HND商务沟通OUTCOME1

SUMMARY:

The article is about workforce management in today’s world, not simply limited in traditional human resource management that just allocates tasks to subordinates and they obey your arrangement, nowadays,the cultural differences have obviously became an extremely significance element to influence modern leaders’strategic decision,savvy managers should try to be knowledgeable about them.

The whole article is comprised four main parts:Culture blunder, embarrass the leader,localize , a ‘Uniate Nations Approach’.

About the first part ,starting with a commercial example about Erase Man, which indicate the consequence of the company leaders(Grace) did not take the cultural difference into consideration, and bringing about the failure as well as Asian Saturn ‘s confusion and miffed. This culture gaffe is too common for manufactures as they go global.They may meet much more serious consequence when they do not know the customs.Meanwhile, Multinational companies also encounter workforces that place different values on workplace benefits.

Next part,it talks about how the managers let the employees accept leadership role that requiring a little coaxing and encouragement, which actually embarrass the leaders. And a president also points out one cultures are more comfortable solving problems on their own instead of contacting someone from a different country for help. For instance , In a lot of Asian cultures it's very hard for an employee to do something that could in one way embarrass the leader, and we needed to train our leaders to encourage this form of reporting.

In the third part, the idea of localize is emphasize mainly. As for PPG, it provides direction for their foreign workforces, each regional operation has some autonomy in their decision-making processes. In other words, the company trains the local workforce to run each facility within three years of startup.Besides,they require low-skilled workforce to intense training to solve the problem of skilled-worker shortage in certain foreign country. At the same teme ,PPG’s trainingenvironment consist of onside and online course to center offers courses ranging from product training to leadership and ethics. This strategy is really localized.

The last part of the article,it safelight kind of collaboration ,as the essay points out created a companioned"United Nations". A knowledgeable, local workforce helps foreign workforces operate more smoothly,maybe result in win-win effect. These global get-together can boost morale and reduce the likelihood of conflicts or tension between employees from different cultures.

As a whole, a modern manager should realize that language is not the barriers any more, yet,culture has became the leading factor. So, in order to be a successful leader,understand and respect the costume is the key .

Evaluation:

Jonathan Katz tried to present reader a new idea about modern management,about how to handle the cultural difference in management correctly. At first, he give an example about “Erasement” to illustrate the flaw in

management——culture blunder. Next he introduce the embarrass about leaders,because people come from different regions carry various customs and ideas inevitably,leaders need to respect them. At last, the author provide the idea about localize and ‘United Nations Approach’ respectively. To examine the effectiveness of information delivery of the article, this evaluation will be conducted from four respects: purpose and readership, layout, use of language, and content.

First, the author does achieve his purposes effectively. The headline summarizes the main and whole content of this article. It mainly focuses on how to be a leadership and what the strategy should be adopted. Then the subtilize points out the specific element that affects leaders’s decision-making,which is cultural difference. After this,the article can be division ed into four main parts,which have their own purposes respectively.

The first part mainly introduce the cultural blunder in this globalized society. The writer describes the phenomenon that many manufacture neglect the culture influence through a example of “erase man”. It tell reader s the importance of paying more attention to staff’s cultural background,because the potential fallouts includes trust issues between employees at home and abroad, along with safety and quality standards that don't quite match up with those within domestic operations. Especially,for multinational enterprises, is more crucial,and the culture shock is more distinct. The purpose of ‘embarrass the leader ’ is introduce the current situations that managers face,for instance ,if we want to get employees’ acceptation of leadership roles,we maybe need a little coaxing and encouragement. Meanwhile ,he also remind leaders to avoid something in the manage process. Then the last two parts are the specific measures for managers how to response to the problem of cultural difference——localize and united nations approach. These two methods from two aspects explain solve culture problem in management. Among these,localize concentrate on training for low-skilled workforce;however,the other focuses on collaboration between local workforce and the employees outside their regions. In these way ,can promote communication among people from differentarere and carry different cultural customs.

Second, the layout and structure of the article fragments the information. In my opinion, the structure is confusion. For example ,usually, the main idea falls on the first or second sentence,following this ,are details to supporting the main ideas. In this essay, main ideas often exist on the middle of the paragraph,and starting with major details. Such a kind of layout makes the readers confused. In addition, Continuity is also shortage,maybe in two paragraphs,there was little connection. About layout, I think it is very clear, the title,sub-title and text are in correct fonts. The title size is bigger than the sub-title ,and the sub-title is bigger than text. The title and sub-title are in boldface tetter. In text, the front parts mainly introduce current situations and problems, then ,the last two parts, author offers the measures to meet the problems.

Third, formal languages are generally applied to this article; however, there are several informal usages of language in the article. For instance, the writer tends to use contractions like’”didn’t””don’t””it’s”and so on. At th e same time ,there are some informal language existing in the essay, for instance,in the sub-title,”savvy”is a informal language as well as “gimmick”in the first paragraph,and in the same

paragraph,”miffed” is not formal language,because it biasedtowards spoken language, we can use “anger” to instant of it. Of ,there are some typical formal language,”retention””respondents””singular””nurture”,for instance. Furthermore ,grammar is correct. I can not find out any confusion in the sentence structure. The verb is used in a very proper way. There is no mistake in the use of words,such as nouns,adj.,adv.. Maybe,there are some difficult new words,and the article is too academic too long so that it is hard for readers to understand clearly.

Four,the content of the article is sufficient. Description and expatiation is very detail,and readers can catch writer’s intention straightly.