外贸英语函电1..
教案
2008 ～2009 学年第一学期
课程名称外贸英语函电
系(院、部) 经济贸易与管理系
教研室(实验室) 市场营销教研室
授课班级2005级市场营销专业1、2班主讲教师胡雨
职称硕士
湖南科技学院教务处制
二00八年九月
教案（首页）
1．授课时间：第一周第一次课
2．授课类型：理论课
3．授课题目：Chapter one: Basic knowledge of Business letters（I）
4．教学目的、要求（分掌握、熟悉、了解三个层次）
掌握：英文书信的构成及写作要点
熟悉：英文书信格式及信封的写法
了解：商务沟通的基本原则与技巧
5．教学重点及难点
Focus：the structure and writing rules of business letter
Difficulty ：the same as focus
6．教学基本内容纲要，采用的教学方法和教学手段，实施步骤
教学内容纲要：
Section one: Essential qualities
Part one: Some rules of good letter writing(Focus & difficulty)
1.Study your reader’s interests 研究读者的兴趣
2.Adopt the right tone 使用正确的语气
3.Write naturally and sincerely 写得自然、真诚
4.Avoid wordiness 避免罗嗦
5.Write clearly and to the point 简明扼要
6.Be courteous and consideration 礼貌、周到
7.Avoid commercial jargon避免使用商业行话（难懂的话）
jargon: n. 行话，难懂的话
8.Write effectively 有效
9.Avoid monotony避免千篇一律
10.Plan your letter 组织、安排得当（逻辑清楚）
11.Pay attention to first and last impression 注意第一印象和结尾印象
12.Check your letters 检查整封信
Part two: Eleven writing tips (Focus & difficulty)
1. To join two independent clauses, use a comma（逗号）followed by a conjunction （连词）, a semicolon（分号）alone, or a semicolon followed by a sentence modifier（修饰词）.
which are not essential to the sentence’s meaning.
3. Do not use commas to bracket phrases that are essential to a sentence’s mean ing.
4. When beginning a sentence with an introductory(adj. 介绍的，导言的)phrase or an introductory (dependent) clause , include a comma.
5. To indicate possession（名词所有格）, end a singular（单数）noun with an apostrophe（表示所有格和复数的）撇号，省字号即― ’ ‖followed by an ―s‖. Otherwise , the noun’s form seems plural(复数).
6. Use proper punctuation（标点符号）to integrate a quotation（引文）into a sentence. If the introductory material is an independent clause, add the quotation after a colon（冒号）. If the introductory material ends in ―thinks,‖ ―saying,‖ or some other verbs indicating expression, use a comma.
7. Make the subject and verb（主语和谓语）agree with each other, not with a word that comes between them.
8. Be sure that a pronoun（代词）, a participial phrase（分词短语）, or an appositive （同位语）refers clearly to the proper subject.
9. Use parallel construction（并列结构）to make a strong point and create a smooth flow.（语句通顺、流畅）.
10. Use the active voice（主动语态）unless you specifically need to use the passive （被动语态）.
11. Omit unnecessary words.
For above items, the teacher should translate and explain the contents on the book in details. （Page 6-11）
Section two:The structure and form of business letter
Part one: The structure:
.一般英语商业书信从结构上可分为：
信头、日期、封内地址、称呼、事由、信的正文、结尾语、结尾礼词、签名、附件、其他(辨认代号、副本抄送、附启）
（一）信头（Letter Head) :
信头一般都是事先就印好的，它表示发信人公司行号名称及地址，使收信人一看就知道发自何方、何处、核实，也便于复信时参考。包括发信人的姓名、地址、网址、电子信箱、电报挂号、电话号码。有的信头还包含公司负责人的姓名和职务职称。
1.信头的写法
1）平头式Richard Thomas & Baldwins Ltd.
151 Gower Street
London, SCT 6DY, England
Tel:63216260
Fax:63302700
2）缩行式
SHANGHAI PHARMACEUTICAL CO.,LTD
P.O. Box No. 1752, Shanghai 200002,China
Tel:63216260 Fax:63302700
E-mail: spcld@online.shcn
发信人地址的具体写法：
1.门牌号码和街名（或邮箱号），如151 Gower Street
但有些不写门牌号与街名，而写出信箱号，如P.O. Box 1079,既Post Office Box 1079的缩写，第1079号信箱。
2.城市、邮政编码、国家名
例如，London,Swg250Y, England
Toronto 4, Canada
美国地址在城市名称后应写州名和邮区号，例如，Columbus, Ohio 43210 ，U.S.A.
