留学生作业英语

留学生作业英语
留学生作业英语

Background:

John Lee established his business, retailing electrical appliances, on the 1st July 2008. The first two years of operations have proved difficult. There has been increasing competition due to the global financial crisis and subsequent fail in demand. He has therefore been forced to reduce prices and profit margins.

Mr. Lee is now worried about his future viability. In addition he has received a legacy of $50,000 and is seeking your advice as to how best to invest this, should he invest in the business by increasing his share capital and increasing the business’s financial resources?

The purpose of this assessment is to check the much required financial skills and decision making in accordance with those financial parameters which include:

? Preparing statements of financial performance and financial position of a company

? Calculating ratios in order to determine short term and long term stability

? Determining financial stability

? Recommendation of internal controls that improve unfavorable ratios

In this company analysis we will see the effects of prevailing financial chaos and best feasible possibilities to get through them and decision regarding further future investments in which line of business or where and how to invest for prospect gains?

Financial Statements:

John Lee Ltd

Income statement

As end of June 30th, 2009

Notes

?Cost of Goods Sold = Beginning Inventory + purchasing – closing inventory ?Gross Profit = Sales – Cost of Goods Sold

?The depreciation expense was AU$26,000 in 2009 year.

?Net Profit = Total Revenues – Total expenses

Year 2010

John Lee Ltd

Income statement

As end of June 30th, 2010

Notes

?Cost of Goods Sold = Beginning Inventory + purchasing – closing inventory

?Gross Profit = Sales – Cost of Goods Sold

?The depreciation expense was AU$28,000 in 2010 year. ?Net Profit = Total Revenues – Total expenses

John Lee Ltd

Balance sheet

As end of June 30th, 2009

AU$

Notes

?The provision for depreciation was AU$26,000 in 2009 year. ?Asset = Liability + Equity

Year 2010

John Lee Ltd

Balance sheet

As end of June 30th, 2010

AU$

Notes

1. The provision for depreciation was AU$54,000 in 2010 year. (The depreciation of 2009 + the depreciation of 2010 = the provision for depreciation.)

2. Asset = Liability + Equity

Financial ratios:

Financial ratios of John Lee Ltd

From 2009 to 2010 year

Evaluation and analysis of business:

Financial statement analysis for internal users is to provide strategic information to improve company efficiency & effectiveness in providing products & services. External users rely on financial statement analysis to make better & more informed decisions in pursuing their own goals. In our case we will have a look upon Profitability, Liquidity and Efficiency in John Lee Ltd. and his decision to further invest $50,000 in the same line of business to overcome the flaws or may be to get the better results by investing his own capital instead of liability payments. We are analyzing the ratios presented in the above table as our tool of examination, because they provide clues to & symptoms of underlying conditions and can help to uncover conditions & trends difficult to detect by inspecting individual components. This mathematical relation expressed as ratio between two quantities. It can also be said a percent, rate or proportion.

1. Profitability for John Lee Ltd

Profitability of a company is the ability to provide financial rewards sufficiently to attract & retain financing in that business which in our case is John Lee Ltd. dealing with electrical appliances. According to the financial ratios Gross Profit Margin turned from 11.9% in 2009 to 9.2% in 2010. Gross Profit /Sale: Gross profit

per sales ratio as a percentage 2009 is showing a declining trend which depicts the negative movement of profit margin in total as compared to 2010. Operating Expenses have shown some sort of efficiency moving from 7.2% in 2009 to 7.1% in 2010. Operating Expense / Sales: Operating Expenses per unit of sales ratio as a percentage 2009 is showing a favorable trend which depicts the overall efficiency gained in 2010. Return on Owner’s Equity was 56.1% in 2009 while in 2010 this ratio significantly changed to 27.5%. Net Income / Total Common Equity: Return on Owner’s Equity ratio has shown that net income per total common equity has declined just over a period of one year from 2009 to in 2010. Return on Sales also declined from 19.7% in 2009 to 7.4% 2010. (Net Income / Profit) / Total Asset: profit (net) or net income over the total invested assets is also keeping a low volume making the returns on sales low on 2010 as compared to 2009. Profit gains in 2010 have dropped considerably from 2009, due to a fall in the gross profit margin. Comparison with industry average indicates that industry competitors are performing remarkably better. And the profits previously reaped only by John Lee Ltd. are now shared by a whole new set of competitors in the market. John Lee Ltd. has limited options due to the current state of the market, however, he should endeavor to increase his prices or seek cheaper sources of supply. The company may achieve improved results by a careful analysis of the profit margin on all products, dropping those that have a low margin and then attempting to replace them with higher profit products. A look on profit generating products and their specialization will help company to outweigh competitors in some frontiers.

