走出牛津教案
Teaching plans
Unit 4 Market Is Everything
金龙英
Content：Part I, Product Introduction, Market Is Everything, Unit 10, Beyond Oxford, Book 3
Objectives：After learning, the students will be able to demonstrate a product to a customer.. Stress: Means to introduce a product mentioned in the text.
Difficulties：Be able to give a brief introduction of well-known product brands.
Period：2
Date：2009-10-18
Audience：Class 3&4, 2008 Practical English
Chief teaching methods：discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: Word learning and discussion
Round 2: List some well-known brands, like some automible brands, Some electronic brands (like mobile phone bands, some computer brands, some cosmetics, some clothes, shoes etc..
Round 3: Discussing why some brands like Nokia are so popular .
Round 4: Extended discussion: talking about some well-kown brands and their best features.
Procedures：
Step I Leading-in questions
1.What brands do you know? Name some luxury brands.
2.Are all well-known brands expensive? Well-known brands are luxury brands?
Step II. New lesson
I. Answer the following questions and see how much you know about the brands.(P29, part I)
1.Do you know these well-known brands?
2.What are the names of these products?
3.What do their adds say?
4.What are their prices?
5.Where do you buy them?
II.Listening: Group discussion: What is the difference between MP3 and MP4?
What makes a MP4 different from a MP3 is the video playback feature.
You can play DVDs and TV shows on a MP4 while you can’t do it on a MP3.
Listen to Terry and a saleswoman and answer these questions.(S29-2)
1.Where did Terry see the latest iPod product? In the advertisement.
2.Which model is Terry interested in? Apple 60GB iPod with Video Playback Black.
3.Can Terry play his DVDs and TV shows on the iPod? Yes, but some types of files should
be converted to the right formats first.
Listen to the conversation again and complete the sentences with the numbers you have heard. (S29-3)
1. We have the Apple iPod from 10 GB to 60 GB MP3 player.
2. The new 60GB iPod has room for up to 15,000 songs and up to 150 hours of video on a 2.5-inch color display.
3. You can fit mopre than 40 movies on the device, along with 2,000 songs and many photos.
III. Role Play:
Try to recite the conversation and act it out.
Step III. Summary and assignment:
Recite the conversation of the listening part.
Teaching plans
金龙英
Content：Part I, Product Introduction, Market Is Everything, Unit 10, Beyond Oxford, Book 3
Objectives：After learning, the students will master some useful expressions to introduce some electronic products like a mobile phone, a computer or a washing machine. Stress: useful expressions in producing electronic products.
Difficulties：be familiar with some main features of some electronic products.
Period：2
Date：2009-10-20
Audience：Class 3&4 ,2008 Practical English
Chief teaching methods：Retelling, discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: Talking about the best features of a Nokia mobile phone.
Round 2: Discuss the best features of Apple, IBM, HP and Dell. What about Samsung?
Round 3: Tell the best features of some computers made in China like Lenenovo, ASUS and even HASEE.
Round 4: Practice: try to introduce some favorite products and list what items a product introduction should cover?.
Procedures：
Step 1: Review 10’
Brainstorming:
1.List some brands of mobile phones.
2.List some brands of computers.
3.List some brands of TVs.
4.List some brands of washing machines.
5.List some brands of air conditions.
Step 2: Guide-in 20
T: We are quite familiar with some well-known brands of mobile phones and computers. What features make them so poplular with people all over the world?Why do you like Nokia? Speaking: The teacher leads the students to read the product introductions and and let the students do pair work. Ask several pairs to do presentations.
Work in pairs: Student A acts as a salesperson who will introduce the product. Student B acts as a customer who will ask questions about the product. Choose one of the products and make a conversation about it.
Step 3: New lesson 25’
1.Reading: Read the washers’ instructions and then decide whether the statements are true
or false.
2.Read again and try to tell the differences between a top-load washer and a front-load
washer.
3.Now let’s read the passage again and learn some useful expressions.
◆commercial washer& home washer
◆laundry: n. Dry laundry is quite popular but a lot more expensive.
