商务英语试卷
Part I. Words and Expressions in Business
Asian Games is ______ by a lot of large companies, which would spend millions of dollars on advertising their products at this event.
a. supported
b. sponsored
c. advocated
d. supervisor
2. In a ______ economy, the seller and the buyer each must want something the other has to offer.
a. barter
b. social
c. capital b. communist
3. The basic _______ unit of the United States is the dollar.
a. financial
b. monetary
c. economical
d. commodity
4. You can still withdraw money from ________ for urgent use.
a. deposit account
b. cost account
c. stock exchange
d. clearinghouse
5. It is said that all salesmen from computer companies are ________, in order to make more sales.
a. aggressive
b. friendly
c. indifferent
d. indecisive
6. Our price is already narrowly calculated and it leaves us only a small ________.
a. saving rate
b. profit margin
c. exchange rate
d. domestic market
7. Risks of theft, fire, and storm damage can only result in losses, and they are _______.
a. changeable
b. questionable
c. considerable
d.insurable
8. The economy started to recover after years of _______..
a. revival
b. prosperity
c. recession
d. boom
9. A _______ is backed by the issuer?s pledge of buildings, land, and equipment as security.
a. debenture bond
b. mortgage bond
c. common stock
d. preferred stock
10. ________ goods have physical qualities and uses that permit them to last a relatively long time, even while being used.
a. durable
b. consumer
c. convenience
d. specialty
Part II. Reading Comprehension
Text A
The Coca-Cola Company's First Hundred Years
Today, the company?s trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 countries. It?s a far cry from the humble beginnings of a hundred years ago when sales during the first year averaged a mere 13 drinks per day, and company products totaled a paltry $35.
The product is Coca-Cola and, according to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Pemberton who carried a jug of his concoction down the street to Jacob?s Pharmacy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton?s partner and bookkeeper thought two “Cs” would look good in advertising and wrote “Coca-Cola” in the
flowering script so famous today.
It is significant that Pemberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke?s popularity is as much due to the advertising and marketing strategy as it is to the quality of its pro duct. The Coca-Cola Co. has been guided by the words of its former president, Robert Woodruff, who said that “advertising must move with the times.” By continually monitoring changes in consumer attitudes and behavior, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out. After a succession of ownership changes over a three-year period, Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Coca-Cola as a trademark.
Under Candler?s leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast to coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler?s campaign paid off.
By 1898, Americans were buying Coke everywhere in the United States as well as in Hawaii, Canada and Mexico.
Candler was a creative whiz at advertising, but showed little imagination in understanding Coke? marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United States for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.
Their agreement with Candler began the franchising bottling system that still remains the foundation of the Coca-Cola Co.?s soft drink operations. Thomas and Whitehead sold the rights to Bottle Coke to franchisers in every part of the country in return for the bottler?s agreement to inve st in the necessary resources and effort to make the franchise a success. During the following decade, 179 bottling pants went into operation.
In the early 20th century ,Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the field. One of the most effective the distribution and redemption of complimentary tickets, entitling the holder to a glass of Coke free at the soda fountain of a dispenser.
In 1909, the company flew an airship over Washington, D.C. with a huge Coke sign on the side of it, a foreshadowing of aerial adverting. Coke also originated one of the nation?s earliest animated signs. Standing 32 feet high and located along the Pennsylvania Railroad line between Philadelphia and New York, it showed a young man drawing a glass of Coke from one of the crockery urns then used to dispense the beverage.
Choose the right answer.
