外贸英语毕业论文

外贸英语毕业论文
外贸英语毕业论文

外贸英语毕业论文

范文一:对外贸易中商务英语的运用

摘要:随着全球经济一体化的趋势越来越明显,商务英语在对外贸易中的应用也越来越多。制定合理的商务英语应用策略是发挥商务英语在对外贸易中作用的一个重要保障,因此应对商务英语在对外贸易中的运用进行分析。

关键词:商务英语;对外贸易;应用策略

随着我国社会经济水平不断提高,来自世界各国的外资企业大量涌入我国市场,我国也获得了更多与世界经济主体接触的机会。同时,商务英语的应用范围也越来越广,在掌握足够的企业经营运作知识的基础上,具备一定的商务英语能力,将有助于对外贸易中商务谈判的顺利开展,商务英语已经成为世界经济领域内必须具备的一种技能。

1对外贸易的内涵

对外贸易可以让生产发展水平低的国家和地区也加入到交换领域中来。发展对外贸易于国于民都是大有益处的,既是世界各国参与国际分工,实现社会再生产顺利进行的重要手段,也是各国间进行科学技术交流的重要途径;可以加强国与国之间的经济联系,促进各国经济发展的纽带,也可以影响本国国民的生活质量,增加就业机会,甚至影响国民的价值观。

2商务英语的特点

商务英语一词的说法最早起源于我国改革开放初期,是随着我国对外贸易往来的增多而产生的一种说法。商务英语不同于普通英语,一方面商务英语由于广泛地应用于对外贸易领域中,包含了很多有关商务内容的专业词汇,更加具有实践性和应用性。另一方面,商务英语涵盖的范围更加广,对使用者的英语基础知识水平要求更高。

2.1专业词汇数量大由于商务英语广泛地应用于经济领域中的多种不同行业,在使用过程中必然会涉及众多的行业专业词汇,这些都是普通英语中所没有涉及的。由于经济的不断发展和进步,商务英语越来越频繁地应用于对外贸易,商务英语的专业词汇量一直有增无减。商务英语专业词汇数量大是商务英语最显著的一个特点,这也为使用者在进行商务谈判和交流时带来了一定的困难和挑战。

2.2经常使用缩写词商务英语作为对外贸易中的一种工作性的语言工具,在沟通及信息传递方面必须具有一定的效率,而应用商务英语提高工作效率的一个重要体现就是缩写词的使用。缩写词是针对在对外贸易工作环境中经常出现的固定句型或词组进行缩写,这种缩写的形式不仅在书写和口头表达方面占有一定的优势,而且也使英语这门语言更加商务化,符合对外贸易的使用环境。比如,这些表达方式都经常使用商务英语缩写词。

2.3具有丰富文化特色商务英语在对外贸易中会由来自世界各地不同国家、不同文化

背景的人使用,这使得商务英语也具有了丰富的文化特色。比如,有的国家在使用商务英

语时是简洁的广告体,有的则是非常正式严谨的公文体,这些都体现了其背后隐含的文化

特征。在应用商务英语过程中,不同的情况下要选择不同文化背景下的商务英语,与对方

不仅在工作上,还要在情感上建立一定的联系,根据对方不同的需求恰当使用商务英语,

以发挥商务英语在对外贸易中的工具性特征。

3商务英语在对外贸易中的应用策略

3.1准确贴切地进行商务英语翻译由于商务英语具有经常使用缩写词及专业性词汇比

较多等特点,在使用过程中最常出现的问题就是由于翻译错误导致理解和沟通上出现偏差。因此,顺利应用商务英语的首要策略就是准确贴切地进行商务英语翻译,使用者对于对外

贸易中出现商务英语的翻译的准确性和专业性直接影响着信息传递的契合度,只有双方在

信息传递方面充分吻合,才能实现对外贸易工作的顺利开展。比如,对于下面这段翻译资料:首先,我在这里由衷的感谢这个奖以及大家对我的肯定。我从J&B公司创建之初就加入,当时我和Jeff还是在租来的车库里工作的两个小伙子……