城市名与国家名之间用逗号隔开
2.编号（Reference No.) 和日期（Date):
有的信头下有编号。编号是供参考用的档案编号(a file number)、部门（departmental code)，有时还可以使口述人和打字人的名字缩写，即辨认代号。作用是能使复信与先前发出的信函联系起来。
编号又分：
你方编号（Your Reference No.),
我方编号（Our Reference No.), 例如：
Your Ref : B-1549 Your Ref : JBD/WM
Our Ref: A-3450 Our Ref: WDW/LP
应据信头右下角三至六行处。打日期应注意下列各点：
1、日期可按―日、月、年‖的次序排（英国），如15 Jan., 1999（国际通用），也可按―月、日、年‖的次序排（美国），如：Jan. 15, 1999
3、月份要写英文名称，不能用数字代替,例如，3/9/99 ×
4、月份名称可用缩写，如Aug.代替
August; Oct.代替October，但May，June ，July本身很短，不再减缩。
5、日期可用基数词，也可用序数词。
一般用基数词，较少使用序数词
基数：3 November, 2000（3 Nov.,2000）
November 3, 2000 (Nov.3,2000)
序数：30 rd November, 2000
November 30 rd, 2000
6、月份和日期之间不要用标点点开，年份之前，必须用逗号点开
例如，Oct.1,2000 (或October 1,2000)
30 Nov.,2000(或30 Novermber,2000)
日期的几种常见写法：
1）June 5,2000 (5th June,2000)
2) 1st October,2000
(1st Oct.,2000或October1,2000)
3) 30 Nov.,2000 ( 30 Novermber,2000)
信头和日期的写法：
1）缩行式信头，日期写在右下方：
SHANGHAI PHARMACEUTICAL CO.,LTD
11 Yan An Rd, Shanghai 200002,China
Tel:63216260 Fax:63302700
E-mail: spcld@online.shcn
你方文号：
YOUR REF.JH/nb
我方文号：
OUR REF.345/1289 21 August, 2000
2)平头式，日期可以写在左下方：
Richard Thomas & Baldwins Ltd.
151 Gower Street
London, SCT 6DY, Englond
Tel:63216260
YOUR REF.JH/nb
OUR REF.345/1289
21 Aug., 2000
(三）封内地址和行名（Inside Name and Address):这是指收信人的行号和地址。距日期两行，打在左边。
写上封内地址的益处：
1）发信时可与信封上地址相互对照，以免发信时发生错误
2）收信人读信时可以相互对照
3）便于查阅
注意：如需注明对方经办人，希望收信商号将信迅速交将经办人办理，可以在收信人名称住址下面或右边加Attention或Attention of 等字样。
Biddle, Sawyer & Co., Ltd,
Hadder Howse,
Fitzroy Street,
London, Sw825DY, England.
Attention(:) Mr. H. A. Donnan, Export Manager
或Attention of ……………………………………
写封内地址时对公司的称呼：
1）在公司的名称由人的姓名组成时可以使用Messrs表示客气
Messrs. John Smith & Co.
Messrs. Black & White Co.
2)公司的名称是非人名的，则用公司的全称，如
London Export Corporation
China Chemical Co.
3)即使公司的名称由人名组成，也不应该加Messrs的情况，例如
a. 写给公司中某一个人的信，例如
Mr. Charles Snow
Robinson & Co.
b.公司名称中已包括其职衔
Dr. Haris & Co.：
（四) 称呼（Salutation）：
写信人对收信人的一种称呼，其位置是在封内地址的下面空两行，并与之平头
1)用―Dear Sirs, ‖ 不能单独用―Sirs,‖
2)美国人用―Gentlemen：‖,更加普遍
(不能用单数）,单数时称―Dear Sir‖
3)如果是女性公司，则用―Dear Madams,‖
2、公事函件：
― D ear Sir，‖对一般机关团体负责人适用，
此外公事函件还可以用―To those who may be concerned，‖
3.、半公半私函件，且给个人的信件
1）给男士，用―Mr.‖ 或―Esq.‖
a) Dear Mr. Black,
b) Esq.=Esquire 。在英国，它是对一般男性的敬称，在美国Mr.是很通用的称呼，Esq.则是对有声望的男性的尊称，如法官、地方长官等。注意：用在姓之后
Dear Black, Esq.
