商务英语 BEC初级口语(超详细讲义)

BEC初级口语电子讲义

第一课时

BEC Preliminary介绍

Ⅰ BP Introduction BEC初级介绍

(ⅰ)Why take BEC exams?

* strong growth

* rigorous quality control

* wide suitability

* wide business context

* value for study and business career

* international recognition for work and study

(ⅱ) BP Content BP包含的内容

BP考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本上都与商务有关。另外，还考学生的英语语法、结构等内容。

BP考试分笔试和口试两大部分。笔试包括阅读、写作和听力。

听说读写

听力：电话、面谈、问路、讨论等

阅读：来往函电、表格、会议记录(memorandum)、广告(advertisement)、通知(announcement)、日程安排(business schedule)、电话留言、简历(resume/CV)、商业文章、信息转换、产品目录(product catalog) 写作：写短文、商务信函(查询信、复查询信、抱怨信、图表描述)

口语：日常会话(daily conversation)、简单陈述(mainly presentation)、讨论问题 (ⅲ) Papers 试卷

Preliminary V antage Advanced Reading 1 hr 30 mins ﹡ 1 hr 1 hr

Writing45 mins 1 hr 10 mins

Listening40 mins40 mins40 mins

Speaking

12 mins ﹡﹡14 mins ﹡﹡16 mins ﹡﹡

( 2 candidates)

(ⅳ)Grades 评分等级

* one overall grade

* each skill counts for 25%

* candidates also receive profile of performance

* Preliminary: two pass grades, namely, pass with merit and pass

* V antage and Advance: three pass grades

(ⅴ) Introduction to BP Preparation Resource

* vocabulary

* textbook

《Pass Cambridge BEC Preliminary》

《Further Ahead》（a communication skills course for Business English）

* mock exam papers: 9 sets

学习方法Learning Methods

What is International Business English? 什么是国际商务英语？

国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。

How to learn International Business English? 怎样学习国际商务英语？

1. 掌握一定的商务英语词汇、短语和句型。

(1) 词汇方面

commercial

e.g. The TV show was interrupted by too many commercials.

prospect

e.g. He called on some prospects but failed to make a sale.

make

e.g. These products are of Chinese make.

The factory manufactured five makes of tractors.

(2) 短语方面

soft selling hard selling

Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.

have a bad year

The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.

break into/penetrate the market

There is chance that we’ll manage to break into the UK market.

(3) 句型方面

I am writing to you concerning…

I can?t agree more.

Y ou can always reach me at the number…

We would very much appreciate it if you could…

I noted with interest your advertisement for…

That?s exactly what I think.

Y ou are wanted on the phone.

As requested, we enclose for your attention…

2. 熟悉世界贸易组织。

3. 熟悉国际商务英语有关行业的基本术语及其内涵意义。

4. 学习国际商务常识，略知相关专业知识。（一个中心，四个基本点）

一个中心：国际贸易知识。

四个基本点：国际经济、国际金融、营销策略、国际商法。

国际经济：4C规律（Competition, Contradiction, Coordination, Cooperation）等。

国际金融：外汇、国际收支、货币的一般知识。

营销策略：市场调研、营销组合、目标市场、战略营销等。

国际商法：合同、WTO协定文本（基本常识）、知识产权等。

5. 密切了解国际商务最新动态。

第二课时

Introducing yourself & Introducing some else

E.g. 1

Good morning, ladies and gentlemen.

I?m so happy to be here today.

I?d like to introduce myself.

My name is Jennifer.

I come from Kaohsiung.

I?ve been living in Taipei for three years.

I am a student.

I like outdoor life.

I?m interested in sports, especially mountain-climbing.

I like making friends with people from all over the world.

I hope we?ll become good friends.

Thank you, everybody!

E.g.2

Good morning, ladies and gentlemen.

This is Michael Wang.

Y ou?ve all heard about him.

He?s a good friend of mine.

Y ou?ll have a chance to chat with him.

Let?s make him feel at home.

Here he is.

Michael Wang. Big wheel

Let?s give him a big hand.

Presentation

Introducing yourself

Greeting Introduction Response

Hello

Good morning/afternoon How do you do? Let me introduce myself. My

name?s___________________

My name?s________________

I?m______________________

Pleased to meet you.

I?m______________

Nice to meet you.

Mine?s____________

Nice to meet you.

I?m___________

Introducing someone else

Request for introduction Introduction Response

Could you introduce me to______________________?