1. The trademark Coca-Cola was originally coined by _____.
A. Pemberton
B. a bookkeeper working for Pemberton
C. Frank Robinson
D. Asa Griggs Candler
2. Coke?s popularity grows steadily because of ______.
A. its high quality of the product
B. its advertising
C. its effective advertising and marketing strategy
D. Both A and C
3. Pemberton sold out his soft drink because _______.
A. he was in bad need of money
B. he failed to see the great potential of the product
C. he quarreled with his partner
D. None of the above
4. John Styth Pemberton and Asa Griggs Candler were alike in the respect that both of them _____.
A. had a doctor?s degree
B. were too short-sighted to see Coke?s marketing potential
C. sold their business in order to raise money
D. used money in a wasteful way
5. All of the following were the company?s successful examples of advertising EXCEPT that ______.
A. the company distributed complimentary tickets for people to drink a glass of Coke free of charge
B. the company flew an airship over Washington, D.
C. with a huge Coke sign on its side
C. the company sold the rights to bottle coke to franchisers in every part of the United States
D. the company set up along Pennsylvania Railroad line huge animated signs that showed a young man drawing a glass of coke from a crockery urn
Marketing Is All Around Us
Text B
Marketing Is Products
Marketing is all around us. We are surrounded by businesses, like Apple Computer, Inc., that carry goods – products grown or manufactured and prepared for ale. We also see many businesses that offer services- benefits or satisfactions that improve the personal appearance, health, comfort, or peace of mind of their users. Some products are used to make services available, such as the tools an auto mechanic uses in servicing a car.
Marketing starts with people. Marketing businesses find out what customers want and work to supply those goods and services.
Getting products from farms and factories to the people who will use them involves
marketing at each step. Suppose a farmer recognizes the need for popcorn and decides to grow some. When the popcorn is harvested and ready for marketing, it may go to one of many places, depending on whether it is to be stored or used ring away. Marketing occurs at each step: when the farmer sells it , for example, to a storage warehouse and when the warehouse in turn sells it to a supermarket or amusement park. Marketing occurs most obviously, perhaps, at the movie theater where patrons are greeted with the sigh, sound, and aroma of fleshly popped corn as the pass into the theater.
Marketing Is Services
The popcorn is a product. The movie theater where the popcorn was sold provides a service – the opportunity to see a movie. Other business marketing services include beauty solons, insurance agencies, driving schools, emergency care centers, and the telephone companies. Services are marketed as products. Services vary from other products in several ways. They are intangible and perishable. You cannot keep a plane flight, for example, nor can the airline gain income from an unsold seat. Services also vary in quality. One business-class flight may serve a hot meal while another offers only sandwiches. Finally service cannot be separated from the organization or person giving the service. You cannot buy a plane ride from a railroad. For these reasons, it is important that service businesses use marketing skills to find out what customers want and then supply it.
Marketing involves many special activities. Among them are marketing research, product planning, advertising, and selling. These activities and others make up the world of marketing – a world of people, products, actions and ideas. Thus, marketers respond to the needs of people.
To prove the statement “marketing is all around us”, we need only take a quick imaginary tour of your community.
As you continue touring your community, the billboards on highways or streets may encourage you to “Try 7 Up” or “Visit Disneyland”.
Now let us try to define marketing. Although marketing is sometimes called “distribution”, the terms actually have different meanings. Distribution is the total process of moving, handling and storing goods on the way from producers to consumers. Marketing, in contrast, is much broader. The American Marketing Association issued this definition after a year?s study: Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Choose the right answer.
1. The first step in marketing is to ______.
A. supply goods and services to customers
B. grow products on farms
C. manufacture products in factories
D. find out what customers want
2. Services differ from products in that ______.
A. the former are inseparable from all people involved in them
B. the latter have little to do with people
C. the former remain unchanged while the latter vary in quality
D. the former are easier to obtain
3. Marketing tries to meet the needs of ______.
A. companies
B. manufacturers
C. marketers
D. people and organizations
4. Which of the following is NOT true?
A. A retailer is a business that sells goods and services to the people who use them.
B. Marketing consists of a world of people, products, actions and ideas.
C. Marketing involves only marketing research, product planning, advertising and selling.
D. Successful marketers should respond to the needs of people.
5. Billboards on highways serve to ______.
A. advertise products and services
B. attract drivers? attention
C. remind people to drive safely
D. invite people to stop and look
Part III. Choose the right meaning of the underlined part according to the context given in Part II.
1. Dr. John Styth Pemberton carried a jug of his concoction down the street to Jacob?s Pharmacy where it was sold at the soda fountain for 5 cents a glass.
A. device
B. preparation
C. drink
D. materials
2. Candler?s campaign paid off.
A. was unsuccessful
B. failed
C. yielded returns
D. settled his debt
3. Candler was a creative whiz at advertising.
A. a strong-minded person
B. a clever and successful person
C. a foolish person
D. a crazy person
4 Services are intangible and perishable.
A. untouchable
B. short-lived
C. invisible
D. unendurable
5 Marketing is the process of planning and executing the conception….
A. carrying out
B. spreading
C. studying
D. publicizing
Part IV. Fast Reading: Decide whether the following statements are true (T) or false (F).