2）给女士，用―Miss‖,―Mrs.‖,―Ms.‖,最好用―Ms.‖,例如，Dear Ms. Black,
称呼后面的标点一般用逗号（，），不用冒号（：）或分号（；），但美国和加拿大等地的来信中，Gentlemen 后面也用冒号（：）
(五）事由（主题）The Subject Heading 或Caption：
事由（标题）的作用是让收信人对信的主旨一目了然，写在称呼语下面的两行，一般是在信笺中间的位置，可在前冠以
Subject或Re：的字样。
事由要简单扼要，说明商品名称、数量、信用证或合同号码等即可。
Subject: Annual Stockholeders Meeting
Re: Your Order No.111
（六）信的正文Body of the letter
大多数书信遵循三段的原则,即三个部分：
（1）Opening sentence、开头语，一般第一部分，自我介绍或说明来信已收到。（2）Body，正文，第二部分提供信息或说明事实。
（3）Closing sentence，结尾语，第三部分设计将来的打算和行动。
注意事项：
1）段与段之间一般空两行
2）如果信的正文很长，一页纸不够用而需两张或数张联页，应在第一页的右下
打正文。这是为了避免第一页和第二页，第三页在发信时误置。
3）用联页时不要用已有信头的信纸，这时名称可尽量缩写，样式如下：
a) -page2-The Universal Trading Co.,Ltd.Jan.7,2000
b) .Mr.T.N.L., March 10, 2000 P.2
4) 正文的联页至少有两、三行内容
一般用来总结本文所谈的事项，提示对受信人的要求。如希望来函或电报订货，答复询问或作必要的声明等，另外也附加一些略带客套的语气。他在正文结束之后，另起一段。
1）用分词短语开始的：
Awaiting your good news, we are,
Looking forward to your early reply, we remain,
Looking forward to receiving your shipping advice, we remain,
注意:句末用逗号，不用句号。
2)用完整句子的：
We await your good news.
We hope to receive your early reply.
We look forward to your shipping advice.
（七）结尾敬语（Comlimentary Close):
1）商业函件用：
Yours faithfully，Faithfully yours，
Sincerely yours，Sincerely yours
2）公事函件用：
Respectfully yours，Yours respectfully
注意：
1）结束礼词写在结尾语下隔一行，正中或略向右边写起
2）只有第一个字母大写，后面加逗号
3）欧洲信函把Yours放前，美国则把副词放前
4）用Yours而不用Your，与Yours连用的一定是带-ly的副词。
（八）签名（The Signature）:
1)在结束礼词的下一行打上公司名称
2）由负责人签名（手签）
3）打上负责人的签名
格式一般如下：
Yours faithfully
THE NATIONAL TRANSPORT CO.，
T.M.White
T.M.White
Manager
格式一般如下：
Yours faithful
（P.P.）THE NATIONAL TRANSPORT CO.，
T.M.White
T.M.White
Manager 注意：
p.p. ，有时候有资格签署的人不在公司，常以授权（power of attorney)授权一负责的雇员签署，在这种情况下，则应在公司行号前写上P.P.( Per Procuration)或Per Pro.,它的意思是代理。也有用for代替p.p.的。
(九）附件（Enclosure):
如信中有附件时，应在左下角注明Encl.或Enc.(缩写），如果附件不止一件，应注明2 Encls.或3 Encls.等.
例如:
Encls. ：2 Invoices （发票二张）
Encls. ： 1 B/Lading (提单一张)
1 Photo (照片一张)
1 Certificate (证明书一张)
(十一）其他
1）副本抄送（Carbon Copy)：如果写信人希望信件内容为更多人的知晓，那么再Enclosure的下方必须注明c.c.的字样，然后打上抄送单位的名称。c.c .可以大写，也可以小写，其后跟冒号
c.c.: Mr. Bruce Patco
C.C.: Public Relation Department
2）主办人代号，又叫辨认代号identification mark
速记员的姓名的第一个字母连续打出，两者之间加一斜划,或加冒号。
例如一个名叫William L. Rich的人向一位名叫Margaret Davis 的秘书口授一封信，他们可以缩写成
WLR/MD WLR:MD mlr/md
3）附笔（再启）(Postscripts)
信写完后，如果想起还有要紧的话要说，可以在信末加P.S.,然后由发信人签署本人简笔签名（本人姓名的每一个字母，如Park Davis,只签P.D.)。郑重的函件一般不用P.S.，说明写信人办事不够周密。
格式一般如下：
Letter Head(信头)
Ref. No. (编号)
Date（日期）
Inside Address(封内地址)
Attention: (特定受信人)
Salutation: (称呼)
Subject（主题）
Body of the Letter(本文)
结尾礼词
公司名称
署名（手写）
打字署名
职务附件
主办人代号
副本抄送
附启
Part two: the form or layout of the letter,信函格式（见书第19-24页）
1、缩行式、
2、平头式、
3、简化平头式、
4、混合式、
5、简化式
7．作业、讨论题、思考题
用混合式形式写下列信：
1）Sender’s name: China National Light Industrial Products Import & Export Corporation. Shanghai Branch
2）Sender’s address : 128 Huchiu Road, Shanghai, China
3)Sender’s cable address: INDUSTRY SHANGHAI
4)Sender’s telex address:33054 INDUS CN
5)Date: March 23,20..
