电子商务英语试题

电子商务英语试题
电子商务英语试题

一、词汇和语法(本大题共20小题,每小题1分,共20分)

根据句子的意思选择一个正确的答案,错选、多选或未选均无分。

1. According to a recent report, ______ that Americans consume does not vary greatly fro m year to year.

A. the number of sugar

B. a number of sugar

C. the amount of sugar

D. an amount of sugar

2. ______ were naturally a musical family.

A. A Shaw

B. The Shaws

C. The Shaw

D. Shaws

3. That kind of shoes are______ expensive for me.

A. more

B. far more

C. far too

D. much

4. It______ for two days and the field were all under water.

A. rained

B. had been raining

C. was raining

D. would have rained

5. Those who don’t work hard at English ought to______.

A. criticize

B. be criticized

C. have been criticized

D. be criticizing

6. Written in great haste,______ .

A. Jim made a lot of mistakes in the report

B. there are plenty of errors in the report

C. we found several mistakes in his report

D. the book is full of errors

7. “Must I come at four o’clock?” “Oh no, you______ come at four.”

A. can’t

B. may not

C. needn’t

D. mustn’t

8. If you______ that lat e movie last night, you wouldn’t be sleepy now.

A. hadn’t watched

B. didn’t watch

C. haven’t watched

D. wouldn’t have watched

9. No one is interested in that,______?

A. is he

B. isn’t he

C. aren’t they

D. are they

10. I have never taken anything______ d idn’t belong to me.

A. what

B. who

C. that

D. which11.The______ medical team will soon be here.

A. mobile

B. changeable

C. stable

D. steady

12. A poor memory______ her efforts to become an actress.

A. encouraged

B. accomplished

C. frustrated

D. devoted

13. We allowed the warm water to______ us.

A. join

B. clasp

C. embrace

D. contain

14. One warning______ to stop her doing it.

A. suffered

B. sufficed

C. suggested

D. provided

15. We can visit your company on Monday or Tuesday; our plans are fairly______.

A. flexible

B. elastic

C. supple

D. compliant

16. He______ his first book to his mother.

A. committed

B. dedicated

C. assigned

D. appointed

17. The plane is______ to take off at 4.

A. enlisted

B. enrolled

C. prompted

D. scheduled

18. They are______ a mass production movement.

A. firing

B. launching

C. introducing

D. presenting

19. They’ve______ the prices in the shop, so it’s a good time to buy.

A. deduced

B. decreased

C. reduced

D. lessened

20. The children______ against each other to win yearly scholarship.

A. contest

B. fight

C. rival

D. compete二、完形填空(本大题共10小题,每小题1分,共10分)

从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。

Human beings act in a different way from 21 of animals just because they can speak whi le animals cannot. 22 the cleverest animals cannot do things which to us seem very

23 and which small children, 24 they learn to talk, would be able to do.

A German scientist, who 25 experiments for many years with big apes, found that his ape s could 26 his sticks as tools to pull down bananas which they could not 27 . But they

only used the stick to get a banana when both the banana and the stick were 28 view at the same time. If the banana was in front of them and the stick was behind them, they could not use the stick. They could not 29 the banana 30 enough in mind to look around and then pick up the stick and use it.

21. A. that

B. this

C. way

D. eat

22. A. Even if

B. Even

C. Though

D. When

23. A. honest

B. foolish

C. simple

D. evident

24. A. as soon as

B. as long as

C. as far as

D. so long as

25. A. carried

B. dealt

C. developed

D. performed

26. A. take

B. hold

C. use

D. regard

27. A. get

B. reach

C. eat

D. take

28. A. in

B. beyond

C. for

D. with

29. A. maintain

B. keep

C. remain

D. insert

30. A. clear

B. alive

C. long

D. complete Passage 1

Shopping-bag ladies don’t beg publicly, but they do not refuse what is offered. Once a sh opping-bag lady appears where you live, it is as hard to pass her by without giving her s ome money as it is to pay no attention to the collection box in church. And although yo u may not like it, if she chooses your doorway as her place to sleep in the night, it is a s morally hard to turn her away as it is to do with a lost dog.

Most shopping-bag ladies seem to be between the ages of 40 and 65. They wear layers o f clothes even in summer time, with newspapers filled between the layers as something ag ainst bad weather.

No one knows how many shopping-bag ladies there are in New York. The number is goi ng up. Some persons and researchers spend a great deal of time taking care of or observi ng shopping-bag ladies and doing what they can to better the life lady hermits(隐士)w ho’re down.

31.Shopping-bag ladies are ______.

A. lady beggars

B. ladies who sell shopping-bags

C. ladies who make shopping-bags

D. Those who go hungry

32.They fill newspapers between the layers of their clothes because ______.

A.they are so poor

B.they have no place to put them

C.they want to hide them

D.they have to use them to keep the cold out

33.Which of the following statements is NOT true?

A.There are more and more shopping-bag ladies in the United States.

B.Shopping-bag ladies appear only in New York.

C.Some people are helping shopping-bag ladies.

D.Some people are engaged in their research on these shopping-bag ladies.

Passage 2

Relaxation therapy (=treatment). If you read the sentence out loud, your blood pressure wi ll go up. If you talk to another person, it will go still higher. If the talk is with your bo ss, your pressure will go even higher. If you speak to someone of the opposite sex, your pressure may show less change if you’re married than if you’re single.

Dozens of times each day, your blood pressure changes with what you’re feeling and doin

g. These “ups and downs” take place in everyone, but they are more severe in people wit

h high blood pressure. That discovery is the basis for the newest therapy: controlling bloo d pressure by learning skills to control everyday stress.