◆differently than: differently from. Emily behaves differently than her sister.
◆Prompt:v. to cause (someone) to say or do something.
The sight of the ships prompted thoughts of his distant home.
Step 4: Writing 20’
The teacher leads the students to read the product information and makes some explanations.
Then ask the students to put the product information into Chinese. (S31-6)
Ask one student to do that orally and check it with the whole class.
Extension：LCD （Liquid Crystal Display液晶显示器）& LED (Light Emitting Diode发光二级管背光技术). LED 与LCD功能比1：10，刷新速度等是1000：1，适应-40℃的低温。
Step 5: Summary and assignment 15’
1. Summary:
T: Today we learned how to introduce some products. What should a product introduction cover?
1.the product
2.the brand
3.the model
4.the specail features
5.the competitive price (any discount?)
6.and the deal (business transaction or agreement, or (colloq) bargain)
2.Assignment:
A: Writing: Write an introduction of your favorite product according to the the above items and try to act it out.
B: Recite the text.
Teaching plans
金龙英
Content：Part II, Promoting Products, Market Is Everything, Unit 10, Beyond Oxford, Book 3
Objectives：After learning, the students will learn about some useful means to promote products and master some useful expressions in demonstrating a product.
Stress: how to choose different ways to demonstrate a product to different customers. Difficulties：different models to promote sales.
Period：2
Date：2009-10-22
Audience：Practical English Class 3&4 Class 3&4, 2008 Practical English
Chief teaching methods: discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: Discussing how to arouse customers’ interest in your product.
Round 2: Discussing what is a Total Product?.
Round 3: How to demonstrate a product to a wholesale dealer?
Round 4: Discussing the different ways to demonstrate a product to a wholesale dealer and an end-user.
Procedures：
Step 1: Review 5’
1.List some automobile brands, computer brands and jewellery brands.
2.Do you know anything about Buicks? Logitech? And Chowtaiseng?
Step 2: Guide-in 5
T: do you think ist the most important in promoting products?Can you give some successful examples? Cultural Tips: The promotion of a product involes considering these as a “Total Product”: its brand name, presentation, labeling, packaging, instructions, reliability and after-sales service are all part of the total product; a product which is a service must be clearly “visible” to the customer.
Promotong a product involves developing a “Unique Selling Propostion” (“USP”): the features and benefits which make it unlike any of the competing products. These are four stages in promoting a product (“AIDA”): Attention, Interest, Desire, and Action.
Speaking: Work in pairs . Here are some points in promoting products. Explain them in your own words.(S33-1)
Interest: arouse Interest in the product
Desire: create a Desire for its benefits
Action: encourage customers to take prompt Action
Step 3: New lesson 25
Listening:
Task A: Listen to a sales representative demonstrating a product to a customer,. Then answer these questions.(S33-2)
1.What is the product this salesman is demonstrating?
A Canon 3-D camera.
2.Did the customer decide to buy it at last?
Yes, he did.
3.Do you think the promotion of this product is good or not? Why?
It is a very successful sales promotion because many sales promotion strategies have been used.
Task B: Listen again and fill in the missing words.(S33-3)
The cost to the end-user is ⑴$100. We are offering you the usual ⑵trade discount. End-users’ first ⑶three films are developed free. It uses normal ⑷35 mm color print film. You look through the ⑸viewfinder, press the ⑹button and the the ⑺automatic exposure and ⑻focusing system will take care of the rest. We are running a national ⑼advertising campaign, so end-users will be fully aware of the product.
Language Focus:
1.trade discount
2.automatic exposure
3.show card
4.demonstraste: v. Workers have already demonstrated their objection to the plans.
An assistant demonstrated the washing machine (to customers)
Thousands of people demonstrated against the proce increases.
https://www.360docs.net/doc/ec1316366.html,plicated:a. a complicated machine/ process
He gave me directions, but they were so complicated that I got lost.
6.focusing: n. focusing cloth
focusing glass
7.campaign: n. a campaign to stop people smoking
an advertising campaign for a new product
Step 4: Extended question 5’
Discussion:
1.Do you think the customer is an end-user or a wholesale dealer?