6)Receiver’s name: H.G.Wilkinson Company, Limited
7)Receiver’s address: 245 Lombart Street, Lagos, Nigeria
8)Salution used: Dear Sirs,
9)Subject-matter: Sewing Machines
10)The Message:
We thank you for your letter of March 16 enquiring for the captioned goods.
The enclosed booklet contains details of all our Sewing Machines and will enable you to make a suitable selection.
11)Complimentary close: Yours faithfully,
8．课后小结
本节课主要讲解了外贸英语函电的写作原则和技巧，商务书写的组成部分及格式，信封的写作格式
9．参考资料（含参考书、文献等）
1、Kitty O. Locker and Stephen Kyo Kaczmarek, Business Communication: Building
Critical Skills, McGraw-Hill Higher Education，New York 2001
2、冯祥春、隋思思，《外经贸函电核心英语》，中国商务出版社，2005年4月
3、腾美荣、许楠，《外贸英语函电》，首都经济贸易大学出版社，2005年1月
4、尹小莹，《外贸英语函电》，西安交通大学出版社，2004年2月
5、陈祥国，《国际商务函电》,中国对外经济贸易出版社,2003年6月
6、陆墨珠,《国际商务函电》,中国对外经济贸易出版社,2002年10月
7、范红，《英文商务写作教程》，清华大学出版社，2001年9月
8、杨丽华、董俊英，《贸易实务英语》，首都经贸大学出版社，2000年1月
1．授课时间：第二周第二次课
2．授课类型：理论课
3．授课题目：Chapter one: Basic knowledge of Business letters（II）
4．教学目的、要求（分掌握、熟悉、了解三个层次）
掌握：:Superscript ，E-mail和Fax的构成及写作要点
熟悉：常用的举行和缩写
5．教学重点及难点
Focus：the structure and writing rules of :Superscript ，E-mail and Fax
Difficulty：the same as focus
6．教学基本内容纲要，采用的教学方法和教学手段，实施步骤
教学内容纲要：
Part three: Superscript 信封的写法
1）信封地址的写法与封内地址的写法完全一样，可用缩行式或平头式，最好与封内地址采用的格式一致。(见书6页）
2）发信人的名称地址应打在或印在信封左上角。(见书6页）
3）收信人的名称地址应放在信封的中下偏右，邮票贴在信封正面的右上角4）邮寄指令可放在信封中的位置或左右下角
名称、地址打在信封中心偏左，邮票贴在信封正面的右上角
Return Address(发信人地址）Stamp
Mailing Directions（邮寄指令）
Address（寄信地址）
Remarks（注释）
1、如系私人信件或密件，需收信人亲自开启而不要他人拆阅可在信封―Remarks‖处，根据需要注明下列字样：（看书本第6页）
Private 私人信Personal 个人信Confidential 机密信
2、如需说明信或邮件的类别，可根据需要在信封―Mailing Directions‖处，注明下列字样：
Registered挂号邮件Express快递邮件Ordinary Mail平信
Immediate （urgent）急件Printed Matter印刷品Sample样品
BY AIR MAIR PAR A VION 航空
3、如果信件不是通过邮寄，而是托某人转交，则信封上不写收信人的地址，只在收信人名称之下写：
姓名。
例如：Dr. William Brown
By Kindness of Prof. Walter Snow
4、如果信件通过邮局寄给第三者转交给收信人，则要在收信人姓名下面写明转交人的姓名，其前面加c/o(=care of 由… 转交），例如：
Mr. Park Davis
c/o Mr. Harold wood
318 Doswell Avenue
Fort Arkinson, Wisconsin
The United States of America
Notes: Dissimilarities in letter writing 英、美书信写法的不同之处
1、英式的书信格式是缩行式或混合式，美国则是平头式.