I haven?t met_____________

don?t know anyone here. ou?ll have to introduce me. Of course. Let me introduce

you to__________________

I?m sorry. This is__________

Of course. I?ll introduce you

to_______________________,

this is____________________

Let me introduce you two.

Nice to meet you.

V ery nice to meet you.

Nice to meet you.

Nice to meet you.

___________, this is________

Business Dialogue

Dialogue 1 Introducing an Acquaintance

Mr. Lee: We?ll get Miss Lewis? opinion on this, I think.

Mr. Jones: Miss Lewis…I?ve heard that name. Oh yes! I heard she is one of the secrets of company?s success. Everyone was raving about what a great job she?s done

motivating the … (interrupted by Mr. Lee)

Mr. Lee: Uh, Mike …speak of the devil … the famous Miss Lewis is standing right behind you.

Mary, let me introduce our new Accounting Manager? Mike Jones. Mike, this is Mary

Lewis.

Mr. Jones: So you?re the famous Miss Lewis! So nice to meet you at last! I?ve heard so much about you.

Miss Lewis: All good, I hope. It?s nice to meet you, too.

Mr. Jones: Y es, I assure you, it was all good. What do you do in Human Resources?

Miss Lewis: I?m the General Manager of Human Resources. I took over from Jim when stepped down a few years ago. And how long have you been in the Accounting

Department?

Mr. Jones: Just started, I?m afraid. But I hope to see more of you in the future. It was so nice to finally meet you.

Miss Lewis: Same here. I?m looking forward to working with you.

Dialogue 2 The Lunch Meeting

Mr. Lee: Y ou must be Miss King. I?m Leo Lee. Wow, you look just as you described on the phone.

Miss King: Y es, I am Miss King. But please call me Betty. It?s great to meet you, Mr. Lee.

Thanks for suggesting a lunch meeting. I?ve got a hectic schedule, so this is a great

way to kill two birds with one stone.

Mr. Lee: Me, too, and it?s my pleasure. Y ou must be wondering who my friend here is. I?taken the liberty of inviting my assistant, Mr. Y oung. He?ll be taking a few notes. Miss King: Great! Nice to meet you. It?s always good to have someone to keep track of things when you?re brainstorming.

Mr. Y oung: Nice to meet you, too.

Mr. Lee: Well, let?s go through the buffet line and then we can get down to business.

Introduction to BP Speaking

format

conversation

presentation

discussion

criteria

pronunciation

vocabulary & grammar

discourse management

interactive communication

examiner

interlocutor

assessor

Cambridge examiner

第三课时口语第二讲

Greetings

1.

What?s up?

What?s happening?

What?s going on?

How?s it going?

How?s everything?

How?s everything going with you?

How are you doing?

How are you getting along?

How are things with you?

How are you?

How have you been?

How?s life been treating you?

与考官见面用语

Glad to meet you here.

How nice to see you.

Fancy seeing you.

How are you?

I?m glad to have had the opportunity to meet you here.

How do you do?

I?m glad to meet you.

I?m pleased to meet you.

I?m pleased to make your acquaintance.

It?s a pleasure to meet you.

考试结束语表达

1．That?s very kind of you. Thank you.

2．Thank you very much for giving me information.

3．Well, thanks for talking to you and I wish you all the best in your future.

4．Thank you, Sir/Madam.

5．Nice to talking to you.

6．Before you go, is there anything else you?d like to tell me?

7．I appreciate your talking with me. Goodbye.

8．I enjoyed talking to you.

9．It has been very helpful talking to you.

10．H ope to see you again.

Conversation

Possible Questions Suggested Answers and Note What?s your registration number? ?My registration number is…

What?s your name?

How do you spell your name?

How do you spell your family name / surname / last name? ?My first name is. and my last name is..

?My given name is…, but my friends

always call me…, my English name is..

?Y ou can call me…, if you like / wish.

?可说自己的nickname, 使人有亲切感

Where are you from?

Would you say it?s a good place to live in? (Why?)

Do you like living in…?

Where would you like rather live…or…? (Why?)

Do you think it would be better to live in…or…? (Why?) ?Weather

?Transportation

?Environment

?Housing

Houses are pricey in this area.

?Night life (exciting, dynamic)

?Local people

?Local government

?Job opportunities

?Resorts (skiing)

?Atmosphere

?描述hometown的时候要有selling points

Do you come from a large family or a small family?

