高考英语阅读理解广告类解题思路
第九讲广告应用阅读理解
命题规律
广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。其语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置较容易。答题时没有必要把每一句话弄清楚，只要重点理解和题目有关的信息就可以了。
做这类题时没有必要阅读全文，宜采用“倒序法”来处理。即先看问题，后看文章内容。这样在阅读中可以有重点地、有针对性地去读，冗余无效信息可以略读甚至不读。在阅读时要特殊留意文中以黑体、大写、下画线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括
考场实录
Below is a housing guide for students going to London.
University accommodation（住所）office
Many university accommodation offices have their own list of registered landlords (房东). Others also provide information on accommodation agencies and other housing organizations. The advantage of using your university accommodation office is that you can get some support if you have 'a problem. The disadvantage is that they are unlikely to have enough registered landlords to house all their students.
Property papers:Loot and Renting Loot is an important source (来源) of information about private housing for co-renters. The offers are from private landlords, agencies and individuals looking for other co-renters. They also have a website: www. loot. com. The advantage of using Loot is that there are some excellent bargains. The disadvantage is that there is no quality control over the offers. Renting is another useful paper. The offers in this paper are mainly from accommodation agencies. Their website is at www. Renting.co. uk.
Accommodation agencies
The majority of rented accommodation in London is probably advertised through accommodation agencies. The advantage of using accommodation agencies is that you will have access to a large number of accommodations. A good agent will listen to your requirements and can save you time in looking for the right accommodation. The disadvantage is that they will make a range of charges to potential renters.
Noticeboards
Around the universities you will find a number of noticeboards where offers of accommodation will be posted. These will either be from landlords or from students. Some universities will also have online noticeboards where students can advertise to other students. Advertisements from students can be an excellent way to find accommodation. However, advertisements from landlords can be problematic.
Word of mouth
Some of the best housing in London is never advertised but is passed on from one group of students to another by word of mouth. It might be that you can find out about good offers from final year students. However, don't suppose that just because you have found out about housing from a friend it is necessarily, going to be better than that found through any other source. Family Faced with the very high rents charged in London, some students and their parents will consider buying as an alternative. In some cases this might be a good choice.
