平江路中英文

平江路历史文化街区旅游发展潜力实证研

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一、平江路简介

1.1“先有平江府,再有苏州城。”平江，原为苏州府之名。据历史载：宋政和三年（1113）正月，升苏州为平江府，平江之名自此始。平江路位于苏州古城东北隅，东起外环城河，西至临顿路，南起干将路，北至白塔东路面积约为116.5公顷，该区域在1986年经国务院批准的《苏州市城市总体规划》中被划为绝对保护区。其核心价值在于完整保存了公元前514年吴国伍子胥构建阖闾大城时设计的河街相邻、水路并行的双棋盘的独特城市格局，是苏州古城迄今为止传统城市格局、建筑风貌和生活习俗保存最完整的一个区域，被誉为苏州古城的缩影。

According to historical records, it was in lunar January, the third year of the emperor Songhuizong?s governance (1113) that the government granted Suzhou as Pingjiang Prefecture . Henceforth, the name of Pingjiang had its existence.

Pingjiang Street is located in the north-east of Suzhou with outer city ring river in the east, Lindun Road in the east, Ganjiang Road in the south and the East Baita Road in the north. It approximately covers a gross area of 116.5 hectares. In 1986, Pingjiang Street was selected as the protection zone according to the Overall City Planning of Suzhou approved by the State Council. The core value of this region lies in the integrated preservation of the double-chessboard layout of Suzhou, with the streets and rivers going side by side while the water and land routes running in parallel, designed by Wu Zixu who established the Helv City in 514 BC. This street, with traditional city layout, original architectural style and the living habits is the best preser ved zone in ancient city of Suzhou so far. It is also praised as … the Ancient City of Suzhou in miniature?.

平江路现存的整体布局已经历千年之久，仍然保持着“小桥流水、粉墙黛瓦”的江南水城风貌，积淀着深厚的文化底蕴，聚集了极为丰富的历史遗存和人文景观。昆曲博物馆、评弹博物馆都是中国非物质文化遗产的重要载体。

一条青石板路延续了平江路的千年历史，也演绎着姑苏原汁原味的市井生活，漫步其中，可享受古今，聆听青石板传递的千年回音。

The existing overall layout of Pingjiang Street has a history of more than one thousand years. However, it still remains the waterside town style, with small bridges over the flowing rivers and white walls and dark tiles, which accumulates deep cultural deposits and gathers extremely plentiful historical relics and human landscapes. Both Kun Opera Museum and Pingtan Museum are the important carriers of China?s intangible cultural heritage.

The one-thousand-year history of Pingjiang Street goes on along the stone slabs which witness the authentic life of the local people. Strolling in the street, you can feel the unique lingering charm of this landscape produced by its long history.

二、平江路文脉、地脉、人脉、商脉研究分析

2.1文脉

2.1.1历史文化知名度

苏州是中国首批公布的24个历史文化名城之一。而作为苏州的历史名街，平江历史街区先后荣获"亚太文化遗产保护荣誉奖"、"中国民族建筑保护杰出贡献奖"和"国家传统建筑文化保护示范工程"称号;被评为中国首批"十大历史文化名街"、"国家AAAA级旅游景区"。"平江历史街区保护项目"也入选中国城市遗产保护经典案例。

2.1.1 Historical and cultural fame

Suzhou is one of the first 24 historical and cultural cities acclaimed in China. As a famous historical street in Suzhou, Pingjiang Historical District gloriously won …UNESCO A sia-Pacific Heritage Awards for Culture Heritage Conservation?,…The Outstanding Contribution Award for Preserving Chinese National Architectures?and achieved the title of National Traditional Architectural and Cultural Preservation Demonstration Project one after another. Moreover,it is among the first group of …Chinese Ten historical and cultural streets?and …National AAAA level scenic spots?.In addition,…Ping jiang Historic Di strict Conservation Project?was selected as the Chinese classic case of urban heritage protection.

2.1.2历史文化价值

作为著名历史文化名城苏州古城的一部分，平江路历史文化街区内处处珠玑：街区内有世界文化遗产——耦园，人类口述和非物质文化遗产代表作昆曲展示区——中国昆曲博物馆(全晋会馆)，历史上明代状元申时行，清代状元潘世恩、吴廷琛、洪钧，近代国学大师顾颉刚，文学批评家郭绍虞，著名医师钱伯煊，电影评论家唐纳等许多文人雅士、达官贵人都曾生活于此。留存至今的各级文保单位有9处，控制保护建筑43处，名人故居20处，古牌坊2座;还有古井10口及古树散落其间,如同一座没有场馆的江南城市建筑博物馆。这些文物古迹，犹如一颗颗璀璨夺目的明珠，折射出古城历史文化的光华。

2.1.2Historical and cultural value

As a part of the ancient city of Suzhou--a famous historical and cultural city,Ping Jiang histo rical and cultural district is abundant in treasures. It boasts The Couple?s Garden Retreat (World Cultural Heritage) and China Kunqu Opera Museum(Human Oral and Intangible Cultural Heritage Masterpiece Kunqu Opera Exhibition Hall).There were many literati and high officials living here before, such as Shen Shixing( No.1 Scholar of Imperial Exam in Ming Dynasty),Pan Shi?en ,Wu Tingchen and Hong Jun (No.1 Scholar of Imperial Exam in Qing Dynasty),the Gu Jiegang(modern master of Chinese culture), Guo Shaoyu(literary critic),the Qian Boxuan (renowned traditional Chinese physician), Tang Na (film critic), and so on.There exist 9 cultural relics protection units under various levels,43 architectures under control and protection,20 former residences of celebrities,2 memorial arches,10 ancient wells and some ancient trees scattering around the neighborhood,which form an open museum displaying the architectures of the lower reaches of the Yangtze River. The relics,like shining pearls,reflect the splendor and glory of the long history and profound culture of Suzhou City.

2.1.3活态文化完整性和真实性

2.1.

3.1完整性。平江历史街区富有江南水乡特色的城市布局，作为生活方式和传统文化的重要保留场所,其独特性深深扎根于古老街巷和建筑所构成的历史文化空间里。在保护和整治的同时，充分开发和利用历史文化资源，发展其特有的功能，通过开展招商活动，进一

步提升历史街区的品位，促进历史街区的旅游和经济发展，以达到旅游、文化、商贸等联为一体，共同繁荣的目的。以昆曲为例，它已经经历了三个变化：从前昆曲院门前长草，如今演员档期已排满；以前只有老观众爱听，现在年轻人引为时尚；从前，演员看不到前途，现在新人也有粉丝了。昆剧是中国古代民族文化的“百科全书”，是中国特定历史社会形态的“活化石”，通过昆剧可以再现全景的、动态的、直观的、可解读的历史社会形态。昆剧内容包括古代社会生活的各个方面。如历史、政治、经济、法律、制度、仪轨、生活方式、社会心理、民俗民情，乃至服饰、房屋结构等。

2.1.3The completion and authenticity of living culture

2.1.

