Gree格力英文介绍presentation

Gree Electric Appliances Inc. was established in 1991, is currently the world‘s largest R&D production, sales and service in one of the specialized air-conditioning business.

?history of Gree accessing to foreign markets.

?faces some problems & difficulties.?Suggestion

history of Gree

accessing to

foreign markets

the international road of Gree comes out by down-to-earth efforts

history of Gree accessing to foreign markets Step one

?Since1993,Gree used their absolutely advantage of good quality and low cost competitive to get the Panasonic,the Daikin and many well-known international brands’OEM orders,and then exported electrical appliances products to Japan,eventually began to break into the international mainstream market.

history of Gree accessing to foreign markets

Step two

?at the end of 1994, Gree got the CE certification from the European Union, and then opened the European market.

history of Gree accessing to foreign markets

Step three

?June 2001, Gree invested $ 20 million to Gree (Brazil) Limited in South America, it marks the most significant steps forward Gree air-conditioned international course.

history of Gree accessing to foreign markets

Step four

?2006 in Pakistan, Gree Electric Appliances established a second overseas production base,

which is the scale of annual output of 10 million

pieces (sets) .

history of Gree accessing to foreign markets Step five

?In April 2008, Gree set up the third air conditioning overseas production base in Vietnamese Ho Chi Minh City of the famous Singapore industrial park.

?Moreover, in the fierce market competition, Gree air-conditioning has won the bid in 2008, "Beijing Olympic

Media Village", 2010, South Africa, "World Cup" stadium and a number of supporting projects, 14 of the 2010

Guangzhou Asian Games competition venues, etc.

internationally renowned air-conditioning projects in the international arena has won wide popularity and influence, leading “Made in China”to “Created in China”.

history of Gree accessing to foreign markets

Summary

?Currently, Gree company has become the world's largest professional air-conditioning manufacturer, whose products have been exported to Europe, Asia, Africa, North America , South America and more than 150 countries and regions. And it grabbed the world's No. 1 air conditioning production and sales for seven consecutive years .

?Gree advertised

image of the film

landed in New

York's Times Square

in March this year.

Difficulties and problems

?Although Chinese Brand Gree began its step to the internationalization, it still faces some problems nowadays

Difficulties and problems

?In the domestic market:

(1)Gree was exposed that the noise from fan frozen is loud and

the indoor temperature does not reach the standard.

(2)Problems of Gree air-conditioning service generate and

within the warranty period repair is charged

Difficulties and problems

?In the international market:

(1)The process of internationalization of Gree is very short, it lack

experience

(2)The international reserves of talent is not enough

(3)In the internationalization of Gree, there is a credit problem.

Suggestion

?seeking more international cooperation ?enhance creativity and keep developing technology ?The pursuit of moral and spiritual

?Cultivating and attracting multinational management elites