1. What is the advantage of using Loot?
A. It has more offers from accommodation agencies than Renting.
B. It gives you personal information about other co-renters.
C. Their website is designed mainly for students.
D. There are some good bargains.
2. A good agent can help you .
A. know more people
B. find cheap accommodation
C. get the right accommodation quickly
D. get free information about most accommodations
3. The information passed on by word of mouth is important because
. A. it is better than that found through any other source
B. it helps you find some of the best housing never advertised
C. the final year students always offer better information
D. the landlords have little valuable information
4. For students going to London for the first time, which of the following provides the most reliable information?
A. University accommodation offices.
B. Loot and Renting.
C. Noticeboards.
D. Family.
【文章大意】这是一篇应用文。介绍在伦敦留学的学生们住宿情况。
1. D 细节理解题。根据文章第二部分第一段中的The advantage of using Loot is that there are some excellent bargains.可知答案。
2. C 细节理解题。根据文章第三部分中的A good agent will listen to your requirements and can save you time in looking for the right accommodation.可知答案。
3. B 细节理解题。根据文章倒数第二部分中的Some of the best housing in London is never advertised but is passed on from one group of students to another by word of mouth.可知答案。
4. A 推理判断题。根据文章第一部分The advantage of using your university accommodation office is that you can get some support if you have a problem.提示和全文的整体理解，可知大学的住宿办公室还是最可靠的。
高考英语二轮复习 专题限时检测(二十二)阅读理解之广
专题限时检测(二十二) 阅读理解之广告类 (共3篇，限时23分钟) A (2014·莆田高三质检) What are you expected to do about your donation? Before your donation： 1．Be sure to drink plenty of fluids on the day of your donation. 2．Wear clothing with sleeves that can easily be rolled up above the elbow. 3．If possible, include iron-rich foods such as seafood, beans and tofu in your diet, especially in the weeks before your donation. During your donation： 1．Our staff and volunteers will sign you in and go over basic donation information. 2．We will check your temperature, pulse, blood pressure and hemoglobin level present in a sample of blood. 3．We will cleanse an area on your arm and insert a needle for the blood draw. This feels like a quick pinch and is over in seconds. The actual donation takes about 8-10 minutes, during which you will be seated comfortably. Certain donation types, such as platelets (血小板), or red cells can take up to 2 hours. When approximately a pint of blood has been collected, the donation is completed and a member of the staff will place a bandage on your arm. After your donation： 1．After donating, you should have a snack and something to drink in the refreshments area. You can leave the site after 10-15 minutes and continue with your normal daily activities. 2．You should continue to drink water throughout the day of your donation. 3．Avoid heavy lifting or exercise. What are benefits of donating? 1．Scientific studies have found that heart attacks and other cardiac problems are less common in men who have donated blood compared to men who have not. 2．It’s something you can spare — most people have blood to spare ... yet, there is still not enough to go around. 3. You will help ensure blood is on the shelf when needed — most people don’t think they’ll ever need blood, but many do. Give blood and you’ll make a big difference in the lives of others! 1．How many patients in the USA need blood every day? A．About 1,500.B．About 13,700. C．About 45,000. D．About one million. 2．One donation can save as many as________. A．two lives B．three lives C．five lives D．eight lives 3．We can infer that blood donation________.
高考英语阅读理解解题技巧及经典题型
（一）阅读是获得更综合、更复杂、更精确信息的必要手段，考生在做阅读理解时，不仅要看懂文章的字面意思，还需要针对不同题材和体裁的篇目运用不同的方法作出正确的选择。一般来说，词汇、阅读速度和理解能力是阅读理解中三个最重要且有相互联系的因素。 阅读的方法可以使用以下几种： 1.跳读：就是快速的一步阅读法。实际上是有选择阅读，找关键词。用这种阅读方法回答who、what、when、where之类的问题最为有效。 2.略读：指比跳读慢些的二步阅读法。即泛泛地、粗略地快速阅读，目的是了解大意，对文章有个总的概念。此种阅读方法能回答why、how之类的问题。 3.精读：即最细致、最慢的深层阅读方法，目的是求得对所读文章的全部意义的理解与掌握。 在使用阅读技巧时尽量做到以下几点： 1.带着问题阅读短文。 2.找出主题句、确定中心思想。 3.推断单词、句子和文章的含义。 4.尽快选择答案。 （二）不同体裁文章的特点及解题技巧 1.记叙文 记叙文又可分传记类和故事类。传记类文章在阅读中时间是全文的关键，根据时间我们可以找到相关的事件，抓住文章的主要内容。故事类文章情节性较强，阅读时要注意故事中的时间、地点、人物和发生的事件，这些都是文章中的主要内容和信息，对于准确理解文章十分重要。 2.说明文 说明文是对事物的形状、性质、特征、成果或功用等进行介绍，解释或阐述的文章。把握所说明事物的特征和本质是理解说明文的关键。说明事物特征的方法很多，主要有定义法、解释法、比较法、比喻法、数字法、图表法、引用法和举例法等。 ●数字说明文 在阅读数字说明文时要特别注意文中数字的含义，从这些数字中可以找到文章的主要内容。 ●解释说明文
