商务英语部分答案

Quiz for Unit 1

You’d better finish your self-introduction within _________.

A. 3 to 5 minutes

B. 7 to 10 minutes

C. 5 to 7 minutes

D. 1 to 2 minutes

2．What are the basic elements in a resume?

A. one’s personal information, educational background, relevant skills and qualifications

B. one’s personal information, educational background, job intention, relevant skills and qualifications, relevant experiences, achievements and rewards and so on

C. one’s name, age, gender, telephone

D. one’s relevant sk ills and qualifications, relevant experiences, relevant achievements and rewards and so on

3．Which of the following should NOT be highlighted in your self-introduction?

A. your personal achievements

B. your hobbies

C. your abilities

D. your relevant experiences

4．In the mode of “STAR”, the letter “S” stands for ________.

A. Success

B. Situation

C. Study

D. Standard

5. When you are asked “why do you apply for this post?” in the job interview, the interviewer is actually asking about ________.

A. your self-awareness

B. your career planning

C. your anti-stress ability

D. your team spirit

6.Which of the following should you do in the job interview?

A.We should try to be friendly enough to ask the interviewer some personal questions.

B.We should wear heavy make-up to make ourselves even more attractive.

C.We should go together with our parents or our friends to help ourselves calm down.

D.We should know about the company or post applied as much as possible.

7.How to describe our relevant skills, qualifications, experiences, achievements and rewards in the resume?

A.Try to use some specific statistics to support

B.Try to describe them in detail

C.Try to use as many words as possible

D.Try to use some empty words to support

8.In the mode of “STAR”, the letter “A” stands for ________.

A.Abilities

B.Actions

C.Achievements

D.Activities

9.Which of the following is NOT a frequently-asked question in the job interview?

A.What are your hobbies?

B.How does your boss evaluate you?

C.Why do you apply for this post?

D.Would you please talk about your strengths and weaknesses?

10.When making a resume, you can put your job intention _________.

A.at the end of a resume

B.at the beginning of a resume

C.anywhere in the resume

D.in the middle of a resume

Quiz for Unit 2

1.If the ownership of the companies is not open to the public, we call them _______.

A.publicly held companies

B.multinational companies

C. closely held companies

D. private company

2.Which of the following statements is not the advantage of working for a state-owned company?

A. is more decent, and would have a better career

B.. has an edge in terms of stability, management, and career prospects

C. is much easier to get a job

D. com petition is so fierce that it’s difficult to stand out

3.Which of the following competencies are not included in the “4Cs” of core competencies?

A. critical thinking competence

B. communicative competence

C. creative competence

D. cultural competence

4. The functions of personnel department may exclude _______.

A. trains new staff

B. hires new employees

C. looks for new customers

D. looks after the welfare of the employees

5.Which of the following statement is not correct for a CEO of a publicly held company?

A. is the authority of the company

B. is responsible for the board of directors

C. is the highest-ranking executive in a company

D. is in charge of the entire management organization within a company

6.Which of the following statement is not correct for a publicly held company?

A. A CEO leads the board of directors.

B. The shareholders’ meeting is the authority of the company.

C. It may set up a board of supervisors, which shall be composed of at least 3 persons.

D. It may set up a board of directors, which shall be composed of 5-19 persons.

7.Which of the following statement is not correct for a company structure?

A. The second level is the middle managers for the organization and they are all roughly

equal in power.

B. A company structure chart will show the jobs, listed by job title, the reporting structure, and company management.

C. The departments are vertical under their department head, but horizontal with other divisions in the company.

D. The third level of a company structure chart is the top management for the organization.

8.Some companies are ‘not-for-profit’ which provide much required services to those

in need,

and derive from the following organizations except _______.

A. Fortune 500

B. health-care, or social service

C. educational, or environmental sector

D. charities

9.The following statements are usually related to language competence except _______.

A. speaks and writes clearly and effectively

B. asks questions to clarify, and exhibits interest in having two-way communication

C.makes better decisions and judgments in complex situations

D.listens to others, correctly interprets messages from others and responds appropriately

10.The followings are responsibilities of a sale manager except _______.

