江南大学2018年上半年应用写作第3阶段题目

江南大学2018年上半年应用写作第3阶段题目
江南大学2018年上半年应用写作第3阶段题目

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考试科目:《应用文写作》第十章至第十一章(总分100分)

______________学习中心(教学点)批次:层次:

专业:学号:身份证号:

姓名:得分:

一、判断正误(每题1分,共10分)

1、致辞类文书的标题在致辞时不需要宣读。()

2、公益广告和商业广告的最大区别在于前者不以盈利为目的。()

3、广告的最终目标是促成广告受众的接受或购买。()

4、并非每一则广告文案都包括广告标题、广告正文、广告附文、广告口号。()

5、广告文案虽然可以综合运用各种修辞方式,但是,它不能违背真实性的要求。()

6、证明信必须加盖公章。()

7、“此致”要空两格书写,“敬礼”要在“此致”下一行顶格书写。()

8、推荐信一般用“兹”、“今”、“现”等作为正文的首起。()

9、申请书只能一书一事。()

10、广告口号和广告标题是一回事。()

二、单项选择(每题1分,共10分)

1、下列不属于广告语言的属性的是()。

A创新性 B通俗性 C 艺术性 D自由性

2、下列不属于电视广告的特点的是()。

A快捷 B费用低廉 C表现力强 D制作复杂

3、下列各项属于证明信的写作要求的是()。

A 感情诚恳真挚 B语言朴实简练

C行文亲切自然 D实事求是4、下列不属于广播广告的特点的是()。

A传播速度快,传播面广 B声音效果好,感染力强。

C接收容易,不受限制 D互动性强。

5、下列属于慰问信写作要求的是()。

A 内容以表扬感谢为主 B感情诚恳真挚

C不得涂改,必须加盖公章或签名 D可以用铅笔或红笔书写

6、下列不是求职信的写作要点的是()。

A实事求是 B突出重点 C简洁美观 D文采飞扬

7、下列属于悼词的特点的有()。

A哀婉性 B艺术性 C鼓动性 D创新性

8、下列不属于广告口号和广告标题的区别的是()。

A 独立性不同 B目的不同 C 时效性不同 D格式不同

9、“全心全意小天鹅”属于广告()。

A 标题 B正文 C口号 D附文

10、根据广告口号的表现技巧,“真诚到永远”强调的是()。

A情感沟通 B信心 C利益 D独特的销售主张

------------------------------------------------------------------------------------------------------------------------------

三、论述题(每题10分,共20分)

1、广告口号有哪些表现技巧?

2、举例分析广告成功的条件。

四、写作题(每题10分,共60分)

1、李笑是江南大学2011届法学专业的本科毕业生,现毕业证遗失,想到学校开具证明。请代拟证明信。

2、江南大学要介绍商学院会计专业王明等五位同学到无锡市明星会计师事务所实习一个月。请代商学院开具介绍信。

3、你是2012届应届本科毕业生,正在求职。请写一封求职信。

4、某单位要招聘办公室文员5名,请代拟招聘文书。

5、江南大学人文学院将于4月18日下午在文浩科学馆举办“高雅艺术进校园”专场文艺晚会,打算邀请无锡市教育局和文化局有关领导观看。请代拟请柬。

6、无锡市一家民营书店开业,你作为好友,写一份贺词。

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考试科目:《应用文写作》第十章至第十一章(总分100分)

______________学习中心(教学点)批次:层次:

专业:学号:身份证号:

姓名:得分:

一、判断正误(每题1分,共10分)

1、致辞类文书的标题在致辞时不需要宣读。()

2、公益广告和商业广告的最大区别在于前者不以盈利为目的。()

3、广告的最终目标是促成广告受众的接受或购买。()

4、并非每一则广告文案都包括广告标题、广告正文、广告附文、广告口号。()

5、广告文案虽然可以综合运用各种修辞方式,但是,它不能违背真实性的要求。()

6、证明信必须加盖公章。()

7、“此致”要空两格书写,“敬礼”要在“此致”下一行顶格书写。()

8、推荐信一般用“兹”、“今”、“现”等作为正文的首起。()

9、申请书只能一书一事。()

10、广告口号和广告标题是一回事。()

二、单项选择(每题1分,共10分)

1、下列不属于广告语言的属性的是()。

A创新性 B通俗性 C 艺术性 D自由性

2、下列不属于电视广告的特点的是()。

A快捷 B费用低廉 C表现力强 D制作复杂

3、下列各项属于证明信的写作要求的是()。

A 感情诚恳真挚 B语言朴实简练

C行文亲切自然 D实事求是4、下列不属于广播广告的特点的是()。

A传播速度快,传播面广 B声音效果好,感染力强。

C接收容易,不受限制 D互动性强。

------------------------------------------------------------------------------------------------------------------------------

5、下列属于慰问信写作要求的是()。

A 内容以表扬感谢为主 B感情诚恳真挚

C不得涂改,必须加盖公章或签名 D可以用铅笔或红笔书写

6、下列不是求职信的写作要点的是()。

A实事求是 B突出重点 C简洁美观 D文采飞扬

7、下列属于悼词的特点的有()。

A哀婉性 B艺术性 C鼓动性 D创新性

8、下列不属于广告口号和广告标题的区别的是()。

A 独立性不同 B目的不同 C 时效性不同 D格式不同

9、“全心全意小天鹅”属于广告()。

A 标题 B正文 C口号 D附文

10、根据广告口号的表现技巧,“真诚到永远”强调的是()。

A情感沟通 B信心 C利益 D独特的销售主张

三、论述题(每题10分,共20分)

1、广告口号有哪些表现技巧?

2、举例分析广告成功的条件。

四、写作题(每题10分,共60分)

1、李笑是江南大学2011届法学专业的本科毕业生,现毕业证遗失,想到学校开具证明。请代拟证明信。

2、江南大学要介绍商学院会计专业王明等五位同学到无锡市明星会计师事务所实习一个月。请代商学院开具介绍信。

3、你是2012届应届本科毕业生,正在求职。请写一封求职信。

4、某单位要招聘办公室文员5名,请代拟招聘文书。

5、江南大学人文学院将于4月18日下午在文浩科学馆举办“高雅艺术进校园”专场文艺晚会,打算邀请无锡市教育局和文化局有关领导观看。请代拟请柬。

6、无锡市一家民营书店开业,你作为好友,写一份贺词。

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交卷时间:2017-10-27 07:53:31 一、词汇与结构 1. (5分) These games allow gamers to_____________?with each other and play wit h or against other gamers. ??A.?interact ??B.?influence ??C.?fight ??D.?meet 纠错 得分:?5 2. (5分)Unlike desktops, smartphones and tablets offer limited space and may ________to a customer being less thorough about exploring the me nu. ??A.?explain ??B.?tell ??C.?contribute ??D.?cause 纠错

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