生于业务。这种区别并不像当前与长远负债那么简单;养老金负债，例如，通常是长期，短期的借款是一种当前的负债。

差异化营销策略外文文献翻译

文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For

财务风险管理外文文献翻译译文

Financial Risk Management Although financial risk has increased significantly in recent years, risk and risk management are not contemporary issues. The result of increasingly global markets is that risk may originate with events thousands of miles away that have nothing to do with the domestic market. Information is available instantaneously, which means that change, and subsequent market reactions, occur very quickly. The economic climate and markets can be affected very quickly by changes in exchange rates, interest rates, and commodity prices. Counterparties can rapidly become problematic. As a result, it is important to ensure financial risks are identified and managed appropriately. Preparation is a key component of risk management. What Is Risk? Risk provides the basis for opportunity. The terms risk and exposure have subtle differences in their meaning. Risk refers to the probability of loss, while exposure is the possibility of loss, although they are often used interchangeably. Risk arises as a result of exposure. Exposure to financial markets affects most organizations, either directly or indirectly. When an organization has financial market exposure, there is a possibility of loss but also an opportunity for gain or profit. Financial market exposure may provide strategic or competitive benefits. Risk is the likelihood of losses resulting from events such as changes in market prices. Events with a low probability of occurring, but that may result in a high loss, are particularly troublesome because they are often not anticipated. Put another way, risk is the probable variability of returns. Since it is not always possible or desirable to eliminate risk,

财务报表分析研究外文翻译

本科毕业设计（论文）外文翻译题目双汇企业财务报表分析研究姓名宋孟姣专业 2010级财务管理本科1班学号 201040016 指导教师董玥玥郑州科技学院工商管理学院二〇一四年三月

FINANCIAL STA TEMENT ANALYSIS OF EVERAGE AND HOW IT INFORMS ABOUT PORABLIITY AND PRICE-TO-BOOK RA TIOS 1 FINANCIAL STATEMENT ANALYSIS OF EVERAGE The following inimical statement analysis separates the effects of enhancing liabilities and operating liabilities on the portability o f shareholders’ equity. The analysis yields explicit leveraging equations from which the speci?cations for the empirical analysis are developed. Shareholder portability, return on common equity, is measured as Return on common equity (ROCE) = comprehensive net income ÷common equity (1) Appropriate inimical statement analysis disentangles the effects of leverage. The analysis below, which elaborates on parts of Nazism and Penman (2001), begins by identifying components of the balance sheet and income statement that involve operating and enhancing activities. The portability due to each activity is then calculated and two types of leverage are introduced to explain both operating and enhancing portability and overall shareholder portability. 1.1 Distinguishing the Portability of Operations from the Portability of Financing Activities Common equity =operating assets＋financial assets－operating liabilities－Financial liabilities （2）The distinction here between operating assets (like trade receivables, inventory and property, plant and equipment) and inimical assets (the deposits and marketable securities that absorb excess cash) is made in other contexts. However, on the liability side, enhancing liabilities are also distinguished here from operating liabilities. Rather than treating all liabilities as enhancing debt, only liabilities that raise cash for operations—like bank loans, short-term commercial paper and bonds—are classier as such. Other liabilities—such as accounts payable, accrued expenses, deferred revenue, restructuring liabilities and pension liabilities—arise from operations. The distinction is not as simple as current versus long-term

(完整版)哈佛分析框架外文文献及翻译

经营分析与估值克雷沙·G.帕利普保罗·M.希利摘自书籍“Business Analysis and Valuation”第五版第一章节 1.简介本章的目的是勾勒出一个全面的财务报表分析框架。因为财务报表提供给公共企业经济活动最广泛使用的数据，投资者和其他利益相关者依靠财务报告评估计划企业和管理绩效率。各种各样的问题可以通过财务状况及经营分析解决，如下面的示例所示：一位证券分析师可能会对问：“我的公司有多好？这家公司是否符合我的期望？如果没有，为什么不呢？鉴于我对公司当前和未来业绩的评估，该公司的股票价值是多少？” 一位信贷员可能需要问：“这家公司贷款给这家公司有什么贷款？公司管理其流动性如何？公司的经营风险是什么？公司的融资和股利政策所产生的附加风险是什么？“ 一位管理顾问可能会问：“公司经营的行业结构是什么？该策略通过在工业各个企业追求的是什么？不同企业在行业中的相对表现是什么？” 公司经理可能会问：“我的公司是正确的估值的投资者吗？是我们在通信程序中有足够的投资者来促进这一过程？” 财务报表分析是一项有价值的活动，当管理者在一个公司的战略和各种体制因素完成后，他们不可能完全披露这些信息。在这一设置中，外部分析师试图通过分析财务报表数据来创建“中端信息”，从而获得有价值的关于该公司目前业绩和未来前景的展望。了解财务报表分析所做的贡献，这是很重要的理解在资本市场的运作，财务报告的作用，形成财务报表制度的力量。因此，我们首先简要说明这些力量，然后我们讨论的步骤，分析师必须执行，以提取信息的财务报表，并提供有价值的预测。 2.从经营活动到财务报表企业管理者负责从公司的环境中获取物理和财务资源，并利用它们为公司的投资者创造价值。当公司在资本成本的超额投资时，就创造了价值。管理者制定经营战略，实现这一目标，并通过业务活动实施。企业的经营活动受其经济环境和经营战略的影响。经济环境包括企业的产业、投入和产出的市场，以及公司经营的规章制度。公司的业务战略决定企业如何定位自己的环境中获得竞争优势。 2.1会计制度特点1：权责发生制会计企业财务报告的基本特征之一是权责发生制，它们是以权责发生制而不是现金会计制备的。不像现金会计，权责发生制会计与经济交流活动和实际收付现金相关的成本和效益的记录之间的区别。净收益是应计制会计下的主要周期性业绩指标。计算净收入，生态影响的经济交易记录的基础上的预期，并不一定是

外文文献(市场营销策略)

Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails selecting two or more segments and developing a separate marketing mix to reach segment. Positioning the Product Management's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products. Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies:

公司财务风险中英文对照外文翻译文献

中英文资料外文翻译外文资料 Financial ?rm bankruptcy and systemic risk In Fall 2008 when the Federal Reserve and the Treasury injected $85 billion into the insurance behemoth American International Group (AIG), themoney lent to AIGwent straight to counterparties, and very few funds remained with the insurer. Among the largest recipients was Goldman Sachs, to whomabout $12 billionwas paid to undoAIG’s credit default swaps (CDSs). The bailout plan focused on repaying the debt by slowly selling off AIG’s assets, w ith no intention of maintaining jobs or allowing the CDSmarket to continue to function as before. Thus, the government’s effort to avoid systemic risk with AIG was mainly about ensuring that ?rms with which AIG had done business did not fail as a result. T he concerns are obviously greatest vis-a-vis CDSs, ofwhich AIG had over $400 billion contracts outstanding in June 2008. In contrast, the government was much less enthusiastic about aiding General Motors, presumably because they believed its failure would not cause major macroeconomic repercussions by imposing losses on related ?rms. This decision is consistent with the view in macroeconomic