A. is responsible for the board of directors

B. researches sales statistics

C. oversees all marketing, advertising and promotional activities

D. evaluates customer research, market conditions, competitor data

Quiz for Unit 3

1.A business call should be made ____________.

A. during the rest time

B. during the working hours

C. during the dinner time

D.A. during the holidays

2.We should not say “________” when we answer the phone.

A.Where are you calling from?

B. Who are you?

C.Who is speaking, please?

D.. Who's that?

3.If the one you want is not available on the phone, you can take a message by leaving some

basic information except ________.

A.the company you call

B.the purpose of the call

C.the company you are from

D. the name

4.If there is something wrong with the phone or telephone line when you make a call, you can

use the following expressions except _____.

A. The phone is in order.

B.I've tried to get through several times but it's always engaged.

C.She has changed her telephone number

D. Sorry, we were cut off.

5.If you ask for someone during a business call, you can use the following expressions except

_______.

A. Hello, is Jack in the office?

B. Please connect me with the Export Department.

C. Could I speak to someone in the Sales Department, please?

D. Is somebody in?

6.When introducing yourself, you should not say: “__________.”

A. Hello, this is Paul Smith from Sparkle International.

B.. I am ....

C. This is Ken.

D. Ken speaking.

At the beginning of a business call, you should introduce yourself by _______.

A. saying “Hello, this is xxx from xxx company speaking.”

B. saying “Hello, I am xxx from xxx company speaking. ”

C.Just speaking out your name.

D.waiting to be asked.

8.During the business call, if you are not so sure about the information, you can say the

following sentences except ________

A. “I believe I am right.”

B.“I'd like you to repeat that number, please.”

C. “Could you spell that, please?”

D.“I didn't catch your name. Would you please spell it?”

9.You can end a business call by using the following expressions except _______.

A.I think that's all, bye then.

B.Sorry, I must ring off now. I've got a call on the other line.

C. The phone is out of order.

D. I look forward to meeting you/ hearing from you soon.

10.When making preparations for a business call, which of the following is not right?

A. Pick up the phone immediately in case that you forget.

B. Make a list of all the possible questions and answers.

C. Review written material first.

D.Be clear about what information you need.

Quiz for unit 7

1.A good product presentation can motivate the customers to _______ your product.

A. buy

B.enjoy

C.appreciate

D. remember

2.A product presentation is made to the sales staff to help them ________.

A. attract more investment

B. advertise the new product

C. sell more new product

D. get familiar with the new product

3.A product presentation may include the following information EXCEPT _______.

A. appearance

B. price

C. brand

D. functions

At the beginning of a product presentation, the presenter should state the _______ to help

the audience get a general ideal of the presentation.

A. summary

B. objective

C.outline

D. features

5.Before a product presentation, the presenter should have a clear idea about the

_______ of

the presentation.

A. objective

B. audience

C. structure

D.effect

6.Understanding the customers’ _______ is important to a s uccessful product presentation.

A.psychology

B. advice

C. age

D. needs

7.How to keep a product presentation short?

A.Cut out 30% after preparation

B.Avoid repetition

C.Don’t use examples

D.Cancel the central idea

8.What should be avoided when giving a product presentation?

A. Slides

B.Technical terms

C.Smile

D.Repetition

9.Which of the following is NOT the way to keep a presentation “real”?

A.Explain how important the topic is

B. Relating the topic to the audience

https://www.360docs.net/doc/e813271890.html,ing anecdotes or stories

D. Looking at the audience

10.Which can help to attract the audience’s attention when giving a product presentation?

A. Using repetition

B. Keeping the presentation short

https://www.360docs.net/doc/e813271890.html,ing pictures and visual aids

D.Connecting the audience with the topic

Quiz for unit 8

1.Which of the following statement related to the three elements in a balance sheet is not

true?

A. Liabilities refer to the amounts owed to lenders and other creditors

B.Liabilities= Assets + Owners’ equity

C.Assets refer to the resources controlled by the firm

D.Owner’s equity refers to the residual interest in the net assets of an entity that remains after deducting its liabilities

The following statements are usually related to the features of a good business presentation

except ______.

A.It can make an impression on industry leaders

B.It can help a professional, or a business stand out from the competition,

C. It can help the company grow as quickly as their competitors.

D.It can connect with new clients

3.For every business, which of the following is not included in the three important financial

statements?