2. Liquidity ability of the John Lee Ltd.

Current Ratio was 1.7 times in 2009 as compared to1.4 times 2010. Which means that Current Asset / Current Liability: current asset per liability is not increasing rather it is declining or decreasing in the current year of 2010. So this is positive outcome of asset investment reducing the burden of liabilities. The current year performance 2010 is favorable as compared to 2009. Quick Asset Ratio has shown a decreasing trend from 1.3 times in 2009 to 1.0 time in 2010. (Current Asset –Closing Inventory) / Current Liability: the net of current asset minus closing inventory per liability ratio shows a losing direction in term of company gains, which reduced from 1.3 times to 1.0 in 2010.

The liquidity position as shown by the current asset and quick asset ratios are weakening and any further drop is a red alert for the liquidity problems in particular. John Lee Ltd. will need additional funds or a bank overdraft in the near future or may be more investment by the owner itself which he can make through the $50,000 legacy. A betterment of debtors and creditors ratios as discussed above would help to stabilize on short terms and for a limited time period but the problem of low profitability is to be addressed on primitive basis for market presence and competitive

edge over others. If he can forecast improved results then the additional funds would be well spent. This would only reduce the gearing to about 65% as of 2009 level which is still well above the industry average. Gearing or leverage is very high and can lead to problems when profits are low and indicates that Lee is undercapitalized as compared with the industrial average. Owner’s Equity/ capital ratio to borrowed capital demonstrated a movement from 65.1% in 2009 to 73.2% in 2010. This ratio also know as Gearing as presented in the table is calculated as Total Liability / Total Asset: liabilities as a ratio of assets have moved upward by a significant percentage in this horizontal analysis. Liquidity and availability of resources to meet short term cash requirements can be tackled through stock injection in the financial market or use of legacy money to capitalize the short term requirements or ultimately going to a flexible and efficient financer, this analysis of liquidity is aimed at a company’s funding requirements.

3. Efficiency ability for the John Lee Ltd.

Efficiency refers to the productive environment of the company in using its assets & is usually measured relative to how much revenue is generated from a certain level of assets. Asset Turnover increased to 6.3 times in 2010 from 5.4 times in 2009. This turnover rate is Sales / Total Asset: as we know from theory that the return or turnover rate of assets in use increase over a couple of year and then cause depreciations to be considered during this time period ultimately making its replacement possible or to considerate. Similarly an increase in sales per unit of total assets is seen during this time period from 2009 to 2010. There is no change in Debtors’ Turnover time period from 2009 to 2010 as it is the same as 26 days. This calculated as Sales / Account Receivable: the ratio of sales per account receivable is happening in the same duration time in 2009 and also in 2010. So the account receivable is efficient during this time. John Lee should reduce the outstanding by tightening control over debtors by only allowing credit after full investigation and following up outstanding debtors with more vigor. This is highlighted by comparison with creditors which are obviously being paid very promptly. Stretching these to say less than 26 days would improve the cash position. Inventory Turnover is taking one more day in 2009 as compared to 2010. This activity is happening in 12 days in 2009 and 13 days in 2010. So the Sales / Inventory: sales per inventory turnover are slight delayed as compared to the previous year 2009. Liquidity & efficiency ability is required to meet short term obligations & to efficiently generate revenues. In comparison to the industrial average the performance of John Lee Ltd. is not much efficient and they to opt for viable and more efficient revenue generating investment option to stay in the market. John Lee can invest his legacy money $ 50,000 to boost the business, cutting the unnecessary

costs to become profitable again.

4. Recommendations for the whole business

The current down cycle of John Lee Ltd is connected to general lack of confidence in the financial system which has led to risk aversion and undercapitalization. There has been high level of financial market risk for debtor. The recent financial crisis impacts the business and the real economy with an abrupt end to the commodity boom, a rapid deterioration in asset ratios lead to serious problems in liquidity. Debtors and creditors ratios should be improved to build trust. To improve the basic problem which is low profitability, John Lee Ltd. needs to consider 3 aspects. Management of costs is critical, and needs to be reduced, the ability to maintain sales and retain customers. A small change can dramatically affect company’s overall profitability. Cost saving plans must be reviewed for coherence and realism of outcome. Which can be done by a) Streamlining company’s products and services so they’re focusing on the most profitable parts of the business; b) Outsource non-critical portions of company’s business; c) Negotiate with company’s vendors and supplies for better rates; d) Reduce company’s inventory; e) Consolidation and standardization, it also reduces complexity so that companies can respond to opportunities faster. Every business needs a steady stream of potential customers. Company should expand their market and increase interests in products and services they have to offer. Also, company has to turn potential customers to paying customers. To reach this aim, company has to implement more effective sales and marketing techniques. They should arrange products stores well so as to make their products and services more attractive.

These will help to bring profitability, efficiency and liquidity in the financial sheets of John Lee Ltd. Increasing Mr. John stake in the assets portion or making the new plans to explore market in more innovative way for customers will help John Lee to enjoy more profits.

Bibliography:

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