Can you tell me a bit about…in your family? ?Extended family

?Nuclear family

?在谈及自己家庭的时候应该说一些额外信息（additional information）

?only child

?single

Do you work or are you a student in…? What do you do? ?Major可用做动词

I majored in…, and minored in…

What do you study?

What?s your major?

What do you like most about your job? (Why?)

What do you like most about your studies? (Why?) ?Ever since I was a child, I was interested

in…

?Interesting & challenging

Traveling opportunity

Training (career development)

Financial benefits

Good prospect, bright future

第四课时

口语第三讲

Conversation

注意：

1．考试中不要说“Pardon?”

2．Never say “sorry” in examination!

3．没听清可用以下说法

I don?t quite understand you. Would you explain it a little bit for me?

I am not so sure what you are getting at. Would you express it in another way?

Free Time

Do you have much free time?

How do you spend your free time?

What do you do in your free time?

What?s your hobby?

Why do you like…?

Is there any particular reason why you enjoy…?

When did you first take up / start…

(Why did you start then?) ?Particular reason

?Cultivate a hobby

?It?s never too late to take a hobby.

---Churchill

?Outdoor activities:

Sports: tennis / golf / baseball / attend the gym / fitness center

?Work out=exercise

?Recharge the battery:

Attend a training course

Read various books, for example…

?Chat online

Watch TV

(passive viewer) TV=one-eyed monster

ads (advertisement advert)

?Commercial

?Teleplay

?Educational programs

?Amusement programs

?Music: classical / light/ pop / jazz / blues

folk

?Fine arts

Abstract painting / oil painting

?I am fond of traveling. Traveling is a good

way of learning and a good way of

communicating with other people.

?No, I don?t have much free time, because

so many wonderful courses are fixed.

?I prefer doi ng exercises, (most of time) I?d

like to attend the gym or go to the fitness

centers. If time is enough, I?ll read various

kinds of books.

Possible Topics & Questions Suggested Answers and Note Transport

How did you come here today?

How did you travel to the test?

Did you come here by bus?

If you could travel by any form of transport you want, what would you choose? (Why?)

Which form of transport would you like to travel by?

How do you think you will travel to work in 15 years? time?

How do you think you will travel to work 15 years from now? ?Bus / taxi / cab / private car / subway /

tube underground / tram

?注意从以下三点出发：

time / safety / money

?light way / subway / airport

?It would be fast developing in 15 years

time and will cover everywhere in Beijing.

It will be really convenient.

Hotels

What kind of accommodation do you usually stay in when you go on holiday?

Do you stay in a hotel or an apartment you are on holiday?

What kinds of facilities do you think hotels ?hotel/motel/villa/apartment/flat

(BrE)/dorm

?city breaks, beach holidays

sun-tanned / fast-tanned center

?camping 可以住camp or tent

?Hitchhiking, hitchhiker (take a gap year) ?Domestic travel

?Sight seeing

ought to provide for business people? (Why?)

Do you think companies should pay for their staff to stay in expensive hotels on business trips? (Why? / Why not?)

Should people stay in expensive hotels on business trips? (Why? / Why not?) ?Hi-tech, Local Area Net, internet, database

system, fax

?Well equipped conference room,

sound-proof

multi-function hall

video-conferencing, tele-conferencing

?It depends (on the different circumstances).

If you fix a deal which is worth $1000000, in that case, your company will pay for you to live…

If you go there for only 2$, it?s impossible…

Possible Topics & Questions Suggested Answers and Note Future Plan

What would you like to do after you finish your studies? (Why?)

What are you doing now for the preparation of your future plan?

What if you failed to find a job as a…?

What would you do if you couldn?t find a job as …? ?go abroad, look for a job, hunt for a job,

study further, post graduate

?knowledge preparation: attend training

course

?psychological preparation: be mature

improve interpersonal skills

?It is not quite possible.

?面试时问这种问题可以说：

If you don?t want me, there are several other companies waiting for me, actually I?ve got several offers.

?如果被问到：这个工作你能做么？

AmE: Y es, definitely. It is a piece of cake.

BrE: I?m sure I can do it.

eamwork

What kind of people do you most like working /studying with? (Why?)

What do you think makes a good team?

What is a good team?