2、称呼用法。英国一般用―Dear Sirs，‖后用逗号。美式则用―Gentlemen：‖后用冒号。
3、结尾语的用法。英式习惯用Yours sincerely，Yours faithfully，而美式则相反，习惯于Sincerely yours ，Faithfully yours。
4、日期写法的区别。英式是按日-月-年的顺序。美式则按月-日-年的顺序。而日期写法的国际通用格式是按日-月-年的顺序排列。
Section three: E-mail, fax and telex
Part one: E-mail
1、E-mail的构成与基本格式
1）heading 信头，包括：
From:
To:
cc:
subject:可用urgent ,RRQ,FYI修饰
attachments:
2)text 正文
一般采用齐头式，称呼与正文之间，段落之间、正文与结尾敬语之间一般空一行，包括：
Salutation 开头敬语,dear +人名hi+人名
Body 正文，简明，正确，注意：分段，各行，慎用大写字母，强调时用
结尾敬语complementary，(with)best wishes, best regards,
署名signature
2、E-mail 中常用的缩略词
Part two: Fax and telex 传真及电报
1、telex 传真
Telex is a teletypewriter exchange service .it is conducted between two parties that have access to a teletypewriter.
a. layout
date and time of sending 04/30 or 30/4 13:45
receiver’s telex number 43407 ACFJTHX
sender’s telex number23224 MAZZCCX
eg. L/C 3324 AMOUT SHORT US $174
PLS AMEND BY FAX ASAP ENABLING CATCH SS DONG FANG SAILING MAY 87 H.RGS.
MACHINARY & Equipment Z/Ecorp.xi’an
b. Notes:
1) Telex typewriter print in capital letters only
2) Telex calls are charged on a time basis
3) accepted telex abbreviations（缩写）
2、Fax 传真
Fax ,the short form of facsimile, is a very modern communication service. It is generally used (for) in most companies, corporations and units, even in families.
The layout of fax is simple and the message is just as the same as a letter.
Richard Thomas & Baldwins Ltd.
151 Gower Street
London, SCT 6DY, Englond
Tel:63216260
Fax:6330270045654
Telex:
Telephone:( 0757) 7052368
Fax :446587 Date :
Facsimile
Attn :
Fax no. :
From :
Message :
Dear Sirs,
We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for textiles.
We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.
7．作业、讨论题、思考题
Address the following envelope in English:
邮编: SES,8JD
美国伦敦牛津街23号羊倌公司
威廉史密斯先生收
中国北京冠俺们南街12号
中国北方工业公司
邮编：100053
8．课后小结
本节课主要讲解了信封的写作格式以及E-mail和Fax的写作格式及要求
9．参考资料（含参考书、文献等）
1、Kitty O.Locker and Stephen Kyo Kaczmarek, Business Communication: Building
Critical Skills, McGraw-Hill Higher Education，New York 2001
2、冯祥春、隋思思，《外经贸函电核心英语》，中国商务出版社，2005年4月
3、腾美荣、许楠，《外贸英语函电》，首都经济贸易大学出版社，2005年1月
4、尹小莹，《外贸英语函电》，西安交通大学出版社，2004年2月
5、陈祥国，《国际商务函电》,中国对外经济贸易出版社,2003年6月
6、陆墨珠,《国际商务函电》,中国对外经济贸易出版社,2002年10月
7、范红，《英文商务写作教程》，清华大学出版社，2001年9月
1．授课时间：第三周第三次课
2．授课类型：理论课
3．授课题目：Chapter two: Establishing Business Relations（建立业务关系）4．教学目的、要求：
掌握：Key words, phrases and expressions for establishing letter writing
熟悉：Some rules for establishing letter writing
了解：Components of enquiry letter
5．教学重点及难点
Focus:
1). Some rules for establishing letter writing
2). Key words, phrases and expressions for establishing letter writing
Difficulty: the same as focus
6．教学基本内容纲要，采用的教学方法和教学手段，实施步骤
Introduction:
Establishing business relations is the beginning of a trade, it can connect the buyer with seller, so it is an important step. In this chapter, we mainly study the source of gaining the information, the writing rules of establishing business relations letters and some useful phrases and sentences about it.