2.What different strategies should a sales person use to demonstrate a product to a wholesale dealer and
an end-user?
Step 5: Summary and assignment 5’
Try to recite the conversation of the listening part and act it out with your partner.
Teaching plans
金龙英
Content：Part II, Part II, Promoting Products, Market Is Everything, Unit 10, Beyond Oxford, Book 3
Objectives：After finishing this part, the students will be familiar with some promoting tools and some promoting model.
Stress: the advantages and disadvantages of different promoting tools
Difficulties：how to choose different promoting tools to demonstrate different products to diiferent customers.
Period：2
Date：2009-10-26
Audience：Class 3&4 ,2008 Practical English
Chief teaching methods: discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: Recalling what they’ve learned in the previous lesson.
Round 2: Retelling practice: tell the main idea of the passage
Round 3: Word learning and discussion
Round 4: Discussing the protocols of gift giving of the countries like France, America, Europe and etc.
Procedures：
Step 1: Review 10
Ask one or two pairs to act out the conversation in the listening part.
Step 2: Guide-in 5
Speaking:
There are many ways of attracting customers to your product and of keeping your name in the public eye. Discuss the advantages and/or disadvantages of some promoting tools.(S34-4)
Example:
Showrooms: Potential customers can come to your places and see a display or a demonstration of your products and get first experience.
Sales literature:Brochures,catalogues and leaflets can describe your products in more detail and give
more information than an advertisement. Potential customers can be sent direct mail literature by post. Point of sales advertising: Display in retail outlets (supermarket, chain stores, etc.) can attract the attention of potential customers.
Packaging: Labels and presentationincrease the impact of your products.
Sponsorship:You can contribute to the cost of a sporting or artistic event, where the brand name or trademark of your product is displayed prominently.
Trade fairs and exhibitions: Your company takes a stand or mounts an exhibit to enable customers in the same trade to see your products and talk to your representatives.
Publicity: The public are informed of a new development through newspaper articals. You can inform the press by issuing press releases or by holding a press conference, so that reporters can question your spokesperson.
Public relations: PR can ensure that your firm keeps a high profile, and that people are aware of your good reputation and attractive image.
Word of mouth: Existing customers tell their friends or colleagues about your product and hopefully recommend it to them, so that they want to buy it.
Telephone selling: Your staff can call customers, or customers can call a toll-free number to request sales litersture or ask for specific information.
Personal selling: Your sales representatives can visit customers: this is the most effective method of promotion, but also the most expensive. Travelling to meet a prospect may not always pay off. Your key accounts would be visited frequently.
Step 3: New lesson 25
Reading:
Read the passage. Decide whether the statements are true or false. (S34-5)
( )1.AIDA is an original sales training strategy but it is out of date nowadays.
( )2.Tricks and crafty techniques can help us grab people’s attention.
( )3.The person you are approaching should have a potential need for your product or service.
( )4. The key to creating a desire is to be able to demonstrate how you and your product will suitably and reliably “match” the prospect’s needs.
( )5. T here is no link among the action stage and the other three stages.
Language Focus:
1.accessible: a. He is proud that his wife is accessible to reason.
2.prospective: a. prospective advantages; prospective bride; a prospective statute.
We have three sets of prospective buyers looking round the house.
3. approach: n. & v. to make approaches to strangers.
Step 4: Writing 5’
You are required to write a poster based on the Chinese information given below. You are not supposed to translate it word for word. (S35-6)
★A poster should cover what,who, when.where ,and how.
Step 5: Summary and assignment 5’
1.Try to summary the best model to promote sales:AIDA. A stands for attention. I stands for interest. D
stands for desire. A stands for action.
2.Try to recite the reading part and the poster.
Teaching plans
Unit 5 Helping Out
金龙英
Content：Part I, Fiancial Aid, Helping Out, Unit 5, Beyond Oxford, Book 3 Objectives：After learning, the students will be familiar with different available fianacial aids and get to know how to apply for financial aids
Stress: Financial aids available at our college
Difficulties：How to apply for financial aids
Period：2
Date：2009-11-2
Audience：Class 3&4, 2008 Practical English
Chief teaching methods：discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: Word learning and discussion
Round 2: List some financial aids available at our college
Round 3: Discussing what is the decision to award an aid based on?