Many patients control their blood pressure with the relaxation response. This takes four si mple things: a quiet environment, a comfortable position(sitting or lying down), the repeati ng of a word, prayer or phrase each time you breathe and having none of other thoughts. Something remarkable happens when you do this, according to research in Boston. Relaxat ion of the mind and body has the effect that some blood-pressure pills would have. Wha t’s more, the blood p ressure stays lower, just as it would with a pill, after you have stop ped the relaxation and have returned to the stress of daily life.

34. The first paragraph tells us the reason why your blood pressure goes up is that _____ _.

A. you read aloud a sentence

B. the man you talk to is your boss

C. you’re not married

D. you’re nervous

35. Which of the following statements is NOT true?

A. One’s blood pressure changes many times every day.

B. Your blood pressure changes with your feelings.

C. When you’re doing different things, your blood pressure, perhaps, is different.

D. The changes of blood pressure only happen to people with high blood pressure.

36. The second paragraph shows us the basis of relaxation therapy is______.

A. to reduce the going up of the pressure

B. to control everyday stress

C. to do less and say less

D. to think less and sleep more

Passage 3

The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Whar ton’s Jerry Wind, director of th e SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a mark eting professor at the College of Business Administration of the University of Texas at A ustin, examine the impact of digital marketing on concepts like pricing, when customers c

an propose their own prices (https://www.360docs.net/doc/7d7907110.html,), or buyers and sellers can haggle independentl

y in auctions (https://www.360docs.net/doc/7d7907110.html,).

The paper provides an overview of some of the emerging realities and new rules of mark eting in a digital world, and outlines what the new discipline of marketing may look like

in the early part of the new century.

To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive ch anges. “It is not just our computers that are being reprogrammed; it is customers themselv es,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”

For one thing, cyber consumers expect to be able to customize everything —from the pr oducts and services they buy and the information they seek, to the price they are willing

to pay. And with digital technology opening new channels for gaining information, they ar e more knowledgeable and demanding than previous consumers.

Digital customers can also sort products based on any desired attribute, price, nutritional v alue, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and ex pectations will be at a loss,” says Wind.

数字革命,通过互联网和电子商务的例证,已经动摇了其核心的营销手法。在最近的一篇论文中,沃顿商学院的杰里风的高级管理研究的SEI中心主任,与合著者维杰马哈詹,1在得克萨斯大学奥斯汀分校工商管理学院市场营销教授,研究数字化营销的影响像定价的概念,当客户可以提出自己的价格

(https://www.360docs.net/doc/7d7907110.html,),或买家和卖家可以讨价还价独立在拍卖(电子https://www.360docs.net/doc/7d7907110.html,)。本文提供了一些新兴的现实和数字世界的营销新规则的概述,并概述了营销的新学科在新世纪之初的部分可能看起来像什么。

首先,作者说,互联网的的速射增长正在帮助推动变化。“这不是只是我们正在重新编程的计算机,它是客户自己,说:”风。“这些新兴的网络消费者都像一个外星种族降落在我们的市场中。他们有不同的期望和不同的关系,从他们购买的产品和服务的公司。“

一方面,网络消费者的期望是可以定制一切- 他们购买的产品和服务,他们所寻求的信息,他们愿意支付的价格。与数字技术开放获取信息的新渠道,他们有更多的知识和比以往消费者的要求。

数字的客户也可以基于任何所需的属性,价格,营养价值或功能的产品进行排序,他们可以很容易地获得第三方认可和评价,挖掘其他用户的经验。“不能满足他们的需求和期望的公司将处于亏损状态,”风说。

37. The passage was most likely to be quoted from______.

A. an overview of a paper

B. an introduction to a book

C. a book on digital revolution

D. a paper discussing digital revolution

38. The paper mentioned in this paper was written by______.

A. Jerry Wind

B. Vijay Mahajan

C. Jerry Wind and Vijay Mahajan

D. an anonymous

39. From the third paragraph, we can infer that______.

A. the customers are also reprogrammed by computers

B. e-business companies need be more knowledgeable about cyber consumers

C. cyber consumers are a group of strange people

D. cyber consumers came from outer space

40. Compared with traditional customers, the emerging cyber consumers______.

A. are more difficult to satisfy

B. have less knowledge about business

C. have more problems with prices

D. are less willing to buy products and services

五、单词汉译英(本大题共15小题,每小题1分,共15分)

六、英译汉(本大题共5小题,每小题2分,共10分)

阅读下面的短文,然后把划线的句子翻译成汉语。

How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.

The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) Y ou’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors — these can affect how you choose to present your site.

(73)Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize your Web site. The application unifies data from various sources to help you effectively mine information and understand your cu stomers’ Web behavior.

Most important, you are able to compare information in your Web logs against information from internal and external sources. (74) Track Web hits or transactions against fluctuations in your offline sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with.

Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a

powerful tool for optimization. (75) Y ou can glean trends during peak traffic periods that result in server overloads, or identify search criteria that consistently fail to deliver anticipated content.

七、汉译英(本大题共5小题,每小题2分,共10分)

用括号内给出的词,把下列汉语句子翻译成英语。

76. 那机会太好了,不能错过。(too...to...)

That is too good an opportunity to miss

77. 不管你怎么读法,这个句子总是不知所云。(make sense)

No matter how you read it ,this sentence doesn’t make any sense

78. 它是便宜的,但在另一方面,质量很差。(on the other hand)

It’s cheap ,but on the other hand the quality is poor

79. 结果非常不令人满意,和我们所期望的恰恰相反。(as opposed to)

The result was rather unsatisfactory,as opposed to what we had expected

80. 我们必须想办法进入敌人的电脑获得情报。(get access to)

We have to manage to get access to enemy’s computer and get the intelligence

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