unit4chain store教案
The rise of chain stores in China
( Oxford English, S2A , Module 2, Unit 4 More Reading )
杨浦高级中学朱红妹
Teaching objectives:
1.To help students achieve a understanding of the rise of chain stores.
2.To guide students to pay attention to the writing structure by finding out the phenomenon and
the reasons; to learn the key words and sentences.
3.To encourage students to apply what they learn to practice by simulating the establishment of
some chain stores; to cultivate team spirit.
教学设计：
一、教材分析：
牛津英语教材高二上第二模块的主题是Aspects of modern life, 它通过UNIT 3Contemporary style 和UNIT4 Big businesses两个单元进行描述，两篇单元的文章无论是关
于时尚还是快餐、连锁店，都与学生的日常生活紧密贴近。本节课涉及的The rise of chain stores in China 也是学生耳闻目睹，深切体会得到。编者的意图是通过The rise of chain stores in China 传递当代的生活方式，学生可以有广泛的发挥想象的余地（top-down processing）。The apprehension of the sense of a discourse is the result of the interaction of Top-down and Bottom-up language processing. 以top-down processing为主的图式理论(schema)是阅读中整体教学的理论基础，它包含学习者过去的知觉环境的经验，动机和文化背景。由于文本内容与实际生活密切联系，学生在理解上能降低焦虑，积极体会。有了体会，学生就有内容去表达。此时如果老师能较好地创设情景, ( 因为只有在活的情景中运用的语言才是活的语言。)学生的语言就能得到锤炼，思维就能得到刺激和活跃。由此可见，本文作为一篇优秀的选材，既能锻炼学生的语言，又能拓展学生的视眼，丰富学生的思想。
二、学情分析：
本课授课对象为市实验性示范高中二年级学生，经过一年多的语言训练，学生已初步适应语篇教学策略，但是语篇的分析能力尚在形成和发展中，获得信息和处理信息的能力还需要进一步提高和加强。如果说有了top-down processing 信息加工的基础，那么bottom-up 则是传统教学中的常用手段，它是语言教学不可或缺的一部分。学生还需在老师的引导下学习文本的语言风格，贴切的用词，严谨的结构。客观地讲，本人所教的两个班级的学生在学习风格上有所不同，要适当调整学习方略，如：分析型学习风格，言语型学习风格，意想型学习风格等等。
三、教学过程：
本课的任务是带领学生在已有知识（图式理论）经验积累下，总结连锁店的定义，特征，趋势和迅猛发展的原因。在领会文本后，激发学生拟订一份企业策划，因而对学生的要求较高，不仅学会本文词汇，语句和篇章，而且马上运用到实践中，对学生的小组合作、创意想象、问题解决都提出较高的要求。
1．Pre-reading 话题的引入有多种方法，有现象的描述法，故事情节法，有以古论今，以今论古对比法，等等。专用名词往往有直接定义法。本文的专用名词chain store 也可分为此类引入。直接定义法科学严谨，但往往提不起学习者的兴趣，所幸，它是学生日常生活中密切接触得到的事物，可直接通过举例法去了解或定义它。帮助学生通过案例，再总结连锁店的特征，迅猛发展的缘由。
2．While-reading
帮助学生整理思路，归纳说明事物的顺序和思路。通过简明的黑板板书，罗列文本的三个部分：a, What is a chain store? The rise of chain stores using the examples . b, Why have chain stores grow so fast? C. the conclusion and the future. 因而可以看出文章的结构。同时落实重点的词汇和句型。
3．Post-reading
在这环节中，学生两两组合，运用课文语言，讨论开立分店的计划，要求学生着重运用所学词汇，着重阐述开立分店的理由分析。这里的设计目的是为了使学生学会本课语言，两两组合是为了降低运用语言的焦虑，通过生生互动，增加开口练习的机会。为下一活动做好铺垫和准备。
4．Assignment
本节通过模拟某公司董事会成员讨论拓展知名餐饮业——“红子鸡”的一个案例研究，要求学生形成一份企业策划书，本节是学生将所学知识转化为能力的重要过程。它既是学生语言运用能力的提高，也是学生思维广度和深度的挑战，由此锻炼学生小组合作能力，创造能力，和问题解决的能力，培养团队精神，同时也是情感态度价值观的重要提升的一个手段。努力使学生在学习过程中体会收获感、成功感和幸福感。
Detailed teaching plan:
Lead-in discussion: 10’—15’
1.What is a chain store?