Round 4: Extended discussion: Some other fiancial aids in USA for residents and non-residents..
Procedures：
Step I Leading-in questions
Read the questionnaire below. Work in group to ask and answer these questions. (S39-1)
QUESTIONNAIRE
3.What was/is your direct cost to attend high school or college for each school year? tuition and fees: room:
board: books: supplies:
4.Which financial aid source was/is availableat your high school or college?
A. college scholarship
B. private scholarship
C. part-time wage
D. direct loan
E.work-study awards
F. government grant
What did/does your financial aid package include?
Language Focus:
1.financial aid
2.college scholarship
3.private scholarship
4.part-time wage
5.direct loan
6.work-study award
https://www.360docs.net/doc/ec1316366.html,ernment grant
Step II. New lesson
Listening:
some errors in it. Listen again to find and correct them. (S39-3)
If you want to apply for financial aid, you should indicate it after you have been in the institution for a couple of months whether or not you want to apply for it. If you do so,and the aid is available, the institution will ask you to provide a bank statement. As to the financial application form, it might be the form developed by the institution, or it might be the form developed by the College Scholarship Service. Financial aid is given by an institution in three levels. The decision to award aid is based either on academic merit or financial need.
6.after you have been in the institution for a couple of months : in your very first contact
with the school
7. a bank statement: a financial aid application form
8.in three levels: in two levels
9.either on academic merit or financial need: either on academic or financial need or on both Language Focus:
1. College Scholarship Service
2.academic merit
3.the undergraduate or college student level
4.the graduate level
Step III. Extension
★Undergraduate scholarships and graduate felllowships are forms od aid that help students pay for their education. Unlike student loans, scholarships and fellowships don’t have to be repaid. Hundreds of scholarships and fellowships from several thousand sponsors are awarded each year.
Generally, scholarship and felllowships are reserved for students with special qualifications, such as academic, athletics or artistic talent. Awards are also available for students who are interested in particular fields of study, who are members of underrepresented groups, who live in certain areas of the country oe who demonstrate finacial need.
★An assistantship is a job a student does. In exchange, the student receives money or attends classes for free. Graduate students usually get assistantships. The student works about twenty hours a week helping a professor. The student may teach classes, help grade papers and tests, or do research on a laboratory.
Step ⅣSummary and assignment:
Summary:
Fainancial aids:
1.loan---fiancial needs
2.scholarship (undergraduate/ college level) & fellowship (graduate level)---academic
merits
3.part-time wage& work-study award & assistantship(graduate level)
Assignment: Try to recite the conversation in the listening part and act it out with a partner.
Teaching plans
金龙英
Content：Part I, Fiancial Aid, Helping Out, Unit 5, Beyond Oxford, Book 3 Objectives：After learning, the students will learn about how people get fianacial aids and how to fill in the financial aid application.
Stress: How to apply for financial aids..
Difficulties：How to fill in the financial aid application
Period：2
Date：2009-11-4
Audience：Class 3&4, 2008 Practical English
Chief teaching methods：Retelling, discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: How to apply for financial aids at our college and what financial aids are available? Round 2: How American students apply for financial aids.
Round 3:
Round 4: Where to get application forms and how to fill in the forms..
Procedures：
Step 1: Review 5’
Warming up:What financial aids are available at our college and how to apply for them?
Step 2: Guide-in 5
1.How doAmerican students apply for financial aids?
2.How do Chinese students apply for financial aids in USA?
Step 3: New lesson 25’
Reading A:Read the passage. Then complete each statement with ONLY ONE WORD. The first letter is given.
1.The speaker was a divorced mother whose es refused to give his kids financial aid to go to college.
2.Although the speaker was well-paid, she could get no contribution from the ex, so she applied for financial aid at each college.
3.Only Harvard granted the speaker and her kids a small amount of money each year.
4.The speaker advises single parents to gather the courage to seek financial aid.