3.1Completion

Pingjiang Historical District is characteristic of layout of water towns in the regions south of the Yangtze River. As an important retained space of traditional lifestyle and culture,its uniqueness is deeply rooted in the weather-beaten streets,lanes and buildings. In addition to the protection and renovation,it?s important to exploit and utilize its historical and cultural resources so as to highlight its features by attracting investment and other business activities. It aims to further improve the taste of the street district, to promote the tourist and economic development and to integrate tourism,culture and commerce for mutual prosperity. Take Kunqu Opera as an example.It has experienced three changes:there was growing grass in front of the Kunqu courtyard in the past ,while today the performance schedule is full;only old audience had interest in it in the past ,but now young people begin to care for it; actors were unable to catch sight of their prospects in the past ,while now the new actors have their fans. Kunqu Opera is the encyclopedia of Chinese ancient culture, living fossil of Chinese special historical and social,which reveals panoramic,dynamic,intuitive and interpretable historic and social states.The content of Kunqu Opera covers various aspects of ancient social life,such as history,politics,economy,laws,systems,etiquette,lifestyle,social psychology,customs and even dress,housing structure etc.

2.1.

3.2真实性。其真实性体现在，在保持原汁原味的本色文化基础上，坚持传承性发展和弘扬平江历史街区的物质和非物质文化。评弹博物馆、昆曲博物馆、刺绣艺术文化、雕刻艺术等充满活力的文化在平江路的挖掘中得以真实性的保留和发展。

2.1.

3.2Authenticity

Its authenticity lies in the preservation of original culture,on the basis of which both tangible and intangible culture of Pingjiang Historical District is inherited, developed and promoted.Pingtan Museum,Kunqu Museum,embroidery artistic culture,sculpture art and other dynamic arts are authentically retained and developed during the progress of Pingjiang Road.

2.2地脉

2.2.1苏州城市的地理位置

苏州位于江苏省东南部，东临上海，南接浙江，西抱太湖，北依长江。其中心地理坐标为北纬31°19'，东经120°37'，是我国的历史文化名城和重要的风景旅游城市，是长江三角洲重要的中心城市之一。

Suzhou is in the southern part of Jiangsu Province, with Shanghai to the east, Zhejiang Province to the south, Taihu Lake to the west and the Yangtze River to the north. Its central geographic coordinate: northern latitude 31°9′an d east longitude

120°37′. Suzhou is a historical and cultural city as well as a key tourist city and it is one of the major cities on the Yangtze River Delta.

2.2.2平江路在苏州的地理位置

平江历史街区位于苏州古城东北隅，东起外环城河，西至临顿路，南起干将路，北至白塔东路，紧邻拙政园历史街区，这里作为诸多历史景点的聚集之地，拙政园、狮子林、网师园、沧浪亭等，会让游客在闲逛平江路的同时感受中国古典园林之美，体会江南水乡风韵。随着游览项目的丰富化，游客们定会对这片区域流连忘返。作为苏州最繁华的步行街，这里可以给游客带来诸多现代与古风融合的气息。其中最为核心部分就属平江路，它是苏州迄今保存最完整、规模最大的一个区域。

Pingjiang Historic Street is located in the northeast of Suzhou, with outer ring river in the east, Lindun Road in the west, Ganjiang Road in the south and the East Baita Road in the north, which is near to the Humble Administrator?s Garden.

There are lots of historical sites in the nearby areas, such as The Humble Administrator?s Garden, the Master-of-Nets Garden, the Lion Grove Garden, the Couple?s Garden Retreat and so forth. Walking leisurely in the street, visitors can appreciate the beauty of China Classical Garden and feel the charm of the areas south of the Yangtze River. Visitors enjoy themselves so much that they want to stay so as to appreciate the abundant tourism resource to their heart?s content. As one of the most fascinating places in Suzhou, it shows the perfect combination of modernization and classicality. Pingjiang Street is the essence of ancient city of Suzhou, which is preserved intactly in large scale.

2.2.3街区在城市规划中的地位

江苏省苏州市、平江区政府及相关职能部门一直非常重视平江路的整体保护工作，并将保护工作纳入了国民经济和社会发展计划。2002年，以迎接第28届世界遗产大会在苏州召开为契机，苏州市委、市政府启动了平江路风貌保护与环境整治先导试验性工程，并在2005年批准通过了同济大学编制的《苏州古城平江历史街区保护整治规划》，平江路由此揭开了全面保护的新篇章。

The municipal government and the district government of Pingjiang Street always pay attention to the overall protection of Pingjiang Street and brings this protection work into the project of National Economy and Social Development.

In 2002, Suzhou Municipal Party Committee and Municipal government started the testing project--preserving the original appearance of Pingjiang Street and stopping destroying environment in order to embrace the 28th World Heritage Convention held in Suzhou. What?s more, in 2005Conservation and Renovation Project of Pingjiang Historic District of Suzhou ancient city compiled by Tongji University was approved.

2002年至2004年，苏州市委、市政府实施平江路风貌保护与环境整治工程，通过拆除违章建筑、10类管线入地、铺设石板路、疏浚河道、维修老房子等，共耗资1亿多元，使平江路从北塔东路到干将路的主要部分（全长1090米）再现天生丽质。该保护规划项目不仅采用了国际通行的修旧如旧的修复手法，同时还引入了唤醒老建筑活力的动态保护思维。联合国教科文组织评委会对规划的评价是：“该项目是城市复兴的一个范例，在历史风貌保护、社会结构维护、实施操作模式等方面的突出表现，证明了历史街区是可以走向永续发展的。”

From 2002 to 2004,Suzhou Municipal Party and Government carried out the

project of preserving the features and renovating the environment of Pingjiang Street by demolishing illegal buildings, putting ten types of pipelines into the ground, paving road with stone slabs, dredging the riverway and repairing the old houses to reappear the beauty of the major parts(1090 meters) of Pingjiang Street from East Beita Road to Ganjiang Road. The whole project cost more than 100 million yuan.

The project not only adopts the recuperative method which is in common use worldwide, but also brings in the dynamic protection notion of waking up the vitality of old buildings. The judging panel of the UNESCO evaluates that this project is a paradigm of the urban revitalization and it is prominent in historical landscape protection, maintenance of social structure, and operation mode, proving that historic districts can achieve sustainable development.