A. Balance Sheet

B. Income Statement

C. Cash Flow Statement

D. Chairman’s Statement

4.Suppose you are the manager of a Chinese company preparing for an interview with a foreign

reporter about the company’s business performance, select the items that you would not like

to cover in the interview.

A. market share

B employee benefits

C. profit

D. total output

5.________________measures the profitability of the company during the year. It shows the

difference between revenues and expenses.

A.Income Statement

B.Balance Sheet

C. Cash Flow Statement

D. Chairman’s Statement

6._________________is a record of the actual changes in cash compared to the income statement.

It shows you where the cash was brought in and where the cash was disbursed.

A. Income Statement

B. Chairman’s Statement

C. Cash Flow Statement

D.Balance Sheet

7.________________are outflows from delivering or producing goods or services that constitute

the entity’s ongoing major or central operations.

A.Other income

B. Expenses

C.Liabilities

D.Revenues

8._________________create revenues, expenses, gains and losses.

A.Operating activities

B. Financing activities

C.Investing activities

D. None of the above

9._________________ increase and decrease long-term assets.

A.None of the above

B. Operating activities

C.Investing activities

D.Financing activities

10.Which of the following statement does not describe changes and trends of the company performance?

A. A sharp increase of the prices of raw materials led to considerable drop in sales.

B. The year of 2018 witnessed a 15% decline in our company output.

C. In 2017, the net profit of the company is RMB 108 million.

D. We have been experiencing moderate growth in the past few years.

Quiz for unit 15

1._____________ is arranging for a product to occupy a clear, distinctive, and

desirable place

relative to competing products in the minds of target consumers.

A. Market positioning

B. Sales

C. Market research

D. Marketing

2.This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning.

A. Marketing management process

B. Market procedure

C. Marketing Plan

D. Market research

3.____________is defined by many marketers as “putting the right product in the right place,

at the right price and right time.”

A. Advertising

B. Sales

C. Marketing

D. 4Ps

4.Distribution channel is a way of selling a company's product either directly or via _________.

A. customers

B. transportation

C. distributors

D. managers

5.Michael Dell was a strong believer in the power of advertising and frequently stressed its

importance in the company’s __________.

A. presentation

B. strategy

C. profile

D. history

6. Marketing shows how to reach to the customers and build long lasting relationship while

sales just means selling is the _______ result of marketing.

A. last

B. satisfactory

C. ultimate

D. first

7.Marketing is _______ sales.

A. only

B. more than

C. above

D. just

8.Segmentation means breaking the heterogeneous market into smaller, __________ markets.

A. similar

B. different

C. distinctive

D. homogeneous

9.Marketing planning involves designing activities relating to marketing __________ and the

changing marketing environment.

A. objectives

B. focus

C. trends

D. circle

10.Marketing plan is a written document that acts as a(n) _________ of marketing objectives for

the marketing manager.

A. introduction

B. summary

C. guidebook

D. reflection

Quiz for unit 16

1.Print publications such as magazines, books, newspapers and ________ (such as annuals) offer

a variety of advertising opportunities.

A. Special Issue publications

B. posters

C.leaflets

D.flyers

2.AIDA is an acronym that stands for Attention, Interest, Desire and_______.

A.Ability

B. Aim

C. Action

D.Achievement

3.Unlike television, _____presents the additional disadvantage of limiting advertisers to

audio-only advertising.

A.flyers

B.posters

C.leaflets

D. radio

4.The fastest growing media outlet for advertising is the ______.

https://www.360docs.net/doc/e813271890.html,

B. Internet

C.Special Issue publications

D.posters

5.______are often smaller than outdoor billboards and are designed to attract the attention of

foot traffic. For example, smaller signage in airports, train terminals and large commercial

office space fit this category.

A. Outdoor Posters

B. Indoor billboards

C. Indoor internet

D. flyers

6.Because it is a mass medium capable of being seen by nearly anyone, _____lacks the ability

to deliver an advertisement to highly targeted customers compared to other media outlets.

A.Internet

B.radio

C. poster

D.television

7.A company can advertise in a variety of ways, depending on ________and the size and type of

audience it wishes to target.