Language Focus:
1.single parent
2.tax return
3.separation agreement
4.in sum
5.circumstance: n. Don’t judge the crim until you know the circumstances.
https://www.360docs.net/doc/ec1316366.html,ly: ad. I can speak three languages, namely English, Japanese and Chinese.
7.evidence: n.
The police have found no evidence of a terrorist link with the murder.
Several experts are to give evidence on the subject.
There is growing/ increasing evidence that people whose diets are rich in vitamins are less likely to develop some types of cancer.
8.in sum: In sum, theory must be combined with practice.
9.pluck up (one’s) courage:
He finally plucked up courage to ask her to marry him.
I’d love to do a parachute jump,but I can’t pluck enough courage.
Reading B: Read the passage. Then complete Jennifer’s profile. (S40-5)
Language Focus:
1.make self-sacrifice: The job requires that you should make some self-sacrifice.
2.living expense
3.school year
4.pursue: v. to follow or search for
She is pursuing her studies at the university.
5.overcome: v. to defeat or succeed in controlling or dealing with something
To overcome difficulties/ obstacles’ problems/resistance Eventually she managed to overcome her shyness in class
10.afford: v.
I don’t know how he can afford a new car.
Can you afford to take any time off work?
Step 4: Extension 5’
How to Award Scholarship
Recipient Selection:
Depending on the scholarship or donor requirement, recipients are selected by the University Student Financial Aid Committee, or other Special Committees established for that purpose. The donor, family members may not actively participate in the selection process.
Selection Criteria:
In awarding scholarships, academic achievement, financial need, or a combination of the two are the primary evaluating factors. However, a donor may specify other requiremens as long as those requiremens do not discrimination on the basis of race, religion, ethnic background or gender.
Step 5: assignment 5’
Assignment:
A: Writing: Complete the application form. (S41-7)
B: Recite the text.
Teaching plans
金龙英
Content：Part II, Out of Charity, Helping Out, Unit 5, Beyond Oxford, Book 3 Objectives：After learning, the students will know how to donate money to victims of natural disasters.
Stress: ways to offering help to victims of naturaldisasters.
Difficulties：effective ways of offering help.
Period：2
Date：2009-11-3
Audience：Class 3&4, 2008 Practical English
Chief teaching methods: discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: Discussing natural disasters in the year of 2008, like the snow disaster in southern China and Wenchuan earthquake.
Round 2: Discussing natural disasters in Hainan.
Round 3: Discussing natural disasters in USA
Round 4: Discussing the ways to offering help victims in time of disaster Procedures：
Step 1: Review 5’
1.Enviromental problems in Unit 3.
2.Natural disasters in the year of 2008, like the snow disaster in southern China and Wenchuan earthquake.
3. Natural disasters in Hainan.
4. Natural disasters in USA
Step 2: Guide-in 5
In time of disasters, in which ways would you try to help out those victims? (S34-1) ( )1. Donate clothes or rubber boots.
( )2. Write a check or give a gift via your credit card.
( )3. Send cash.
( )4. Contribute online through natioanl charities.
( )5. Donate your time and carry bodies out of the water.
( )6. help answer the phones, open envelopes and donate blood
( )7. Give money in response to a telemarketing call.
Step 3: New lesson 25
Cultural tips: Hurricane Katrina in USA in 2005
Listening: Listen to the conversation between Anne and Dace about donating money to Hurrricane Victims, and then complete the answers.
1.According to the conversation, what is the present situation in the flooding area?
There is no water, no power, no shelter, and homeless people are in need of food and clothing.
2. What are the speakers going to do to help the victims?
They are thinking of donating money to the charities.
3.Why is it not sensible to give money to the lawyers for the charities?
Because lawyers usually take a portion of the money to cover their costs. Thus leave less for victim assistance.
Step 4: Extension 5’
Kinds of weather disasters:
1.earthquake
2. tsunami/seaquake/ seismic sea wave
3.typhoon/storm/cyclone 气旋,中心平静四周猛烈的风, 暴风, 旋风,龙卷风
4. hurricane (在海上形成,然后登陆from south); tornadoes (在陆上形成,只在陆上.from north)
Step 5: Summary and assignment 5’
Recite the conversation in the listening part and try to act it out.