2.3人脉

2.3.1历史文化名人

人们常说，一座城市的文化品位，往往通过这座城市的建筑物和所拥有的文化名人体现出来。建筑物是历史的遗存、文化的结晶，也是人的心血和造化。一个缺乏文化名人群体支撑的城市，不可能成为真正的文化名城。苏州的平江路亦是如此，从古至今灿烂悠久的800年历史文化孕育了一个又一个杰出人才。

2.3.1Historic and cultural celebrities

As the people?s saying goes,the cultural taste of this city?s is usually reflected by the local buildings and celebrities.These buildings are historic relics,cultural crystallization and people?s effort and sweat.It is impossible to be a genuine historic and cultural city without sustaining by cultural celebrity group,including Pingjiang Road,which nurtured one by one outstanding talent throughout history with 800 years?splendid historic culture.

2.3.1.1潘世恩。坐落在平江路的钮家巷潘宅（凤池园）——潘宅是清代大学士潘世恩故居。潘世恩（1769-1854）清朝大臣。初名世辅，小字日麟，字槐堂，一作槐庭，号芝轩，晚号思补老人，室名有真意斋、思补堂、清颂堂。祖籍安徽歙县，后迁居江苏苏州。乾隆五十八年进士第一，状元。授修撰，嘉庆间历侍读、侍讲学士、户部尚书。道光间至英武殿大学士，充上书房总师傅，进太傅。为官五十余年，历事乾隆、嘉庆、道光、咸丰四朝，被称为“四朝元老”，与堂兄潘世璜、孙潘祖荫合称为“苏州三杰”，著有《恩补斋集》。

2.3.1.1Pan Shi?en

The Pan?s Residence(Fengchi Garden),which is located in the Niu?s Lane of Pingjiang,is the former residence of Pan Shi? en(Scholar of Qing Dynasty).He was one of chancellors of Qing Dynasty.His ancestral home was She county of An?hui Province,and then he moved to Suzhou.He was the No.1 Scholar of Imperial Exam in 58 year of Qian Long?s reign.His title were Serving Study,Literature Lecturer, Minister of Revenue in Jia Qing?s reign.He was promoted as Scholar of Yingwu Temple and worked as the general teacher of imperial offspring?s study,a power official successively.His career was as long as 5 decades and served for four courts of Qian Long,Jia Qing,Dao Guang,Xian Feng.As a result,he was regarded as the …Minister of Four Emperors?.He wrote …En? Bu Zhai Collected Works?.Moreover,his elder cousin,Pan Shihuang,Pan Zuyin and him were called …Three Standouts of Suzhou?.

2.3.1.2洪钧。洪钧状元府（林荫堂）位于悬桥巷27号，为洪钧出仕后所建。洪钧，

清末外交家，祖籍本在安徽，是后来搬迁至苏州。因从小家庭贫困，父亲曾让他弃文从商，而从小就有鸿鹄之志的他拒绝弃文从商，同治7年终于考取了状元，任翰林院修撰。

2.3.1.2Hong Jun

Hong Jun?s Residence(Boulevard Church) is located in the No.27 of Suspending Bridge Alley，which was built after he became an official.Hong Jun was the diplomate of the end era of Qing Dynasty.His ancestral home was An?hui Provence and moved to Suzhou later. Because of poverty since he was a child,his father had ever urged him to give up study and carry out business.However,this ambitious child rejected that and eventually obtained the No.1 Scholar of Imperial Exam in Qing Dynasty.After that,he was appointed as Imperial Academy Compiler.

2.3.1.3顾颉刚。在离悬桥巷东头不远处，有一座平桥架在巷南侧河上，这座桥过去是木板桥，所以叫作板桥也叫顾家桥，20世纪70年代改为水泥桥，长不足7米，宽仅3米，过桥就是现在称作顾家花园的小巷了。顾颉刚，现代古史辨学派的创始人，也是中国历史地理学和民俗学的开创者。是中国近代学术发展史上有着重要影响的一位学者，著名历史学家，民俗学家。主要论著有《古史辨》、《崔东壁遗书》、《当代中国史学》、《汉代学术史略》等。

2.3.1.3Gu Jiegang

There is a parallel bridge standing over the southern side of the river near the east of Suspending Bridge Alley.This bridge was used to be made of wood,as a result,people called it plank bridge or Gu?s Bridge.It was reformed to be a cement bridge in 1970s.,with length of less than 7 meters and width of only 3 meters. Passing through this bridge is a small valley which is called Gu?s Garden.Gu Jiegang is the originator of ancient history distinguished school,and is also the creator of Chinese Historical Geography and folklore.In addition,he is a scholar of significant effect to the history of modern academic development,a famous historian and a folklorist.His major works include [Ancient historical distinguish],[Cui Dongbi?s Posthumous Paper],[Chinese Modern History ],[Academic Historical Strategy Of Han Dynasty] and so on.

2.4商脉

2.4.1老字号商铺保留情况

历史街区的管理者合理安排商铺。在街区改造过程中，沿平江路零星有一些维修和重建的房子，以保持平江路的恬静与疏朗。历史街区的管理者严格挑选，本着宁缺勿滥的原则，仔细挑选投资项目。此外，原有的老字号商铺被适时完好的保留下来。如，平江园、汪氏义庄等，带着古色古香的江南调，糅合现代化的经营理念，结合中西文化发展，深入人心。而且在商铺的装修风格、内部陈设均有严格的要求——保留原貌为原则。其中，品芳是最典型的老字号，它是平江路上的一家130多年历史的老茶店，两层临水小居，装修古色古香，一边是古巷，一边是小桥流水，厨房是开放式的，品茶、用餐皆可,价格公道，可以坐下来慢慢品的小店。实际上，品芳是平江路上第一家建立起来并代表了一切苏州传统事物的老子号商铺。之所以这样说不是由为它本身的建筑特色，而是归因于这里的音乐、小吃和茶饮。品芳保留了各种事物简单平实的特点，这一点却恰到好处。楼下是一片异常开阔的空间，在这里你可以静观周围的一切景象。楼上是一条长长的过道，过道两边是半围起来的房间，这里与外界隔绝，颇为隐蔽，是赏景的好地方。

2.4.1The reservation of time-honored shops.

2.4.1The administrators of historic district rationally arrange these shops. In the course of district renovation, some of the residential houses along the Pingjiang Road

are repaired and rebuilt to keep its serenity and ancient flavor. Following the rule of putting quality before quantity, the administrators conscientiously selected investment projects. What?s more, the former time-honored shops have been intactly reserved, such as Pingjiangyuan Teahouse,Wang?s Charity house, which are filled with quaint tune of the regions south of the Yangtze River and mixed with the modern business notions combining the Chinese and Western cultural development. Also,in decorative style of shops, there are severe requirements about the indoor display by obeying the rule of retaining original appearance. Among those quaint shops, Pin Fang Teahouse is a typical example of time-honored shops. It is an old tea shop with over 130 years. It is a two-storied building along the water, with quaint decoration,.on one side there is an old lane, and on the other side there is a bridge and running water. Its price is reasonable so that you can take a seat and feel the atmosphere.As a matter of fact, Pin Fang is the first establishment on the street to represent everything that Suzhou was in the past. It?s not just the architecture but the music, food, and drinks. Pin Fang keeps things simple and it works very well for them. Downstairs the space is fairly open and you can see everything that happens around you. Upstairs is a long hallway with half enclosed rooms on either side that give seclusion and privacy as well as a better view.

