教案-商务英语阅读-Unit6-叶兴国

Unit 6

Teaching Objectives:

1. To remember and use new words and expressions;

2. To learn how managers get ideas from many people to make better decisions;

3. To learn how lessons you can learn from people who are even considered bad bosses;

4. To review some basic reading skills and learn some word formations;

5. To know about the word formations we often use in details;

6. To deal with the language points in Text A and Text B.

Focuses:

1. To learn how managers get ideas from many people to make better decisions;

2. To learn how lessons you can learn from people who are even considered bad bosses;

Difficulties:

How to know more about the word formations we often use in details;

Teaching Time:2 periods.

Teaching Procedures:

Part I Pre-reading Questions

It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading

In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.

Text A Got Ideas？

a. Let the students read Text A as quickly as they can for the first time to get the general idea;

b. Ask students to tell others the general idea of the text;

c. Then use some basic reading skills to read through the text again to find the answers to Exercises I ⅈ

d. Check the answers to Exercises I ⅈ

e. Analyze the language points in the text:

1. Macworld: 由IDG(美国国际数据集团)举办的Mac业内最大的展览会。1985年第一届Macworld

在旧金山举行，2005年之前Macworld每年举办两届，2005年9月IDG宣布取消夏季Macworld。

Mac系统是苹果机专用系统，在普通PC上无法安装。

2. The Bevy –a protective case for the iPod Shuffle that multitasks as a key ring, earbud wrap, and bottle

opener –has outsold Mophie’s other products four to one.

Bevy是一款多功能的iPod Shuffle保护套，可用作钥匙扣、插入式耳机保护套和开瓶器，此产品的销售量已达到Mophie公司其他产品的四倍。

3. I needed to hit the shelf with a new product within four weeks after each new iPod model dropped. 在

每款销售疲软之后的四周内，我得再创造出一款新产品。

4. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that allows

consumers and businesses to collaborate on the design of products and services. 他卖掉了Mophie的生产线，然后将收入投入到一个允许消费者和企业协作来设计产品和服务的虚拟论坛Kluster。

5. Red Bull: 红牛公司，是全球最早推出且最成功的能量饮料品牌之一。1966年,红牛维生素功能饮

料诞生于泰国,迄今已有40余年的发展历史。为了提升知名度并且塑造其运动形象,红牛公司一直非常热衷于极限运动与赛车运动的赞助,是一级方程式赛车红牛车队以及红牛二队的拥有者。

6. Facebook: （脸谱）是创办于美国的一个社交网络服务网站，于2004年2月4日上线。主要创

始人为美国人马克·扎克伯格。刚开始时只对高校学生开放,它严格限制注册,需要在制定的大学IP

地址范围内上网才能注册成功。这种机制保证了用户的纯净，从而形成了校内网的特色，即“真诚”

和“信任”—大多数用户都是有真实姓名、真信息和真照片。

f. Assign Exercises II and III as their homework.

Text B Seven Useful Lessons You Can Learn from a Bad Boss

a. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b. Check the answers to Exercise I;

c. Point out some language points:

1. And amongst the most consistent groups of all are those who spend least time in any kind of

introspection: the extreme extroverts, the loud, slap-you-on-the-back hearty types, the arrogant, the pompus, the selfish and the self-centered –the people who, if they become bossed, are most likely to prove to be bad ones. 那些行为方式最稳定的人很少进行自我反省，他们是极端的性格外向者，他们说话的嗓门很大，毫无拘束地拍打你的后背表示赞许，傲慢自负又自私自利—如果他们做老板的话，结果多半是不好的老板。

2. …all of these (and many more) hold to their actions so tenaciously –and are so blind to what they are

doing –that they will provide some of the best lessons in what not to do that you will ever be offered. ……所有这些人(还有更多的)是如此顽固地坚持他们的做法,并且对他们正在做的一切又是如此缺乏判断力,他们将给我们提供一些最好的经验教训,让我们知道推荐我们去做的那些事中哪些是不能做的。

3. Since you can, it’s an advantage you can use for all it’s worth.

既然你能（学到教训），这就是你不妨利用的优势。

for all it’s worth不管好坏，不管怎样

d. Assign Exercises II and III as their homework.

Part III Reading Skills

Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about word formations, especially asking them to pay special attention to the examples.

Part IV Supplementary Reading: On Breaking Rules

Ask students to read it in a limited time after class, and then write a summary.

Part V Test Yourself

Ask students to do it and check the answers by themselves.

Questions for Discussion and Reflection:

1.What do you often learn from you boss?

2. In your opinion, if you were a boss, what would you do to get ideas from others?

Assignments

1. Write a short summary of about 50 words to express the main idea of Supplementary Reading;

2. Finish all exercises in this unit.

References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》