Section one: the contents of letter establishing business relations
Part one: 建立业务关系信件的写法(Focus)
1. tell him the source of information and willing to enter into business relations,先告
诉对方我方是如何获悉他们的经营范围和地址的,表示我方愿意与对方建立业务关系。
2. self-introduction, including the nature, general situation and business scope of your firm,介绍我方企业的性质，基本业务情况，经营商品的范围，分支机构等情况。
3. the reference as to your firm’s financial status and integrity, 必要时可向对方提供资信证明人(reference), 以便对方了解我方的资信情况
4. make requests for catalogues, samples, price list or express your service if your receiver are interested in,可说明推销什么商品或希望购买什么商品，以便对方按要求立即着手进行。
5. express your expectation of cooperation and an early reply, 表达合作的期望，并能早日得到回复。
1、the advertisement in newspapers, broadcast, TV, and through internet
2、the introduction from his business connections
3、the introduction from his subsidiaries or branches, agents abroad
4、the market investigations
5、attendance at the export commodities fairs and exhibitions
6、visit abroad by trade delegations and groups
7、The banks
8、The Commercial Counsellor’s office
9、The ch amber’s of commerce both at home and abroad
10、Trade direction
11、self-introduction or enquiries received from foreign merchants
Section two: Functional sentences of each part
1. .表示从哪处获悉你公司的名称与地址的写法
1) We owe your name and address to …承蒙…告知你公司的名称和地址
We owe your name and address to the Commercial Cou nselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for textiles.
承蒙瑞典驻北京使领馆商务参赞处告知你公司的名称和地址，获悉贵公司要买纺织品IOU =I Owe You 欠条write out IOU打欠条
2) We have learned /obtained your name and address from
3) We are given to understand that
4) Your firm/name and address has been recommended/given to us by
5) Through the courtesy of
6) On the recommendation of
If it is self –introduction from the receiver, we can start with ―we thank you for your letter……‖
2. express the intertion
1) we are now writing you for the establishment of business relations with you.
2) we shall be pleased to enter into B/R with you.
3) we approach you today in the hope of establishing/open business relations with you to enlarge our business scope.
4) we have the pleasure to introduce ourselves to you with a view to building up business relations with your line.
3. introduce the scope of the firm
1) we are/sell …as o n e of …
2) a wide range of …
3) we specialize in…./involve in…..
4) falls within the scope of our business activities
5) we take pleasure in informing you that we are ….
6) we have been dealing in/handling
4. standing 资信状况
Credit standing/financial standing/finances
5. express your demands or requests, hopes or desires which you can supply r you want.
6. express your expect and an early reply.
1)we are looking forward to sth
2) we look forward to receiving your enquiry soon/ good news. from you.
3)we hope you will give us an early reply.
4) Your favorable/immediate reply will be highly appreciated.
5) we will be pleased /happy to hear from you…..
Section three: Key words, phrases and expressions:
https://www.360docs.net/doc/ec4382931.html,mercial adj 商业的，商务的
commercial counsellor office 商务参赞处chamber of commerce 商会
commercial attache （大使馆的）商务专员
2.embassy 大使馆，如：the American Embassy in Beijing 美国驻北京大使馆
3.dealer 商人retail dealer( or retailer ) 零售商wholesale dealer (or wholesaler) 批发商
4. 关于企业的表述：
国营公司：state-operated (owned) corporation/state-run enterprise
个体企业：individual-owned enterprise
私营企业: private-owned enterprise
乡镇企业: township enterprise
三资企业: enterprise for joint venture
5. line n. 短函、行业、（一类货色）
a.短函
1) Just a line to inform you that we have today opened an L/C to cover our purchase of Surgical Instruments. 兹通知，我们所购买的外科医疗器械的信用证已于今日开出。
b. 行业
1）We have been for many years in chemical line. 我们经营化工商品已有多年。
2）Their chief line is the import of oilseeds. 他们的主要行当是进口油子。
c. （一类）货色This is a good line of hardware. 这是金属器皿中的一种好货。
d. in line(out of line ) 相合（不相合）
Your price is quite in line, but the time of shipment is too extended.
你的价格尚可，但船期太迟。
Your price is entirely out of line with the market. 你的价格与市价完全不符。
e. 作动词，解释为―衬里‖，Please line the case with wax paper. 箱内请用蜡纸衬里。Lining ，n. 里衬
6. enclose
1) v. 随函附寄，把文件等放入信封内
We are enclosing our commercial invoice in duplicate.
2）过去分词enclosed坐表语时常倒装置于句首。
Enclosed are two copies of our price list. 随函寄去我方价目表两份。
3) Enclosed please find ―随函寄去…请查收‖
Enclosed please find a copy of our price list. 随函寄去我方价目表一份。
4）enclosure n. 附件（信内有附件时，常用缩写Encl.或Enc.)
We have received your letter of May 5 along with two enclosures.
你方5月5日来信及随同两个附件均已收到。
7. appreciate v. 感谢
1）Your immediate attention will be appreciated. 我们将感谢你方对此事的立即重视。2）We shall appreciate it if you will make us a firm offer for 50 tons.