2.4.2商铺的种类及文化内涵

2.4.2The variety and cultural connotation of shops

2.4.2.1商铺的种类。分布在河道两岸的商铺经营范围各异，主要集中在原创手工类、工艺品，如东巴古、绿竹翁、景泰堂、卢福英苏绣制作中心等；服饰类，如缘杨裁缝铺、一爿衣铺、荷言旗袍等；餐饮小吃类，如狐狸家手工酸奶、大树舫、三味养生馆、梅上人家典藏等；茶馆、酒吧类，如品芳、平江园、上下若、在云端、螺壳等；旅社、客栈类，如平江客栈、明堂青年旅店、书香世家平江府酒店。除此之外，像猫的天空之城这样带有小资情调的独具创意特色的商铺在这里蓬勃发展。

2.4.2.1The variety of shops

The shops scattering along both riverbanks run in different scales. The shops can be mainly classified into the following types: original handcrafts shops such as Dongba Handcrafts Shop, Lv Zhuweng Bamboo Products Shop, Cloisonne Hall and Lu Fuying Suzhou Embroidery Production Center; clothes shops such as Yuanyang Tailor's, Yipan Clothes Boutique and Wispering Lotus Cheongsam Club; restaurants and snack bars such as The Fox?s Handmade Yogurt, Dashufang Restaurant, Sanwei Health Restaurant and Meishang Home Snack Shop；teahouses and bars such as Pin Fang Teahouse, Pingjiangyuan Teahouse, If Coffee Bar，Zaiyunduan Café and Locke' Pub; hotels and inns such as Pingjiang Lodge, Mingtown Youth Hostel, and Scholars Hotel Pingjiangfu. In addition, many chic places effusing petty bourgeoise sentiment such as Momi Caféhave are thriving here and favored by young people.

2.4.2.2商铺的文化内涵。平江路虽是作为历史文化街巷进行了保护改造，遵循修旧如旧原则，但沿街不少老宅实已辟为酒吧、会所，只是外表并不张扬，悄悄掩隐在木制门板之下，乍看起来与普通民居并无二致，只有从格外精致的雕花门廊上可以窥出些端倪。苏州平江历史街区至今保持了自唐宋以来水陆结合、河街平行的双棋盘街坊格局，堪称世界城市史上的一大奇迹。古街如何与时代并存是个世界性课题。

2.4.2.2The cultural connotation of shops

Pingjiang Street is preserved and renovated as a historical and cultural street

by following the rule of being repaired like what it was before. However, many old houses have been transformed into bars and clubs with antiquated appearance. The dynamic life indoors is concealed by the wooden door planks, which look like common residence. You can see some differentiations from the delicate carved porch. Suzhou Pingjiang Historical and Cultural District retains double-chessboard layout, with the streets and rivers going side by side,the water and the land routes running in parallel,which is regarded as a miracle of city history in the world. How to attain coexistence between ancient street and modern time is a hard nut to crack in the world.

以平江客栈为例：一千多年来，平江路一直是黑白的，宁静的。这家华贵的四星级文化客栈，厅堂一派古朴风味，四世同堂格局下摆放着八张花梨木太师椅，厅堂中央供奉着福、禄、寿三星，就连站在旁边的服务生都是一身短衫打扮。这宅子是明代的，距今400多年了。这座酒店卖的就是苏州味道，全世界仅此一家。平江客栈地处平江历史街区钮家巷上，客栈依河而建，木梁瓦顶、回廊小苑。怀旧的雕花木床、民国时期的婚嫁木箱、清朝的镂花屏风、、、这些古董都成为了酒店的基本陈设。除了加添了电话、电灯、宽带之外，几乎没有其他现代设施了。类似平江客栈的商铺发展在平江路比比皆是，其商铺文化内涵换言之与平江路千年历史文化紧紧相扣。

Take Pingjiang Lodge as an example. Over one thousand years, Pingjiang road is always plain and tranquil. Pingjiang Lodge is a new Culture Hotel rebuilt according to 4-star hotel standard. It was converted from Suzhou ancient complex of houses in Si-jin style, a traditional Chinese architecture that contains different compounds of courtyards and rooms. It was once the Residence of the Fang Family in the Ming Dynasty. Constructed in the old Suzhou style in the middle era of the Ming Dynasty, the Main Hall of Pingjiang Lodge has a history of more than 450 years and it is the oldest part of the complex. It has been inherited for 7 generations. The gold-gilded pattern on the rooftop can still be barely seen. The Lodge preserves “fine, exquisite, and elegant”in Chinese architectural style. Getting into the Pingjiang Lodge is just like traveling back in time. When you stroll down, you will find pieces of relics dating back to the Ming Dynasty (1368-- 1644)and Qing Dynasty (1644-- 1911). The traditional ambiance also allows you to experience the Chinese culture to its fullest. Take your time to play the Chinese piano, and Chinese Chess , as well as Chinese Brushes and Black Ink Bar for calligraphy and painting at the lobby lounge where local tea is served. .In addition to the telephone, lamp and broadband, there are no other modern facilities. There are numerous shops which are similar to Pingjiang Lodge ,whose culture is tied tightly with the profound history and culture of Pingjiang Street.

三、旅游发展现状及潜力分析

3.1客源市场分析。

苏州客源市场分析。来苏州旅游的游客主要以中青年为主要群体。18岁以下和55岁以上的比例偏低，但随着我国老年化过程的加快、闲暇时间充裕、有一定的可自由支配收入的老年旅游者市场也是苏州旅游发展不可忽视的一个重要细分市场。从游客的职业结构来看，参与调查的游客主要以企业管理人员、学生、公务员/事业单位人员、专业技术人员和个体工商户/私营业主为主，累计比重达到89.88%，进一步验证了中青年群体是苏州旅游主体构成的事实。在文化程度方面，大专程度以上的游客总比例为82.31%，其中以大专/大学本科学历的游客为主，占到总游客的71.07%，占绝对优势，说明苏州旅游市场是一个高文化程

度构成的市场，这也正好切合苏州历史文化名城的特征。

3.1Analysis on the tourist market

Analysis on the tourist market of Suzhou.