Do you think you work in a good team? (Why? / Why not?) ?Honest and have good interpersonal skills

?Cooperation and friendly atmosphere

?Mutual trust

考场策略：

1．放松心态，留下良好第一印象；

2．听清问题，避免答非所问；

3．回答以清晰，简洁，明了为佳。

Functional Sentences

没听懂时

Could you please rephrase the question/topic?

I?m not exactly sure what you mean.

对内容不熟悉或完全没听说过时

I?m not exactly sure how to answer the question, but (perhaps)…

That?s a rather difficult question, but (maybe)…

I?m sorry, but I don?t know much about.

联想到相关答案时

However, it might be possible that…

Maybe I can answer your question by telling you about a personal experience, I had…

That?s an interesting question…Let me see. Well, I suppose that…

第五课时

口语第四讲

Conversation （Warming up Ex.）

．

Exercise daily.

Work out every day.

Keep yourself in shape.

Let?s exercise.

Let?s burn a few calories.

Let?s give our bodies a workout.

Image is everything.

Stay fit and look healthy.

People judge you by your appearance.

Y our health is precious.

Y ou can?t buy good health.

Health is more important than wealth.

Thin is in..

Fat?s not where it?s at.

Y ou need to slim down.

Let?s walk down every street.

Let?s cover every inch of this city.

Let?s learn about this city inside out.

Let?s get rowdy.

Let?s whoop it up.

Let?s paint the town red.

Let?s go crazy.

Let?s raise hell.

Let?s wake the dead.

I want to travel.

I want to see the world.

I?m going to be a globe-trotter.

Let?s see the unseen.

Let?s do what?s never been done before.

Let?s travel the world far and wide.

Presentation

What is important when choosing a business club to join in?

?Leisure Facilities

The leisure facilities may be the answer, I think. It can make us very happy and comfortable after all day?s work and sometimes we can enjoy our lives in the club.

?Type of Events

If there are many types of events in the club, we will select it. Different types of events can provide us with many experiences that we have not gone through in daily basis.

?Cost

The cost may be a very important factor. If the cost is too high, many guests would be scared away, and the cost should be reasonable according to the services on offer.

?Club Members

I think club members will be the only answer. If someone can meet the celebrities of different

circles in the club, he will be happy to join in the club and he may have a chance to make

friends with them.

?Organizer

A good organizer will be the winning point. If everything is arranged in order, the guests can

easily find the person he?s looking for and do whatever they please, the guests will be very

satisfied.

?Connections with Government Officials

If it?s up to me, the factor of Connections with Government Officials is also very important.

Strong Connections with Government Officials can be useful to build good relationships with the establishment, which will be very beneficial to the business

What is important when choosing a business-training course?

?Cost

I?d like to see if our company could afford the expenses. Should the business training course costs too much, the company will have to reconsider the value and effect of the training

course.

?Size of group

If I were the decision maker, I would select a small group. Size of group will decide the quality of training to some extent. A small group will give the trainees more opportunities to develop themselves.

?Subjects covered

If the training course covers a wide range of subjects, it will be more useful for the trainees in different aspects. The more subjects are covered, the more experience they will acquire.

?Trainers

If there are many excellent trainers handling this course, it surely will be interesting and

attractive. Everybody wants to learn from excellent teachers.

?Duration

A proper duration for a training course is very important. As long as the trainee is not disturbed

during the course, and the timetable is reasonably arranged, the course can be regarded as a successful one.

?Relevance to my job

I will select a training course, which is related to my present job. My work demands fresh

minds and new skills. It couldn?t be better if I got some detailed guidance to my job from this course.

What is important when choosing a center for a conference?

?Facilities

A facility available is regarded as the hardware component of a conference center. It would be

super if the facility were always in good shape, so our work won?t be held up.

?Accommodations

As a comprehensive building, a conference center should provide office facilities as well as daily necessities. Satisfactory food and bedrooms would make their stay a pleasurable

recollection.

?Locations

To select the right location is always important in doing business. For a conference center,

company-intensive downtown area is not a bad choice. But there?s also a trend to move

towards the suburbs.

?Surroundings

Escaping the hustles and bustles of the city is a pursuit in vogue. Conference centers are

catering to this desire too. That?s why so many of them are located in tranquil parks.

?Nightlife

To lead a colorful nightlife was originally a western lifestyle. Thanks to our open-up policy, we Chinese are learning how to relax after hard work in the daytime. So it would be considerate for the conference centers to organize some recreational events.