Comparatively speaking, another form of business is regular stores, which usually run individually, separately, single, with high price , limited goods, small scale, short service time ( under the same name, the same brand, the same operation, the same management, same goods , same service, staff dressed in the same uniform , the same quality, you know what to expect.)
or Can you mention / refer to some chain stores in Shanghai?
They separately fall into the category of: fast-food restaurant, bakery, convenience store, electrical appliance store, hotel , hairdressing salon……
2. Do you think the number of chain stores is rising or falling?
(rising. Within a short walk along a busy street, you are likely to find a chain store of some kind.)
Why have chain stores developed so fast in number as well as in influence?
(benefit people’s life, bring convenience to our life, meet the customer s’ demands, people warmly welcome it…)
3. Give your own experience to illustrate chain store have become part of people’s lives.( when will you go shopping in chain stores)
4. What are the reasons for the success of chain stores?
(convenient location, clean, well-lit and relaxing environment, 24-7 management, a wide range of good, operation in the same way that people know what to expect , reasonable prices)
5. What’s your conclusion or expectation about chain stores? (good side, what if you decide where to live) a welcome development, a new force changing way of life
In-put: (while-reading) 15’
What if we put what we have discussed together into a passage? It is a well-organized composition. So a good essay contains first a definition, or a phenomenon, then examples or reasons and last, a conclusion. To further deepen the structure , let’s read the article ―The rise of chain stores in China ‖ on Page58. to see how the author writer this short article . Pay attention to the structure and good vocabulary. (in-put of the text)
The opening paragraph: the introductory paragraph: description of chain stores
The phenomenon or situation of many chain stores : using examples;
The reasons for success in chain stores: using reasons
The author’s conclusion. The future…
Now if you are the owner of a chain store, what will you do to make your business success? let’s
Key words and sentences:
1. You are likely to do…
2. Why…? Meeting the …is the answer.
3. Opened in …, the stores are….
4. …in case they shop there.
5. It seems that…
The number of…/ within a short walk/ of some(this, that ,its) kind / part of daily lives / pop into(on, off)/ celebrate with friends/ appliances / include sth as( in…) / grow in number and influence./ meet (satisfy, fill, answer )the needs(requirements, demands)/ be next door to/ offer a wide range of products/ in clean, well-lit environment , relaxing environment/ operate in the same way as…/ know what to expect/ decide where to live/ a welcome development/ a new force changing …
Out-put:(practice) 10’
Act 1: Work in pair. This time one of you is the boss of a big enterprise ( cinemas, kara ok, restaurant, bakery, convenience store, etc …), and the other is the newly-employed manager, who
want to set up a new branch to impress the boss. Make out your dialogue, the boss always questioning, and the manager answering. You’d better use the phrases and vocabulary in out text.
1.(or you are husband and wife owning a store, and one of you wants to set up a branch.. )
Act 2: Hongziji is a big restaurant group with outlets in Beijing, Shanghai and Guangzhou. It enjoys a great reputation among consumers and promises a prosperous business in the future. However, it has only 3 chain ones in Shanghai, which can’t meet the large demand of the local people. Now suppose you are the members from the board of the directors, determined to expand your business. Please work in group to make out the proposal, with each of you reporting the following task separately:
2.the name of your plan or your design.
3.the reason why you will set up a new chain store. (use words in the text)
4.the detailed proposal containing your new location, your new interior decoration, your new
staff, your new environment, etc, if you decide already ( plz speak in brief).
the reasons supporting your new plan. (use the words in our text)
Students’ reflection:
Make a summary about chain stores.
Chain stores have become part of people’s daily lives. They are a welcome development in china. Within a short walk along a busy street, you are likely to find a chain store of some kind. They have grown fast in number and influence. The reasons are that they meet the customers’needs, they are opened in convenient locations, they are next door to people’s homes and close to bus stops and underground stations, they offer a wide range of products . they have clean , well-lit, and relaxing environment and that prices are reasonable.
Homework: read and recite