The major group of tourists in Suzhou are middle-aged people and youths.The proportion of people under 18 years old and over 55 years old is relatively low.However,in our country, as the aging process quickening,the aged people have more and more leisure time and disposable income,which suggests an important niche market that can not be ignored in Suzhou tourism development.As for the structure of jobs of tourists,the participants mainly are corporation management staff,students,civil services or personnel of institutions,professionals and individual businesses,all of them above take up 82.31 percent.Among this statistic,tourists of college degree and university degree occupy the major part,which is 71.07 percent,a dominant advantage over other parts.This research shows that Suzhou tourist market is composed by highly educated people,which fit the characteristic of the famous historic and cultural city.

3.2平江路历史街区的现状。

3.2.1传统的水乡风貌。《平江图》碑完整地反映了宋代苏州城的历史格局。平江历史街区虽和古城一样经历了千年沧桑，但仍然保持了旧时的面貌。将其现状和《平江图》对照后，可以清晰地看出，区域内街巷、河道的分布和《平江图》的标示大体上是一致的。

3.2.1The landscape and waterscape of traditional water towns. The stone tablet map of Pingjiang Prefecture integrally reflects the historical layout of the Suzhou City in the Song Dynasty. Pingjiang Historical District still retains the old-time style, although it has experienced a thousand years? history just like that of the ancient city of Suzhou. Compared with The stone-carved map of Pingjiang, we can clearly see its current situation including the distribution of streets and rivers in the district almost accords with the map.

3.2.2典型的江南民居。苏州民居是江南民居的典范，是解读吴文化的窗口。在平江历史街区内留存下来的大宅不但数量多，质量也较好。街区内尚有四十余处被列入控制保护名单的古建筑，有的曾是官僚富商的宅第，有的是文化名人的故居，有的具有一定的建筑特色。

3.2.2The typical residential houses in the southern part of Yangtze River. The local buildings of Suzhou is the representative of Jiangnan-style houses and is also an access to the interpretation of Wu culture. In this historical block, plenty of mansions in good condition have survived the long history. There are more than 40 ancient buildings which have been put on the list of control and protection. Some of them are the former residences of bureaucrats, rich merchants, or cultural celebrities, showing particular architectural features.

3.2.3丰富的人文资源。一条条小巷是苏州人世代尘息繁衍的温馨家园，千百年来生活在小巷里的人和积淀在小巷里的故事，构成了苏州的历史。平江历史街区保存的小巷最多，小巷里的故事也多。清代中晚期，苏州两大望族“贵潘”和“富潘”分居于平江路两侧。礼耕堂潘宅即“富潘”。从潘族九世开始，到乾隆年间就名扬整个京城。这里，一个十世绵延、百年繁华的家族从此开始了富甲一方的风华传奇，为平江路的历史添上了浓墨重彩的一笔。乾隆48年，潘家耗资百万银两，历经十年，翻建的卫道观前宅地，更是演绎了一个家族的鼎盛繁华。百年沧桑，诸多风尘往事已翩然消散，而礼耕堂的风华绝代却不曾逝去，英姿依旧。此外，这里有晚清状元洪钧与名妓赛金花居住的悬桥巷状元府第，一段演绎了一场历史

浪漫情怀，唐纳与蓝萍结婚后还乡省亲时住过的马家老宅，他们的故事都已成为佳话，代代传送。国学大师钱穆潜心撰写学术名著时寄寓的耦园书斋，如今一是游客们喜闻乐见的游览好去处。著名作家、教育家叶圣陶，历史学家顾颉刚等，为当地的文化传播起到了巨大的作用。古籍版本目录学家、书法家顾廷龙，多次在各个历史古迹中题字留念。中科院院士、化学家顾翼东等在海内外享有盛誉的一流文化名人，不仅弘扬了苏州是数代文人志士的聚集之地，人杰地灵，这里彰显的更是一份求真务实、刻苦钻研、孜孜不倦的民族精神。

3.2.3 Rich humanistic resources

Every lane is the warm home to Suzhou people and their offspring. With hundreds of years passing by, people living here and stories coming down from the past compose the history of Suzhou. Most lanes are preserved very well at Pingjiang Street and each lane has its own stories. In the middle and late period of Qing Dynasty, two prominent families, “The Honorable Pan” and “The Wealthy Pan”, which lived on opposite sides of the street. Ligeng Hall( Wealthy Pan?s Residence) ,which has witnessed the glorious legend of a family that has been in prosperity for ten generations. Over the past hundreds of years, various matters have faded away, while the unparallel glow of Ligeng Hall has been retained until today. In addition, HongJun, the No.1 scholar of the Imperial Examination in late Qing Dynasty and his wife, Sai Jinhua, the famous courtesan had been living in the Mansion of No.1 Scholar located in Xuanqiao Lane. In the historic scroll of Pingjiang District, we can find numerous great names including Qian Mu, a renowned master of Chinese culture, Ye Shengtao, a famous writer and educator, Gu Jiegang, a contemporary historian and Gu Yidong, an academician of Chinese Academy of Sciences. They not only demonstrate that Suzhou is a land of great minds but also show the ethnic spirit of being practical, assiduous and persistent.

3.2.4历史与时代交织的的缩影。全晋会馆，也就是现在的昆曲博物馆，多年来见证了平江历史街区的变迁，而其本身所具有的古朴的建筑特色一直存留至今。另外，会馆内据说有连贝聿铭这样的国际建筑大师都视为奇迹的“精妙绝伦的戏台”。大儒巷子旁便是现在的大儒小学，多年来，这里培养出了众多的江南才俊。

3.2.4The miniature of history and eras. The Quanjin Guild Hall, namely today?s Kun Opera Museum, has witnessed the transition of Pingjiang Historical District and its quaint architectural features have been kept so far. Furthermore, there is an exquisite stage, once praised as a miracle by the world-renowned architect I.M.Pei. Beside the Daru Lane is the Daru Primary School, which has cultivated numerous talents.

（三）、平江路历史街区旅游开发条件

3.3优势条件：

3.3 Advantages:

3.3.1平江路历史街区是苏州城内唯一一块完整地保留了苏州古城以“水陆并行、河街相邻”为特点的双棋盘城市格局的地区，为当地及外地游客游览参观这一颇具特色的历史文化名街提供了活动场所，同时为历史及地理研究工作者提供了良好的范本。

3.3.1Pingjiang Historical District is the only place perfectly preserving the double-chessboard layout of Suzhou with “the streets and rivers go side by side while the water and land routes run in parallel”. Presently, this street acts as an open museum for the visitors to savor its unique features. In addition, it provides a good

model for the researchers to study the local history and geography.

