物流英语论文

第三方物流概述

什么是第三方物流？愈来愈多的世界国际组织想要建立全球的产品市场，与此同时，他们在竞争中需要全球的资源来源。现今解决这一问题的是物流外包业务和运用第三方物流，运用这两个方式来为这项目标服务、贡献。

物流外包和供应链的责任是一个动态的模型,令人最感兴趣的方面是，企业，制造商，零售商，批发商和分销商，都谈到了其部分的供应链，其根源都在于商品服务的供应商。公司都知道远洋运输，转运,仓储，货运，在处理这些时，在某些情况下，要管理广泛的国内和国际的物流活动。

我国第三方物流企业一般从传统的与物流相关的企业发展而来，物流还处于传统物流服务向现代物流转换过程的初级阶段，许多物流企业缺乏对第三方物流的正确认识，对国外成熟物流市场上第三方物流企业的发展规律也没有深入分析，在运作模式的科学性上尚有很大欠缺，所以，在现阶段，研究我国传统物流企业转向第三方物流企业的运作模式具有非常强的现实意义。

3PL ，不论如何有经历的物流外包业务,都面临共同的挑战,最主要的是市场,和保证市场的占有率保存最佳时期状态,这些措施包括：

自我定位,你如何看待你和你的公司关系的？这是一个重要问题。它对于行业以及企业的发展都具有长远的意义.认清自身的位置,才可以为下一步制定战略打下基础.

制定战略,混乱的业务有时在业务疗效和战略之间，做业务疗效相同或类似的活动要优于竞争对手。第三方物流运作模式不当会带来很多负面影响：首先，有些物流企业在定位运作模式时，倾向于夸大服务能力，导致业务无法做精做细，不能形成核心竞争力，最终由于服务水平低下，难以留住客户；第二，各物流企业的不同特点决定了它们有各自适合的服务对象和服务内容，宏观上，各物流企业间应当是既有分工协作又有相互竞争，共同形成理性、健康的物流服务市场。如果物流企业的服务对象和内容没有明确定位，就会造成同一市场上的物流企业运作模式雷同、盲目竞争的局面。

战略就是你如何区分你的公司在市场上的目标份额。具体的战略可以使你在竞争中保持独特和在竞争环境中脱颖而出.定位可以反映你的目标客户服务类型,或你所提供的混合客户服务。例如，战略可以基于所有进口商提供一站式

购物。

有出色的管理,管理往往是优秀的公司的出色之处。它需要在管理过程中拥有可持续目标和方法眼光的领导,他们有企业家的心态。还有这些人是主动的，而不是被动。这些领导人看重的是物流服务水平，而不是仓库或其他资产的使用费用。投资者认识到关键的优秀的管理是一个公司也应该是第三方物流的成功之处。这些措施能够打破该公司传统的服务方式，成为一个有价值的服务供应商。

研究市场,为了制定你的营销计划,你需要了解你的市场。根据你的市场地位，你可以寻找一般或特定的信息或问题的机会,考察市场积极的与你所考察的市场进行沟通.确定市场,并且定义你的客户。

第三方物流企业只有具备了这些才会在市场上具备足够的竞争力,保持显著地地位.并且要不断研发新的物流战略,来适应市场需求,保证自身市场占有率,这是一个极大的挑战.

What is 3PL?More and more organizations worldwide want to develop products for global markets. At the same time , they need to source materials globally to be competitive. One of today ’s trends to solve this problem is outsourcing logistics or using third-party- logistics (3PL) to manage complex distribution requirement.

Outsourcing of logistics tasks and supply chain responsibilities is a dynamic model. The most interesting aspect is that companies-manufacturers, retailer ,wholesalers, and distributors-are turning over parts of their supply chain to firms that have their roots as commodity service providers. Firms that know ocean shipping, forwarding, warehousing, or trucking are now handling and, in some cases, managing broad domestic and international logistics activities.

Third-party logistics enterprises in China in general and logistics from the traditional development of related enterprises, logistics, logistics services is still in the tradition of the conversion process to a modern logistics in the initial stage, many third-party logistics enterprises lack of the correct understanding of the logistics, the logistics of foreign mature market on the development of third-party logistics enterprise-depth analysis of the law nor in the scientific mode of operation there is a

great lack of, so at this stage to study traditional Chinese logistics enterprises will be shifted to third-party logistics business has a very strong mode of operation of the reality significance

3PLs, regardless of how experienced in outsourcing, face common challenges to prime their market and keep it primed. These include:

Define yourself. How do you see yourself and your company?This is an important problem. It for the industry and the development of the enterprise has a long-term significance. Recognize their own position, strategies for the next step to lay the foundation.

Develop strategy. Confusion sometimes exists between operational efficacy and strategy. Strategy is how you differentiate your company in the marketplace. It is what makes you unique and separates you from the competition. Positioning can reflect the customers you target, the type of service you provide or a blend of customers and service. For example, a strategy can be based on all importers and providing one-stop shopping. A strategy can be sliced for importers who bring in less than 500 containers per year; this is a different segment than the broad approach of targeting all importers or even all large importers. Or a different strategy is focus on importers of less than 500 containers who are distributors/ wholesalers to mass merchandisers and large retailers. With the strategy, you can assemble the resources and approaches needed for the market that you have selected.

Improper mode of operation of third-party logistics will give rise to many negative effects: First, some logistics enterprises in operation in the positioning mode, tend to exaggerate the service capacity, resulting in business can not do meticulous precision, can not form the core competitiveness, and ultimately as a result of the lower level of service, it is difficult to retain customers; Secondly, the logistics of the different characteristics suitable for their own clientele and services, the macro level, the logistics of inter-firm division of labor should be both competing and collaborating together to form a rational and healthy market of logistics services. If the logistics and content of the services not explicitly targeted, the market will result in the same mode of operation of the logistics enterprises identical, blind competition

Strategy is how you differentiate your company in the marketplace. It is what makes you unique and separates you from the competition. Positioning can reflect the customers you target, the type of service you provide or a blend of customers and service. .

Have outstanding management. Management is often what separates outstanding companies from the also-rans. It requires a leadership who has a sustainable vision, its processes, goals and methodology. They have an entrepreneurial mindset. These people are proactive, not reactive. These leaders see the logistics service, not the freight, warehouse or other assets employed. They see the supply chain process, not the transactions. These executives can break the company from its commodity service origins into being a value service provider.

Research the market. For your marketing plan, you need to understand your market. Depending on your market position you may be looking for general or specific information as to opportunities or issues, with the market or with you. Define the market; define your customer.

Only have the third party logistics enterprise have enough competitiveness in the market, to keep significantly. And to continuously develop new logistics strategy, to adapt to market demand, keep its market share, it is a great challenge.

(1980字)