高考英语阅读理解解题方法(四个方法)
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高三英语阅读理解(带详解)
I watched from a distance as the homeless man quarreled with those who did not leave money for him – the majority. I walked up to him and right on queue he asked me for a quarter. ―I’ll give you a quarter if you tell me your story.‖ He laughed, ―You’ll give me a quarter for my story?‖ I lay the quarter in front of him and corrected myself –―Nah, here’s the quarter but it would be nice to hear your story.‖ I followed his eyes to the quarter and for a brief moment I saw a glimmer of reflection. I sat down next to him and waited. ―I was in the army,‖ he said. ―I was a sniper(狙击手)and was supposed to shoot down the enemy from the distance.‖ I listened carefully to his grizzly voice as he went deeper into the story. He wore dirty old torn clothes and smelled like a dead rat left in a mouse trap. He told me how he used to hunt with his family and was really good at it. He had his own way of respecting animals by not wasting what he killed for food and not killing more than he needed. When the army came knocking on his door, he felt pride and joined up. All those years of polishing his hunting skills could now serve a larger purpose—to defend us from the bad guys. He set out to fight in Iraq. It wasn’t long before he realized his ideals and expectations were just a shadow of the truth. He became disillusioned with the killings, which he felt were of innocent people. ―I was a sniper but I never really killed anyone,‖ he said. ―One day I had to do it. They asked me to shoot this lady from the distance. I saw kids near that lady and my hands were on the trigger (扳机). Man, I was tearing up ... I couldn’t do it. She wasn’t doing anything to anyone and she was with the kids—I couldn’t see through my tears. It just didn’t make any sense to me.‖ The story goes on as he describes eventually being put into prison for 180 days for refusing to follow orders. He told me how he was black listed so that he couldn’t get a job. All the rights we take for granted were taken away from him. Why? Here was a man who was being punished—and for what? For refusing to kill the lady? For being a hero? ―I have no regrets,‖ the homeless man said. ―I may be homeless now, but I never killed that lady. I never killed anyone in the army. It didn’t feel right. I didn’t go there to do that. I went there to save people.‖ He continued, ―I can live with being homeless—that’s okay. But I wouldn’t be able to live with killing innocent people.‖ On that lonely Friday night, I met a hero. It just never occurred to me that a hero could be a smelly old man left on streets. 1. It can be learned from the passage that the homeless man_______. （） A. never killed animals B. had a strong respect for life C. deserved the punishment he received D. felt guilty about disobeying the order
2011高考英语必看之-英语阅读理解技巧
英语阅读理解技巧 阅读理解始终是外语学习和考试重点。 一．阅读理解的测试要点如下： 1．理解主旨大意； 2．寻读具体信息； 3．理解细节； 4．根据上下文提供的语境，推测生词词义，进而加深对文段的理解； 5．简单的判断和理解； 6．理解文段的基本逻辑结构； 7．理解作者的意图和态度； 8．理解文段的文化信息； 9．理解图表信息； 10．理解指代关系。 从高考命题的实际情况看，命题者常用下述方法提问： 1．What is the purpose of the text? 2．What does the author mainly tell US about in the passage? 3．What can we infer from the passage? 4．What can be inferred from the passage? 5．It can be concluded from the text that ? 6．What can we learn from the text? 7．What is the general idea/main idea of the text? 8. The passage mainly focuses on ? 9. What is the main subject discussed in the text? 10. It can be inferred from the passage that? 11. It can be inferred from the that the author seems to? 12. What is the best title of the text/for the article? 13. The best title for this passage is? 14. What can we infer from the last/the first two paragraphs? 15. The meaning of the word/sentence in Paragraph X is related to? 16. In Paragraph X, "X X X" can be replaced by?