A.how big it is

B. how fun it is

C.how much it wishes to spend

D. how many subsidiaries it has

8.AIDA is an acronym that stands for Attention, Interest, _____ and Action.

A.Desire

B.Deed

C. Defeat

D.Discipline

9.To evaluate media efficiency, planners should consider the following factors EXCEPT _________.

A.The media environment

B.The required coverage in a target audience

C. The relative cost of the media advertising

D. The options of the media

10.Advertising should have the following functions EXCEPT _______.

A. information function

B. entertainment function

C. demand creating function

D. persuasive function

商务英语Unit11参考答案

Unit 11 Change Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. 1 We have received the documents and taken _____D______ of the above order which arrived at Sydney on the . “Vanguard”. A shipment B consignment C lot D delivery 2 ______C_______ checking the goods we found that only 450 cases of Chinese Black Tea were shipped. A At B For C On D About 3 This is the third time during the year ______D_____ you have short-shipped one of our orders. A which B what C when D that 4 It was found ____A_____ the error was due to a slip-up in our supply department. A that B which C where D when 5 We greatly regret the inconvenience this has caused ______D_____ you. A for B at C on D to 6 We can _____B______ you that every effort will be made to ensure that similar errors do not occur again. A ensure B assure C sure D insure 7 We would refer _____C______ your consignment of raincoats under the above order, which arrived here this morning. A at B for C to D from 8 Upon examination, we found the goods are correct and _____B_____ good condition except Carton ., A at B in C on D under

BEC商务英语高级真题及答案(5)

BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the

商务英语参考答案

18英语专升本夜大商务英语A卷参考答案 I. Give the full name of the following (5*1’=5’) 1.ASEAN Association of South East Asian Nations 2.GDP Gross Domestic Product 3.ADB Asian Development Bank 4.PBOC People’s Bank of China 5.AIM Alternatives Investment Market II. Fill in the blanks with the proper for ms of the words and expressions given (2’*15=30’) 1.The objective is not to provide a template for a business plan, but to give hints, based on the experience of those who have already done it, be they entrepreneurs or investors. 2.The higher the discount, the more _incentive buyers have to pay early. Sellers can thus adjust credit terms to influence when customers pay their bills. 3.The combination of urbanization, demand for new infrastructure, and the rapid expansion of its manufacturing platform, has had a profound impact on China’s consumption of industrial materials and its impact on global commodity markets. 4.London’s dramatic renaissance as perhaps the world’s leading financial center has been a well-documented phenomenon in recent years. 5.Protectionist policies do not work and the collateral damage from these policies is high. 6.During the 1980s, creating value through financial techniques (junk bonds, leveraged buyouts, financial asset repackaging) was tried. 7.The elevator pitch is a one-paragraph description of the business, presented as if you were in a elevator with an investor. 8.Once, one of the leading-edge high-technology firms in the world, Hewlett-packard began to lose some of its luster in the mid-1990s. 9.They like catchy titles, tend to read in diagonals, and have a short attention span. 10.Short-term expenditures are incurred regularly in a firm’s everyday business activities. 11.They would rather look at the coherence of figures and check that they are consistent with the strategy. 12.Determined never to be at the mercy of foreigners again, many Asian countries have since built up huge foreign-exchange reserves as a buffer against financial shocks. 13.Some CEOs have encouraged their organizations to take large short-term risks and then cashed out their options before the long-term problems appear. 14.They spell out previously unclear procedures for foreign purchases of Chinese companies. 15.There is a bias towards promoting those who toe the line which means the status quo becomes entrenched deeply in the business. 16.In fact, any given manager is likely to be engaged in each of these activities during the course of the day.