?Traffic

I?ve seen the narrow streets surrounding a conference center jammed all day long, which is a negative example. I would choose a place to hold the meetings when people can come and go with ease.

Presentation Discourse Management

1.Opening Sentence

Well, I?d like to make a short/brief/mini/one-minute presentation on the topic…

2.Body （一般讲2-3个要点，根据语速和知识点调整）

First,…

Second….

Third,…

3.Closing Sentence

Anyway, that?s why I think so.

Thank you very much.

Thank you for taking your time.

Thank you for listening.

第六课时

口语第五讲

Conversation （Warming up Ex.）

．

I?m beat.

I?m bushed.

I can?t keep my eyes open.

I?ve had it.

I?m exhausted.

Let?s call it quits for today.

I?m only human.

I?m not a machine.

There is only so much I can do in a day.

I need a pick-me-up.

I need something to perk me up.

Let?s get some coffee.

I?m slowing down.

I?m losing steam.

I?m tiring out.

I need some stimulation.

I need some more energy.

How about some coffee?

Y ou look tired.

Y ou look sluggish.

Did you have a sleepless night?

Y ou look under the weather.

Y ou don?t look yourself.

Y ou look out of sorts.

Y ou look worried.

Is anything wrong?

What?s on your mind?

What?s troubling you?

What?s bothering you?

What?s eating you?

Y ou look tired.

Y ou look haggard.

Y ou look spent.

Y ou look pale.

Y ou look awful.

Y ou look wasted.

Y ou look sleepy.

Y ou look drowsy.

Y ou look sluggish.

Y ou look wiped out.

Y ou look burned out.

Y ou look worn-out.

Presentation

What is important when attending an interview?

?Punctuality

It?s a merit that we keep our appointment on time. For example, if the interview is due to start at ten o?clock, a candidate should arrive five minutes earlier. In preparation, he?d better pay a visit to the interview site on the day before if possible. By doing this, he could make sure of the shortest route and the approximate time to get there.

?Manner

Remember that the interviewer is observing you even before you enter the room. So don?t you forget to knock at the door first, no matter it?s a shut or open. Moreover, it?s widely accepted that eye contact is indispensable. Look straight into the eyes of the interviewer with politeness as well as self-confidence, and greet him with a smile at the same time.

?Appearance

Someone who is particular about his appearance is welcome everywhere. With you hair neatly cut, your beard nicely shaved and your face cleanly washed, your first impression could not be too bad. In addition, equip yourself with a starched shirt, and ironed suit and a pair of polished shoes; you?re absolutely a pleasant guy in the eyes of both male and female interviewers.

?Talking

Talking is the primary channel we communicate with people. As the saying goes, talking

ability is also a powerful weapon when it comes to winning a favorable feeling of others.

Choose your words carefully at first, since you?re still a stranger to the interviewer. After

getting a bit familiar with him, you can add a sense of humor in your remarks to ease the

atmosphere.

?Body language

Nowadays, the importance of body language is regarded as more revealing than what is said. A seasoned interviewer would certainly keep this in mind while talking to you. Gripping your hands together means you are nervous. Similarly, escaping the interviewer?s eyes could leave him an impression that you may be lack of confidence. Remember, you have nothing to lose.

So take it as a chat between friends rather than a serious conversation with your boss.

?Personality

Knowing all the interview tricks won?t necessarily guarantee a success. If you talking points are no more than the old stories, your efforts of organizing the materials are still in vain.

Something new is needed in order to stir the interview?s interest. Give him a little surprise and nobody cares about whether your point is right or wrong. Sometimes, it could be a quite

rewarding try.

What is important when giving a presentation?

?Topic

If we choose a boring topic to talk about, we?re facing an unsuccessful outcome. As long as you know what stuff the audience may be tired of hearing, never mention it.

?Equipment needed

It couldn?t be worse if the equipment needed in the presentation breaks down. Presentation techniques depend heavily on equipment. Spending some money to rent high-performance equipment is well worthy.

?Type of audience

An excellent presenter is good at marking off different types of audience from their

occupations and social status. Then he picks up his method accordingly in hopes of positive reactions.

?Eye contact with audience

It?s good manners to have eye contact with your audience. If you don?t give them a glimpse

every few seconds, they wouldn?t pay attention to your presentation any longer, for you don care about their existence.

?Appearance of presenter

An imposing appearance is needed in formal occasions, especially for a presenter, who is the focus of everybody. Casual wear is totally unacceptable if you ever wish to enjoy the

audience?s trust.