高中英语阅读理解(时文广告)解题技巧(超强)及练习题(含答案)含解析
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高一英语阅读理解(广告类)
高一英语阅读理解试题（广告类） (1) Welcome to Wonderful Museum. This month we are having a special display about old machines from different countries. You can find the ways machines were used to help people one hundred years ago. How did the Germans make their first cars？How did our grandfathers use their farming tools? When did the Americans try to make their planes？And when did the Spanish make comfortable shoes in their factories？You will find the answers. After this visit of the machine history, enjoy some coffee by our wonderful coffee-making machines in Yarn’s Café in the corner of this floor. 1. Henry is a car fan. When he knows about the display, he visits the museum to know more about the history of car making. Which room will he surely visit？ A. Japanese Room. B. Chinese Room. C. German Room. D. Spanish Room. 2. What is the best name for the special display in Wonderful Museum? A. Traffic History. B. Old Machines. C. The Business World. D. The Communication Age. 【答案与解析】这是一篇关于Wonderful Museum的广告词。 1. C。推断题。根据第1段中的How did the Germans make their first cars 可推知答案应选C。 2. B。细节题。根据This month we are having a special display about old machines from different countries可知答案应选B。 (2) A. is at the centre of London B. lies far away from London C. takes in foreign students, from beginners to the advanced
高考英语阅读理解专项训练及答案及解析
高考英语阅读理解专项训练及答案及解析 一、高中英语阅读理解 1．阅读理解 Traditional Chinese medicine (TCM) is gaining global popularity. According to a government white paper, TCM has been introduced in 183 countries and regions around the world. Westerners' understanding of TCM, however, may be limited to acupuncture, cupping and massage(针灸，拔罐和按摩). For instance, the purple, injury-like marks left on U. S. swimmer Michael Phelps，back from cupping for the purpose of relaxing his muscles and reducing pain became the center of attention during the Rio Olympics in 2016. As a matter of fact, Chinese herbs play a more important role in getting rid of diseases and keeping the body in good condition in the TCM treatment system than physical treatment. It is therefore disheartening to know that while 103 World Health Organization member countries have given approval to the practice of acupuncture, not many recognize Chinese herbal medicine. TCM falls far behind Western medicine owing partly to the slow development of Chinese herbs. Herbs are made into pills, powder and soup, and the kind of herbs used, their quality and quantity, and the processing of the ingredients (原材料) jointly determine the effectiveness of the prescription. Compared with Western medicine, which has standardized drug production processes and treatment methods, TCM lacks standardization, with the chemical composition and functions of its medicines being unclear and their effects being unstable. Fortunately, standardization has improved in recent decades, with an increasing number of factories producing patented TCM drugs. Another factor that has prevented the development of TCM prescription drugs is the lack of creativity. While Western medicine-making companies come up with new products every year, TCM drug producers tend to make medicines according to prescriptions handed down from the past. Chinese chemist Tu Youyou's winning the 2015 Nobel Prize in Physiology or Medicine for her research into malaria (疟疾) treatment may drive creativity to some extent in China's TCM industry. However, the current state of affairs cannot be changed within a short time. （1）Why does the author mention the example of Michael Phelps? A. Because he was injured in his swimming. B. Because cupping is a kind of important TCM treatment. C. Because westerners know a little about TCM. D. Because westerners attach great importance to TCM. （2）Why don't some member countries of WHO recognize Chinese herbal medicine? A. Because Chinese herbs can get rid of diseases. B. Because they only approve the practice of acupuncture. C. Because Western medicine is more effective. D. Because medicine made out of Chinese herbs develops slowly. （3）Compared with Western medicine, what is the weak point of TCM in Paragraph 4? A. The methods of planting herbs. B. The effectiveness of prescription. C. Lacking in standardization. D. Its stable functions.
【阅读】高中英语阅读理解题型及解题技巧
阅读理解能力测试的主要要求是： 1．阅读材料，理解材料的主旨大意，以及用以说明主旨大意的事实和细节。2．既理解具体的事实，也理解抽象的概念。 3．既理解文章的字面意思，也理解深层含义，包括作者的态度、意图等。 4．既理解某句、某段的含义，也理解全篇的逻辑关系，并据此进行推理和判断。5．既能根据所提供的信息去理解，也能结合中学生应具有的常识去理解判断。 根据这五项要求，我们可将阅读理解多项选择题归纳为以下几种题型：主题主旨大意，细节理解题，综合推理题，概括归纳题，观点归纳题，人物评价题，词义句义理解题，指代关系题，内容排序题等。 下面结合自己平时教学中的经验体会，谈一谈做英语阅读理解题的技巧与策略。 一．主旨大意题 阅读理解首先要做到的就是掌握所读材料的主旨和大意，它是全文的概括与总结。能否抓住这个中心，取决于读者的总结能力。每篇短文都有其主题思想，而作者表现主题思想的手法各不相同。这就需要我们挖掘相同点，寻找解题的方法。 常见题型： 1．主题型： What’s the main idea of this passage ? What does this passage mainly discuss? What’s the topic of this passage ? 2．标题型： What’s the best title? The best title for this text is (to tell ) ————. 3．目的型： The main purpose of this text is ————. The author’s purpose o f writing this text is to ————. What’s the main purpose of the passage?