商务英语2答案

商务英语2答案 I. Put the following Chinese into English（汉译英，20分） 1. a state-owned company 2.China Insurance Clauses / CIC 3.confirmed irrevocable sight L/C 4.We believe that these precautions will be able to prevent a recurrence of damage. 5.We have instructed the bank to credit the amount into your account. II、Put the following English into Chinese（英译汉，20分） 1.保险商 2.一式五份 3.整套销售资料 4.请你方报含买方2%佣金的旧金山最低到岸价，同时请说明你方的支付条件。 5.这能让我方在货物抵达时迅速通关。 III、Complete each of the following blanks with an appropriate word.(每小题3分，共30分) 1. that 2. above / subject / captioned 3. in 4.to 5. arrive 6. which 7. set 8. certificate / policy 9. opened / issued / established 10. who IV. Identify the ONE error contained in each of the following sentences. (每小题3分，共30分) 1. A 2. C 3. A 4. D 5. C 6. B 7. B 8. A 9. B 10. B

史上最全剑桥商务英语BEC考试资料下载

史上最全剑桥商务英语BEC考试资料下载史上最全剑桥商务英语BEC考试资料下载2010-02-11 09:17 |(分类:-BEC & BULATS) 2009最新BEC考试资料汇总(包含08年以前资料) 注意：论坛要下注册一下，才能下载资料人邮版bec真题第3辑_高级人邮版bec真题集第2辑_高级. 求-BEC高级-人邮版“模拟试题册”听力人邮版bec中级真题第三辑人邮版bec中级真题第二辑剑桥BEC真题第三辑（初级）听力--人邮版人邮版BEC高级真题(第二辑)听力MP3 人邮版BEC高级真题(第三辑)听力MP3 BEC教材新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集新编剑桥商务英语同步辅导高级新编剑桥商务英语学生用书高级2版.rar 新编剑桥商务英语教师用书高级2版新编剑桥商务英语学生用书中级：2版新编剑桥商务英语同步辅导（经科版）中级.pdf 新编剑桥商务英语教师用书初级.pdf 新编剑桥商务英语初级mp3(华夏版) 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(下) 《新编剑桥商务英语中级学生用书》(BEC2)经济科学出版社[MP3] 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(上) 新编剑桥商务英语(中级)-学生用书-经济科学出版社新编剑桥商务英语自测练习与解答

初级 BEC初级精华（MP3+视频+讲义） NO-BOOK口语初级版(含文本) 剑桥商务英语证书(BEC)30天突破mp3--初级按课程自己汇总的BEC初级、中级词汇 [下载]新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集石化出版社BEC初级习题集MP3[60M] [下载]新编剑桥商务英语教师用书初级.pdf [下载]新编剑桥商务英语初级mp3(华夏版) [下载]剑桥商务英语证书初级试题及听力MP3集萃[更新] [商务英语BEC][初级写作]新东方-初级商务英语flash-写作-刘军 [商务英语BEC][初级口语]新东方-初级商务英语flash-口语-李淼 [商务英语BEC][口语]初级商务英语口语讲义 BEC初级 BEC初级1998-1999真题.doc 考生必看：商务英语BEC初级模拟试题大汇总.doc 中级 BEC中级技巧试题词汇一本通 BEC中级短文听力训练技巧人邮版bec中级真题第三辑人邮版bec中级真题第二辑 BEC中级词汇与MBA联考英语词汇 BEC中级商务英语真题下载人邮版bec中级真题第二辑 BEC中级技巧试题词汇一本通 BEC中级模拟试题3套附答案和其他中级资料初级商务英语口语（BEC中级） BEC中级2008考试核心词汇（精彩例句版） [下载]2008BEC中级口语讲座课件（网络完全版） BEC中级阅读全真独家发布：《BEC中级技巧试题词汇一本通》全套MP3(B已修复) [下载]新东方bec中级写作flash课件 [下载]BEC中级大礼包【口语听力阅读写作】 bec中级阅读_新东方耿耿 bec中级写作_新东方孙能武 bec中级听力_新东方高媛媛 [下载]BEC中级口语新东方谢娇岳

商务英语试题及答案

商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union

III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.