?Control of rhythm

Until you realize the importance of controlling rhythm, you?re not a qualified presenter yet.

Don?t you rattle away to show your eloquence? Pause from now and then, allowing your

argument to sink in.

What is important when selecting an employee?

?Qualification

Certificates and diplomas do not stand for your entire qualification. Incompetent masters and doctors graduated from highly praised universities can be everywhere. We just cannot depend on them to make a profit for the company. By contrast, interviewees with practical experience would bring us more benefits.

?Experience

It couldn?t be better if our employees are made of people who come from different cities,

provinces, countries, and continents. Their different backgrounds could very well serve our purpose of diversification within the company.

?Professional experience

It might sounds curious but I?d really like to give the job-hoppers a chance to demonstrate their capabilities. Those so-called loyal staffs who stick to one particular company as long as

possible seem to be afraid of unfamiliar working environment.

?Age

It has nothing to do with discrimination when we take the employee?s age seriously. As people grow older, they tend to adhere to past practices and resist changes. Such a rigid guy should be excluded from our paying list.

?Personality

Everyone has a unique personality, which is a welcome phenomenon. If a group of staff

members are similar in their personalities, a lot of internal conflicts could be saved. But there also a problem to worried. This unit might become a stagnant working place without vitality in the long run.

?Creativity

We attach great importance to an employee?s creativity. Mediocre Y es-man who is used to echo

the views of others apparently belongs to redundant laborer. Such a guy would be fired

immediately when there?s a call to streamline the staff. As soon as we find an interviewee has

scarce creativity, dismiss him promptly.

Presentation Sample

WHAT IS IMPORT ANT WHEN…?

Selecting applicants for a job

?Working experience

?Personal qualities

?Communicative skills

Sample

As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.

Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can trusted to fulfill the tasks and solve the problems in a more professional and competent way.

In addition to this, we also look at the personal qualities of the applicant. Does he or she integrity, perseverance or …can do?spirit? Surely any organization can benefit from the reliability, devotion and enthusiasm of its employees.

Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.

第七课时

口语第六讲

Conversation （Warming up Ex.）

1.It?s a long time since I had the pleasure of seeing you..

2. Y ou must be tired from the long flight. Please take a rest today..

3. Since it is hot today, I?m sure a beer after work will taste wonderful.

4. There is nothing I enjoy more than football.

5. I must admit I don?t take a great deal of interest in cooking.

6. Going and looking around the suburbs is a marvelous way to spend a day off.

7. What sort of work do you do at X?

8. It?s really very kind of you to come to see me off.

9. I?ll be looking forward to our next meeting.

10. Thank you for your kind invitation, but I just learned I have to go on a business trip tomorrow.

Presentation Sample

1. What is important when selling a new product?

If a trade gives the counterpart a favorable discount in selling a new product, it?ll be easy to

reach an agreement. And their volume of transaction can be larger.

?Quality

Of course the quality of a product is very important. To some extent, it?s a decisive factor.

Inferior quality will damage the company?s name, and cause a loss of consumers in the end.

?Advertising

An ingenious advertising campaign will attract the eyes of lots of consumers, because the

public is inevitably influenced by advertisements in their everyday lives.

?Packaging

I think the packaging of a product will determine its selling performance. In an era of eyeball

economy, high-quality products with poor packaging could be left out in the cold.

?Commitment of After-sales Service

If commitment of after-sales service is honored, the consumers might become rest assured. As

a result, our product will be in great need.

?Image Ambassador

It?s a common practice nowadays that companies invite fashion models, film stars and pop

singers to act as image ambassadors for their products. It turns out to be a very effective

promotion approach, especially to the youngsters.

2.What is important when choosing a magazine to buy regularly?

?Contents

Contents are the first thing to consider under this circumstance. People certainly look at what

in a magazine when they decide to buy it for the first time. The quality of a magazine mainly

depends on its contents.

?Cost

I think the cost of a magazine will stir enthusiastic response from the market. If the cost is

relatively lower than that of the same category, readers usually prefer the cheaper one.

?Title of the magazine

Title reflects the management principle of a magazine. It?s a highly condensation of the

contents. A vivid and smooth-reading title is more likely to be on the lips of everybody.

?Principle quality

Printing quality is the appearance of a magazine. Copperplate printing is widely applied to

high-grade magazines, since using low cost plain paper could downgrade their image.