On the lower-level checkout counter at the Woolworth store on W. 125th St. yesterday, someone set out a small white bucket filled with ice scrapers. A little dusty. Two for a dollar.
They weren?t selling as fast as the small clip-on fans($9.99), about 20 feet away.
But the mere fact you could walk from the 95-degree side walk into Woolworth and buy an ice scraper yesterday helps explain why America will mourn its passing.
“You can come here and get things,” said Grandmother Claudia Simmons. “When my children were in school, I knew I could come here and get a pencil and paper. I didn?t have to find an …office supply store?.”
“When I worked on 125th St. , I used to come in almost every day for something,” said her friend Josephine Denby. “Not anything fancy. Now that they?re closing, if I want some hair gel, I?ll probably have to go to some salon and pay three times more money.”
All over Woolworth stores today are the signs of how the chain has never stopped trying to give the people what they want: fast-photo counters, lottery booths, checkcashing.
When the heat wave hit, those stacks of fans went right up front. The 34th St. lunch counter has a salad bar. The 125th St. lunch features collard greens and yams.
It just wasn?t quite enough.
And so Woolworth ends its life in a world where some of its goods don?t cost enough while others cost too much.
“We always called it the five-and-dime,” said Claudia Simmons. “I can?t remember the last time I bought anything for a nickel or a dime.”
Two items yesterday fell in that price range.
A cup of ice sells for 10 cents. A small candy from the $4-a-pound bin –a kraft caramel – weighs 0.20 of pound, 8 cents.
“We used to call that …penny candy?,” said Claudia Simmons. “If I had a good report from school, my parents would give me a penny and let me pick … I felt like I had the riches of Sheba in front of me.”
A century of Americans hang those kinds of memories on Woolworth signs. Whether it was Mayberry or 125th St., Woolworth was downtown. It was where you went for school supplies, or to pick out the fires present you ever bought for Mom all by yourself.
It is not an America that? exactly vanished, but it?s certainly chged, and in a way
it?s fitting that as the 20th century reaches its final chapter, so does another institution that helped define it.
“Do you know when they close?” asked Josephine Denby. “I hope I can get my Christmas things before they do.”
She can get that ice scraper right now.
Decide whether the following statements are true(T) or false(F).
( )26. Woolworth stores hold memories of many Americans.
( )27. Woolworth stores are going to close down, and many Americans will fell sorry for the news.
( )28. Ice scrapers didn?t sell as fast as small clip-on fans.
( )29. A salon is a store where people can buy various kinds of cheap gods.
( )30. Woolworth is a department store on W. 128th St.
( )31. Woolworth stores have always been trying to satisfy pe ople?s needs.
( )32. Nowadays, the prices of goods are very reasonable.
( )33. Claudia Simmons did not care about a penny at all when she was a child. ( )34. Woolworth has spent huge sum of money in advertising.
( )35. Woolworth is closing down.
Part V. read the following passage and answer the questions.
Domino?s Pizza Inc. is famous for its pledge to deliver pizzas to customers within 30 minutes. But some people criticize this policy on the grounds that it has resulted in a high rate of accidents involving Domino?s delivery personnel. According to the critics, the firm?s guarantee encourages delivery people to drive reckleesy. Domino?s management denies that there is any connection between its fast-delivery policy and accidents involving its dr ivers. The company?s delivery system is geared to give drivers ample time to deliver: pizzas are usually redy for delivery in 12 minutes , and delivery areas average 2 miles or less.
To those who believe the friver is held responsible when a pizza is delivered lat, the company responds that the $3.00 refund to the customer is paid by Domino?s, no by the delivery person. Domino?s management also points out that each of the company?s deliverers drives about 450miles a year. In total, they deliver an estimated 275 million pizzas in all kinds of weather. Despite these arguments, the Lafayette, California, city council voted to deny a business license to a Domino?s franchisee, citing the high rate of traffic accidents, some of them fatal, involving Domino?s delivery people. (Domino?s drivers were involved in about 100 accidents in 1995 and in 1998 twenty people were killed in accidents involving Domino?s vehicles. )
In the Los Angeles area, Domino?s has attempted to deflect some of the criticism by airing public-service radio spots on safe driving. The campaign features police officers discussing safety tips and warning people not to drive when they are drunk, upset, or tired.