商务英语外贸函电课后答案整理版

?世纪商务英语---- 外贸函电(第二版) (教师用书) English Letter Writing in Foreign Trade 主编吴思乐胡秋华大连理工大学出版社前言《世纪商务英语—外贸函电》是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。本书主要针对高职高专商务英语和其他涉外经贸专业的学生..也可以作为其他层次涉外经贸专业的外经贸英语教材。同时..对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说..本书还可作为自学参考资料。为方便教学和自学者学习..我们编写了与之配套的练习答案..并提供了常用表达部分的译文。希望本书能对我们的读者有所帮助。编者 Contents Module Unit Module 1 Fundamentals of Modern Business Letter Writing 现代商务函电写作基础 Unit 1 Basic knowledge of Business letter Writing 商务信函写作Module 2 Preparations for Negotiation 业务磋商的准备 Unit 2 Establishing Business Relations 建立业务关系 Unit 3. Making Credit Investigation 资信调查Module 3 Procedures of Business Negotiation 业务磋商的主要环节 Unit 4 Inquiry 询盘 Unit 5 Offer 发盘 Unit 6 Counter-offer 还盘Module 4 Conclusion of Business 交易的达成 Unit 7 Acceptance and Confirmation 接受与确认 Unit 8 Order and Contract 订单与合同Module 5 Negotiation of Main Trade Terms 主要交易条款的磋商 Unit 9 Payment and L/C 支付与信用证

商务英语试题及答案春

2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.

商务英语课后习题答案

练习参考答案 UNIT ONE Exercises Ⅰ. Translate the following institution names into Chinese and explain their basics to your classmates in your own words. 1. World Trade Organization __世界贸易组织_____________ 2. International Chamber of Commerce __国际商会_____________ 3. United Nations Conference on Trade & Development _联合国贸易和发展会议________ 4. World Bank __世界银行__________ 5. International Monetary Funds __国际货币基金组织_____________ 6. The Ministry of Commerce of the People’s Republic of China ___中华人民共和国商务部___ 7. The China Council for the Promotion of International Trade __中国国际贸易促进委员会___ 8. General Administration of Customs of the People’s Republic of China 中华人民共和国海关总署 9. General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China _国家质量监督检验检疫总局____ Ⅱ.Judge whether the following statements are true or not through

商务英语自测及答案

一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）题目1 不正确获得分中的分未标记标记题目题干 — __________________ — Alright, I will try my best. 选择一项： A. Do you know about business tax? 不正确 B. What do you think about business tax? C. Can you give me a brief introduction about business tax? 反馈答案：C 解析：本题考核“寻求帮助”的交际礼貌用语。当寻求他人帮助时，可以说Can you help me, will you please do me a favor, can you give me…等，故选择C。正确答案是：Can you give me a brief introduction about business tax? 题目2 不正确获得分中的分未标记标记题目题干 — — According to law, they refer to transportation, construction, finance, insurance and the like. 选择一项： A. Do you know taxable services? 不正确 B. How do you like taxable services? C. What do you mean by taxable services? 反馈答案：C 解析：本题考核“请求解释”的交际用语。选项A是一般疑问句，回答应该是yes或no；选项B是询问对纳税服务的评价；选项C是询问对纳税服务的解释，所以选择C。正确答案是：What do you mean by taxable services? 题目3 不正确获得分中的分未标记标记题目题干 It means you can ________ online with us. 选择一项： A. transact B. transport 不正确

国际商务英语初级试卷习题及参考含答案.docx

★绝密·考试前严禁任何人翻阅全国外经贸从业人员考试国际商务英语等级考试（初级）试题册考试时间： 2014 年 5 月 31 日09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名：准考证号：考点（考区）：注意事项（答一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡题纸）相应位置。二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位置，写在试题册上的答案一律无效。全部答题时间为120 分钟。三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由考生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。凡因题号不清导致考试成绩有误，由考生个人负责。四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可离开考场。五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。

★ 请将答案写在答题卡上，答案写在试卷上无效。一、客观题（本大题有60 小题，每小题 1 分，共 60 分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I ’m sorry, I ’m not. I ’ve got to visit my aunt1. Mike: Oh, that s’a pity. Monday ’s difficult for me. What about Tuesday evening? Mart: Tuesday ’s bad for me as well. I ’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I ’ve got to 2 and do some work. I really must. Mike: Oh, that ’s a shame. Well, I can’t 3Thursday. What about Friday? Mary: I ’m4sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can ’tyou get out of it? Mary: I ’m afraid not. I ’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I ’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1． A. in the hospital B. in hospital C. in hotel D. in hostel 2． A. stay in B. staying C. stay D. sleep 3． A. make that B. make this C. make D. make it 4． A. outright B. awfully C. really D. totally 5． A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the