3.3.2它是苏州人与自然和谐相处这一城市建设理念最完整的体现，在这里，人们可以观赏到古色古香的小巷，旁边是缓缓流淌的河水，驳岸两旁绿树成荫，而各家店铺的门面装饰也较好地融入了自然与现代的元素，这一完美结合使得平江路将“天人合一”的发展理念完整地展现出来。平江街区与传统民居交织在一起，各类建筑分布错落有致，名人故居都已完好保留。平江路不仅是历史文化的聚集之地，更是老苏州人生活的缩影。

3.3.2Pingjiang Street integrally annotates the concept of urban construction, namely man and nature living harmoniously. Here people can see lanes of antique beauty, with rivers flowing by slowly and the banks of the rivers lined with trees. The decoration of each shop is blended with nature and modern elements. This impeccable combination fully develops the idea of …the Unity of Man and Nature?. Pingjiang District is interwoven with traditional local-style dwellings. The distribution of all kinds of buildings is well-proportioned and Chinese celebrities?old houses have survived intactly. Pingjiang Street is not only the heritage of history and culture but also the microcosm of Suzhou folk life.

3.3.3它的完好保存体现了一种新型的发展模式，这种模式将会逐渐被人们认同，平江路因其融文化、历史、民居生活、商业发展于一体，体现了一种独特的社会发展模式。它不但能保证当地交通畅达、经济发展，还能传播历史遗留文化，为许多其他水乡地区的文化区域的新型改革提供了范本，现已逐渐引起当地政府对历史建筑保护工作的重视。平江路是苏州“小桥、流水、人家”风貌最为齐全、保护最为完整的地区；除了以上这些静态的历史遗存外，该地区也是苏州传统生活形态保持较为完整的地区之一。

3.3.3Its intact preservation embodies a new kind of development pattern, which will be gradually acknowledged. Pingjiang Street gives an expression to an unique social development model due to its combination of culture , history, residential life and commercial development. On the one hand, this pattern makes it possible to guarantee the local traffic to be unimpeded and continue the development of economy. On the other hand, it can spread profound culture, providing a template for the new reform of other cultural districts in water towns. Now, the local government has attached great importance to the protection of historical buildings. Pingjiang Street is the very place where the flavor of …little bridges, running water, and local dwellings?are well preserved. In addition to the static historical relics mentioned above, this district is also one of the places where the form of Suzhou traditional life is relatively complete.

3.3.4有利于促进当地经济的发展，从而引导商业经济的良性循环。目前诸多地区越来越重视当地旅游业在经济发展中的地位，也已经将其作为新的经济增长点纳入长期经济增长规划当中。平江历史街区以其独特的地理优势和浓厚的历史文化背景，已经吸引了越来越多的游客流连于此。不仅为平江路带来了勃勃生机，又进一步促进了当地餐饮业、酒店业、运输业等领域的新发展。随着旅游规模的逐步扩展，平江历史街区的开发定会是当地今后的经济发展大有裨益。

3.3.4The exploitation of Pingjiang Historical District is beneficial to the development of local economy, and thus it can lead the commercial economy into a virtuous cycle. At present, more and more areas pay much more attention to the position of tourism in economic development and have brought it as a new economic growth point into the long-term economic growth plan. Pingjiang Historical District,

benefiting from its unique geographical advantages and rich historical culture, is attracting more and more visitors. The development of tourism not only makes the Pingjiang District prosper, but also promotes a new development of local catering industry, hotel industry, transportation etc. With the gradual expansion of the tourism scale, the development of Pingjiang Historical District is certain to do good to the local economic boom.

3.3.5有利于引导人民群众对平江历史街区的保护意识。现在的人们过多地生活在灯红酒绿、嘈杂无章的现代社会环境之中，早已经对现有的实体建筑、环境、价值观、浓厚的商业气息产生厌倦，相比之下，他们看到平江历史街区的幸村及修复，会让人们自发地产生对历史文物的保护意识，因为他们深知此类文化遗产的保留来之不易，善待、爱护他们已逐渐被人们引为新的社会道德观念。这对构建社会和谐社会也有一定的促进作用。

3.3.5Moreover, the development of Pingjiang Street can be in favor of strengthening the local people?s awareness of protection. People today are living in the scene of debauchery and the tanglesome social environment. As a result, they are bored with the existing hypostatic buildings, environment, values and strong commercial atmosphere. In contrast, people spontaneously have a sense of protecting the historical relics when they see the survival and renovation of the Pingjiang Historical District. Because they know it very well that the reservation of this kind of cultural heritages is not easy, and thus, being kind to these sources and protecting them are regarded as the new social moral concept, which to some extent makes for building a harmonious society.

3.4 Disadvantages

3.4.1平江历史街区资源的类同性。苏州是中国旅游产业相对发达的地区之一，旅游发展相对成熟，旅游竞争甚为激烈。对于平江历史街区而言，因其旅游业的开发与发展已经进入平稳期，想要进一步吸引旅游消费者只靠原有的品牌效应已经收效甚微。另外，与其资源类同，同样以江南水乡为特色的周庄、同里等古镇，已在旅游市场逐步在近几年树立起来自身的良好形象。越来越多的旅游者对平江历史街区的注意力出现了转移，从而产生了旅游效益增长缓慢、发展动力不足等新的问题。

3.4.1Similarity in tourist resources. Suzhou is one of the areas in China, where the tourism is relatively developed. Its development is comparatively mature and competition in tourism is extremely intense. As far as Pingjiang Historical District is concerned, its tourism exploitation and development has begun to level off, it is not effective to rely on the original popularity to attract tourists. In addition, ancient towns such as Zhouzhuang, Tongli, featuring the flavor of water towns in the south of Yangtze River Delta, have a lot of resources similar to Pingjiang Street. In recent years, these ancient towns have established a good reputation in tourism market. As a result, more and more tourists shift their attention away from the Pingjiang Historical District, which leads to the new problems such as the stagnant tourism profits and lack of impetus.

3.4.2街区的开放性。平江历史街区是苏州古城的一个有机组成部分，这里生活着大量的居民。平江路区域内通道较多，人员进出频繁，因此很难如周庄那样，关起镇门来售票，获取收益。加上该地区街道狭窄，人员密集，来往的车辆和游客拥挤不堪，并出现诸多交通安全隐患，游客们在旅游过程中要时刻保持警惕，很难专心于在平江路的游览与欣赏，无形之中造成了他们的心理负担，影响了有游客的旅游满意度，这对平江路口碑的创建也是极为不利

的。此外，过多的游客游览于此，一定程度上影响了当地居民生活的环境，原有的幽静古朴受到重大冲击。

3.4.2The openness of the block. Pingjiang Historical District where a lot of residents are living is an integral part of the ancient city of Suzhou. There are many lanes alive with local people?s busy daily life. So it?s very difficult to enclose the whole district and sell tickets for profits. Besides, the narrow streets swarming with tourists and vehicles may cause potential safety hazard, which keeps visitors in tension. Therefore, it is inevitable to distract tourists from appreciating the beautiful scenery of Pingjiang Street and put them under psychological burdens. Consequently, it has negative effect on the tourists? satisfaction, which is adverse for Pingjiang Street to earn the public praise. Moreover, an excess of visit, to some extend, exerts an unfavorable influence on the living environment of the local people, which keeps original tranquility and simplicity at stake.