Teaching plans
金龙英
Content：Part II, Out of Charity, Helping Out, Unit 5, Beyond Oxford, Book 3 Objectives：After learning, the students will know about the importance of honesty in charity. Stress: To be honesty in Charity as a donor and a recipient.
Difficulties：Obligations in charity.
Period：2
Date：2009-11-05
Audience：Class 3&4, 2008 Practical English
Chief teaching methods: discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: Discussing the importance of honesty in charity.
Round 2:What do you think of the different attitude of the boss of Wangke and the boss of Wanglaoji in the charity in time of Wenchuan earthquale?
Round 3: What do you think of Zhang Ziyi in the chairity? Is she guilty?
Round 4: What will you do in charity if you become rich one day?
Procedures：
Step 1: Review 5’
Kindsof disasters and financial aids.
Step 2: Guide-in 5
Discuss the importance of honesty in charity and the obligations of the donor and the recipient.
Step 3: New lesson 25
Reading: Read the passage. Do the exercises. (S44-3)
https://www.360docs.net/doc/ec1316366.html,plete the main idea of each paragraph.
Paragraph 1 Burlinton, Colorado’s trouble with no doctors in the rural areas.
Paragraph 2 A solution to this problem.
Paragraph 3 Harold McArthur’s financial aid.
Paragraph 4 The family background of the two candidates.
Paragraph 5 The two high school gradutes who benefit from this aid.
Paragraph 6 McArthur’s simple way of making the deal.
1) Would you like my old computer in exchange for this camera?
2) College gradutes are encouraged to work in needy regions of the country.
3) Guidelines have been drawn up for dealing with emergencies.
4) She thought that her beauty would bind him to her for ever.
5) The project will be financed by the government.
Step 4: Extension 5’
What will you do in charity if you become rich one day?
Step 5: Summary and assignment 5’
Recite the reading part.
Teaching plans
Unit 6 Following the Fashion
金龙英
Content：Part I, What to Wear to Work, Following the Fashion, Unit 6, Beyond Oxford, Book 3
Objectives：After learning, the students will be able to.tell some rules for dressing. Stress: How to dress properly in the office..
Difficulties：How to avoid ill-fitting clothes.
Period：2
Date：2009-11-14
Audience：Class 3&4, 2008 Practical English
Chief teaching methods：discussion, case analysis, and task-based
Teaching tools：textbook, recorder, and handouts
Oral practice:
Round 1: Discussing what is professional dressing?
Round 2: What might be considered appropriate clothes for the office in certain industries.
Round 3: Discussing some basic rules for dressing and some ill-fitting clothes.
Round 4: Extension: Some professional hair does..
Procedures：
Step I Leading-in questions
5.Discussing what is professional dressing?
6.What might be considered appropriate clothes for the office in certain industries. Nowadays business clothes are getting more and more casual. Choose (√) those that might be considered appropriate clothes for the office in certain industries. （S49-1）
Step II. New lesson
Listening:
Nancy Adelaide is a style expert. She is offering advice to Dianna Eliot on how to dress properly in the office. Listen and answer the questions. (S49-2)
1.What are other rules for proper dressing?
Always look neat; make sure your clothes fit; don’t overdo trends.
2. What are ill-fitting clothes?
Ill-fitting clothesare: too long pants, too tight skirts, too short jackets, etc. 7.Is it stylish to wear sneakers with stockings?
No, it is a fashion no-no.
Step III. Extension
Professional hairdos:
boy’s cut summer cut bob proms Step ⅣSummary and assignment:
Summary:
Rules for dressing:
1.Never wear sneakers with stockings.
2.Keep bright colors away from your face.
3.Always look neat and clean.
4.Make sure your clothes fit.
5.Don’t overdo trends.
Ill-fitting clothes (or fashion no-nos):
1.too long pants
2.too tight skirts
3.two short jackets
Assignment:
Recite the conversation in the listening part and try to act it out.