高中英语阅读理解(时文广告)解题技巧及练习题含解析
高中英语阅读理解(时文广告)解题技巧及练习题含解析 一、高中英语阅读理解时文广告类 1．阅读理解 Various cultural activities always take place on campus in springy March. This year, the Office of Student Affairs is going to organize the South and Southeast Asian Cultural Festival to present cultures of these two regions across the board---the opening ceremony, food and cultural booths, talks and workshops, and many others. Don't be spoilt for choice! Local South and Southeast Asian Market The Cultural Square will be transformed into a local market where diverse South and Southeast Asian cultures meet. Visitors can taste local food, meet the locals and experience some local ways of life, so remember to drop into this wonderful marketplace! Date:6&7 March 2019（Wednesday&Thursday） Time:12:00-14:30 Venue: Cultural Square, Main Campus Tofu Making Workshop Soft or firm, salty or sweet, steamed or fried, tofu is well-known for its nice taste and good nutrition. It plays an important role in East Asian and Southeast Asian food culture, so we may well have eaten it, but do you know how it is made? Here comes a chance for you to try your hand at making this widely enjoyed food! Date:10 March 2019(Sunday) Time:15:00-16:30 Venue Room 201B, 2/F WS Centre Fee: $ 100 An Introduction to Dandiya Raas Dandiya Rass, a traditional folk dance of India, is associated with scenes of Holi, which is a famous spring festival known as the festival of colors. At this workshop, our Indian students will introduce the dance to the participants by dancing together and feel the soul of their unique music culture. Date:13 March 2019(Wednesday) Time:18:30-20:30 Venue: Room 502, WFY Building Quota:20(First come, first served ) Thai Loy Krathong Festival Loy Krathong, or Water Lantern Festival, is a widely celebrated occasion in Thailand where people pray for good things for the year ahead. In this workshop, participants can try their hand at making their own krathong under the guidance of Thai students ! Date:14 March 2019(Thursday) Time:18:30-20:30 Venue :L-LOUNGE,3/F YIA Quota :20(First come, first served ) （1）These activities above are aimed to___________.
2017年高考英语广告说明类阅读理解
话题四：广告说明类 (一) Wanted, Someone for a Kiss We're looking for producers to join us on the sound of London Kiss 100 FM. You'll work on the station's music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss 100. Father Christmas We're looking for a very special person, preferably over 40, to fill our Father Christmas suit. Working days: Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays, 10∶30－16∶00. Excellent pay. Please contact (联系) the Enterprise Shopping Centre, Station Parade, Eastbourne. Accountants Assistant When you join the team in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This position is equally suitable for a school leaver or for somebody who has office experience. Wealden District Council Software Trainer If you are aged 24-45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make your own decisions, and to design courses as well as present them. Pay upwards of ￡15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited. 1．Who should you get in touch with if you hope to work in a radio station? A．Producer Vacancies, Kiss 100. B．Mrs Oglivie, Palmlace Limited. C．The Enterprise Shopping Centre. D．Wealden District Council. 2．We learn from the ads that the Enterprise Shopping Centre needs a person who________. A．is aged between 24 and 40 B．may do some training work C．should deal with general duties D．can work for about a month 3．Which position is open to recent school graduates? A．Producer, London Kiss. B．Father Christmas. C．Accountants Assistant. D．Software Trainer. 4．What kind of person would probably apply to Palmlace Limited? A．One with GCSE grade C level. B．One with some office experience.