3.4.3过度的开发与整修对平江路原有风貌造成侵蚀。据调查，平江路经历了长期的开发，建筑物的翻修与重建很大程度上已经改变了传统的建筑风貌。当地居民反映，很多居民在历史文物整修期间被迫迁移，原有的古老建筑大多被拆卸重建，而这些新建筑大部分又是简单模仿原有的建筑风格，原有的质朴与古色古香已经荡然无存。翻新的建筑只是为了迎合广大消费者的需求，从而获取更多的经济效益而建造的。换句话说，原有的古建筑保护及整治观念已经在以经济利益为主导的社会氛围中出现扭曲，诸多具有现代气息的建筑立于其间，突兀而有损平江路原有的古朴风貌。

3.4.3Excessive exploitation and renovation has, to a certain extent, impaired the original style of Pingjiang Street. Some of the residents were required to move to other places because of the renovation of the historical relics. The original old buildings were disassembled and reconstructed. Nevertheless, the majority of new buildings simply imitate the original architectural style. The original simplicity and antiquity have gone. The renewed buildings just satisfied tourists?demands to gain more profits. In other words, The original concept of ancient architecture protection and renovation has been distorted in today?s commercial atmosphere, dominated by economic benefits.

四、旅游潜力开发策略

4.1风貌保护的可持续性和真实性

历史街区开发旅游业要充分认识自身的特色要素和赖以生存的基础，注重景观、文化、社会等多方面地方特色的保护，并使特色和价值得到应有的重视和发扬。改善街区居住环境，尽可能多地留住原住民，延续当地传统文化习俗。恢复、调整其既有的商业活动功能，增加其旅游观光的价值，使其成为整个城市文化和经济活动的有机组成部分。在进行游览设施、服务设施的设置和旅游商品开发时，不可用新的人文资源对原有的遗产资源进行干扰。要大力挖掘旅游资源的文化内涵，丰富旅游项目，同时加大宣传的力度，力争用少量的资源

从多角度满足“食、住、行、游、购、娱”旅游六要素的要求。

Fourth, the potential of tourism development strategy

4.1 Sustainability and authenticity of the style and protection

The development tourism of historic blocks should fully recognize its own characteristic elements and the basis of its dependent subsistence, pay attention to the protection of landscape, culture and society and other various aspects of the local characteristics, make the characteristic and value deserve attention and promotion. To

improve the residential environment of the block, try as much as possible to retain the original inhabitants, and keep the continuation of the local traditional cultural customs.The officials have restore and adjust its existing business functions to increase the value of its tourism and to make it the organic component of the whole city?s culture and economic activities.In the course of setting up the tourist and service facilities and developing the products,they ensure that new cultural resources do not make impacts to the original heritages. We should extensively dig the cultural connotation of tourism resources,enrich tourism activities.At the same time, we should increase the publicity, strive for less use of resources to meet the six demands of food, accommodation, transportation, traveling, shopping, entertainment from multiple aspects.

对历史街区旅游资源的利用要把握好“度”的概念，过度的丌发会造成历史街区的破坏，也会对当地居民的生活造成影响。因此要对旅游丌发进行性质和数量的规定和控制，根掘旅游性质的规定，实行容量控制，包括游客人数、历史建筑或构筑物的承载能力、各类旅游服务设施的数员、水电能源消耗量、垃圾的处理能力等，避免过度利用。建立和完善管理法规制度，多渠道筹措保护资会，特别要重视利用发展旅游业对遗产保护进行投资，以保持历史街区的可持续发展。

The use of the historic block tourism resources should be reasonable and sensible. Excessive development can cause destruction to historic block and affect the residents' life.Therefore, the quality and amount of tourism development must be under regulation and control,that is to say,according to the rules of tourism nature,we should control the volume, including the number of tourists, the bearing capacity of the historical buildings and other structures,various members of tourist service facilities, the water and electricity consumption,the waste processing capacity, avoiding excessive use,etc.We should establish and improve the system of management regulations,attract more investors from multiple channels,particularly put great importance to develop the tourism industry to attract more investment for the protection of heritage.As a result,we can keep the sustainable development of the historic blocks.

4.2开拓旅游线路

在游线设计时，一方面考虑大平江旅游区概念，将旅游区内景点有机组合，同时可以印制《平江府图图册》，其中包括完整的“平江府图”，放大比例的平江历史街区的部分“平江府图”，以及一些文字介绍。这样的“平江府图”既是导游图，也是很好的旅游纪念品。人们拿着800年前的地图，走在平江历史街区按图索骥地观赏浏览时，会有一种感慨和赞叹，以及对这片老城的敬意。另一方面顺应自助旅游的潮流，并不对旅游者的游程进行限制，提倡旅游DIY。关于开辟的旅游线路，主要如下：

When we design the tourism line, on one hand ,we should consider the concept of big Pingjiang historic area and combine its tourist attractions with each other. It is necessary to print …the Pingjiang M ap?,which includes the complete map of Pingjiang Prefecture, the magnified map of Pingjiang historic block and relevant word description. As a result, such a map acts as both a tourist map and a distinctive souvenir. When people walk along the street reading a map designed 800 years ago, they will show appreciation and respect to the old city. On the other hand, we should follow the trend of independent travel, advocating flexible DIY tour instead of

restricting the itinerary. The tourist itineraries are as follows.

4.2.1开辟“船游”：从平江河河埠出发，沿线既可以观赏到苏州博物馆、拙政园的粉墙黛瓦等，又可以看到两岸传统民居被参差不齐、错落有致地安置在石驳岸边，晾晒的衣物与门旁的菜园，加上柳树成荫，河水缓缓流淌，俨然一幅水乡闲居图。顺流而下，一路上是平江路的北部的街区发展风貌，这里有诸多新开张的店铺，建筑风格在保留古韵的同时也增添了一些新的文化元素，接着便是街区南部的景象，店铺林立、驳岸上小憩的游人、各具特色的小石桥与质朴的石板路，为游客增添了几分想象。

4.2.1Boat Tour

Starting from the wharf of Pingjiang river, along the course we can see the Suzhou Museum, the white wall and black tiles of the Humble Administrator's Garden, and the traditional dwellings are placed at the edge of the stone banks in irregular but well-arranged manner. We can see the clothes airing in the open and the vegetable gardens in front of the doors, plus luxuriant willow shadows and the slow flowing of the river, which looks like a picture of leisure life in the water town. Going downstream along the river we first sense the development condition of the northern part of Pingjiang Street, including a lot of newly-opened stores. We create a coexistence between the preservation of ancient architectural style and some newly-added cultural elements. And then comes the scene of the southern part of the street, where there?re many stores and visitors resting on the stone benches, simple but quaint stone bridges and stone-paved paths, which add much space to tourists? imagination.