3.2积累足够的专业词汇商务英语的一个显著特点就是包含了大量的专业词汇,虽然

这些专业词汇不同于普通英语中的基础词汇,但是商务英语专业词汇的产生毕竟来源于使

用者的实际工作环境,为了在对外贸易中更加游刃有余地应用商务英语,在日常工作中相

关工作人员应大量积累商务英语专业词汇,在能够使用专业的词汇进行表达时,也要尽量

使用国际通用的标准商务英语专业词汇,这样能够避免在沟通时出现理解上的偏差。

3.3掌握商务英语使用技巧商务英语的本质依然是一门语言,语言在使用的过程中就

应当掌握一定的技巧,在对外贸易众多成功的案例中我们都可以看到,掌握一定的商务英

语使用技巧不仅能够给对方留下专业化的印象,而且能够清楚地表达自己的意愿,与对方

建立商务关系。比如,当表达想要与对方建立合作关系时,以下两种表达方式就比较合理———得知贵公司专门经营轻工业品,我们愿意与贵公司建立业务关系。我们是此地最大

的电器进口商之一,愿意与你们建立业务关系。

4商务英语函电在对外贸易中的作用

4.1商务英语函电的内容及特点商务英语函电是在对外贸易中进行交流的主要途径之一,是一种以英语为载体的行业英语,在商务活动中,将函电作为重要的交流与沟通工具,与不同国家且有着不同文化背景的客户开展贸易活动,是进行对外商务活动的基础。商务

英语函电中涉及外事、商务活动、邀请、介绍、建立商务关系、询盘、报盘、还盘、订单、支付、开立信用证、装运、摧货、索赔、理赔、保险等,包含了对外贸易的各个环节。在

实际应用中,需要相关的从业人员具备扎实的英语基本功,宽泛的商贸知识,还要熟悉对

外贸易及外事活动的一般操作流程,各阶段往来函电的样式、表达方式、特殊用语、缩略

语和写作技巧。商务英语函电虽然有普通语言文体所具备的一般特点,但又与普通文体不同,其遵循礼貌、体谅、清楚、具体、简洁、完整和正确的原则,有着自身鲜明的特点。

贸易双方建立以及维系友好的合作伙伴关系,均是通过函电,以达成交易,促进业务发展。商务英语函电在写作中要求语言得体,讲究语言策略,并要注意表达方式,使之符合现代

商务函电的特点和要求。

4.2商务英语函电在对外贸易中的作用

4.2.1促进了无纸贸易的兴起,降低成本,提高效率随着信息技术的发展,信函及函

电改变了传统的传输模式,而采用电子数据进行交换,以取代传统的纸质传输,将贸易双

方的经济及交易信息通过网络进行传递与处理。在对外贸易活动中广泛使用无纸贸易,既

能降低企业的运行成本,又能提高工作效率,同时还可以及时、多渠道、多方位获得商业

信息,为企业提供更多的贸易机会。

4.2.2有利于企业获得客户资源,维持良好合作关系在对外贸易中,获得客户信息并

建立合作关系是基础。企业可利用便捷的互联网,查找并获得更多的客户。再使用商务英

语函电,与客户取得联系,通过交流加深了解,从而为建立长期的合作奠定基础。企业在

获得大量的客户后,就会增加业务量,对企业的发展起到至关重要的作用。通过商务英语

函电这一交流平台,长期与客户保持紧密联系与沟通,增进双方的互信,有助于长期维持

与客户的良好合作关系。

4.2.3促进对外贸易经济增长,真正实现贸易全球化一方面,贸易双方为交易的需要,通常要进行反复的洽谈,甚至是面谈,但传统的通信方式及空间和时间的限制,反复的面

谈耗费人力、财力等,成本很高,加之交通的制约,往往要花费很长时间,速度进展缓慢,还容易出现丢失数据等问题,存在一定的风险。而随着信息技术的发展,现代的通信已有

很多不同方式,如很多企业可使用电话、传真进行交流,还可以以网络为渠道,利用商务

英语函电这一交流工具,与贸易伙伴建立良好的合作关系,开拓国外市场,从而促进对外

贸易的增长。另一方面,有了便捷的网络系统后,很多企业都创建了自己的网站,将本企

业在网络平台进行展示,利用全球信息交换平台及时发布企业产品、合作需求等信息,寻

求新的贸易机会,使得国际的贸易与交流活动日益增多,扩大对外贸易的规模,增加企业

的知名度,获得更多的经济效益,从而真正实现贸易全球化。

4.2.4有利于进一步培养业务精、能力强的专业人才对外贸易对企业发展有着至关重

要的作用,为提高企业的效率、降低成本,因此,现代外贸企业对人才的要求很高。他们

的用人标准是既要有过硬的专业知识和技能,又要具备宽泛的外贸知识,熟悉外贸的活动

流程,既要能阅读基本的商务文件,又要能翻译和撰写各种商务文件和信函。因此,培养

一批能胜任现代外贸企业工作的专业人才非常必要。而商务英语函电则与外贸活动的整个

流程都密切相关,熟练掌握并运用商务英语函电的人才,能为企业创造出更大的效益。企

业为了发展的需要,定会加大员工的培训力度,努力培养业务能力强的专业人才。

5结语

随着世界经济和信息技术的飞速发展,各国之间的经济贸易活动日益频繁,为各国的

经济增长做出了巨大贡献。但随着世界经济进入深度转型调整期,经济复苏放缓、下行风

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