如果你方报一个50吨的实盘，我们将不胜感激。
8、To give you a general idea of the various kinds of textiles now availble for export,we are enclosing herewith （特此，兹）a catalogue and a price list for your examination.
为了使您对各种可供出口的纺织品有个大致的了解，我们附函邮去一份商品目录和价目单供你参考。
1）classified catalogue 分类目录
descriptive catalogue 带有说明的目录
illustrated catalogue 带有插图的目录
catalogue of industrial produces 工业产品目录
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徐美荣外贸英语函电(第二版)课后练习参考答案完整版
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进出口外贸英语函电 范文
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外贸英语函电课程总结
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外贸英语函电 答案
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外贸英语函电书写格式要求
11----------------精选公文范文----------------1 外贸英语函电书写格式要求 各位读友大家好，此文档由网络收集而来，欢迎您下载，谢谢 篇一：外贸英语函电写作技巧 外贸英语函电写作技巧 英文信函的信头也称信端，其内容包括发件公司的名称、标志、通信地址、电话号码、传真号、电子邮箱等。书写信头的目的是为了方便收件人了解信函来自何处，并为回复提供联系方式。 很多公司都会印制带信头的信纸。一般来说，人们喜欢将简单的信头放在信纸上端居中，将复杂的信头放在信纸的右侧或上下两端。在使用这种信纸打印信函时，一定要注意为信头留出足够的空间。 对于私人商务信函，如求职信等，
22----------------精选公文范文----------------2 信头通常写在信纸的右上方。 如果信函的长度超过两页，那么从第2页开始就不再需要信头了，只需写上页码、收件人姓名及日期。 英文地址的书写和中文地址的书写有很大区别，应遵循从小到大的原则。特别值得注意的是，地址中的标点符号需正确使用。当前的习惯做法是，行末一般不加标点符号，但行中间该加标点的地方，还是不应省略。门牌号码与街道名称之间不加标点，但是在城市与国家名称之间必须用逗号分开。 英文商务信函中称呼的书写有讲究 在英文信函书写中称呼是对收信人的尊称语。一般位于信内地址下方空一行；有Attention时也一样，位于Attention下面空一行。称呼后面一般用逗号（英式），也可以用冒号（美式）。 如果信是写给公司的，并没有直接
33----------------精选公文范文----------------3 的联系人，称呼应为：“Dear Sirs,”（英式）或“Gentlemen:”（美式）。在不能确定收信人性别的情况下，还可以使用To Whom It May Concern或Dear Madam or Sir。不过这两种称呼应尽量避免使用，因为人们觉得它们不能显示足够的友好。在写信给特定的组织时，更愿意使用Dear Member,Dear Customer,和Dear Human Resources Manager这样的称呼。 如果知道收件人的姓名，就应该直接把姓名用入称呼里。 1．商务信函一般用Dear Miss Brown，Dear 。Dear纯属公务上往来的客气形式。 2．写给亲人、亲戚和关系密切的朋友时，用Dear或Mydear再加上表示亲属关系的称呼或直称其名。例如：My dear father，Dear Tom等。
外贸英语函电范例
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贸易术语及常用外贸英语函电书信
贸易术语Incoterms 2000简介 2000年国际贸易术语解释通则 E组（发货） EXW工厂交货（……指定地点） F组（主要运费未付） FCA货交承运人（……指定地点） FAS船边交货（……指定装运港） FOB船上交货（……指定装运港） C组（主要运费已付） CFR成本加运费（……指定目的港） CIF成本、保险费加运费付至（……指定目的港）CPT运费付至（……指定目的港） CIP运费、保险费付至（……指定目的地） D组（到达） DAF边境交货（……指定地点） DES目的港船上交货（……指定目的港） DEQ目的港码头交货（……指定目的港） DDU未完税交货（……指定目的地） DDP完税后交货（……指定目的地）
27种常用外贸英语函电书信文体 评论:0 条查看:99 次jianyf发表于 2007-01-15 13:36 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3.请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number
外贸英语函电试卷及标准答案
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外贸英语函电书写格式要求
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上页码、收件人姓名及日期。 英文地址的书写和中文地址的书写有很大区别，应遵循从小到大的原则。特别值得注意的是，地址中的标点符号需正确使用。当前的习惯做法是，行末一般不加标点符号，但行中间该加标点的地方，还是不应省略。门牌号码与街道名称之间不加标点，但是在城市与国家名称之间必须用逗号分开。 英文商务信函中称呼的书写有讲究 在英文信函书写中称呼是对收信人的尊称语。一般位于信内地址下方空一行；有Attention时也一样，位于Attention 下面空一行。称呼后面一般用逗号（英式），也可以用冒号（美式）。 如果信是写给公司的，并没有直接的联系人，称呼应为：“Dear Sirs,”（英式）或“Gentlemen:”（美式）。在不能确定收信人性别的情况下，还可以使用To Whom It May Concern或Dear Madam or Sir。不过这两种称呼应尽量避免使用，因为人们觉得它们不能显示足够的友
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每年 per annum||yearly 每月 per mensem||monthly 每天 per diem||daily 每人 per man||per capital 每一个||每一件 per piece 每磅 per lb. 每一包 per b. 每一吨 per ton 每一码 per yard 每一瓶 per bottle 百分之?? per cent||per cent.||percent||?? %