4.2.2“自行车游”、“三轮车游”：沿着平江路曲折幽深的小道骑上一周，沿途商铺、古建筑、名人故居将应接不暇，游客们可以停下来买些特产，休息片刻，感受一下水乡的悠悠情怀。当然，游客沿途可以自由转换，交叉组合，可以骑至周围民居小胡同，领略一下闹市之中的市井生活，和当地居民聊天半晌，深切体会别样的苏州生活。这里，小桥、流水、人家会是游客们流连忘返，感慨良多。

4.2.2 Bicycle Tour and Tricycle Tour

Riding along the serene and winding path of Pingjiang Street, we can constantly see the old shops, ancient buildings and former residences of celebrities. Tourists can stop to buy some specialty and take a rest to feel the tenderness of water-towns. Certainly, visitors can ride into the surrounding lanes to appreciate the downtown community life of the bustling city and chat with the local people to savor the folk life in Suzhou. Small bridges, flowing water, and common households will make visitors linger and feel a lot.

4.3深度开发旅游产品

平江历史街区的开放性，使其无法按照一般旅游区的旅游六要素组合方法设计旅游产品，必须用开放的资源观、通过旅游入要素的动念转换，丰富旅游产品，实现街区旅游业可持续发展。平江历史街区的旅游开发始终贯穿以普通人的生活来吸引旅游者，使居民与旅游活动相融合。在平江历史街区中，看小桥、流水、人家，看生活的古城，仍然是“旅游”的核心。但行、购、食、娱，住不再是“游”的简单配套，而是“游”必不可少的实现形式，是旅游者主动体验平江历史街区文化内涵的方式。开发方案如下：

4.3Further development of tourist products

The openness of Pingjiang Historic District makes it unable to design tourist products according to the common six elements, which means that it must utilize the

local resources and enrich the products to realize the sustainable development by transforming the six elements. Its development always takes advantage of common people?s daily life to attract tourists, which makes reasonable combination between residents and tourist activities. In the ancient city, enjoying the scenery of the small bridges, flowing water and households is still the core of the tour. However, these five elements, transportation, shopping, food, entertainment and accommodation are not simple components of traveling, but the practical form of traveling and the way of tourists actively experiencing the cultural connotation of Pingjiang District. Some development programs are as follows:

4.3.1可以建立平江历史街区商品配送中心。这实际上是类似于传统的托运服务，因为平江路有很多外地游客，他们很乐意购买当地特产、古玩等作为纪念，但由于这里空间位置比较狭小，购买的商品在旅游途中携带起来很不方便，更会由于人多拥挤等特殊情况造成商品的损坏等负面影响，为了方便游客将称心如意的商品购买到手，商品配送中心可以很好地满足消费者的需求。

4.3.1We can establish the goods delivery center in Pingjiang Historic and Cultural District, whose function is similar to the traditional consignment of goods. In fact, tourists both at home and abroad are willing to buy the local specialties, antiques and handicrafts as souvenirs. But it?s inconvenient for the tourists to carry their purchases during the trip. The delivery center can set the tourists free from the trouble of going around with heavy goods.

4.3.2建立特色休闲购物带。我们可以继续开发沿线的商铺空间，将其进行统一管理。这样，游客们游玩之时可以细细感受平江路的传统风情，不必因同时挑选琳琅满目的商品而眼花缭乱，最终影响了整体的游览效果。他们在歇脚之余可以顺势来到购物带，挑选自己喜欢的商品。

4.3.2To establish a special leisure shopping band, that is to say, we can continue to expand the space between shops along the street and put it under unified administration. By this way, tourists can enjoy the traditional flavor in a light mood without getting dazzled by the various commodities during their traveling. Therefore, it?s possible to reach a fine balance between sightseeing and shopping.

4.3.3挖掘特色旅游产品。如创建“青少年体验之旅”、“夕阳之下、流水人家”旅游产品，具体针对特定的旅游消费群体，从而满足某一群体的特殊需求。另外，还可以设计“走访游”，引导游客亲身感受当地的风土人情，从不同的方面了解文化和生活，并留下深刻印象，为后期的潜在消费者的宣传奠定基础。

4.3.3To create distinctive tourist products. We should design different theme tours targeting specific tourist groups. For example, we can design the …experience tour? to provide the tourists with opportunities to know about the folk customs and culture in person through visiting the local households and chatting with the local people. Tourists are very likely to get impressed by such distinctive tours and introduce them to other potential consumers.

五、总结

Conclusion :

随着时代的进步,对于历史文化街区的保护规划、发展潜力还需不断研究探索。把握历史与发展的关系，在现代化生活中保持历史文化街区的勃勃生机，是保护规划始终关注的问题。

而与城市控制规划管理的衔接，是历史保护规划落到实处的重要手段。这两方面结合，将为我们寻求一条“载着历史前进”的道路。

With the progress of times, we should give further research to the plan on the Historical District protection and the potential development. Grasping the opportunity of dealing with the relationship between history and development and keeping historical district lively are the problems that people keep a watchful eye on. In the meantime, linking up with management of city is important method for the plan on the historical protection. The combination of these two aspects will help us to seek one path to push history forward.

在我国，有众多历史悠久和文物古迹丰富的历史文化街区。它们以其独特的文化资源而成为整个旅游业中一道亮丽的风景线，更是吸引着广大游客如潮而至。如何对历史文化街区的旅游资源进行有效地开发和利用，是摆在我们面前的现实问题。此外，历史文化街区的旅游开发必须摈弃旧思路老办法，重新深刻地剖析新经济时代的旅游者所滋生的新需求，进行基于游客体验的旅游开发，才能更好地满足旅游者的需要。

In our country, there are many historical blocks with rich cultural relics and historic sites. They are becoming a splendid landscape relying on their distinctive cultural resources in the whole tourism industry, and also attract lots of tourists coming here. That how to exploit and use resources of historical blocks is a realistic problem that we have to be faced with. Besides the tourism development of the historical districts must discard the old ideas and deeply analyze new demands of tourists in the economic age, so that it can better meet the needs of tourists.