What does Domino?s management claim?
A. It is responsible for the accidents concerned.
B. It admits that fast delivery entails fast driving.
C. It gives its deliverers ample time for driving.
D. It has always cautioned its deliverers to drive safely.
3. What happens if a pizza is delivered late?
A. It will be returned.
B. The deliverer will have to pay for the refund.
C. The deliverer will be fined later by Domino?s.
D. The deliverer will not be held responsible.
4. What do the last two sentences of Para.2 suggest?
A. Traffic accidents are inevitable.
B. Pizzas are in large demand.
C. The average delivery distance is short.
D. The deliverers are experienced.
5. Which of the following is NOT a reason for Domino?s to air radio spots on safe driving?
A. To build up a better image.
1.What is the cause of the criticism?
2.What does Domino?s m anagement claim?
3. What happens if a pizza is delivered late?
4. What do the last two sentences of Para.2 suggest?
5. What is the purpose for Domino?s to air radio spots on safe driving?
答案：
1. Domino?s delivery guarantee
2. It gives its deliverers ample time for driving.
3. The deliverer will not be held responsible.
4. The average delivery distance is short.
5. Domino hoped to deflect some of the criticism by airing public-service radio spots on safe driving.
商务英语翻译试题汇总
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商务英语阅读(1-2)1 2013本科英语(商务英语方向) B卷 20140521
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III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
商务英语阅读试题Part 3
Part III Reading comprehension Passage 1 Richard Brasher, commercial director of Tesco?s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group?s chief executive, Terry Leahy. Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets. Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues. Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots? core business. Questions 31-35 are based on passage 1 31. Boots, according to the passage, is _______. A. a person B. a supermarket C. a hotel D. a factory 32. Richard Brasher is to ________. A. become chief executive B. be on a shortlist C. be a high-flier D. work within Tesco 33. Brasher is _______. A. scolded badly by Terry Leahy B. highly assessed by Tesco?s chief executive C. valued greatly by Tesco D. understood by Tesco 34. Sainsbury is a ________. A. person who worked with Boots B. business that wants to work with Boots C. supermarket that has developed its own program all the time D. supermarket that stopped cooperation with Boots 35. It seems that ________. A. a lot of people left Boots B. Boots is thriving quickly C. Boots has decided to reform D. Some senior staff have left or will leave Boots
商务英语试题及答案春
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.
期末商务英语试题库
期末商务英语试题库 I 判断题 1.First impression is very important since you never get a second chance to make a first impression. Hair should be well maintained. Unshaved look does not work for others. Ties should be correctly tied. Pants should not drag on the floor. Shoes should be polished and in good condition. T 2.Basically when you see someone whose name you can't remember, just wait him or her to give their names first and then respond in kind. T 3.With the American style, you hold the fork in your right hand and the knife in your left hand to cut your meat or vegetables. F 4.There is a formal toast that the host offers at the beginning of the meal to welcome his guests. The other is more informal and comes near the end of the meal, usually during dessert. Champagne will be served. After each toast, everyone raises a glass and takes a sip of champagne. T 5.Whether you are on the phone or have someone in your cubicle, speak softly. You need to ask permission before entering someone's cubicle. T 6.When you select the suit, the shade of gray is professional looking. Blacks and browns are good choices for a business suit. T 7.If you had waited to get on the elevator, you would have been near the front and push your way through the crowd to exit. F 8.American guys do give each other a light kiss on the cheek. It's considered friendly and is not sexual in any way. T 9.In the West, discussing salary amounts or how much you paid for something is an acceptable conversation topic. F 10.It is always good to imitate the way the highest level executives dress. We Americans have a saying about business attire: "Dress for the job you want, not the job you have." T 11.Social introduction rule is that a woman is always introduced to a man. F 12.Business rule is that people of less authority are introduced to people of great authority. T 13.Clients and officials are always more important than people in your company. T 14.Punctuality is less important in American business. F 15.In business greetings, if you are unable to shake hands because of illness or injury, you are expected to apologize and explain immediately. T 16.With American table manners, you hold the folk in your right hand and the knife in your left hand. F 17.When you have finished eating, and to let others know that you have, place your