家教托管中心英语策划书

Ⅰ. Introduction

With the development of the society, more and more parents pay attention on their children’s study and it’s difficult for the common family to offer the high expenditure of private teacher. There are saying that let the children win at the staring line.. Therefore, parents willing to take their children joining into our tutor sector.

After finish our marketing investigation, we fund that tutor education which many people brought about countless profits has been thriving and even the market of education is saturated and competitive, but it still has opportunity to open the business as we also know that the modern educational method is old and not popular any more. On the contrary, the tutor education has lot of advantage, for instance, moderate cost. At last, our team number’s interesting and experience can increase our confidence to launch our business plan. Company

Change You Tutor Center was set up by six teachers majored in English

and adolescent education. Our teachers own plenty of experience in tutorial service and understand the child psychology. Teacher resource is

the soul of our tutor center, which can give a right child a right education method in the right place at the time. Change You aims to encourage the adolescent to be good children at home, excellent students at school in the atmosphere built by the cooperation with parents. We promise to provide

children with happy and outstanding growth.

1, Name: 创优托管中心( Chinese)

Change you (English)

2, Target market: Primary School Student

3, Temporary location: Huadu

4, E-mail:

5, Wechat:

6, Weibo: changeyou

7, Logo:

8, main service: provide professional guidance to primary school student

9, Philosophy: MIC

M motivation: is an enthusiasm drive. Motives are hypothetical constructs; when use some strategy to achieve a goal. Motivation is a word that is part of popular culture as few other psychological concepts are. So we will use the motivating methods to inspire children desiring of leaning.

I innovation: new and innovating educational method will be applied by professional tutor.

C creation:

10, Object: cultivating student both have ability and integrity

Ⅱ. History

“MIC”care and tutor education will be established on March, 2015.

Because most of parents are busy in working, they do not have time to pick up their children. Also they haven’t too much energy to teach their children. Therefore, the kids’ performance will decrease.

All this can be handled by us, we’ll deal with these worries, and we will open a half-care, a day nursery or boarding nursery.

As to many parents, the children just do homework, the other thing they can’t control, for example cartoon entertainment, playing games and so on. Some children are admitted to the university, but they can’t take care of themselves, our principles are to foster children, help their academic achievement reasonable arrangements for their participation in housework, not just blindly dead reading.