商务英语重点词汇

1.Manufacturing: management department for manufacturing

Manufacturer: a business or a company

e.g. China is now the world’s chief manufacturer of light industrial products

The car manufacturers have suffered heavy loss in the crisis.

2.Diversify & diversification:

----- diversify the product range (line 9)

----- diversify the markets

----- diversify the workforce

3.Innovate & innovation :

Innovation [c]: a new thing or new method of doing sth

e.g. I-pad is an innovation enthusiastically welcomed by the public.

[u]: the introduction of new ideas, methods, or things

e.g. The company has decided to encourage innovation and creativity.

4.Recruit (v.)——Recruiter——Recruitment——recruit (n)

recruit: vt. select and persuade suitable people to join an organization

~ workers, soldiers, students, volunteers…

“Recruiting is the process of generating a pool of qualified applicants for organizational jobs.”

a recruit [BriE] , a hire (AmE): someone who starts to work for a company

e.g. The society tries different ways to attract new recruits.

5. Apply (for)——Application,——Application form, ——Applicant (candidate)

6.Interview——Interviewer——Interviewee

7.Intern: an advanced student or a recent graduate who is given practical training under supervision

Internship: the position held by an intern

8. Entrepreneurial: having the ability and qualities that are needed to succeed as an entreprenur

Entreprenur: a person who set up business

Entreprenurship: the development of innovative new ventures with an emphasis on invention and innovation in response to changing environment

“corporate entrepreneurship”

intrapreneurship

9. retail & retailing, n.[u] the activity of selling goods directly to the general public or to individual consumers, usually in small quantity

retail sales; retail stores;

retail credit; retail chains;

retail park; retail price index (UK)

e.g. The retail price index for September is expected to show inflation edging up to about 10%.

retailing industry;

e.g. She spends 14 years in retailing.

retailer;

cash & carry:

a business that sells goods at discount on condition that buyers pay cash and carry the goods away themselves

flea market: an outdoor market which sells cheap used goods and sometimes also very old furniture

charity shop: a shop that sells used goods cheaply and gives its profits to a charity 10.wholesale & wholesaling: n [u] the activity of buying and selling goods in large quantities and at cheaper prices to retailers or to business organizations

wholesaler

wholesale price index

PPI: producer price index

e.g. Both CPI and PPI of the last season dropped considerably in China, suggesting the beginning of deflation.

shop, store: a building or part of a building where things are sold

shop: mainly British

store: mainly American,

3.outlet: a shop or organization which sells the goods made by a particular manufacturer;

the general term for shops and stores

e.g. General Motors set up its first Buick outlet in Shanghai in 1929.

11.niche: a special area of demand for a product or service

niche marketing: the practice of dividing the market into specialized areas and concentrating all efforts on meeting the special demands of this specific market niche markets/segment

. Niches are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them

niche strategy: focusing on small segmented market rather than on an all-embracing one

be a big fish in a small pond or a small fish in a bigger pond

niche: Great forests have been cut down, destroying ecological niches and their resident species.

---the specific space occupied by an organism within its habitat

12.Franchise: A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location.

Franchisee: the individual or group who purchases and runs a franchise Franchisor: the company who sells its franchise

Franchising: this way of doing business

Deposit Reserve Ratio 存款准备金率

Expansionary monetary policy: 扩张的货币政策

----__increase ___ the total supply of money,

_lower_______ interest rates

to combat ___recession____ and ___unemployment____

Contractionary monetary policy: 紧缩的货币政策

----__decrease_____ the total money supply,

___raise____ interest rates

to combat _______inflation___

Fiscal policy: government borrowing, spending and taxation (财政政策)