常用外贸英语函电书信写作
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外贸英语函电第五版答 案 IMB standardization office【IMB 5AB- IMBK 08- IMB 2C】
作文字数要求100-200字！ Unit 2 1.C D B B B B D C B B 2.(1) regards, say (2) specialized, with (3) with, by (4) If, interesting, enquiry (5)available (6)popularity (7) finances,to (8) compliance 3.(1)We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2)We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3)We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present. (5) For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 1.B B B B A D D C B A 2.(1) Please quote us your best price CIF Shanghai, inclusive of our 3% commission. (2) 如果你方价格有竞争力的话，我们打算订购30万码棉布。 Should your price be found competitive, we intend to place with you an order for 300,000 yards of Cotton Cloth. (3)One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April. (4)To enable you to have a better understanding of our products, we are sending you by air 5 copies of our catalogue and 2 sample books. (5)In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference. Unit 4 1. (1) on ,to (2) to, of, to (3)until (4)to, of (5) to,for (6) by, in, ,in ,for (7) from ,within (8) in (9) of ,on (11) offer, at, on, for (12) of, at, per, on (13) to, reply ,reaching , at (14) by ,for , in, of, at (15) for , offer, of 2.(1).We are studying the offer and hope that it will keep open till the end of the month (2). We believe that you will place a large order with us owing to the high quality and reasonable price of our products. (3).We will allow you 10% discount if you purchase 5000 dozens or more. (4). As to terms of payment, we often require a confirmed, irrevocable letter of credit payable by draft at sight. (5). You are cordially invited to take advantage of this attractive offer. We are anticipating a large order from the United States, and that will cause a sharp rise in price. (6).We will send you a firm offer with shipment available in the early May if you order reaches us before March 10. (7). Because there is a brisk demand for the goods, the offer will be open only for 5 days. (8). We are giving you a firm offer, subject to your reply here by 5 . our time, Tuesday, July 10 Unit5 1.(1) on , fulfill, with , to ,with (2)to,with,on (3)of, from, for, on, terms
外贸英语函电的实训心得写作范文
外贸英语函电的实训心得写作范文 大学毕业参加实习工作，写一些实训心得是很有必要的，今天在这里为大家分享一些外贸英语函电的实训心得写作范文，希望对大家有所帮助! 为期四天的外贸英语函电实训总结已经结束，在这四天里，我们严格按照实训要求操作，完成了一系列有关于外贸英语函电写作的步骤，在实训过程中我们不断巩固和提高了英语函电的写作知识，使我们的专业技术水平得到了有效的提高。 通过实训，使我对外贸英语函电写作有了进一步了解和认识，进一步掌握了写作函电的基本知识，基本格式和基本技能。本次实训，也是一笔珍贵的财富，带给了我们许多快乐。虽然天气比较寒冷，但同学们每天都能按时到教室自觉上机操作，在操作中同学们积极交流写作经验，使得知识互补，达到共赢。 外贸英语函电写作是一个复杂的过程，涉及的外贸知识多、商务礼仪多、写作范围广、英语语法标准等方面，它要求对外贸函电写作的从业人员不仅要熟练地掌握英语知识和外贸专业知识，还应加强我们对实际函电写作的了解和动手能力。 在这次实训中我们所写作的外贸函电有：建立业务关系信函的翻译与写作、询盘及回复信函的翻译与写作、申诉、索赔和理赔信函的翻译与写作、订单、接受和拒绝信函的翻译与写作、催开信用证和修
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27种常用外贸英语函电书信文体
27种常用外贸英语函电书信文体 编辑: admin | 作者: ... | 发布日期: 2007-1-13 4:51:28 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3.请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. `本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼 4.拒绝对方担任独家代理